GITNUXREPORT 2025

Jewellery Industry Statistics

Global jewelry market valued at $278 billion; Asia dominates, driven online growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Roughly 40% of jewelry consumers prefer to buy from brands that offer transparent pricing

Statistic 2

The majority of consumers (around 80%) prefer to purchase from brands that have a clear origin story and provenance

Statistic 3

Certification and hallmarking significantly influence consumer trust, with over 70% of buyers looking for verified certificates

Statistic 4

The percentage of consumers who prefer shopping in physical jewelry stores remains at around 60%, despite rise in online shopping, due to tactile and trust factors

Statistic 5

The Asia-Pacific region holds the largest share of the global jewelry market, accounting for over 50% of sales

Statistic 6

The top five countries in jewelry exports are: India, Belgium, Italy, the United States, and Hong Kong

Statistic 7

The global jewelry market was valued at approximately $278 billion in 2021

Statistic 8

Millennials and Generation Z collectively are expected to influence over 65% of jewelry sales by 2025

Statistic 9

The online jewelry market is projected to grow at a CAGR of 10% from 2022 to 2028

Statistic 10

Approximately 30% of global jewelry sales are made through e-commerce channels

Statistic 11

The average price of gold jewelry per gram increased by 3% in 2022 compared to the previous year

Statistic 12

The demand for lab-grown diamonds grew by approximately 30% in 2022, indicating a rising preference for ethically sourced stones

Statistic 13

The global men’s jewelry market is expected to grow at a CAGR of 6.5% from 2023 to 2028

Statistic 14

The demand for personalized and customized jewelry increased by 40% in 2022, driven by millennial and Gen Z consumers

Statistic 15

The global platinum jewelry market is expected to grow at a CAGR of 4.7% from 2023 to 2028

Statistic 16

The global secondhand jewelry market is projected to reach $30 billion by 2027, driven by increasing consumer interest in sustainability

Statistic 17

The demand for vintage jewelry has increased by 25% year-over-year, as consumers seek unique and nostalgic pieces

Statistic 18

The market for men's luxury jewelry is expected to reach $17 billion globally by 2025

Statistic 19

The demand for colored gemstones like sapphires, rubies, and emeralds has increased by 15% in 2022, reflecting a shift towards more colorful jewelry

Statistic 20

The use of blockchain technology in jewelry supply chains has increased by over 120% in the past three years, improving transparency and authenticity

Statistic 21

The global demand for jewelry made from sustainable materials is expected to grow at a CAGR of 9% from 2023 to 2030, indicating a rising consumer preference for eco-friendly products

Statistic 22

The use of 3D printing technology in jewelry manufacturing has increased by over 50% in the past two years, enabling customized and rapid prototyping

Statistic 23

The global market for hypoallergenic jewelry is expected to reach $8 billion by 2025, driven by increasing allergies and sensitivities among consumers

Statistic 24

The global sales of pearl jewelry are expected to hit $7 billion by 2024, reflecting steady growth in demand for natural and cultured pearls

Statistic 25

The average annual growth rate of the jewelry industry in emerging markets like India and Brazil exceeds 7%, driven by rising disposable incomes

Statistic 26

The market for vintage and antique jewelry is projected to grow at a CAGR of 5.2% from 2023 to 2028, fueled by consumer interest in unique, heritage pieces

Statistic 27

The use of Augmented Reality (AR) in jewelry retail has increased by over 70% in the past three years, enhancing virtual try-ons for consumers

Statistic 28

The demand for engagement rings featuring colored gemstones has risen by 20% in 2023, a shift from traditional diamond-centered designs

Statistic 29

The global market for men’s luxury watches, often paired with jewelry, is expected to reach $30 billion by 2027, indicative of a broader men’s luxury segment

Statistic 30

Gold jewelry accounts for roughly 50% of the global jewelry market by value

Statistic 31

The diamond jewelry segment accounted for approximately 40% of the global jewelry market in 2022

Statistic 32

China is the largest consumer of gold jewelry, representing nearly 25% of global demand in 2022

Statistic 33

The average lifespan of a piece of jewelry before it is resold or repurposed is approximately 18 years

Statistic 34

Silver jewelry constitutes roughly 20% of the global jewelry market by volume

Statistic 35

The average retail markup on fine jewelry items ranges from 100% to 300%, depending on the retail sector

Statistic 36

Engagement ring sales account for approximately 35% of the annual jewelry sales in the United States

Statistic 37

The average age of first-time jewelry buyers has decreased to 28 years old, indicating increased accessibility and marketing targeting younger consumers

Statistic 38

The luxury jewelry segment accounts for approximately 35% of the total jewelry market in developed countries

Statistic 39

Approximately 60% of jewelry sales in the US are driven by gift-giving occasions, such as birthdays, anniversaries, and holidays

Statistic 40

The average weight of gold used in a typical wedding band is around 5 grams, but varies significantly by design and region

