GITNUXREPORT 2025

Lodging Industry Statistics

Global hotel industry revenue hits $550 billion in 2023, driven by digital bookings.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

In 2023, millennials and Gen Z travelers accounted for 55% of hotel bookings worldwide, indicating demographic shifts

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The average age of hotel guests globally is around 40 years old, with a growing share of young travelers under 30

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Over 65% of hotels globally now have dedicated wellness or spa facilities, reflecting a consumer trend towards wellness tourism

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The proportion of hotels offering all-inclusive packages increased to 35% in 2023, emphasizing travelers' interest in streamlined vacation plans

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The number of hotel global loyalty program members exceeded 1.2 billion in 2023, demonstrating the importance of customer retention strategies

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The global hotel industry revenue was valued at approximately $550 billion in 2023

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The average daily rate (ADR) for hotels worldwide increased by 5% in 2023 compared to the previous year

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The occupancy rate in the U.S. hotel industry reached 68% in Q2 2023

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The number of hotel rooms worldwide reached approximately 17 million in 2023

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The travel and tourism sector contributed around $9 trillion to the global economy in 2023

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Airbnb and other alternative lodging platforms now account for over 15% of the global lodging market share

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The average length of stay in hotels worldwide decreased to 2.6 nights in 2023

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The digital booking share in the hotel industry reached 70% in 2023, indicating a significant shift to online reservations

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The average hotel turnover rate (room vacancy rate) was 55% in 2023 in major markets

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Hotel loyalty program memberships increased by 12% in 2023 to over 1 billion memberships worldwide

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The top 10 hotel brands account for approximately 30% of global hotel room supply

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The average revenue per available room (RevPAR) in North America reached $80 in 2023, up 4% from 2022

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Mobile bookings for hotels now account for nearly 60% of total online bookings

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The average hotel room rate in Latin America increased by 6% in 2023, reaching $120 per night

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Hotel revenue generated from food and beverage services constitutes approximately 25% of total hotel revenue

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The global corporate travel sector makes up about 40% of hotel revenue, but has declined by 15% since 2019, due to hybrid work models

Statistic 22

The average occupancy rate for resorts worldwide was approximately 70% in 2023, slightly higher than urban hotels

Statistic 23

The revenue generated from gaming and casinos in hotel resorts hit $44 billion globally in 2023, representing 8% growth from 2022

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Hotel cancellations increased by 8% in 2023 due to economic uncertainties and changing travel restrictions

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The global hotel guest satisfaction index improved by 4 points in 2023, reaching an average of 78 out of 100

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The average daily occupancy rate for boutique hotels was 72% in 2023, slightly higher than larger hotels

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The global vacation rental market is projected to reach $113 billion by 2027, growing at a CAGR of 4.8%, indicating significant competition for hotels

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In 2023, the total gross bookings for the hotel industry via online travel agents (OTAs) exceeded $230 billion, indicating the dominance of OTA sales channels

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Hotels incorporating local culture and heritage into their design and services have seen a 15% increase in guest satisfaction scores

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Asia-Pacific is the fastest-growing region in the lodging industry, with a compound annual growth rate (CAGR) of 7% from 2020 to 2023

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Boutique hotels account for roughly 10% of the global hotel market

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In 2023, the Asia-Pacific hotel occupancy rate was 65%, higher than the global average of 60%

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Luxury hotel occupancy rates in Europe averaged 75% in 2023, the highest among all hotel segments

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The global hotel construction pipeline includes over 5,000 projects, representing roughly 800,000 hotel rooms in development in 2023

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In the Asia-Pacific region, budget hotels comprise approximately 65% of the market, reflecting demand for affordability

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The average proportion of revenue spent on marketing by hotels worldwide is approximately 3%, which varies by region and hotel size

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The global hotel industry employed over 10 million people worldwide in 2023, with the largest employment share in Asia-Pacific

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Sustainability and eco-friendly initiatives are now a priority for 78% of hotel chains globally

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Environmental sustainability efforts have led to a 10% reduction in energy consumption per hotel room globally in 2023

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The number of eco-friendly hotels has increased by 20% from 2019 to 2023, reflecting rising consumer demand for sustainable travel options

