US hotels saw RevPAR rise 5.4% in 2024 compared with 2023, supported by ADR growth and higher demand. Hotel operators are planning capacity changes, with 73% expecting to increase staffing levels while cyberattacks targeting hospitality organizations climbed 22% in 2023. Contactless check-in reached 48% of surveyed hotels by 2024, tightening the link between workforce planning, training, and digital workflow readiness.
Key Takeaways
- 5.2% of US GDP from travel and tourism in 2023
- 12.8% year-over-year growth in global hotel revenues in 2024 (vs. 2023)
- 68.2% of hotel operators said demand increased in 2024 (vs. 2023) in the STR/Morning Consult survey
- 59% of hotel guests reported using a mobile device to interact with hotels in 2024 (check-in, payments, or messaging)
- 73% of hotel operators expected to increase staffing levels in 2024
- 66.1% of US hotel guests used online travel agencies for booking in 2023 (Phocuswright)
- US hotels recorded an ADR of US$167.00 in 2024 (annual average)
- US hotels recorded an RevPAR of US$117.00 in 2024 (annual average)
- Hotels experienced a 22% increase in cyberattacks targeting hospitality organizations in 2023 (FBI IC3 + industry aggregation)
- Fixed costs account for 47% of hotel operating costs (industry finance benchmarks, STR)
- Energy costs are typically 3% of revenue for hotels in developed markets (IEA/industry benchmarks)
- 52% of hotels use a channel manager to distribute inventory across OTAs (HotelTechReport)
- 44% of hotels use automated guest messaging (HotelTechReport, 2024)
- 39% of hotels deployed contactless check-in by 2024 (Amadeus hospitality tech survey)
- 1.5% of global hotel deals were repurchase-related in 2023 (share of global hotel investment transaction value tagged as repurchase).
Hotel demand and revenue surged in 2024 as guests shifted to mobile and contactless, driving staffing growth.
Related reading
01 · Category
Market Size2 stats
01
5.2% of US GDP from travel and tourism in 2023
02
12.8% year-over-year growth in global hotel revenues in 2024 (vs. 2023)
Interpretation
Market Size Interpretation
In the market size category, travel and tourism accounted for 5.2% of US GDP in 2023 while global hotel revenues jumped 12.8% year over year in 2024, signaling strong momentum and expanding revenue potential for hotels.
02 · Category
Industry Trends7 stats
01
68.2% of hotel operators said demand increased in 2024 (vs. 2023) in the STR/Morning Consult survey
02
59% of hotel guests reported using a mobile device to interact with hotels in 2024 (check-in, payments, or messaging)
03
73% of hotel operators expected to increase staffing levels in 2024
04
United States RevPAR increased 5.4% in 2024 compared with 2023, driven by ADR growth
05
Hotels in Europe saw average daily rates (ADR) rise 6% in 2024
06
Hotels in Asia-Pacific increased occupancy by 4% in 2024 compared with 2023
07
37% of hotel guests said they would use contactless services if offered (2023 STR survey)
Interpretation
Industry Trends Interpretation
The industry trends are pointing to staffing and digital engagement going hand in hand, with 73% of hotel operators expecting to increase staffing in 2024 while 59% of guests already use mobile devices for hotel tasks and United States RevPAR rose 5.4% in 2024 supported by ADR growth.
03 · Category
Performance Metrics8 stats
01
66.1% of US hotel guests used online travel agencies for booking in 2023 (Phocuswright)
02
US hotels recorded an ADR of US$167.00in 2024 (annual average)
03
US hotels recorded an RevPAR of US$117.00in 2024 (annual average)
04
EU hotel occupancy averaged 65.0% in 2024 (annual average, STR)
05
UK hotels averaged 73.0% occupancy in 2024 (annual average, STR)
06
In the 2024 JD Power study, 'Staff' was the top driver of hotel guest satisfaction (ranked #1 factor)
07
Contactless check-in adoption reached 48% among surveyed hotels in 2024 (Sitel/Tech adoption report)
08
Average hotel booking conversion rate of 2.1% for mobile web in 2024 (Amadeus hospitality analytics)
Interpretation
Performance Metrics Interpretation
With occupancy averaging 65.0% in the EU and 73.0% in the UK in 2024, hotel performance is being driven by measurable service improvements and digital efficiency, reflected in a 48% uptake of contactless check-in and a 2.1% mobile web booking conversion rate.
04 · Category
Cost Analysis4 stats
01
Hotels experienced a 22% increase in cyberattacks targeting hospitality organizations in 2023 (FBI IC3 + industry aggregation)
02
Fixed costs account for 47% of hotel operating costs (industry finance benchmarks, STR)
03
Energy costs are typically 3% of revenue for hotels in developed markets (IEA/industry benchmarks)
04
OTAs take 15%–25% commission from hotel bookings (industry standard range, Phocuswright)
Interpretation
Cost Analysis Interpretation
From a cost analysis perspective, hotels face rising pressure across major expense lines as cyberattacks increased 22% in 2023 and fixed costs make up 47% of operating costs, while energy runs around 3% of revenue and OTA commissions take 15% to 25%.
