GITNUXREPORT 2025

Keno Statistics

Keno's global market valued at $4.2 billion, popular and lucrative worldwide.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Keno has a house edge range of 20% to 25%

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The most popular numbers played in Keno are 7, 17, 24, 27, and 33

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On average, players select between 4 and 8 numbers per game

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Keno’s payout percentage varies from 75% to 95% depending on the game and casino

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The average duration of a Keno game round is about 5 to 10 minutes

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The probability of hitting exactly 5 numbers in a 10-spot Keno game is approximately 0.123%

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The likelihood of winning the top prize in Keno varies but can be as low as 1 in 10 million for the maximum number of picks

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Keno is often used as a fundraising game in charity events and community casinos

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Keno players tend to spend an average of $10 to $20 per session

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The "rapid Keno" variant allows players to make a new bet every minute, increasing game frequency

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Keno is often featured as a “game of luck” with minimal skill required, making it accessible to new players

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Keno is sometimes called the "lotto of the casino" because of its lottery-like structure and fast-paced gameplay

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The most common number combinations played are sequences like 1-2-3-4-5, reflecting players’ preferences for consecutive numbers

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Some casinos offer "hot" and "cold" number betting options based on recent draws, to attract more players

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The speed of online Keno games can range from 30 seconds to 1 minute per round, faster than traditional casino Keno

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The typical online Keno game offers between 20 to 80 total numbers, with players choosing 1 to 20 of those numbers

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A typical Keno ticket in a physical casino costs between $1 and $10, depending on the preferred wager

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The odds of hitting all 20 numbers in a 20-spot Keno game are 1 in approximately 3.5 billion

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The average payout for winning a 10-spot Keno game is around 200 times the wager, with payouts varying by casino

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The most common Keno bet size in online platforms is $5, followed by $1 and $10, tailored to different player budgets

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Keno has a lower house edge compared to many table games like blackjack or poker, making it a popular choice for risk-taking players

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The fastest Keno game can produce results in under 30 seconds online, appealing to quick players

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Many online Keno platforms offer educational tutorials to help new players understand the game mechanics, increasing onboarding rates

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The average Wager-to-Payout ratio in Keno is approximately 1:4, meaning players can expect to win about 25% of the time on average

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The global Keno market was valued at approximately $4.2 billion in 2022

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Online Keno platforms report a customer retention rate of about 30%

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The average house edge for Keno is about 25%, making it one of the highest among casino games

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The smallest Keno wager accepted in most casinos is usually $1, with some online platforms offering even lower limits

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The European online Keno market is expected to grow at an annual rate of 8% through 2025

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Keno’s return-to-player (RTP) percentage varies by game but generally ranges from 75% to 95%, depending on the house edge and game rules

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Keno is often integrated with other casino games like slot machines and poker for cross-promotional marketing

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The global online Keno market is projected to grow at a CAGR of 12% from 2023 to 2030, driven by rapid digitalization

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Keno is especially popular in Australia, where there are over 600 venues offering the game

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Keno is played in over 50 countries worldwide

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Keno’s popularity surged during the COVID-19 pandemic with a 60% increase in online play

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The earliest recorded form of Keno dates back over 2,000 years to ancient China

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In Las Vegas, Keno tickets are sold in over 40% of the casinos

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In the online casino industry, Keno is ranked among the top 5 most played games

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Keno remains popular among older demographics, with over 60% of players aged 50 and above

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Keno’s popularity has led to numerous TV and digital marketing campaigns targeting new players

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Live Keno games streamed online have increased player engagement, with some reports indicating up to 70% of online players participate in live versions

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The development of mobile Keno apps has increased accessibility, with over 70% of players engaging via smartphone

Statistic 43

Some jurisdictions have implemented regulations requiring Keno machines to display explicit odds, increasing transparency

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The biggest Keno jackpot ever won was $1.2 million in a Nevada casino

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In some U.S. states, Keno revenue accounts for up to 15% of the total lottery sales

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The revenue from Keno in U.S. state lotteries exceeds $300 million annually

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In some Asian countries, Keno is integrated into the national lottery systems, contributing significantly to government revenue

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Online Keno sites often feature progressive jackpot options that can reach hundreds of thousands of dollars

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Player loyalty programs in online Keno platforms can offer cashback rates of up to 10%, incentivizing repeat play

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In 2022, Keno revenue in New York State reached over $150 million, representing a significant share of the lottery’s overall income

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The popularity of Keno in online casinos has contributed to a 15% increase in overall casino revenue during the pandemic period

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Sources

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Key Highlights

The global Keno market was valued at approximately $4.2 billion in 2022
Keno has a house edge range of 20% to 25%
The most popular numbers played in Keno are 7, 17, 24, 27, and 33
On average, players select between 4 and 8 numbers per game
Keno’s payout percentage varies from 75% to 95% depending on the game and casino
The average duration of a Keno game round is about 5 to 10 minutes
The biggest Keno jackpot ever won was $1.2 million in a Nevada casino
Keno is especially popular in Australia, where there are over 600 venues offering the game
Online Keno platforms report a customer retention rate of about 30%
The probability of hitting exactly 5 numbers in a 10-spot Keno game is approximately 0.123%
In some U.S. states, Keno revenue accounts for up to 15% of the total lottery sales
Keno is played in over 50 countries worldwide
The average house edge for Keno is about 25%, making it one of the highest among casino games

With a global market valued at over $4.2 billion in 2022 and featuring fast-paced gameplay, generous payout percentages, and a rich history dating back over 2,000 years, Keno continues to captivate players worldwide as both a lottery-like casino game and a popular online sensation.

