Gitnux/Report 2026

Housewares Industry Statistics

With U.S. housewares e-commerce still climbing, and global eco upgrades accelerating since 2020, this page pinpoints what is shifting consumer behavior fast in cookware, appliances, and everyday home essentials. Expect surprises like 72% of 25 to 34 shoppers buying online, 37% prioritizing smart home integration, and sustainability that now spans from bamboo and recycled plastics to zero waste packaging and recyclable cookware lines.
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November 10, 2026Updated
Housewares Industry Statistics
Isabelle MoreauWritten by Isabelle Moreau·Edited by Lars Eriksen·Fact-checked by Nikolas Papadopoulos
Published ·Updated
How this report is researched
01Editorial Scope

Before any source is gathered, an editor locks the question, what qualifies, and how the piece will be judged.

02Source Research

Search agents collect the source set and pull each data point out with its provenance attached.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The housewares industry at a glance

U.S. retail housewares sales totaled $32.18 billion in 2025, but declined 2.5% year over year amid weaker discretionary demand and mixed category performance.

$32.18B[30]
U.S. housewares sales, 2025
-2.5%[30]
Housewares sales growth, 2025
$13.84B[30]
Kitchen electrics sales, 2025
43%[17]
E-commerce housewares share, 2024
Market size
U.S. retail housewares sales reached $32.18 billion in 2025, while the broader small-appliances-and-housewares market totaled $77.12 billion. The housewares category declined 2.5% from 2024, compared with a 0.5% decline for the broader market.[30]
Forecast & CAGR
A published industry forecast estimates the global housewares market at $321.40 billion in 2022 and projects $442.51 billion by 2030, implying a 4.1% CAGR from 2022 to 2030. The estimate uses a broader global housewares definition than the U.S. retail figures reported by the International Housewares Association.[68]
Market share & regions
For U.S. housewares and small-appliance spending in 2024, e-commerce accounted for 43% of housewares sales, followed by mass merchants at 24%, off-price retailers at 10%, warehouse clubs at 5% and dollar stores at 4%. Across housewares and small appliances combined, 58% of spending occurred online and 42% in stores.[17]
Segmentation
In 2025, U.S. housewares sales comprised $7.30 billion in gadgets and cutlery, $4.66 billion in cookware and bakeware, $4.12 billion in kitchen, laundry organization and cleaning, $3.85 billion in tabletop, and $12.26 billion in other housewares. Kitchen electrics added $13.84 billion, including $3.06 billion from coffee and espresso products.[30]
Pricing
Euromonitor reported that U.S. homewares current-value sales rose 3% to $18.507 billion in 2025, while inflation eased to 3%. This indicates that nominal category growth was supported partly by pricing and macroeconomic stabilization, although the definition is narrower than the IHA housewares market.[69]
Trends, drivers & challenges
Growth pockets in 2025 included coffee and espresso products, which rose 6.1% to $3.06 billion, and total kitchen electrics, which rose 4.1% to $13.84 billion. Kitchen, laundry organization and cleaning declined 9.5% to $4.12 billion, illustrating pressure on discretionary and nonreplacement purchases.[30]
Consumer behavior & competition
Consumers continued to shift toward digital purchasing: e-commerce represented 43% of U.S. housewares sales in 2024, while mass merchants held 24%. Industry research identified portable beverageware, traditional food storage, kitchen thermometers, non-electric choppers and cooking spoons as leading housewares growth categories in 2024.[17]
Regulation
PFAS regulation and exposure concerns remain relevant to nonstick cookware and food-contact products. The U.S. Environmental Protection Agency identifies nonstick cookware as a consumer-product exposure pathway, while an EPA review notes that FDA-authorized PFAS uses in food-contact substances have historically included nonstick and grease-, oil- and water-resistant applications.[70]
Latest news
The International Housewares Association reported that an eight-year agreement will move North America’s major Inspired Home Show from Chicago to Atlanta beginning in January 2028. The show reportedly attracts more than 10,000 retailers and industry professionals and more than 1,000 exhibitors annually.[71]
report visual · Comparison

Global non-electric household goods market size by retail value

Global non-electric household goods market size by retail value: $505.6B in 2024, $505.6B in 2024.

2029 (forecast)$548.3B
2028 (forecast)$540.0B
2027 (forecast)$531.0B
2026 (forecast)$521.3B
2025 (forecast)$511.2B
2024$505.6B
source-verifiedwww1.hkexnews.hk2029

02 Ranking

Top 10 Companies in the Housewares Industry

The leading companies in the housewares industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 9, 2026 · Next review December 9, 2026

Verdict

SharkNinja leads Gitnux's 2026 housewares ranking with an Overall score of 9.5, with R&D at 5.75% of revenue. Midea Group is the runner-up at 9.4, with revenue growth of 12.1%.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in kitchen and cleaning appliances

    SharkNinja

    US

    Ranked #1 · 9.5 · Kitchen and cleaning appliances

    Why we picked it: Its kitchen and cleaning appliance scale aligns with a market where kitchen electrics reached $13.84B in 2025.

