GITNUXREPORT 2025

Hr In The Consumer Goods Industry Statistics

Consumer goods HR faces talent, digital transformation, and diversity challenges.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

57% of HR teams face challenges when implementing new HR software systems

Statistic 2

46% of consumer goods HR departments are exploring blockchain for HR record management

Statistic 3

49% of consumer goods HR teams use virtual team collaboration tools as standard practice

Statistic 4

38% of HR managers are exploring the use of blockchain for securely sharing employee credentials

Statistic 5

70% of HR professionals in the sector believe diversity and inclusion initiatives positively impact business performance

Statistic 6

62% of HR leaders believe flexible work arrangements improve productivity in consumer goods firms

Statistic 7

47% of consumers expect companies to demonstrate social responsibility through employment practices

Statistic 8

51% of consumer goods companies track diversity metrics to inform their HR strategies

Statistic 9

66% of HR leaders plan to implement more flexible benefit programs in the next 12 months

Statistic 10

85% of consumer goods HR teams use employee engagement surveys to guide their strategies

Statistic 11

50% of consumer goods companies plan to enhance mental health support programs for employees

Statistic 12

73% of consumer goods companies have increased digital communication with employees

Statistic 13

59% of HR teams report increased focus on employee wellbeing post-pandemic

Statistic 14

48% of workers in consumer goods report seeking more purpose-driven work

Statistic 15

58% of companies have introduced wellness apps as part of their employee health programs

Statistic 16

53% of HR teams are increasing investment in employee recognition programs

Statistic 17

62% of consumer goods companies have adopted employee digital health monitoring initiatives

Statistic 18

43% of HR teams are developing tailored mental health programs for specific demographic groups

Statistic 19

54% of consumer goods companies see automation as key to reducing HR operational costs

Statistic 20

68% of consumer goods companies report challenges in attracting skilled HR talent

Statistic 21

52% of HR professionals in consumer goods cite employee retention as their top challenge

Statistic 22

75% of organizations in the consumer goods sector plan to increase digital HR initiatives in the next two years

Statistic 23

60% of HR teams in consumer goods have adopted remote onboarding processes post-2020

Statistic 24

48% of consumer goods companies have increased training budgets for digital skills

Statistic 25

55% of HR leaders in consumer goods report higher use of analytics to improve talent management

Statistic 26

40% of consumer goods companies experienced a turnover rate increase in 2022

Statistic 27

64% of consumer goods HR departments are focusing on reskilling efforts to meet changing market needs

Statistic 28

35% of consumer goods companies plan to implement AI-driven talent acquisition tools by 2025

Statistic 29

42% of consumer goods firms face difficulties in compliance with evolving labor laws

Statistic 30

45% of consumer goods companies report challenges in aligning HR strategy with rapid digital transformation

Statistic 31

58% of HR departments in the industry utilize learning management systems for employee development

Statistic 32

49% of HR professionals in consumer goods are implementing AI chatbots for candidate screening

Statistic 33

41% of HR leaders see talent shortages as a critical risk to their consumer goods business growth

Statistic 34

66% of organizations in the consumer goods sector are investing in automation of HR processes

Statistic 35

70% of HR leaders plan to adopt virtual reality for training in the next three years

Statistic 36

43% of consumer goods HR departments leverage social media for employer branding

Statistic 37

55% of industry HR professionals are focusing on upskilling for e-commerce roles

Statistic 38

65% of consumer goods companies have increased investment in HR technology over the past year

Statistic 39

37% of HR leaders anticipate a rise in freelance and gig workers in consumer goods roles by 2025

Statistic 40

69% of consumer goods HR managers prioritize digital literacy programs

Statistic 41

63% of HR teams are integrating data analytics to monitor employee performance

Statistic 42

44% of consumer goods HR departments use gamification in training programs

Statistic 43

49% of HR professionals are investing in personalized employee development plans

Statistic 44

72% of consumer goods firms plan to enhance their employer branding online

Statistic 45

61% of consumer goods companies are focusing on cross-functional HR strategies to improve agility

Statistic 46

41% of consumer goods companies report difficulties in maintaining corporate culture during rapid growth

Statistic 47

67% of HR leaders cite talent acquisition challenges as their primary HR concern

Statistic 48

54% of HR teams are prioritizing upskilling existing employees over hiring in the current market

Statistic 49

60% of HR professionals find measuring training effectiveness challenging

Statistic 50

55% of consumer goods HR departments are investing in artificial intelligence for employee scheduling

Statistic 51

72% of consumer goods companies are working on enhancing their employer value proposition

Statistic 52

59% of consumer goods HR departments see a need for more comprehensive onboarding processes

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Key Highlights

68% of consumer goods companies report challenges in attracting skilled HR talent
52% of HR professionals in consumer goods cite employee retention as their top challenge
75% of organizations in the consumer goods sector plan to increase digital HR initiatives in the next two years
60% of HR teams in consumer goods have adopted remote onboarding processes post-2020
48% of consumer goods companies have increased training budgets for digital skills
55% of HR leaders in consumer goods report higher use of analytics to improve talent management
40% of consumer goods companies experienced a turnover rate increase in 2022
70% of HR professionals in the sector believe diversity and inclusion initiatives positively impact business performance
64% of consumer goods HR departments are focusing on reskilling efforts to meet changing market needs
35% of consumer goods companies plan to implement AI-driven talent acquisition tools by 2025
85% of consumer goods HR teams use employee engagement surveys to guide their strategies
42% of consumer goods firms face difficulties in compliance with evolving labor laws
50% of consumer goods companies plan to enhance mental health support programs for employees

Struggling to keep pace in a rapidly transforming industry, consumer goods companies are facing unprecedented HR challenges, from talent shortages and retention struggles to embracing digital innovation and fostering diversity—all amid a shifting landscape that demands agile, tech-savvy, and purpose-driven HR strategies.