Statistic 41

The proportion of hotels implementing contactless check-in/out technology rose to 80% in 2023, driven by health safety concerns

Statistic 42

Over 50% of hotel chains worldwide have adopted artificial intelligence for customer service, marketing, or operational management, in 2023

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The adoption of virtual reality tour technology in hotels increased by 30% in 2023, enhancing pre-booking experiences

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The use of smart hotel room technology, such as IoT devices, increased by 25% in 2023, improving guest experience and operational efficiency

Statistic 45

40% of hotel brands have integrated contactless payment systems, reducing physical contact and increasing convenience in 2023

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Key Highlights

The global hotel industry revenue was valued at approximately $550 billion in 2023
The average daily rate (ADR) for hotels worldwide increased by 5% in 2023 compared to the previous year
The occupancy rate in the U.S. hotel industry reached 68% in Q2 2023
Asia-Pacific is the fastest-growing region in the lodging industry, with a compound annual growth rate (CAGR) of 7% from 2020 to 2023
The number of hotel rooms worldwide reached approximately 17 million in 2023
Boutique hotels account for roughly 10% of the global hotel market
The travel and tourism sector contributed around $9 trillion to the global economy in 2023
Airbnb and other alternative lodging platforms now account for over 15% of the global lodging market share
The average length of stay in hotels worldwide decreased to 2.6 nights in 2023
In 2023, the Asia-Pacific hotel occupancy rate was 65%, higher than the global average of 60%
The digital booking share in the hotel industry reached 70% in 2023, indicating a significant shift to online reservations
The average hotel turnover rate (room vacancy rate) was 55% in 2023 in major markets
Hotel loyalty program memberships increased by 12% in 2023 to over 1 billion memberships worldwide

The hotel industry is riding a dynamic wave of growth and innovation in 2023, with global revenues reaching $550 billion, digital bookings dominating at 70%, and Asia-Pacific leading the charge with a 7% annual growth rate, showcasing a vibrant, evolving landscape driven by sustainability, technology, and shifting traveler preferences.

Consumer Behavior and Demographics

In 2023, millennials and Gen Z travelers accounted for 55% of hotel bookings worldwide, indicating demographic shifts
The average age of hotel guests globally is around 40 years old, with a growing share of young travelers under 30
Over 65% of hotels globally now have dedicated wellness or spa facilities, reflecting a consumer trend towards wellness tourism
The proportion of hotels offering all-inclusive packages increased to 35% in 2023, emphasizing travelers' interest in streamlined vacation plans
The number of hotel global loyalty program members exceeded 1.2 billion in 2023, demonstrating the importance of customer retention strategies

Consumer Behavior and Demographics Interpretation

With over half of hotel bookings in 2023 driven by under-30 Millennials and Gen Z travelers, and a rising focus on wellness, all-inclusive packages, and Loyalty programs exceeding 1.2 billion members, the hotel industry is clearly shifting towards a young, health-conscious, and retention-savvy demographic that values convenience and holistic experiences.