    See in ranking ↓Visit sharkninja.com ↗

  2. Leader in major household and smart appliances

    Haier Smart Home

    CN

    Ranked #3 · 9.3 · Major household and smart appliances

    Why we picked it: Its major household and smart-home appliances align with expansion in smart share across appliances.

    See in ranking ↓Visit haier.com ↗

  3. Leader in knives and cookware

    ZWILLING

    DE

    Ranked #4 · 9.0 · Knives and cookware

    Why we picked it: Its kitchenware focus maps to demand pockets in kitchen tools and durability-led purchase factors.

    See in ranking ↓Visit zwilling.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the housewares industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

SharkNinja

Kitchen and cleaning appliances · US

9.5
2

Midea Group

Kitchen and cleaning appliances · CN

9.4
3

Haier Smart Home

Major household and smart appliances · CN

9.3
4

ZWILLING

Knives and cookware · DE

9.0
5

Groupe SEB

Small appliances and kitchenware · FR

8.8
6

ARC Group

Glassware, tabletop and kitchenware · FR

8.2
7

Fiskars Group

Tableware, kitchen tools and homeware · FI

8.0
8

TTK Prestige

Cookware and kitchen appliances · IN

7.9
9

Helen of Troy

Kitchen tools, drinkware and home products · BM

7.8
10

Hamilton Beach Brands

Small kitchen and household appliances · US

7.6

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 9, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Isabelle Moreau. (2026, February 13). Top 10 companies in the housewares industry. In Housewares Industry Statistics. Gitnux. https://gitnux.org/housewares-industry-statistics/#top-companies

04 Statistics

Technology & Innovation

Digitization measures center on access to real-time supply-chain analytics (72% in 2024) and a wider push for smart technology and automation (68% investing in 2025).

Digital Transformation in the consumer goods sector (sector benchmark)

  • Across consumer products, 72% of respondents identified enterprise access to real-time supply-chain analytics as an economic-value area for digitization in 2024.[1]
  • Across consumer products, 67% of surveyed executives said digital transformation was necessary to compete in 2025, while 68% were investing in smart technology and automation.[2]
  • Across consumer products, 94% of surveyed supply-chain executives said they were transforming the supply-chain function in 2026.[3]
  • Across consumer markets, 35% of respondents said their companies had integrated digital capabilities end to end in 2026.[4]

Technology Adoption in the consumer goods sector (sector benchmark)

  • Across retail and consumer packaged goods, 75% of executives called AI a top strategic priority in 2026, while 16.5% said they could quantify a return on AI investment; global executive survey.[2]
  • Across consumer packaged goods, 56% of surveyed leaders said their organizations were regularly using generative AI in 2024; global CPG-leader survey.[5]
  • Across consumer packaged goods, 71% of surveyed leaders said their organizations had adopted AI in at least one business function in 2024; global CPG-leader survey.[5]
  • Across consumer goods, 82% of surveyed companies were already using or planning to deploy generative AI in social-media marketing and analytics in 2024.[6]
  • Across consumer goods, 90% of leaders expected their companies to increase investment in AI agents, and 89% believed AI agents would be essential to compete within two years; 2025 industry survey.[7]
  • Across consumer products, 66% of leaders said their organizations would increase or strongly increase artificial-intelligence investment over the next three years; survey of 505 leaders in 23 countries.[8]

Cloud Computing in the consumer goods sector (sector benchmark)

  • Across EU enterprises, 30.1% of those using paid cloud services used them for enterprise-resource-planning software in 2025.[9]
  • Across EU enterprises, 52.74% used paid cloud-computing services in 2025.[9]
  • Across EU enterprises, 71.5% of those using paid cloud services used them for file storage in 2025.[9]
  • Across EU enterprises, 71.7% of those using paid cloud services used them for office software in 2025.[9]
  • Across EU enterprises, 85.2% of those using paid cloud services used them for email in 2025.[9]

Big Data in the consumer goods sector (sector benchmark)

  • Across consumer goods, 51% identified inability to integrate data from multiple sources as their primary analytics challenge in 2025.[10]
  • Across EU enterprises, 17.62% performed analytics on customer data in 2025.[9]
  • Across EU enterprises, 33.02% performed data analytics using their own employees in 2025.[9]
  • Across EU enterprises, 40% performed data analytics internally or through another organization in 2025.[9]
  • Across EU enterprises, 26.20% performed analytics on transaction records such as sales or payment data in 2025.[9]