Digital Transformation and Technology Adoption

57% of HR teams face challenges when implementing new HR software systems
46% of consumer goods HR departments are exploring blockchain for HR record management
49% of consumer goods HR teams use virtual team collaboration tools as standard practice
38% of HR managers are exploring the use of blockchain for securely sharing employee credentials

Digital Transformation and Technology Adoption Interpretation

Amidst a rapidly evolving digital landscape, nearly half of consumer goods HR teams battle integration hurdles, while blockchain and virtual collaboration tools emerge as the new standard—highlighting both innovation ambitions and the growing complexity of managing human capital securely and efficiently.

Diversity, Inclusion, and Flexibility Strategies

70% of HR professionals in the sector believe diversity and inclusion initiatives positively impact business performance
62% of HR leaders believe flexible work arrangements improve productivity in consumer goods firms
47% of consumers expect companies to demonstrate social responsibility through employment practices
51% of consumer goods companies track diversity metrics to inform their HR strategies
66% of HR leaders plan to implement more flexible benefit programs in the next 12 months

Diversity, Inclusion, and Flexibility Strategies Interpretation

As consumer goods companies recognize that embracing diversity, flexibility, and social responsibility not only fulfills ethical imperatives but also boosts business performance, HR leaders are gearing up to turn these values into measurable competitive advantages—proof that doing good is good for business.

Employee Engagement and Wellbeing Initiatives

85% of consumer goods HR teams use employee engagement surveys to guide their strategies
50% of consumer goods companies plan to enhance mental health support programs for employees
73% of consumer goods companies have increased digital communication with employees
59% of HR teams report increased focus on employee wellbeing post-pandemic
48% of workers in consumer goods report seeking more purpose-driven work
58% of companies have introduced wellness apps as part of their employee health programs
53% of HR teams are increasing investment in employee recognition programs
62% of consumer goods companies have adopted employee digital health monitoring initiatives
43% of HR teams are developing tailored mental health programs for specific demographic groups

Employee Engagement and Wellbeing Initiatives Interpretation

In an industry where consumer satisfaction reigns supreme, HR’s pivot toward engagement surveys, digital communication, mental health support, and purpose-driven work underscores a strategic shift: prioritizing employee well-being as the secret ingredient for both workforce retention and delivering the quality consumers expect.

Operational Challenges and Organizational Priorities

54% of consumer goods companies see automation as key to reducing HR operational costs

Operational Challenges and Organizational Priorities Interpretation

With over half of consumer goods firms eyeing automation to trim HR costs, it's clear that even the most human-centric industry is embracing the robotic revolution to stay competitive.

Workforce Development and Talent Management

68% of consumer goods companies report challenges in attracting skilled HR talent
52% of HR professionals in consumer goods cite employee retention as their top challenge
75% of organizations in the consumer goods sector plan to increase digital HR initiatives in the next two years
60% of HR teams in consumer goods have adopted remote onboarding processes post-2020
48% of consumer goods companies have increased training budgets for digital skills
55% of HR leaders in consumer goods report higher use of analytics to improve talent management
40% of consumer goods companies experienced a turnover rate increase in 2022
64% of consumer goods HR departments are focusing on reskilling efforts to meet changing market needs
35% of consumer goods companies plan to implement AI-driven talent acquisition tools by 2025
42% of consumer goods firms face difficulties in compliance with evolving labor laws
45% of consumer goods companies report challenges in aligning HR strategy with rapid digital transformation
58% of HR departments in the industry utilize learning management systems for employee development
49% of HR professionals in consumer goods are implementing AI chatbots for candidate screening
41% of HR leaders see talent shortages as a critical risk to their consumer goods business growth
66% of organizations in the consumer goods sector are investing in automation of HR processes
70% of HR leaders plan to adopt virtual reality for training in the next three years
43% of consumer goods HR departments leverage social media for employer branding
55% of industry HR professionals are focusing on upskilling for e-commerce roles
65% of consumer goods companies have increased investment in HR technology over the past year
37% of HR leaders anticipate a rise in freelance and gig workers in consumer goods roles by 2025
69% of consumer goods HR managers prioritize digital literacy programs
63% of HR teams are integrating data analytics to monitor employee performance
44% of consumer goods HR departments use gamification in training programs
49% of HR professionals are investing in personalized employee development plans
72% of consumer goods firms plan to enhance their employer branding online
61% of consumer goods companies are focusing on cross-functional HR strategies to improve agility
41% of consumer goods companies report difficulties in maintaining corporate culture during rapid growth
67% of HR leaders cite talent acquisition challenges as their primary HR concern
54% of HR teams are prioritizing upskilling existing employees over hiring in the current market
60% of HR professionals find measuring training effectiveness challenging
55% of consumer goods HR departments are investing in artificial intelligence for employee scheduling
72% of consumer goods companies are working on enhancing their employer value proposition
59% of consumer goods HR departments see a need for more comprehensive onboarding processes

Workforce Development and Talent Management Interpretation

Amid rising talent shortages and swift digital transformation, 68% of consumer goods companies struggle to attract skilled HR professionals while 72% are doubling down on employer branding and automation, revealing that in this industry, the real competitive edge lies in innovation, agility, and the strategic re-skilling of their most valuable asset—their people.