Statistic 41

The resale value of luxury jewelry items can be up to 50% higher when bought from reputable brands, reflecting market trust and brand value

Statistic 42

The global market share of costume jewelry is approximately 65%, making it the largest segment in terms of volume

Statistic 43

The total number of jewelry brands worldwide exceeds 50,000, ranging from luxury to mass-market segments

Statistic 44

The jewelry industry’s employment figures worldwide number over 2 million, with a significant proportion in manufacturing and retail sectors

Statistic 45

Jewelry sales spike around major holidays, with Mother’s Day, Christmas, and Valentine’s Day accounting for nearly 60% of annual sales in many markets

Statistic 46

The majority of consumers (around 65%) are interested in purchasing lab-grown or synthetic gemstones due to lower prices and ethical considerations

Statistic 47

Approximately 70% of jewelry consumers prefer purchasing from brands that demonstrate sustainability and ethical sourcing

Statistic 48

The jewelry industry’s carbon footprint has decreased by approximately 15% over the past five years due to improved sustainable practices

Statistic 49

The use of recycled metals in jewelry pieces has increased by 40% in the last three years, as sustainability becomes a priority for manufacturers

Statistic 50

The average conversion rate for online jewelry stores is about 2.2%, but brands using advanced personalization tools see rates as high as 4.5%

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Key Highlights

The global jewelry market was valued at approximately $278 billion in 2021
Gold jewelry accounts for roughly 50% of the global jewelry market by value
The Asia-Pacific region holds the largest share of the global jewelry market, accounting for over 50% of sales
Millennials and Generation Z collectively are expected to influence over 65% of jewelry sales by 2025
The diamond jewelry segment accounted for approximately 40% of the global jewelry market in 2022
The online jewelry market is projected to grow at a CAGR of 10% from 2022 to 2028
Approximately 30% of global jewelry sales are made through e-commerce channels
China is the largest consumer of gold jewelry, representing nearly 25% of global demand in 2022
The average price of gold jewelry per gram increased by 3% in 2022 compared to the previous year
The demand for lab-grown diamonds grew by approximately 30% in 2022, indicating a rising preference for ethically sourced stones
The global men’s jewelry market is expected to grow at a CAGR of 6.5% from 2023 to 2028
The average lifespan of a piece of jewelry before it is resold or repurposed is approximately 18 years
The top five countries in jewelry exports are: India, Belgium, Italy, the United States, and Hong Kong

The jewelry industry is experiencing a glittering transformation driven by rising consumer demand, technological innovations, and a growing preference for sustainability, with the global market valued at approximately $278 billion in 2021 and expected to continue sparkling with new trends and opportunities.

Consumer Preferences

Roughly 40% of jewelry consumers prefer to buy from brands that offer transparent pricing
The majority of consumers (around 80%) prefer to purchase from brands that have a clear origin story and provenance
Certification and hallmarking significantly influence consumer trust, with over 70% of buyers looking for verified certificates
The percentage of consumers who prefer shopping in physical jewelry stores remains at around 60%, despite rise in online shopping, due to tactile and trust factors

Consumer Preferences Interpretation

In an industry where transparency, provenance, and certification are increasingly the new diamonds, jewelry brands must balance digital innovation with the tactile trust that only a physical store can provide—because in the sparkle of truth, consumers find their true value.

Geographical and Export Markets

The Asia-Pacific region holds the largest share of the global jewelry market, accounting for over 50% of sales
The top five countries in jewelry exports are: India, Belgium, Italy, the United States, and Hong Kong

Geographical and Export Markets Interpretation

With Asia-Pacific reigning supreme by commanding over half the global jewelry market and India leading the export charge, it’s clear that when it comes to jewelry, the world’s stage is set in a glittering cross-cultural spectacle of craftsmanship and commerce.