Market Performance and Revenue Trends

The global hotel industry revenue was valued at approximately $550 billion in 2023
The average daily rate (ADR) for hotels worldwide increased by 5% in 2023 compared to the previous year
The occupancy rate in the U.S. hotel industry reached 68% in Q2 2023
The number of hotel rooms worldwide reached approximately 17 million in 2023
The travel and tourism sector contributed around $9 trillion to the global economy in 2023
Airbnb and other alternative lodging platforms now account for over 15% of the global lodging market share
The average length of stay in hotels worldwide decreased to 2.6 nights in 2023
The digital booking share in the hotel industry reached 70% in 2023, indicating a significant shift to online reservations
The average hotel turnover rate (room vacancy rate) was 55% in 2023 in major markets
Hotel loyalty program memberships increased by 12% in 2023 to over 1 billion memberships worldwide
The top 10 hotel brands account for approximately 30% of global hotel room supply
The average revenue per available room (RevPAR) in North America reached $80 in 2023, up 4% from 2022
Mobile bookings for hotels now account for nearly 60% of total online bookings
The average hotel room rate in Latin America increased by 6% in 2023, reaching $120 per night
Hotel revenue generated from food and beverage services constitutes approximately 25% of total hotel revenue
The global corporate travel sector makes up about 40% of hotel revenue, but has declined by 15% since 2019, due to hybrid work models
The average occupancy rate for resorts worldwide was approximately 70% in 2023, slightly higher than urban hotels
The revenue generated from gaming and casinos in hotel resorts hit $44 billion globally in 2023, representing 8% growth from 2022
Hotel cancellations increased by 8% in 2023 due to economic uncertainties and changing travel restrictions
The global hotel guest satisfaction index improved by 4 points in 2023, reaching an average of 78 out of 100
The average daily occupancy rate for boutique hotels was 72% in 2023, slightly higher than larger hotels
The global vacation rental market is projected to reach $113 billion by 2027, growing at a CAGR of 4.8%, indicating significant competition for hotels
In 2023, the total gross bookings for the hotel industry via online travel agents (OTAs) exceeded $230 billion, indicating the dominance of OTA sales channels
Hotels incorporating local culture and heritage into their design and services have seen a 15% increase in guest satisfaction scores

Market Performance and Revenue Trends Interpretation

Despite a 5% hike in average daily rates and booming online bookings, the global hotel industry navigated cautious occupancy levels and a competitive landscape, underscoring that in hospitality, staying relevant and culturally resonant remains essential—even as alternative lodgings claim over 15% of the market share.

Regional and Market Segment Insights

Asia-Pacific is the fastest-growing region in the lodging industry, with a compound annual growth rate (CAGR) of 7% from 2020 to 2023
Boutique hotels account for roughly 10% of the global hotel market
In 2023, the Asia-Pacific hotel occupancy rate was 65%, higher than the global average of 60%
Luxury hotel occupancy rates in Europe averaged 75% in 2023, the highest among all hotel segments
The global hotel construction pipeline includes over 5,000 projects, representing roughly 800,000 hotel rooms in development in 2023
In the Asia-Pacific region, budget hotels comprise approximately 65% of the market, reflecting demand for affordability
The average proportion of revenue spent on marketing by hotels worldwide is approximately 3%, which varies by region and hotel size
The global hotel industry employed over 10 million people worldwide in 2023, with the largest employment share in Asia-Pacific

Regional and Market Segment Insights Interpretation

As Asia-Pacific's 7% CAGR propels the region to outshine global trends through booming occupancy and a dominant budget hotel sector, the industry’s vast employment and pipeline underscore a lively race — with luxury European retreats and boutique niches adding sparkle to the global tableau of hospitality growth.

Sustainability and Environmental Initiatives

Sustainability and eco-friendly initiatives are now a priority for 78% of hotel chains globally
Environmental sustainability efforts have led to a 10% reduction in energy consumption per hotel room globally in 2023
The number of eco-friendly hotels has increased by 20% from 2019 to 2023, reflecting rising consumer demand for sustainable travel options

Sustainability and Environmental Initiatives Interpretation

As eco-conscious travel gains momentum, the lodging industry is not only rebranding itself as a green frontier but also trimming energy waste by 10%, with a 20% surge in eco-friendly hotels since 2019—proving that doing good for the planet is increasingly good for business.

Technological Innovations and Digital Transformation

The proportion of hotels implementing contactless check-in/out technology rose to 80% in 2023, driven by health safety concerns
Over 50% of hotel chains worldwide have adopted artificial intelligence for customer service, marketing, or operational management, in 2023
The adoption of virtual reality tour technology in hotels increased by 30% in 2023, enhancing pre-booking experiences
The use of smart hotel room technology, such as IoT devices, increased by 25% in 2023, improving guest experience and operational efficiency
40% of hotel brands have integrated contactless payment systems, reducing physical contact and increasing convenience in 2023

Technological Innovations and Digital Transformation Interpretation

In 2023, the hospitality industry surmounted pandemic-era anxieties and embraced digital innovation, with contactless tech, AI, VR tours, IoT, and contactless payments transforming hotels into smarter, safer, and more seamless sanctuaries—proof that the future of travel is just a click, swipe, or VR tour away.