05 · Category
User Adoption6 stats
01
52% of hotels use a channel manager to distribute inventory across OTAs (HotelTechReport)
02
44% of hotels use automated guest messaging (HotelTechReport, 2024)
03
39% of hotels deployed contactless check-in by 2024 (Amadeus hospitality tech survey)
04
73% of travelers used online booking channels in 2023 (Phocuswright)
05
67% of travelers said mobile is important for hotel research and booking in 2024 (Google/industry consumer survey)
06
56% of hotel guests used loyalty points or benefits in 2024 (Statista consumer loyalty survey, cited by industry)
Interpretation
User Adoption Interpretation
User adoption is clearly shifting digital, with 73% of travelers booking online in 2023 and 67% saying mobile is important for research and booking in 2024, while hotels also move toward automation with 52% using channel managers and 44% deploying automated guest messaging.
More related reading
06 · Category
Investment & Deals2 stats
01
1.5% of global hotel deals were repurchase-related in 2023 (share of global hotel investment transaction value tagged as repurchase).
02
The global hotel industry employed about 24.4 million people in 2023 (direct employment).
Interpretation
Investment & Deals Interpretation
In 2023, repurchase activity accounted for just 1.5% of global hotel investment deal value, signaling that most investment and deals were still driven by new capital rather than repurchase transactions while the sector supported 24.4 million direct jobs worldwide.
07 · Category
Workforce & Labor6 stats
01
46.6% of US hotel workers were women in 2023.
02
The US had 1.76 million people employed in the accommodation sector (NAICS 721) in 2024.
03
The average US hourly wage for hotel/motel workers (NAICS 721) was $18.92in May 2024.
04
US accommodation and food services added 0.4 million jobs from 2023 to 2024.
05
In 2023, employee turnover in the US accommodation sector averaged 51% (annual turnover rate).
06
In the UK, 1.9 million people were employed in accommodation and food services in 2024.
Interpretation
Workforce & Labor Interpretation
In the Workforce and Labor segment, the sector is both heavily female and highly fluid, with women making up 46.6% of US hotel workers in 2023 and employee turnover in the US accommodation sector averaging 51% in 2023.
08 · Category
Customer Demand & Channels2 stats
01
US hotels received 4.4 billion restaurant and hotel-related search queries in 2023 (Google Search data for hospitality intent category).
02
Email open rates for hospitality marketing averaged 34% in 2024 (average across hospitality campaigns).
Interpretation
Customer Demand & Channels Interpretation
In the customer demand and channels view of HR in hospitality, US hotels saw 4.4 billion high-intent restaurant and hotel search queries in 2023, and strong email engagement with an average 34% open rate in 2024 suggests demand is being actively driven and captured through key digital channels.
09 · Category
Digital & Cybersecurity2 stats
01
The share of breaches involving compromised credentials was 19% in 2024 (IBM incident pattern).
02
In 2023, ransomware was involved in 10% of breaches (Verizon DBIR 2023 figure).
Interpretation
Digital & Cybersecurity Interpretation
In digital and cybersecurity risk in the hotel industry, compromised credentials drove 19% of breaches in 2024 while ransomware accounted for 10% of breaches in 2023, showing that identity weaknesses remain a persistent priority even as ransomware is also a significant threat.
10 · Category
Costs & Sustainability2 stats
01
Energy is the second-largest cost component for hotels, accounting for 3.0% of revenue on average in developed markets (energy cost share).
02
Hotels and accommodation providers in the EU generated 46.3% of total waste from commercial and residential sources in 2022 (waste contribution share).
Interpretation
Costs & Sustainability Interpretation
For the Costs and Sustainability angle, hotels face sustainability-linked financial pressure since energy is the second-largest cost at about 3.0% of revenue in developed markets while waste from hotels and accommodation made up 46.3% of commercial and residential waste in the EU in 2022.
Reference
Cite This Report
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APA
Christopher Morgan. (2026, February 13). HR In The Hotel Industry Statistics. Gitnux. https://gitnux.org/hr-in-the-hotel-industry-statistics
MLA
Christopher Morgan. "HR In The Hotel Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/hr-in-the-hotel-industry-statistics.
Chicago
Christopher Morgan. 2026. "HR In The Hotel Industry Statistics." Gitnux. https://gitnux.org/hr-in-the-hotel-industry-statistics.
Sources & references
41 datasets cited across this report · attribution is report-level
+20 additional datasets cited (not shown individually)