IoT in the consumer goods sector (sector benchmark)

  • Across consumer manufacturing, IoT devices delivered an average 20.9% return on investment in the surveyed benchmark.[11]
  • Across consumer manufacturing, 80% identified reduced energy and resource consumption as a leading IoT use or benefit in the surveyed benchmark.[11]
  • Across consumer manufacturing, IoT devices accounted for 10.3% of IT and operational-technology budgets in the surveyed benchmark.[11]
  • Across EU enterprises, 29% used IoT devices or systems in 2021, including 48% of large enterprises and 26% of small enterprises.[9]
  • Across consumer manufacturing, 89% identified better supply-chain management as a leading IoT use or benefit in the surveyed benchmark.[11]

Innovation in the housewares industry

  • 2,167 patents had been granted cumulatively to Guangdong TCL Smart Home Appliances by 2024, China.[12]
  • RMB642.66 million was invested in R&D by Guangdong TCL Smart Home Appliances in 2024, China.[12]
  • 60 innovative study programs or projects were reported by Guangdong TCL Smart Home Appliances in 2024, China.[12]
  • Home-appliance patent filings at the European Patent Office generally increased between 2012 and 2024, despite a recent decline, according to APPLiA’s industry analysis.[13]
  • 373 patents were granted to Guangdong TCL Smart Home Appliances in 2024, China.[12]

05 Statistics

Data & Analytics

Data integration and governance still constrain analytics work: 51% cite inability to integrate data from multiple sources in 2025. Data governance gaps show up in inconsistent answers to data questions (35% in 2025).

Data Quality in the consumer goods sector (sector benchmark)

  • Across supply-management organizations, 49% rated their data quality as good or excellent in 2024.[14]
  • Across consumer packaged goods, 22% reported that businesses lacked trust in data quality and validity in 2024.[1]
  • Across retail and consumer goods, 26% of leaders said their data quality was poor compared with competitors in 2024.[15]
  • Across consumer packaged goods, 60% planned to increase investment in data and analytics during the following 12 months in 2024.[1]

Data Governance in the consumer goods sector (sector benchmark)

  • Across retail and CPG companies, 31% cited the lack of a corporate data strategy and semantic layer as a key challenge in 2025.[16]
  • Across supply-management organizations, 61% had a dedicated data-governance function in 2024.[14]
  • Across consumer packaged goods companies, 43% said they struggled with establishing the right level of data governance in 2024.[1]
  • Across retail and CPG companies, 42% identified inconsistent data quality, absent semantic layers and fragmented reporting as critical governance challenges in 2025.[16]
  • Across retail and CPG companies, 35% reported receiving inconsistent or incorrect answers to data questions in 2025.[16]

06 Statistics

Strategy & Growth

Category performance diverged in 2025, with housewares down 2.5% while the broader small-appliances-and-housewares market declined 0.5%. Kitchen electrics held up at 0.5% in 2024 and 4.1% in 2025.

Growth in the housewares industry

  • 1.2% was the increase in US housewares and small-appliance retail dollar sales in 2024 compared with 2023.[17]
  • 0.9% was the 2024 dollar-sales growth rate for US floorcare products.[17]
  • 210.1% was the increase in Indonesian-market sales reported by that consumer-goods company in 2024.[18]
  • 4% was the 2024 dollar-sales growth rate for US home-comfort and water-filtration products.[17]
  • 7% was the decline in US housewares and small-appliance unit sales in 2023 compared with 2022.[17]
  • 0.5% was the 2024 dollar-sales growth rate for US kitchen electrics.[17]

Differentiation in the housewares industry

  • $384.307 million was Lifetime Brands’ 2024 US kitchenware revenue.[18]
  • 4% of Kirkland’s Home housewares revenue represented its share of net sales in fiscal 2023.[19]
  • $110.133 million was Lifetime Brands’ 2024 US home-solutions revenue.[18]
  • 4% of Kirkland’s Home housewares revenue represented its share of net sales in fiscal 2022.[19]
  • 4% of Kirkland’s Home housewares revenue represented its share of net sales in fiscal 2024.[19]
  • $132.762 million was Lifetime Brands’ 2024 US tableware revenue.[18]

Mergers and acquisitions in the housewares industry

  • 1 acquisition expanded Core Home from housewares and lifestyle products into the food-and-beverage sector through BUBLUV.[20]
  • £20 billion was the estimated UK homewares market that Victorian Plumbing aimed to enter through the MFI relaunch.[21]
  • £22.2 million was the value of Victorian Plumbing’s May 2024 acquisition of Victoria Plum, including the MFI name.[21]
  • 1 was the number of acquisitions in Whitmor’s history before its acquisition of Neat Method.[22]
  • $273.2 million was the 2004 acquisition price paid by Helen of Troy for OXO International, a household-tools company.[23]
  • 20+ houseware brands were in Core Home’s portfolio when it acquired BUBLUV.[20]

