GITNUXREPORT 2025

Meal Kit Industry Statistics

Global meal kit market grows rapidly, driven by convenience, sustainability, and innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

The average consumer spends about $60 per week on meal kits

Statistic 2

The primary reason for choosing meal kits is convenience, cited by 72% of users

Statistic 3

The average meal kit contains approximately 600 calories per serving

Statistic 4

55% of users prefer plant-based or vegetarian options in their meal kits

Statistic 5

The most common meal kit delivery day is Thursday, accounting for 36% of weekly deliveries

Statistic 6

The retention rate of meal kit customers is roughly 70% after the first three months

Statistic 7

The most common reason for cancellation is cost, cited by 38% of users

Statistic 8

The average order value per meal kit is approximately USD 65

Statistic 9

The average household subscribes to 1.5 meal kits weekly

Statistic 10

The percentage of meal kit users choosing gluten-free options is around 25%

Statistic 11

The most common meal options chosen are pasta, chicken, and vegetarian dishes

Statistic 12

Meal kit delivery services see a customer satisfaction rate of 88%

Statistic 13

Meal kit meal preparation time averages 15-20 minutes per meal

Statistic 14

70% of meal kit users say they cook dinner more frequently because of meal kits

Statistic 15

Meal kit subscription cancellations peak during summer months, accounting for approximately 35% of cancellations

Statistic 16

The main competitor to meal kits is traditional grocery shopping, used by 80% of households

Statistic 17

In 2023, over 65% of meal kit users shop for meal kits weekly

Statistic 18

About 70% of meal kit users plan their weekly menus in advance

Statistic 19

45% of meal kit households have purchased additional grocery items through the service

Statistic 20

The average consumer uses 3 different meal kit services within a year

Statistic 21

The proportion of households using meal kits who also order prepared meal delivery services has increased to 35% in 2023

Statistic 22

80% of meal kit users prefer organic or locally sourced ingredients

Statistic 23

Sustainability concerns influence 48% of meal kit customers’ purchasing decisions

Statistic 24

Meal kit packaging is responsible for about 10% of food industry packaging waste

Statistic 25

Meal kit companies are investing heavily in sustainable packaging, with 60% adopting eco-friendly materials in 2023

Statistic 26

The emission reduction potential of meal kits is estimated at 15% lower carbon footprint compared to traditional grocery shopping

Statistic 27

The global meal kit delivery service market size was valued at USD 10.26 billion in 2021

Statistic 28

The market is expected to grow at a CAGR of 12.3% from 2022 to 2030

Statistic 29

Meal kit subscriptions increased by over 20% from 2020 to 2022

Statistic 30

Meal kit companies saw an increase in new subscriptions by 25% during the COVID-19 pandemic

Statistic 31

The U.S. market for meal kits is projected to reach USD 11.87 billion by 2025

Statistic 32

In Europe, the meal kit market is expected to grow at a CAGR of 14.5% from 2023 to 2030

Statistic 33

The number of meal kit delivery startups worldwide exceeded 150 in 2022

Statistic 34

The decline in meal kit popularity was observed in 2023 due to increased competition and price sensitivity

Statistic 35

Meal kits tailored for specific diets like keto, paleo, and low-carb now represent over 30% of total offerings

Statistic 36

The average gross margin for meal kit companies is approximately 25-30%

Statistic 37

The average number of recipes offered per week by meal kit companies is around 20

Statistic 38

The global meal kit industry is projected to reach a value of USD 25 billion by 2030

Statistic 39

In Asia, the meal kit market is expected to grow at a CAGR of 16% from 2023 to 2030

Statistic 40

Business-to-business meal kit services are emerging and account for approximately 5% of total industry revenue

Statistic 41

Meal kits with international cuisine options have seen a 22% increase in offerings over the past three years

Statistic 42

The overall meal kit industry growth rate slowed from 18% in 2022 to 10% in 2023, due to market saturation

Statistic 43

Meal kits targeting busy professionals are projected to account for nearly 40% of market share by 2025

Statistic 44

Meal kit subscription growth slowed slightly in 2023 due to increased price competition

Statistic 45

The proportion of vegetarian and vegan options in meal kits increased by 35% between 2020 and 2023

Statistic 46

Approximately 4 million Americans subscribed to meal kits in 2022

Statistic 47

The most popular meal kit in the U.S. is HelloFresh, holding 39% of the market share in 2022

Statistic 48

65% of meal kit customers are aged between 18 and 44

Statistic 49

Over 50% of meal kit users have a household income over USD 75,000

Statistic 50

Approximately 30% of meal kit users are college-educated

Statistic 51

Meal kits with organic ingredients comprise about 40% of the market

Statistic 52

Meal kits are most popular among urban households, representing 65% of users

Statistic 53

The share of meal kit customers who are first-time users increased by 15% in 2023

