Key Highlights
- The global lawn and garden equipment market was valued at approximately $54 billion in 2021
- The U.S. residential lawn care market was worth over $40 billion in 2022
- The average lawn size in the U.S. is about 0.25 acres
- Approximately 60% of American homeowners hire professional lawn care services regularly
- The number of lawn care industry workers in the U.S. is estimated at over 1 million
- Around 78% of lawn care businesses in the U.S. are small businesses with fewer than 10 employees
- The most common lawn care service offered is mowing, with over 85% of providers including it in their services
- The average annual revenue for a small lawn care business is approximately $150,000
- Eco-friendly lawn care practices are adopted by roughly 50% of professional lawn services in the U.S.
- The use of robotic lawn mowers increased by 20% annually between 2019 and 2022
- The average lifespan of a gas-powered lawn mower is around 8 years
- Battery-powered (electric) lawn mowers account for about 30% of the market share as of 2023
- Organic lawn fertilizers are used by 40% of customers seeking eco-friendly lawn care solutions
The booming lawn care industry is transforming rapidly, with a global market valued at over $54 billion in 2021 and a shift towards eco-friendly, tech-driven solutions that cater to the modern homeowner’s desire for lush, sustainable landscapes.
Environmental and Sustainable Practices
- Eco-friendly lawn care practices are adopted by roughly 50% of professional lawn services in the U.S.
- Organic lawn fertilizers are used by 40% of customers seeking eco-friendly lawn care solutions
- The use of mindfulness and eco-conscious branding has increased among lawn care companies by 30% since 2020
- The use of eco-friendly fertilizers increased by 22% in the last five years among professional lawn care providers
- 55% of lawn care businesses see an increasing trend in the use of organic and sustainable products
- 45% of consumers are willing to pay more for environmentally friendly lawn care services
- The use of organic seed in lawn renovation has increased by 25% over the last three years
- The adoption of automated irrigation systems has helped reduce water usage by an average of 25% among lawn care clients
- The use of biodegradable lawn care products has increased by 12% annually since 2020
- The adoption of eco-friendly pest management solutions increased by 20% in 2022 among lawn care providers
Environmental and Sustainable Practices Interpretation
With half of U.S. professional lawn services embracing eco-friendly practices and over 45% of consumers willing to pay a premium, it's clear that the grass is greener on the sustainable side—one that’s cultivated with organic fertilizers, water-saving tech, and pest solutions, all reflecting a growing industry trend towards greener lawns and greener wallets.
Market Segments and Services
- The most common lawn care service offered is mowing, with over 85% of providers including it in their services
- 65% of lawn service providers offer fertilization as part of their package
- The average customer retention rate in lawn care is approximately 75%, indicating high customer loyalty
- The top three equipment brands used by lawn care professionals are Toro, Honda, and Husqvarna
- More than 65% of lawn care companies have integrated online marketing strategies into their business model
- About 50% of lawn care services in the U.S. offer pest control as a complementary service
Market Segments and Services Interpretation
Lawn care professionals are grass-root experts, relying heavily on mowing and fertilization, with a loyal clientele and a smart digital presence, while also branching into pest control—proving that in the industry, a well-manicured lawn is just the tip of the leaf.
Market Size, Growth, and Economics
- The global lawn and garden equipment market was valued at approximately $54 billion in 2021
- The U.S. residential lawn care market was worth over $40 billion in 2022
- The average lawn size in the U.S. is about 0.25 acres
- Approximately 60% of American homeowners hire professional lawn care services regularly
- The number of lawn care industry workers in the U.S. is estimated at over 1 million
- The average annual revenue for a small lawn care business is approximately $150,000
- The average lifespan of a gas-powered lawn mower is around 8 years
- Battery-powered (electric) lawn mowers account for about 30% of the market share as of 2023
- The average cost of professional lawn care in the U.S. is around $50 per visit
- The lawn care equipment market segment led by lawn mowers holds a 35% share of the global market
- The industry has seen a 12% growth rate in the past five years due to increased demand for eco-friendly and efficient lawn care solutions
- The rate of adoption of smart irrigation systems in the U.S. increased by 25% in 2022
- Organic lawn care products account for about 15% of the total lawn care products sold in the U.S.