Strategic partnerships in the housewares industry

  • 2,000+ brands participated in The Inspired Home Show, a major housewares marketplace connecting suppliers and buyers in 2025.[17]
  • 43% of a housewares company’s fiscal-2026 net revenue was generated through one third-party sales-representative organization.[18]
  • 300,000 products were represented through the buyer-supplier platform of The Inspired Home Show in 2025.[17]
  • $64 billion in buying power was represented by US-based retail attendees at The Inspired Home Show in 2025.[17]
  • 1 acquisition followed decades of partnership between Danish supplier OL Beslag and international hardware manufacturer Blum in 2026.[21]
  • 1 strategic partnership combined Hogewoning’s and Othmar’s expertise to strengthen their decorative-products market position in 2024.[21]

07 Statistics

People & Workforce

Workforce signals include large-scale hiring and turnover at Guangdong TCL Smart Home Appliances, with 8,214 new employees hired in 2025. U.S. remote-capable workers show a 52% hybrid share in May 2026.

Hiring in the housewares industry

  • 112,458 employees worked for Haier Smart Home globally at the end of the reported period, including 39,512 overseas employees.[24]
  • 8,214 new employees were hired by Guangdong TCL Smart Home Appliances in 2025, China.[24]
  • 8,986 employee turnovers were recorded by Guangdong TCL Smart Home Appliances in 2024, China.[12]
  • 10,884 new employees were hired by Guangdong TCL Smart Home Appliances in 2024, China.[12]
  • 14,923 employees worked at Guangdong TCL Smart Home Appliances in 2024, China.[12]

Employee retention in the housewares industry

  • 6.28% was Hisense Home Appliances’ turnover rate outside China in 2024.[25]
  • 15.25% was Hisense Home Appliances’ turnover rate among employees aged 30–50 in 2024.[25]
  • 20.81% was Hisense Home Appliances’ turnover rate within China in 2024.[25]
  • 19.52% was Hisense Home Appliances’ turnover rate for female employees in 2024.[25]
  • 23.30% was Hisense Home Appliances’ turnover rate among employees under 30 in 2024.[25]

Remote Work in the consumer goods sector (sector benchmark)

  • Across consumer goods companies, 69% offer some form of work-location flexibility, according to the Flex Index industry benchmark.[26]
  • Across retail and consumer goods organizations, 54% support workcations, compared with 65% across all surveyed sectors in 2024.[27]
  • Across retail and consumer goods organizations, 8% support permanent remote working arrangements, according to a 2024 international mobility survey.[27]
  • Across retail and consumer goods organizations, 23% support international hybrid remote-working assignments, according to a 2024 survey.[27]
  • Among U.S. remote-capable employees, 26% worked exclusively remotely in May 2026, while 52% worked in a hybrid arrangement.[28]

Hybrid Work in the consumer goods sector (sector benchmark)

  • Among U.S. remote-capable employees, 54% of hybrid workers were thriving in May 2026, compared with 52% of exclusively remote workers.[28]
  • Only 11% of U.S. employees benefited from a hybrid policy set jointly by their work team in May 2025.[28]
  • Among U.S. remote-capable employees, 52% worked hybrid in May 2026, compared with 26% exclusively remote and 22% on-site.[28]
  • Among U.S. remote-capable employees, 61% preferred hybrid work in November 2025, compared with 33% preferring exclusively remote work and 6% on-site work.[28]
  • Among U.S. remote-capable employees, 34% of hybrid workers were engaged in May 2026, compared with 37% of exclusively remote workers.[28]

Upskilling in the housewares industry

  • 864 occupational-health and safety training sessions were conducted by Guangdong TCL Smart Home Appliances in 2024.[12]
  • 174,321 employee training hours were delivered by Guangdong TCL Smart Home Appliances in 2024, China.[12]
  • 314,073 training attendances came from junior and non-management employees at Guangdong TCL Smart Home Appliances in 2024.[12]
  • 3,440 employee-training sessions were delivered by Guangdong TCL Smart Home Appliances in 2024, China.[12]
  • 69,266 attendances were recorded for occupational-health and safety training at Guangdong TCL Smart Home Appliances in 2024.[12]

Employee Engagement in the consumer goods sector (sector benchmark)

  • Globally, 20% of employees were engaged in 2025, according to Gallup’s World Poll benchmark.[28]
  • Across consumer goods and services organizations, the median employee net promoter score was 23 in data collected from July 2025 through June 2026.[29]
  • Across consumer goods and services organizations, 72% of employees were engaged in data collected from July 2025 through June 2026.[29]
  • Across consumer goods and services organizations, 89% of employees agreed they knew how their work contributed to company goals in data collected from July 2025 through June 2026.[29]
  • Across consumer goods and services organizations, 9% of employees expected to leave within two years in data collected from July 2025 through June 2026.[29]

08 Statistics

Customer & Sales

Digital purchasing keeps gaining share: e-commerce represented 43% of U.S. housewares sales in 2024. In 2026, 80% of U.S. consumers rated reviews as very or extremely important.