Statistic 54

The meal kit industry employs over 10,000 people across various roles in North America alone

Statistic 55

Meal kit subscriptions are most common in the states of California, New York, and Texas

Statistic 56

About 10-15% of meal kit customers are teenagers or young adults under 25

Statistic 57

Major players in the industry include HelloFresh, Blue Apron, and Home Chef, with HelloFresh holding the largest market share globally in 2022

Statistic 58

The main distribution channels are direct-to-consumer online orders accounting for 85%, with retail partnerships making up the remaining 15%

Statistic 59

Meal kit adoption rates are higher in households with children, with 58% of users having kids under 12

Statistic 60

Meal kit delivery applications have been downloaded over 10 million times globally as of 2023

Statistic 61

The most common meal kit delivery channels are mobile apps (60%) and company websites (40%)

Statistic 62

Meal kit companies have a customer churn rate of approximately 25% annually

Statistic 63

In 2022, the average meal kit price per serving was $9.50

Statistic 64

The average wait time for delivery is around 45 minutes

Statistic 65

The meal kit industry is forecasted to see a 14% reduction in operational costs over the next five years due to automation and technological advances

Statistic 66

Only 12% of meal kit companies currently implement fully automated packaging

Statistic 67

Customer loyalty programs are used by 30% of meal kit companies to retain subscribers

Statistic 68

Meal kit companies typically spend about 20% of revenue on marketing and customer acquisition

Slide 1 of 68

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global meal kit delivery service market size was valued at USD 10.26 billion in 2021
The market is expected to grow at a CAGR of 12.3% from 2022 to 2030
Approximately 4 million Americans subscribed to meal kits in 2022
The most popular meal kit in the U.S. is HelloFresh, holding 39% of the market share in 2022
The average consumer spends about $60 per week on meal kits
65% of meal kit customers are aged between 18 and 44
The primary reason for choosing meal kits is convenience, cited by 72% of users
Sustainability concerns influence 48% of meal kit customers’ purchasing decisions
Meal kit subscriptions increased by over 20% from 2020 to 2022
The average meal kit contains approximately 600 calories per serving
55% of users prefer plant-based or vegetarian options in their meal kits
Over 50% of meal kit users have a household income over USD 75,000
Meal kit packaging is responsible for about 10% of food industry packaging waste

The meal kit industry is rapidly transforming the way consumers dine at home, with a global market projected to reach nearly $25 billion by 2030, driven by rising demand for convenience, sustainability, and tailored culinary experiences.

Consumer Behavior and Preferences

The average consumer spends about $60 per week on meal kits
The primary reason for choosing meal kits is convenience, cited by 72% of users
The average meal kit contains approximately 600 calories per serving
55% of users prefer plant-based or vegetarian options in their meal kits
The most common meal kit delivery day is Thursday, accounting for 36% of weekly deliveries
The retention rate of meal kit customers is roughly 70% after the first three months
The most common reason for cancellation is cost, cited by 38% of users
The average order value per meal kit is approximately USD 65
The average household subscribes to 1.5 meal kits weekly
The percentage of meal kit users choosing gluten-free options is around 25%
The most common meal options chosen are pasta, chicken, and vegetarian dishes
Meal kit delivery services see a customer satisfaction rate of 88%
Meal kit meal preparation time averages 15-20 minutes per meal
70% of meal kit users say they cook dinner more frequently because of meal kits
Meal kit subscription cancellations peak during summer months, accounting for approximately 35% of cancellations
The main competitor to meal kits is traditional grocery shopping, used by 80% of households
In 2023, over 65% of meal kit users shop for meal kits weekly
About 70% of meal kit users plan their weekly menus in advance
45% of meal kit households have purchased additional grocery items through the service
The average consumer uses 3 different meal kit services within a year
The proportion of households using meal kits who also order prepared meal delivery services has increased to 35% in 2023
80% of meal kit users prefer organic or locally sourced ingredients

Consumer Behavior and Preferences Interpretation

Despite a hefty average weekly spend of $60 on convenience-focused, calorie-conscious, and often organic-filled meal kits that boost dinner frequency and meal planning—especially on Thursdays—the industry's retention of around 70% after three months faces pressure from cost concerns and seasonal cancellations, all while challenging traditional grocery shopping's dominance.