Market Growth and Trends

The global jewelry market was valued at approximately $278 billion in 2021
Millennials and Generation Z collectively are expected to influence over 65% of jewelry sales by 2025
The online jewelry market is projected to grow at a CAGR of 10% from 2022 to 2028
Approximately 30% of global jewelry sales are made through e-commerce channels
The average price of gold jewelry per gram increased by 3% in 2022 compared to the previous year
The demand for lab-grown diamonds grew by approximately 30% in 2022, indicating a rising preference for ethically sourced stones
The global men’s jewelry market is expected to grow at a CAGR of 6.5% from 2023 to 2028
The demand for personalized and customized jewelry increased by 40% in 2022, driven by millennial and Gen Z consumers
The global platinum jewelry market is expected to grow at a CAGR of 4.7% from 2023 to 2028
The global secondhand jewelry market is projected to reach $30 billion by 2027, driven by increasing consumer interest in sustainability
The demand for vintage jewelry has increased by 25% year-over-year, as consumers seek unique and nostalgic pieces
The market for men's luxury jewelry is expected to reach $17 billion globally by 2025
The demand for colored gemstones like sapphires, rubies, and emeralds has increased by 15% in 2022, reflecting a shift towards more colorful jewelry
The use of blockchain technology in jewelry supply chains has increased by over 120% in the past three years, improving transparency and authenticity
The global demand for jewelry made from sustainable materials is expected to grow at a CAGR of 9% from 2023 to 2030, indicating a rising consumer preference for eco-friendly products
The use of 3D printing technology in jewelry manufacturing has increased by over 50% in the past two years, enabling customized and rapid prototyping
The global market for hypoallergenic jewelry is expected to reach $8 billion by 2025, driven by increasing allergies and sensitivities among consumers
The global sales of pearl jewelry are expected to hit $7 billion by 2024, reflecting steady growth in demand for natural and cultured pearls
The average annual growth rate of the jewelry industry in emerging markets like India and Brazil exceeds 7%, driven by rising disposable incomes
The market for vintage and antique jewelry is projected to grow at a CAGR of 5.2% from 2023 to 2028, fueled by consumer interest in unique, heritage pieces
The use of Augmented Reality (AR) in jewelry retail has increased by over 70% in the past three years, enhancing virtual try-ons for consumers
The demand for engagement rings featuring colored gemstones has risen by 20% in 2023, a shift from traditional diamond-centered designs
The global market for men’s luxury watches, often paired with jewelry, is expected to reach $30 billion by 2027, indicative of a broader men’s luxury segment

Market Growth and Trends Interpretation

As the jewelry industry gleams brighter with a 278-billion-dollar shine in 2021, it’s clear that Millennials, Gen Z, and a penchant for online shopping are carving out over 65% of the sparkle, fueling a trend toward ethically sourced, personalized, and sustainable treasures that are increasingly augmented by technology and vintage allure, all while the market's multifaceted facets—be it gold, pearls, or colored gemstones—continue to dazzle across generations and geographies.

Market Segments and Consumer Preferences

Gold jewelry accounts for roughly 50% of the global jewelry market by value
The diamond jewelry segment accounted for approximately 40% of the global jewelry market in 2022
China is the largest consumer of gold jewelry, representing nearly 25% of global demand in 2022
The average lifespan of a piece of jewelry before it is resold or repurposed is approximately 18 years
Silver jewelry constitutes roughly 20% of the global jewelry market by volume
The average retail markup on fine jewelry items ranges from 100% to 300%, depending on the retail sector
Engagement ring sales account for approximately 35% of the annual jewelry sales in the United States
The average age of first-time jewelry buyers has decreased to 28 years old, indicating increased accessibility and marketing targeting younger consumers
The luxury jewelry segment accounts for approximately 35% of the total jewelry market in developed countries
Approximately 60% of jewelry sales in the US are driven by gift-giving occasions, such as birthdays, anniversaries, and holidays
The average weight of gold used in a typical wedding band is around 5 grams, but varies significantly by design and region
The resale value of luxury jewelry items can be up to 50% higher when bought from reputable brands, reflecting market trust and brand value
The global market share of costume jewelry is approximately 65%, making it the largest segment in terms of volume
The total number of jewelry brands worldwide exceeds 50,000, ranging from luxury to mass-market segments
The jewelry industry’s employment figures worldwide number over 2 million, with a significant proportion in manufacturing and retail sectors
Jewelry sales spike around major holidays, with Mother’s Day, Christmas, and Valentine’s Day accounting for nearly 60% of annual sales in many markets
The majority of consumers (around 65%) are interested in purchasing lab-grown or synthetic gemstones due to lower prices and ethical considerations

Market Segments and Consumer Preferences Interpretation

With gold reigning as the queen—accounting for half the market and China leading as her loyal subject—while costume jewelry dominates in volume and younger buyers seek sparkling new ways to celebrate life's moments, the jewelry industry clearly shines brightest when it balances tradition, innovation, and ethical sparkle.

Sustainability and Ethical Practices

Approximately 70% of jewelry consumers prefer purchasing from brands that demonstrate sustainability and ethical sourcing
The jewelry industry’s carbon footprint has decreased by approximately 15% over the past five years due to improved sustainable practices
The use of recycled metals in jewelry pieces has increased by 40% in the last three years, as sustainability becomes a priority for manufacturers

Sustainability and Ethical Practices Interpretation

With a surge in recycled metals and ethical sourcing, the jewelry industry is promisingly shining brighter on sustainability, proving that you can have your sparkle and save the planet too.

Technologies and Innovation

The average conversion rate for online jewelry stores is about 2.2%, but brands using advanced personalization tools see rates as high as 4.5%

Technologies and Innovation Interpretation

While online jewelry stores typically convert only 2.2% of visitors, harnessing advanced personalization tools can nearly double that rate to 4.5%, proving that a little tailored sparkle can turn browsing into buying.