Customer experience in the housewares industry

  • 80% of U.S. consumers considered ratings and reviews very or extremely important when purchasing home and housewares products in 2026.[30]
  • 46% of U.S. home and housewares consumers selected home delivery and store pickup as important online-shopping conveniences in 2026.[30]
  • 49% of U.S. home and housewares consumers selected free shipping and returns as an important online-shopping convenience in 2026.[30]
  • 88% of Millennial U.S. consumers considered ratings and reviews very or extremely important when purchasing home and housewares products in 2026.[30]
  • 41% of U.S. home and housewares consumers selected in-stock products or available substitutes as an important shopping convenience in 2026.[30]

Customer retention in the housewares industry

  • 2.7 was the 2023 home-goods ecommerce lifetime-value-to-customer-acquisition-cost ratio, down from 3.1 previously.[31]
  • 60% of Australian homeware shoppers said product variety earned their loyalty in 2021.[32]
  • 20% was the 2023 home-goods ecommerce repurchase rate, down from 22% in the prior period.[31]
  • 51% of Australian homeware shoppers said regular discounts and incentives earned their loyalty in 2021.[32]
  • 1.3 purchases was the 2023 average purchase frequency for home-goods ecommerce customers, down from 1.4 previously.[31]

Customer acquisition in the housewares industry

  • 46% of U.S. home and housewares consumers identified family and friends as a source for discovering new products in 2025.[30]
  • 48% of U.S. consumers purchased a product featured in creator or influencer content on an entertainment app or social platform in 2024, according to research cited for housewares marketing.[30]
  • 42% of U.S. home and housewares consumers identified search engines as a source for discovering new products in 2025.[30]
  • 37% of U.S. home and housewares consumers identified recipe websites as a source for discovering new products in 2025.[30]
  • 50% of U.S. home and housewares consumers identified social media platforms as a source for discovering new products in 2025.[30]

Customer loyalty in the housewares industry

  • 17% of house and garden brands recruited loyalty members on product-listing or product-detail pages in 2026.[33]
  • 20% of house and garden brands offered emotional loyalty benefits such as exclusive access, charity initiatives or limited editions in 2026.[33]
  • 77% of house and garden brands prompted online newsletter or club sign-up at checkout in 2026.[33]
  • 77% of house and garden brands offered monetary loyalty benefits such as discounts, points or rewards in 2026.[33]
  • 34% of U.S. housewares shoppers said loyalty points would incentivize a holiday purchase in 2025.[30]

Lead generation in the housewares industry

  • 59% of house and garden brands supported customer sign-up in stores in 2026, providing an offline lead-capture point.[33]
  • 42% of U.S. home and housewares consumers used search engines to discover new products in 2025.[30]
  • 77% of house and garden brands prompted newsletter or club sign-up at online checkout in 2026, providing a direct lead-capture point.[33]
  • 50% of U.S. home and housewares consumers used social media platforms to discover new products in 2025.[30]
  • 33% of U.S. home and housewares consumers used television programs to discover new products in 2025.[30]

09 Statistics

Marketing & Brand

Quality and trust dominate purchase drivers: 64% selected quality and 81% considered trust very or extremely important in 2026. Ratings and reviews also matter at 47% in the 2026 factor set.

Marketing in the housewares industry

  • 64% of U.S. consumers selected quality among the most important factors when deciding to purchase home and housewares products in 2026.[30]
  • 28% of U.S. consumers selected lifestyle benefits among the most important factors when deciding to purchase home and housewares products in 2026.[30]
  • 49% of U.S. consumers selected pricing and promotions among the most important factors when deciding to purchase home and housewares products in 2026.[30]
  • 47% of U.S. consumers selected ratings and reviews among the most important factors when deciding to purchase home and housewares products in 2026.[30]
  • 29% of U.S. consumers selected environmental responsibility among the most important factors when deciding to purchase home and housewares products in 2026.[30]