Environmental Impact and Sustainability

Sustainability concerns influence 48% of meal kit customers’ purchasing decisions
Meal kit packaging is responsible for about 10% of food industry packaging waste
Meal kit companies are investing heavily in sustainable packaging, with 60% adopting eco-friendly materials in 2023
The emission reduction potential of meal kits is estimated at 15% lower carbon footprint compared to traditional grocery shopping

Environmental Impact and Sustainability Interpretation

With nearly half of meal kit customers motivated by sustainability, it's clear that eco-conscious packaging and a 15% lower carbon footprint are becoming essential ingredients in the industry's recipe for responsible growth.

Market Growth and Trends

The global meal kit delivery service market size was valued at USD 10.26 billion in 2021
The market is expected to grow at a CAGR of 12.3% from 2022 to 2030
Meal kit subscriptions increased by over 20% from 2020 to 2022
Meal kit companies saw an increase in new subscriptions by 25% during the COVID-19 pandemic
The U.S. market for meal kits is projected to reach USD 11.87 billion by 2025
In Europe, the meal kit market is expected to grow at a CAGR of 14.5% from 2023 to 2030
The number of meal kit delivery startups worldwide exceeded 150 in 2022
The decline in meal kit popularity was observed in 2023 due to increased competition and price sensitivity
Meal kits tailored for specific diets like keto, paleo, and low-carb now represent over 30% of total offerings
The average gross margin for meal kit companies is approximately 25-30%
The average number of recipes offered per week by meal kit companies is around 20
The global meal kit industry is projected to reach a value of USD 25 billion by 2030
In Asia, the meal kit market is expected to grow at a CAGR of 16% from 2023 to 2030
Business-to-business meal kit services are emerging and account for approximately 5% of total industry revenue
Meal kits with international cuisine options have seen a 22% increase in offerings over the past three years
The overall meal kit industry growth rate slowed from 18% in 2022 to 10% in 2023, due to market saturation
Meal kits targeting busy professionals are projected to account for nearly 40% of market share by 2025
Meal kit subscription growth slowed slightly in 2023 due to increased price competition
The proportion of vegetarian and vegan options in meal kits increased by 35% between 2020 and 2023

Market Growth and Trends Interpretation

Despite adding over 150 startups and reaching an estimated USD 25 billion by 2030, the meal kit industry’s rapid growth—from a pandemic-driven surge to a more competitive and price-sensitive market—reminds us that even convenience and customization can't escape the laws of supply, demand, and culinary evolution.

Market Penetration and Demographics

Approximately 4 million Americans subscribed to meal kits in 2022
The most popular meal kit in the U.S. is HelloFresh, holding 39% of the market share in 2022
65% of meal kit customers are aged between 18 and 44
Over 50% of meal kit users have a household income over USD 75,000
Approximately 30% of meal kit users are college-educated
Meal kits with organic ingredients comprise about 40% of the market
Meal kits are most popular among urban households, representing 65% of users
The share of meal kit customers who are first-time users increased by 15% in 2023
The meal kit industry employs over 10,000 people across various roles in North America alone
Meal kit subscriptions are most common in the states of California, New York, and Texas
About 10-15% of meal kit customers are teenagers or young adults under 25
Major players in the industry include HelloFresh, Blue Apron, and Home Chef, with HelloFresh holding the largest market share globally in 2022
The main distribution channels are direct-to-consumer online orders accounting for 85%, with retail partnerships making up the remaining 15%
Meal kit adoption rates are higher in households with children, with 58% of users having kids under 12
Meal kit delivery applications have been downloaded over 10 million times globally as of 2023
The most common meal kit delivery channels are mobile apps (60%) and company websites (40%)
Meal kit companies have a customer churn rate of approximately 25% annually
In 2022, the average meal kit price per serving was $9.50

Market Penetration and Demographics Interpretation

With nearly four million Americans savoring the convenience of meal kits in 2022—primarily urban, affluent, and educated households embracing organic fare—it's clear that the industry, led by HelloFresh and fueled by digital convenience, is cooking up a recipe for sustained growth despite a notable 25% churn rate.

Operational and Business Practices

The average wait time for delivery is around 45 minutes
The meal kit industry is forecasted to see a 14% reduction in operational costs over the next five years due to automation and technological advances
Only 12% of meal kit companies currently implement fully automated packaging
Customer loyalty programs are used by 30% of meal kit companies to retain subscribers
Meal kit companies typically spend about 20% of revenue on marketing and customer acquisition

Operational and Business Practices Interpretation

As meal kit companies streamline delivery times and cut costs through automation, their savvy use of loyalty programs and hefty marketing spend underscore that in this industry, staying fresh isn't just about ingredients—it's about cooking up competitive strategies as well.