GITNUXREPORT 2025

Large Counts Statistics

Global data growth accelerates with trillions of connected devices and vast digital activity.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

The total number of scientific papers published annually exceeds 3 million.

Statistic 2

The global online education market is projected to reach over $350 billion by 2025.

Statistic 3

The number of scientific articles indexed in PubMed exceeds 32 million.

Statistic 4

The global gaming market generated over $200 billion in revenue in 2023.

Statistic 5

The global virtual reality (VR) market is projected to reach $21.7 billion by 2025.

Statistic 6

In 2023, Netflix has over 230 million paid memberships worldwide.

Statistic 7

The total number of active gaming accounts worldwide exceeds 3 billion.

Statistic 8

The number of connected IoT devices is expected to reach 25.4 billion by 2030.

Statistic 9

The world’s population is approximately 8 billion people as of 2023.

Statistic 10

There are approximately 4.76 billion internet users worldwide as of 2023.

Statistic 11

Over 4.2 billion people globally are social media users.

Statistic 12

There are over 4.7 billion active mobile phone users globally.

Statistic 13

Amazon sold over 300 million goods worldwide in 2022.

Statistic 14

The number of digital buyers globally surpassed 2.14 billion in 2021.

Statistic 15

As of 2023, there are over 4.6 billion social media users worldwide.

Statistic 16

The total number of worldwide digital music users is over 400 million.

Statistic 17

The total number of internet users in China exceeds 1 billion.

Statistic 18

The total number of active Tor users worldwide is estimated to be around 2 million.

Statistic 19

Over 4 billion people worldwide are active on Facebook.

Statistic 20

The number of active internet users in Africa is over 600 million.

Statistic 21

Facebook reported having 2.91 billion monthly active users as of Q2 2023.

Statistic 22

YouTube has over 2 billion logged-in monthly users.

Statistic 23

Every minute, over 500 hours of video are uploaded to YouTube.

Statistic 24

Instagram has over 2 billion monthly active users.

Statistic 25

TikTok has been downloaded over 3 billion times worldwide.

Statistic 26

Facebook’s ad revenue was approximately $28.5 billion in Q2 2023.

Statistic 27

The average length of a YouTube video is approximately 10 minutes.

Statistic 28

The number of active users on Twitter is around 450 million.

Statistic 29

The total number of online videos viewed on Facebook is over 4 billion daily.

Statistic 30

The total number of messages sent via Facebook Messenger daily exceeds 10 billion.

Statistic 31

The total number of active Spotify users surpassed 456 million globally in 2023.

Statistic 32

The number of active users on LinkedIn exceeds 900 million.

Statistic 33

The number of active Twitter users in the U.S. is approximately 68 million.

Statistic 34

The average number of photos stored per person on social media accounts is over 1,000.

Statistic 35

The global digital data volume reached 79 zettabytes in 2021 and is projected to grow to 181 zettabytes by 2025.

Statistic 36

Over 90% of the data in the world was generated in just the last two years as of 2022.

Statistic 37

The total number of emails sent daily exceeds 320 billion.

Statistic 38

The number of active WhatsApp users worldwide is over 2 billion.

Statistic 39

The number of podcasts worldwide has exceeded 2 million as of 2023.

Statistic 40

The amount of data stored on cloud infrastructure worldwide is over 10 zettabytes in 2023.

Statistic 41

More than 1.8 billion websites are active on the internet.

Statistic 42

The total worldwide spending on AI-related products and services is projected to reach $126 billion in 2025.

Statistic 43

The largest email marketing campaigns have sent over 1 billion emails in a single blast.

Statistic 44

The average person checks their smartphone approximately 63 times per day.

Statistic 45

The total number of apps available in the Apple App Store exceeds 2.5 million.

Statistic 46

The total global e-commerce sales surpassed $5.2 trillion in 2022.

Statistic 47

The total number of Google searches performed per day exceeds 8.5 billion.

Statistic 48

The total data transferred over Ethernet networks is expected to reach 1.6 zettabytes annually by 2027.

Statistic 49

The number of domain name registrations worldwide exceeded 350 million as of 2023.

Statistic 50

More than 70% of consumer internet traffic comes from mobile devices.

Statistic 51

The world produces approximately 2.5 quintillion bytes of data every day.

Statistic 52

The global investment in big data and analytics is projected to reach $274 billion by 2023.

Statistic 53

The average amount of data transferred over Facebook daily is over 4.5 exabytes.

Statistic 54

Over 60% of companies worldwide are investing in cloud infrastructure.

Statistic 55

The average worldwide internet speed is approximately 34 Mbps.

Statistic 56

Over 85% of retail sales in the US are influenced by online reviews and social media.

Statistic 57

The total number of peer-to-peer (P2P) file sharing users worldwide is estimated to be over 200 million.