Digital marketing in the housewares industry

  • 40% of consumers selected online mass merchants as a preferred channel for purchasing high-tech housewares in 2025.[30]
  • 5% of U.S. housewares retail sales came through warehouse clubs in 2024.[30]
  • 10% of U.S. housewares retail sales came through home hardware stores in 2024.[30]
  • 43% of U.S. housewares retail sales came through e-commerce in 2024.[30]
  • 24% of U.S. housewares retail sales came through mass merchants in 2024.[30]

Branding in the housewares industry

  • 79% of U.S. Millennials considered a retailer’s or brand’s environmental-responsibility position very or extremely important in 2026.[30]
  • 81% of U.S. consumers considered trust in a retailer or brand very or extremely important when choosing home and housewares products in 2026.[30]
  • 67% of U.S. consumers considered a retailer’s or brand’s environmental-responsibility position very or extremely important in 2026.[30]
  • 49% of U.S. consumers selected durability as an influential quality trait when purchasing home and housewares products in 2026.[30]
  • 78% of U.S. Millennials considered brands very or extremely important when shopping for home and housewares products in 2026.[30]

Social media in the housewares industry

  • 58% of U.S. Gen Z home and housewares consumers selected social media as a source for discovering new products in 2025.[30]
  • 48% of U.S. consumers purchased a product they saw in creator or influencer content on an entertainment app or social media platform in 2024.[30]
  • 66% of U.S. Gen Z consumers purchased a product featured in creator-generated content in 2024.[30]
  • 52% of U.S. consumers earning at least $100,000 purchased a product through an entertainment app or social platform after seeing creator content in 2024.[30]
  • 24% of U.S. Boomers purchased a product featured in creator-generated content in 2024.[30]

Influencer Marketing in the consumer goods sector (sector benchmark)

  • 96.39% positive campaign sentiment was recorded for CPG influencer campaigns in 2025.[34]
  • 46% of FMCG/CPG marketers had dedicated and growing creator or influencer budgets in 2026.[35]
  • 8.8% consideration lift was recorded for CPG influencer campaigns in 2025.[34]
  • 24% of consumers globally bought products from influencers or celebrities in October–November 2024, according to a consumer-product and retail survey.[36]
  • 15.7% ad-recall lift was recorded for CPG influencer campaigns in 2025.[34]

10 Statistics

Operations & Execution

Operational metrics remain mixed, with Newell Brands reporting 6 consecutive quarters of year-over-year gross-margin improvement through 2024. Inventory turns show a 2.8 median for analyzed home-and-housewares companies in 2024.

Process optimization in the housewares industry

  • 470 basis points increased Newell Brands’ full-year reported gross margin in 2024, reflecting productivity and operating-model improvements in its home-related businesses.[18]
  • 6 consecutive quarters of year-over-year gross-margin improvement were reported by Newell Brands through 2024.[18]
  • $134 million increased Newell Brands’ gross profit in 2024, primarily from productivity and lower restructuring costs.[18]
  • $1.0 million was spent by Lifetime Brands on U.S. warehouse redesign costs in 2024.[18]
  • 5 consecutive quarters of year-over-year operating-margin improvement were reported by Newell Brands through 2024.[18]

Operational efficiency in the housewares industry

  • 7.1% was Newell Brands’ normalized operating margin in the fourth quarter of 2024, compared with 6.4% in the prior-year quarter.[18]
  • 2.8 inventory turns was the 2024 median for the home-and-housewares companies analyzed by Branvas.[37]
  • 3.2 inventory turns were reported for Haverty Furniture’s 2024 fiscal year in the home-and-housewares comparison.[37]
  • 22.1% was Lifetime Brands’ international distribution expense as a percentage of sales shipped from international warehouses in 2024.[18]
  • 9.7% was Lifetime Brands’ U.S. distribution expense as a percentage of sales shipped from its warehouses in 2024, excluding warehouse redesign expenses.[18]

Quality management in the housewares industry

  • 30% of U.S. home-and-housewares consumers identified design, features or benefits as a purchase-decision factor in the 2024–25 Value Equation Index.[30]
  • 23% of U.S. home-and-housewares consumers identified environmental responsibility as a purchase-decision factor in the 2024–25 Value Equation Index.[30]
  • 67% of U.S. home-and-housewares consumers identified trust as a purchase-decision factor in the 2024–25 Value Equation Index.[30]
  • 34% of U.S. home-and-housewares consumers identified ratings and reviews as a purchase-decision factor in the 2024–25 Value Equation Index.[30]
  • 24% of U.S. home-and-housewares consumers identified lifestyle benefits as a purchase-decision factor in the 2024–25 Value Equation Index.[30]