Gameplay Mechanics and Player Behavior

Keno has a house edge range of 20% to 25%
The most popular numbers played in Keno are 7, 17, 24, 27, and 33
On average, players select between 4 and 8 numbers per game
Keno’s payout percentage varies from 75% to 95% depending on the game and casino
The average duration of a Keno game round is about 5 to 10 minutes
The probability of hitting exactly 5 numbers in a 10-spot Keno game is approximately 0.123%
The likelihood of winning the top prize in Keno varies but can be as low as 1 in 10 million for the maximum number of picks
Keno is often used as a fundraising game in charity events and community casinos
Keno players tend to spend an average of $10 to $20 per session
The "rapid Keno" variant allows players to make a new bet every minute, increasing game frequency
Keno is often featured as a “game of luck” with minimal skill required, making it accessible to new players
Keno is sometimes called the "lotto of the casino" because of its lottery-like structure and fast-paced gameplay
The most common number combinations played are sequences like 1-2-3-4-5, reflecting players’ preferences for consecutive numbers
Some casinos offer "hot" and "cold" number betting options based on recent draws, to attract more players
The speed of online Keno games can range from 30 seconds to 1 minute per round, faster than traditional casino Keno
The typical online Keno game offers between 20 to 80 total numbers, with players choosing 1 to 20 of those numbers
A typical Keno ticket in a physical casino costs between $1 and $10, depending on the preferred wager
The odds of hitting all 20 numbers in a 20-spot Keno game are 1 in approximately 3.5 billion
The average payout for winning a 10-spot Keno game is around 200 times the wager, with payouts varying by casino
The most common Keno bet size in online platforms is $5, followed by $1 and $10, tailored to different player budgets
Keno has a lower house edge compared to many table games like blackjack or poker, making it a popular choice for risk-taking players
The fastest Keno game can produce results in under 30 seconds online, appealing to quick players
Many online Keno platforms offer educational tutorials to help new players understand the game mechanics, increasing onboarding rates
The average Wager-to-Payout ratio in Keno is approximately 1:4, meaning players can expect to win about 25% of the time on average

Gameplay Mechanics and Player Behavior Interpretation

With a house edge of 20-25% and chances as slim as 1 in 10 million for top prizes, Keno is essentially the lottery of the casino—fast, fun, and fueled by luck, making it perfect for the impulsive gambler who enjoys chasing the dream with a modest wager and an even smaller hope of hitting the jackpot.

Market Overview and Valuation

The global Keno market was valued at approximately $4.2 billion in 2022
Online Keno platforms report a customer retention rate of about 30%
The average house edge for Keno is about 25%, making it one of the highest among casino games
The smallest Keno wager accepted in most casinos is usually $1, with some online platforms offering even lower limits
The European online Keno market is expected to grow at an annual rate of 8% through 2025
Keno’s return-to-player (RTP) percentage varies by game but generally ranges from 75% to 95%, depending on the house edge and game rules
Keno is often integrated with other casino games like slot machines and poker for cross-promotional marketing
The global online Keno market is projected to grow at a CAGR of 12% from 2023 to 2030, driven by rapid digitalization

Market Overview and Valuation Interpretation

Despite its hefty $4.2 billion valuation and growing online presence projected to expand at 12% annually, Keno's high house edge of around 25% and modest 30% customer retention rate suggest players are betting big on the possibility of quick wins amid a game designed more for the house's advantage than their own — a digital gamble where the lowest stakes often come with the highest risk.

Regional and Demographic Popularity

Keno is especially popular in Australia, where there are over 600 venues offering the game
Keno is played in over 50 countries worldwide
Keno’s popularity surged during the COVID-19 pandemic with a 60% increase in online play
The earliest recorded form of Keno dates back over 2,000 years to ancient China
In Las Vegas, Keno tickets are sold in over 40% of the casinos
In the online casino industry, Keno is ranked among the top 5 most played games
Keno remains popular among older demographics, with over 60% of players aged 50 and above
Keno’s popularity has led to numerous TV and digital marketing campaigns targeting new players
Live Keno games streamed online have increased player engagement, with some reports indicating up to 70% of online players participate in live versions
The development of mobile Keno apps has increased accessibility, with over 70% of players engaging via smartphone

Regional and Demographic Popularity Interpretation

From ancient Chinese origins to modern mobile screens, Keno's global boom—especially among seniors and online players during the pandemic—proves that a simple number draw can still keep the world guessing and gaming.

Regulation

Some jurisdictions have implemented regulations requiring Keno machines to display explicit odds, increasing transparency

Regulation Interpretation

While mandated transparency in Keno odds aims to demystify the game, it also reminds players that luck is a hidden entity, not a guaranteed winning formula.

Revenue, Regulation, and Market Trends

The biggest Keno jackpot ever won was $1.2 million in a Nevada casino
In some U.S. states, Keno revenue accounts for up to 15% of the total lottery sales
The revenue from Keno in U.S. state lotteries exceeds $300 million annually
In some Asian countries, Keno is integrated into the national lottery systems, contributing significantly to government revenue
Online Keno sites often feature progressive jackpot options that can reach hundreds of thousands of dollars
Player loyalty programs in online Keno platforms can offer cashback rates of up to 10%, incentivizing repeat play
In 2022, Keno revenue in New York State reached over $150 million, representing a significant share of the lottery’s overall income
The popularity of Keno in online casinos has contributed to a 15% increase in overall casino revenue during the pandemic period

Revenue, Regulation, and Market Trends Interpretation

Keno’s modest charm belies its hefty role in generating over $300 million annually across U.S. state lotteries, fueling government coffers in Asia, boosting online platforms with jackpots reaching into hundreds of thousands, and even helping online casinos surge by 15% during the pandemic—highlighting that sometimes, the quiet game can have a loud financial voice.