GITNUX MARKETDATA REPORT 2024

Must-Know Magazine Industry Statistics [Current Data]

Highlights: The Most Important Magazine Industry Statistics

  • Revenue is expected to decrease at a rate of -5.71% annually from 2023-2027, resulting in a market volume of US$2.87bn by 2027.
  • In 2021, over half of fashion magazine covers featured non-white models.
  • Revenue in the Print Newspapers & Magazines segment is projected to reach US$3.63bn in 2023.
  • Revenue is expected to decrease at a rate of -5.71% annually from 2023-2027, resulting in a market volume of US$2.87bn by 2027.
  • 24.9 million readers of women’s monthly magazines from April 2019 to March 2020.
  • 19.5 million readers for women’s weekly magazines from April 2019 to March 2020.
  • Sales volume of printed magazines decreased by 54.5% from 2011 to 2018.
  • Printed magazine sales revenue decreased by 47% between 2011 and 2018.
  • In 2021, over half of fashion magazine covers featured non-white models.
  • Vogue India was the most diverse fashion magazine, casting 100% people of colour.
  • People magazine had the highest reach of 81.35 million people in June 2022, making it the most popular magazine in the US.
  • AARP The Magazine had the second largest audience in the United States in June 2022, with an average monthly reach of 48.49 million people.
  • In 2021, periodical publishers in the US experienced a growth in revenue, reaching the highest annual revenue since 2019.
  • The magazine publishing market is expected to grow by USD 3,549.6 million between 2022 and 2027, with a CAGR of 0.65%.
  • Digital publishing revenue in the US is estimated to exceed $11 billion by 2025, with a rising average revenue per user.
  • The digital publishing market is predicted to grow by $105.96 billion from 2021 to 2026 with a CAGR of 13.01%.
  • Magazine Advertising is projected to reach US$13.66bn in ad spending in 2023, but is expected to decline to US$10.36bn by 2027.
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The magazine industry has been around for centuries, and it continues to be an important part of our culture today. But how has the industry changed over time? In this article, we’ll take a look at some of the most interesting magazine industry statistics to get a better understanding of the current state of the industry.

We’ll explore the number of magazines being published, the number of readers, the types of magazines being produced, and more. So, let’s dive in and explore the fascinating world of magazine industry statistics.

Magazine Industry: Most Important Statistics

Revenue is expected to decrease at a rate of -5.71% annually from 2023-2027, resulting in a market volume of US$2.87bn by 2027.
24.9 million readers of women’s monthly magazines from April 2019 to March 2020.
In 2021, over half of fashion magazine covers featured non-white models.

Magazine Industry: Statistics Overview

Revenue in the Print Newspapers & Magazines segment is projected to reach US$3.63bn in 2023.

Despite the rise of digital media, print newspapers and magazines are still a viable source of revenue for the magazine industry.

This indicates that print media is still an important part of the industry and that it is likely to remain so in the future.

Revenue is expected to decrease at a rate of -5.71% annually from 2023-2027, resulting in a market volume of US$2.87bn by 2027.

The industry is expected to experience a decline in revenue over the next few years. This could have a significant impact on the industry, as it may lead to fewer magazines being produced and fewer jobs in the industry.

Additionally, it could lead to a decrease in the number of magazines available to consumers, which could have an impact on the industry’s overall profitability.

24.9 million readers of women’s monthly magazines from April 2019 to March 2020.

This statistic matters because it shows the popularity of women’s monthly magazines, which is important for magazine industry stakeholders to understand in order to make decisions about the future of their publications.

It also provides insight into the preferences of readers and can be used to inform marketing and advertising strategies.

19.5 million readers for women’s weekly magazines from April 2019 to March 2020.

This demonstrates the level of engagement with women’s weekly magazines and demonstrates the potential for advertising and other revenue opportunities for the magazine industry.

Sales volume of printed magazines decreased by 54.5% from 2011 to 2018.

This decrease in sales volume of printed magazines is an important statistic to consider when evaluating the magazine industry as it indicates a decline in demand for printed magazines.

This decrease in demand could lead to a decrease in revenue for the magazine industry, as well as a decrease in the number of magazine titles available to readers.

Printed magazine sales revenue decreased by 47% between 2011 and 2018.

This shows the significant decline in revenue from printed magazine sales over the past seven years, which indicates a shift away from physical magazines and towards digital publications.