Supply chain in the housewares industry

  • Newell Brands centralized its supply chain across business segments, regions, brands and functions in 2024.[18]
  • $1.0 million of Lifetime Brands’ 2024 distribution expenses related to U.S. warehouse redesign costs.[18]
  • $1.25 billion of Newell Brands’ debt was refinanced in the fourth quarter of 2024, supporting its balance-sheet and supply-chain transformation program.[18]
  • $69.2 million were Lifetime Brands’ total distribution expenses in 2023.[18]
  • $73.8 million were Lifetime Brands’ total distribution expenses in 2024.[18]

Outsourcing / Offshoring in the consumer goods sector (sector benchmark)

  • 67% of brand owners plan to maintain or increase their use of contract packaging or manufacturing services in the coming years, based on a 2024 survey.[38]
  • About 40% of surveyed manufacturing professionals outsource more than half their production, spanning CPG, industrial manufacturing and pharmaceuticals, in 2025.[39]
  • 63% of surveyed brand owners contract out between 10% and 49% of their business to contract packaging or manufacturing providers, in 2024.[38]
  • 25% of surveyed consumer packaged goods brands outsource none of their operations, while most others outsource between 1% and 49%, in 2026.[40]
  • 42% of consumer packaged goods brand owners plan to increase outsourced work over the next two to three years, according to a 2026 survey.[40]

11 Statistics

Finance & Pricing

Pricing support appears in the housewares data, with Euromonitor reporting current-value sales rose 3% to $18.507B in 2025. Supplier price increases also varied, including 7.2% for lighting products in Q1 2026.

Pricing strategy in the housewares industry

  • 24% of U.S. home-and-housewares consumers said updated features were their top purchase motivator in the 2025 MarketOutlook survey.[30]
  • 7.2% was the reported year-over-year supplier price increase for lighting products in the first quarter of 2026.[41]
  • 7.1% was the reported year-over-year supplier price increase for hardware products in the first quarter of 2026.[41]
  • 5.6% was the reported year-over-year supplier price increase for dishwashers in the first quarter of 2026.[41]
  • 48% of U.S. home-and-housewares consumers identified pricing or promotions as a purchase-decision factor in the 2024–25 Value Equation Index.[30]

Cost reduction in the housewares industry

  • $62 million were Newell Brands’ restructuring costs in 2025, compared with $45 million in 2024.[18]
  • $95 million of lower incentive compensation expense helped offset Newell Brands’ 2025 operating-cost pressures.[18]
  • 0.2 percentage point lower were Lifetime Brands’ international distribution expenses as a share of warehouse-shipped sales in 2024 compared with 2023.[18]
  • $4 million of Newell Brands’ 2025 restructuring costs were reported in cost of products sold.[18]
  • $24 million of Newell Brands’ 2025 restructuring costs were reported in selling, general and administrative expenses.[18]

Profitability in the housewares industry

  • 11.5% was the average EBITDA margin for the housewares and home-furnishings retail segment in fiscal 2020.[42]
  • 49.0% was Helen of Troy’s gross profit margin in the prior fiscal year.[18]
  • 38.3% was Lifetime Brands’ U.S.-segment gross margin in 2024, compared with 37.4% in 2023.[18]
  • 36.6% was Lifetime Brands’ international-segment gross margin in 2024, compared with 33.8% in 2023.[18]
  • 9.1% was the average EBITDA margin for the housewares and home-furnishings retail segment in year-to-date 2022.[42]

Financial planning in the housewares industry

  • $51.922 million was Helen of Troy’s fiscal-2025 interest expense.[18]
  • $5.0 billion was Newell Brands’ debt outstanding at the end of the first quarter of 2026.[18]
  • $233 million was Newell Brands’ year-to-date operating cash outflow in the first quarter of 2026.[18]
  • $233 million was Newell Brands’ cash and cash equivalents at the end of the first quarter of 2025.[18]
  • $57.739 million was Helen of Troy’s fiscal-2026 interest expense.[18]

12 Statistics

Product & Service

Kitchen electrics and at-home coffee equipment show measurable demand: coffee and espresso rose 6.1% in 2025 to $3.06B. Smart share is visible in NIQ-tracked markets, with 12% of refrigeration volume from smart products.

Product development in the housewares industry

  • 24% of U.S. home and housewares consumers expressed upgrade interest in kitchen electrics and home-environment products in 2025.[30]
  • 64% of U.S. home and housewares purchasers selected quality as an important purchase factor in 2026.[30]
  • 12% of refrigeration volume was accounted for by smart products across the NIQ-tracked markets from April 2025 to March 2026.[43]
  • 79% of Millennials in the United States considered environmental responsibility very or extremely important when choosing a home and housewares retailer or brand in 2026.[30]
  • 22% of major domestic appliance volume was accounted for by smart products across the NIQ-tracked markets from April 2025 to March 2026.[43]