Statistic 58

In 2022, the global cloud computing market size was valued at approximately $480 billion.

Statistic 59

The average number of new websites registered daily worldwide is over 200,000.

Statistic 60

The total number of digital payments processed globally exceeded 133 trillion transactions in 2022.

Statistic 61

The total number of mobile app downloads in 2023 is projected to surpass 380 billion.

Statistic 62

The average size of a data center is over 10,000 square feet.

Statistic 63

The total number of cloud service providers exceeds 2,500 globally.

Statistic 64

In 2023, global AI market revenue is projected to surpass $500 billion.

Statistic 65

The total number of online shopping sessions in the US alone exceeds 1.5 billion annually.

Statistic 66

The total number of machine learning models in production worldwide is estimated to be over 50 million.

Statistic 67

The total number of digital indicators used by governments and firms worldwide is in the tens of thousands.

Statistic 68

The total amount of data generated daily by IoT devices alone is over 1 quintillion bytes.

Statistic 69

The total annual data generated globally is projected to reach 231 zettabytes by 2025.

Statistic 70

The total number of healthcare data records worldwide is estimated to be over 2,000 exabytes.

Statistic 71

The total amount of digital advertising spend worldwide is expected to surpass $820 billion in 2023.

Statistic 72

The total number of data points collected by sensors in smart cities exceeds 10 million per day in major urban centers.

Statistic 73

The total amount of data stored in enterprise data warehouses worldwide exceeds 15 zettabytes.

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Key Highlights

  • The global digital data volume reached 79 zettabytes in 2021 and is projected to grow to 181 zettabytes by 2025.
  • The number of connected IoT devices is expected to reach 25.4 billion by 2030.
  • The world’s population is approximately 8 billion people as of 2023.
  • Over 90% of the data in the world was generated in just the last two years as of 2022.
  • Facebook reported having 2.91 billion monthly active users as of Q2 2023.
  • YouTube has over 2 billion logged-in monthly users.
  • Every minute, over 500 hours of video are uploaded to YouTube.
  • The total number of emails sent daily exceeds 320 billion.
  • There are approximately 4.76 billion internet users worldwide as of 2023.
  • The number of active WhatsApp users worldwide is over 2 billion.
  • Over 4.2 billion people globally are social media users.
  • Instagram has over 2 billion monthly active users.
  • TikTok has been downloaded over 3 billion times worldwide.

In a world where over 80 billion emails are sent daily, billions of social media users share content, and data grows exponentially at a staggering rate, understanding the scale of our digital universe has never been more crucial.

Education and Knowledge

  • The total number of scientific papers published annually exceeds 3 million.
  • The global online education market is projected to reach over $350 billion by 2025.
  • The number of scientific articles indexed in PubMed exceeds 32 million.

Education and Knowledge Interpretation

With over 3 million new scientific papers annually and more than 32 million in PubMed alone, humanity's collective brainpower is both a staggering treasure trove and a reminder that as knowledge balloons to over $350 billion in online education by 2025, keeping up requires not just curiosity but strategic navigation through an ever-expanding universe of information.

Gaming and Entertainment

  • The global gaming market generated over $200 billion in revenue in 2023.
  • The global virtual reality (VR) market is projected to reach $21.7 billion by 2025.
  • In 2023, Netflix has over 230 million paid memberships worldwide.
  • The total number of active gaming accounts worldwide exceeds 3 billion.

Gaming and Entertainment Interpretation

With over $200 billion in gaming revenue, 3 billion active accounts, and a rapidly expanding VR market projected to hit $21.7 billion by 2025, it's clear that entertainment isn't just evolving—it's becoming a billion-dollar, globally interconnected universe where Netflix's 230 million memberships and gamers alike are collectively redefining the digital frontier.

Population and Connectivity

  • The number of connected IoT devices is expected to reach 25.4 billion by 2030.
  • The world’s population is approximately 8 billion people as of 2023.
  • There are approximately 4.76 billion internet users worldwide as of 2023.
  • Over 4.2 billion people globally are social media users.
  • There are over 4.7 billion active mobile phone users globally.
  • Amazon sold over 300 million goods worldwide in 2022.
  • The number of digital buyers globally surpassed 2.14 billion in 2021.
  • As of 2023, there are over 4.6 billion social media users worldwide.
  • The total number of worldwide digital music users is over 400 million.
  • The total number of internet users in China exceeds 1 billion.
  • The total number of active Tor users worldwide is estimated to be around 2 million.
  • Over 4 billion people worldwide are active on Facebook.
  • The number of active internet users in Africa is over 600 million.