This trend is important to consider when evaluating the overall health of the magazine industry.

In 2021, over half of fashion magazine covers featured non-white models.

The magazine industry is making an effort to be more inclusive and represent a wider variety of people on their covers.

This is important because it helps to create a more diverse and inclusive representation of beauty in the media, which can have a positive impact on people’s self-esteem and body image.

Vogue India was the most diverse fashion magazine, casting 100% people of colour.

Representation of people of colour in the fashion industry is increasing, and that magazines are taking steps to ensure that their content is inclusive and reflective of their readership.

This is a positive step towards increasing diversity in the magazine industry.

People magazine had the highest reach of 81.35 million people in June 2022, making it the most popular magazine in the US.

People magazine is the most popular magazine in the US, and that it has a large and loyal audience. This is important for the magazine industry, as it shows that magazines are still a popular form of media and that there is still a large audience for them.

This statistic can also be used to inform marketing strategies and to help magazines reach a larger audience.

AARP The Magazine had the second largest audience in the United States in June 2022, with an average monthly reach of 48.49 million people.

This statistic is important as it shows the magazine’s popularity and reach, which is key to the success of a magazine in the magazine industry. It also shows that AARP The Magazine is a leader in the industry, as it has the second largest audience in the United States.

In 2021, periodical publishers in the US experienced a growth in revenue, reaching the highest annual revenue since 2019.

Despite the pandemic, the magazine industry was able to rebound and experience growth in revenue.

This is likely due to increased demand for digital content, which has been a trend in the industry in recent years.

The magazine publishing market is expected to grow by USD 2.71 billion from 2021 to 2026, with 56% of the growth coming from the APAC region, particularly China and Japan.

The magazine publishing market is growing, and that the APAC region is a key driver of this growth.

This indicates that the magazine industry is likely to remain strong in the coming years, and that businesses should consider investing in magazine marketing in the APAC region to capitalize on this growth.

The magazine publishing market is expected to grow by USD 3,549.6 million between 2022 and 2027, with a CAGR of 0.65%.

The market is expected to grow, albeit at a slower rate than in the past. This growth is likely due to the increased use of smartphones and tablets, as well as the availability of digital magazines, which has made it easier for people to access magazines.

This statistic is important for industry stakeholders to understand the current and future state of the magazine publishing market.

The global newspaper and magazines publishers market grew from $198.11 billion in 2022 to $203.17 billion in 2023, with a CAGR of 1.5% and is expected to reach $215.65 billion in 2027.

The magazine industry is growing, despite the increasing use of social media for communication and information sharing.

This indicates that the magazine industry is still a viable market for publishers and that there is potential for further growth in the future.

Digital publishing revenue in the US is estimated to exceed $11 billion by 2025, with a rising average revenue per user.

Digital publishing is a growing industry with a strong outlook, and that magazines are increasingly being consumed digitally.

This suggests that magazines should be investing in digital publishing platforms to reach more readers and increase their revenue.

The digital publishing market is predicted to grow by $105.96 billion from 2021 to 2026 with a CAGR of 13.01%.

Digital publishing is becoming increasingly popular and that people are relying more on digital platforms for news, entertainment, and sports.

This means that magazines need to focus more on digital publishing in order to stay relevant and competitive in the market.

General magazine advertising revenue in Canada has decreased significantly over the past two years, from CAD 116 million to CAD 78 million, indicating a decline in investments in this medium and a decrease in the industry’s performance.

This decrease in general magazine advertising revenue is important to note because it highlights the increasing competition from other advertising mediums and suggests that the magazine industry is struggling to keep up with the changing landscape of media and advertising.

This could have a significant impact on the industry’s future performance and profitability.

Magazine Advertising is projected to reach US$13.66bn in ad spending in 2023, but is expected to decline to US$10.36bn by 2027.

Despite expected growth in ad spending in 2023, the market volume is projected to decline in the following years.

This could have a negative impact on the magazine industry, as it could lead to a decrease in revenue and profits.

Magazine readership is increasing, with a shift towards online and digital formats, which may become the majority of magazine brands’ audiences in the next one to two years.

Readers are increasingly looking for digital content, and magazine brands need to be prepared to meet this demand in order to remain competitive.

The magazine market in Canada is in decline due to a decrease in the number of magazine readers and newsstand sales, particularly among younger audiences.

The industry is losing readers and sales, which could lead to a decrease in revenue and profits.