- The average annual expenditure per household on lawn care services is approximately $600, with variation based on lawn size and location
- The U.S. commercial lawn care segment generates roughly $15 billion annually
- The demand for organic pest control solutions in lawn care grew by 18% in 2022
- The average professional lawn technician makes about $40,000 annually
- Sustainable lawn care accounts for 25% of the industry’s total revenue
- The number of lawn care startups has increased by 10% annually over the past three years
- The typical seasonal demand for lawn care peaks from April to September, accounting for 85% of annual revenue
- The market for commercial landscaping services is projected to grow at a CAGR of 4% through 2028
- The growth of subscription-based lawn care services increased by 20% annually between 2020 and 2023
- The average annual growth rate of the lawn care industry from 2018 to 2023 was approximately 7%
- The number of small lawn care businesses (annual revenue <$1 million) has increased by 15% in the past five years
- The use of artificial turf as a lawn alternative increased by 10% annually since 2019
- The overall demand for lawn care services is projected to reach $76 billion globally by 2025
- The proportion of DIY lawn care products sold online has grown by 30% from 2020 to 2023
- The top-selling lawn weed control products in the U.S. are glyphosate-based herbicides, accounting for over 60% of the market share
- The average gross profit margin for lawn care companies is estimated at 50%, depending on scale and services offered
- The average university student internship placement in lawn care programs increased by 15% from 2019 to 2022
- The global market for organic lawn care products is projected to grow at a CAGR of 8% from 2023 to 2030
- The use of mobile apps for lawn care management has risen by 40% since 2020
Market Size, Growth, and Economics Interpretation
With a booming $54 billion global market, over a million workers, and a dedicated consumer base spending an average of $600 annually—plus a green shift toward eco-friendly, tech-savvy, and even artificial turf solutions—lawn care has grown beyond mere yard maintenance to become a billion-dollar industry where savvy startups, sustainable practices, and smart technology are trimming the competition.
Technology and Equipment Trends
- The use of robotic lawn mowers increased by 20% annually between 2019 and 2022
- The use of drone technology for lawn monitoring and maintenance has increased by 15% annually since 2020
- Over 70% of professional lawn care companies now use online scheduling and billing systems
- Precision lawn care, involving GPS-guided equipment, is adopted by 35% of professional lawn services as of 2023
Technology and Equipment Trends Interpretation
As robotic mowers, drone tech, and GPS-guided precision tools increasingly mow their way into the industry, it's clear that on the grass—and behind the scenes—lawn care has gone from a backyard chore to a high-tech business, with digital scheduling reigning supreme over traditional soil.
Workforce, Ownership, and Consumer Behavior
- Around 78% of lawn care businesses in the U.S. are small businesses with fewer than 10 employees
- Approximately 45% of homeowners perform lawn care themselves, instead of hiring professionals
- The average age of lawn care business owners in the U.S. is approximately 45 years
- 80% of lawn care firms are family-owned businesses
- The number of women owning lawn care businesses is rising, with an estimated 10% increase over the last five years
Workforce, Ownership, and Consumer Behavior Interpretation
With nearly four out of five lawn care firms being small, family-run enterprises helmed by seasoned 45-year-olds and increasingly diverse women entrepreneurs, the industry’s green thumb is clearly rooted in both tradition and transformation, even as nearly half of homeowners prefer to mow their own lawns.
Sources & References
- Reference 1GRANDVIEWRESEARCHResearch Publication(2024)Visit source
- Reference 2IBISWORLDResearch Publication(2024)Visit source
- Reference 3EPAResearch Publication(2024)Visit source
- Reference 4STATISTAResearch Publication(2024)Visit source
- Reference 5BLSResearch Publication(2024)Visit source
- Reference 6SBAResearch Publication(2024)Visit source
- Reference 7LAWNANDLANDSCAPEResearch Publication(2024)Visit source
- Reference 8SMALLBUSINESSResearch Publication(2024)Visit source
- Reference 9GREENINDUSTRYPROSResearch Publication(2024)Visit source
- Reference 10CONSUMERREPORTSResearch Publication(2024)Visit source
- Reference 11HOMEADVISORResearch Publication(2024)Visit source
- Reference 12MARKETWATCHResearch Publication(2024)Visit source
- Reference 13TECHNEWSResearch Publication(2024)Visit source
- Reference 14INCResearch Publication(2024)Visit source
- Reference 15INTERNETRETAILERResearch Publication(2024)Visit source
- Reference 16WATERResearch Publication(2024)Visit source