Population and Connectivity Interpretation

With over 25 billion connected IoT devices by 2030—more than three times the global population—and billions engaged across social media, mobile, and e-commerce platforms, it's clear that in the digital age, our society is not just connected; it's virtually inseparable from the virtual.

Social Media and Content Platforms

  • Facebook reported having 2.91 billion monthly active users as of Q2 2023.
  • YouTube has over 2 billion logged-in monthly users.
  • Every minute, over 500 hours of video are uploaded to YouTube.
  • Instagram has over 2 billion monthly active users.
  • TikTok has been downloaded over 3 billion times worldwide.
  • Facebook’s ad revenue was approximately $28.5 billion in Q2 2023.
  • The average length of a YouTube video is approximately 10 minutes.
  • The number of active users on Twitter is around 450 million.
  • The total number of online videos viewed on Facebook is over 4 billion daily.
  • The total number of messages sent via Facebook Messenger daily exceeds 10 billion.
  • The total number of active Spotify users surpassed 456 million globally in 2023.
  • The number of active users on LinkedIn exceeds 900 million.
  • The number of active Twitter users in the U.S. is approximately 68 million.
  • The average number of photos stored per person on social media accounts is over 1,000.

Social Media and Content Platforms Interpretation

With over a third of the world's population engaging on platforms that churn out 500 hours of YouTube content every minute, it's clear that in the digital age, social media isn't just connecting us—it's entertaining, influencing, and reshaping our very conversations at an unprecedented scale.

Technology and Digital Data

  • The global digital data volume reached 79 zettabytes in 2021 and is projected to grow to 181 zettabytes by 2025.
  • Over 90% of the data in the world was generated in just the last two years as of 2022.
  • The total number of emails sent daily exceeds 320 billion.
  • The number of active WhatsApp users worldwide is over 2 billion.
  • The number of podcasts worldwide has exceeded 2 million as of 2023.
  • The amount of data stored on cloud infrastructure worldwide is over 10 zettabytes in 2023.
  • More than 1.8 billion websites are active on the internet.
  • The total worldwide spending on AI-related products and services is projected to reach $126 billion in 2025.
  • The largest email marketing campaigns have sent over 1 billion emails in a single blast.
  • The average person checks their smartphone approximately 63 times per day.
  • The total number of apps available in the Apple App Store exceeds 2.5 million.
  • The total global e-commerce sales surpassed $5.2 trillion in 2022.
  • The total number of Google searches performed per day exceeds 8.5 billion.
  • The total data transferred over Ethernet networks is expected to reach 1.6 zettabytes annually by 2027.
  • The number of domain name registrations worldwide exceeded 350 million as of 2023.
  • More than 70% of consumer internet traffic comes from mobile devices.
  • The world produces approximately 2.5 quintillion bytes of data every day.
  • The global investment in big data and analytics is projected to reach $274 billion by 2023.
  • The average amount of data transferred over Facebook daily is over 4.5 exabytes.
  • Over 60% of companies worldwide are investing in cloud infrastructure.
  • The average worldwide internet speed is approximately 34 Mbps.
  • Over 85% of retail sales in the US are influenced by online reviews and social media.
  • The total number of peer-to-peer (P2P) file sharing users worldwide is estimated to be over 200 million.
  • In 2022, the global cloud computing market size was valued at approximately $480 billion.
  • The average number of new websites registered daily worldwide is over 200,000.
  • The total number of digital payments processed globally exceeded 133 trillion transactions in 2022.
  • The total number of mobile app downloads in 2023 is projected to surpass 380 billion.
  • The average size of a data center is over 10,000 square feet.
  • The total number of cloud service providers exceeds 2,500 globally.
  • In 2023, global AI market revenue is projected to surpass $500 billion.
  • The total number of online shopping sessions in the US alone exceeds 1.5 billion annually.
  • The total number of machine learning models in production worldwide is estimated to be over 50 million.
  • The total number of digital indicators used by governments and firms worldwide is in the tens of thousands.
  • The total amount of data generated daily by IoT devices alone is over 1 quintillion bytes.
  • The total annual data generated globally is projected to reach 231 zettabytes by 2025.
  • The total number of healthcare data records worldwide is estimated to be over 2,000 exabytes.
  • The total amount of digital advertising spend worldwide is expected to surpass $820 billion in 2023.
  • The total number of data points collected by sensors in smart cities exceeds 10 million per day in major urban centers.
  • The total amount of data stored in enterprise data warehouses worldwide exceeds 15 zettabytes.

Technology and Digital Data Interpretation

With over 79 zettabytes of data generated in 2021—enough to fill a galaxy of servers—and an annual growth rate that is rapidly expanding our digital universe, it's clear that in today's interconnected world, staying offline is essentially impossible, especially when each person checks their phone 63 times a day and over 2.5 million new websites spring into existence daily.

Sources & References