This could have a significant impact on the magazine industry, as it could lead to a decrease in advertising revenue and a decrease in the number of magazines being published.

Conclusion

The magazine industry is a rapidly changing landscape, and the statistics show that it is still a viable and profitable industry. While print magazines are not as popular as they once were, digital magazines are becoming increasingly popular and are helping to keep the industry alive.

As technology continues to evolve, the magazine industry will continue to adapt and find new ways to reach its readers. With the right strategies, the magazine industry can continue to be a successful and profitable industry.

References

1 – https://www.statista.com/outlook/amo/media/newspapers-magazines/print-newspapers-magazines/united-kingdom

2 – https://www.statista.com/outlook/amo/media/newspapers-magazines/print-newspapers-magazines/united-kingdom

3 – https://www.statista.com/statistics/379051/magazine-reach-by-sector-and-nation-uk/

4 – https://www.statista.com/statistics/379051/magazine-reach-by-sector-and-nation-uk/

5 – https://www.statista.com/statistics/379051/magazine-reach-by-sector-and-nation-uk/

6 – https://www.statista.com/statistics/379051/magazine-reach-by-sector-and-nation-uk/

7 – https://www.thefashionspot.com/runway-news/867551-2021-magazine-covers-diversity-report/

8 – https://www.thefashionspot.com/runway-news/867551-2021-magazine-covers-diversity-report/

9 – https://www.statista.com/statistics/803009/monthly-print-audience-of-popular-magazines/#:~:text=Magazines%20with%20largest%20monthly%20audience%20in%20the%20U.S.%202022&text=People%20magazine%20had%20the%20largest,reach%20of%2081.35%20million%20people.

10 – https://www.statista.com/statistics/803009/monthly-print-audience-of-popular-magazines/#:~:text=Magazines%20with%20largest%20monthly%20audience%20in%20the%20U.S.%202022&text=People%20magazine%20had%20the%20largest,reach%20of%2081.35%20million%20people.

11 – https://www.statista.com/statistics/184055/estimated-revenue-of-us-periodical-publishers-since-2005/

12 – https://www.prnewswire.com/news-releases/magazine-publishing-market-56-of-growth-to-originate-from-apac–print-segment-to-be-significant-for-revenue-generation–technavio-301582474.html

13 – https://www.technavio.com/report/magazine-publishing-market-share-industry-analysis

14 – https://www.thebusinessresearchcompany.com/report/newspaper-magazines-publishers-global-market-report

15 – https://www.statista.com/topics/1453/digital-publishing/#editorsPicks

16 – https://www.prnewswire.com/news-releases/digital-publishing-market-size-to-grow-by-usd-105-96-bn-proliferation-of-mobile-applications-to-be-a-key-trend—technavio-301672824.html

17 – https://www.statista.com/statistics/283000/canada-magazine-advertising-revenue/

18 – https://www.statista.com/outlook/amo/advertising/print-advertising/magazine-advertising/worldwide

19 – https://www.statista.com/statistics/207850/total-gross-magazine-audience-in-the-united-states/

20 – https://www.statista.com/topics/2967/magazines-in-canada/#:~:text=The%20most%20recent%20data%20shows,aged%20between%2050%20and%2069.

ZipDo, cited June 2023: Magazine Industry Statistics

FAQs

What is the magazine industry?

The magazine industry is a sector of the media industry that produces and distributes printed and digital magazines.

What are the key trends in the magazine industry?

Key trends in the magazine industry include the growth of digital and mobile platforms, the emergence of new business models, the rise of influencer marketing, and the increasing importance of data-driven decision making.

What challenges does the magazine industry face?

The magazine industry faces challenges such as declining print circulation, competition from other media, and the need to adapt to changing consumer preferences.

What opportunities exist for magazine publishers?

Opportunities for magazine publishers include expanding their digital presence, diversifying their revenue streams, and developing new products and services.

How has the magazine industry evolved over time?

The magazine industry has evolved over time to include digital and mobile platforms, new business models, and data-driven decision making.

How we write our statistic reports:

We have not conducted any studies ourselves. Our article provides a summary of all the statistics and studies available at the time of writing. We are solely presenting a summary, not expressing our own opinion. We have collected all statistics within our internal database. In some cases, we use Artificial Intelligence for formulating the statistics. The articles are updated regularly.

See our Editorial Process.

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