Product lifecycle in the housewares industry

  • Major domestic appliances had an average replacement cycle of eight to 12 years across NIQ-tracked markets in 2026.[43]
  • 21% of global white-goods consumers who did not buy a warranty said the service was not offered, according to McKinsey’s 2024 survey.[5]
  • 4.8 years was the average current-cost age of U.S. home appliances at the end of 2022.[43]
  • 30.5% of product replacements in the cited German study were motivated by wanting a better device even though the old device still worked.[44]
  • 174 wash cycles per year was the average use of European washing machines in 2020, down from 226 cycles in 1995.[45]

After-sales in the housewares industry

  • 79 was the 2026 U.S. household-appliance ACSI score for repair timeliness.[46]
  • 79 was the 2026 U.S. household-appliance ACSI score for technician courtesy and helpfulness.[46]
  • 54% of global white-goods consumers did not purchase installation in McKinsey’s 2024 consumer survey.[5]
  • 76 was the 2026 U.S. household-appliance ACSI score for call-center satisfaction.[46]
  • 14% of global white-goods consumers who did not buy installation said the service was not offered, according to McKinsey’s 2024 survey.[5]

Value proposition in the housewares industry

  • 80% of U.S. home and housewares purchasers considered ratings and reviews very or extremely important in 2026.[30]
  • 47% of U.S. home and housewares purchasers selected ratings and reviews as an important value factor in 2026.[30]
  • 49% of U.S. home and housewares purchasers selected trust as an important value factor in 2026.[30]
  • 67% of U.S. home and housewares purchasers considered environmental responsibility very or extremely important in 2026.[30]
  • 49% of U.S. home and housewares purchasers selected pricing and promotions as an important value factor in 2026.[30]

13 Statistics

Sustainability & Ethics

Consumer preferences and emissions targets intersect in 2022–2030 measures, with 70% favoring development of sustainable products in 2022. PFAS scrutiny adds pressure on cookware reformulation under exposure concerns.

Sustainability in the housewares industry

  • 82% of U.S. housewares consumers favored favorable working conditions for employees in 2022.[17]
  • 35% is Electrolux Group’s target share of recycled steel and plastic by product weight by 2030.[47]
  • 25% was the recycled-plastic share in Henkel consumer-goods packaging in 2024.[48]
  • 65% of U.S. housewares consumers favored diversity and inclusion by brands in 2022.[17]
  • 36% was Whirlpool Corporation’s reduction in Scope 1 and 2 market-based emissions in 2024 versus 2023.[49]

ESG in the housewares industry

  • 33% of S&P Global’s 2026 Household Products supplier-risk score was assigned to social factors.[50]
  • 64% was Henkel’s reduction in production CO2 emissions per tonne of product from 2017 to 2024.[48]
  • 42% of Henkel management positions were held by women in 2024.[48]
  • 36% of S&P Global’s 2026 Household Products supplier-risk score was assigned to environmental factors.[50]
  • 8% of the reported 2024 scope-2 emissions used contractual instruments in the disclosed company sustainability statement.[51]

Ethics in the housewares industry

  • 8% of S&P Global’s 2026 Household Products supplier-risk score was assigned to labor practices.[50]
  • 5% of S&P Global’s 2026 Household Products supplier-risk score was assigned to human rights.[50]
  • 5% of S&P Global’s 2026 Household Products supplier-risk score was assigned to business ethics.[50]
  • 7% of S&P Global’s 2026 Household Products supplier-risk score was assigned to supply-chain management.[50]

CSR in the housewares industry

  • 70% of U.S. housewares consumers favored development of sustainable products in 2022.[17]
  • 66% of U.S. housewares consumers favored environmental stewardship in 2022.[17]
  • 30% of U.S. housewares consumers favored brands’ political activism in 2022.[17]
  • 43% of U.S. housewares consumers favored social activism by brands in 2022.[17]
  • 58% of U.S. housewares consumers favored charitable initiatives in 2022.[17]

Circular economy in the housewares industry

  • 0.27% of USI’s total products contained post-consumer recycled plastic in 2024.[52]
  • 2 million tonnes of electrical items were disposed of annually by U.K. households and companies in the cited research.[53]
  • 8.02% of USI’s reported thermoplastic product materials were recycled in 2024.[52]
  • 10.44% of aluminum used in USI’s reported WEEE-regulated product components was recycled in 2024.[52]
  • 49% of U.K. homeware discards were estimated to comprise cushions, sofas, lamps and mugs, totaling almost 70 million items annually.[53]

Carbon footprint in the housewares industry

  • 211 tonnes of CO2e per £1 million of revenue was Addis Housewares’ 2024 emissions-intensity ratio.[54]
  • 9% was IKEA’s reduction in the climate footprint from materials in FY2024 versus its FY2016 baseline.[55]
  • 49 tonnes of CO2e came from Addis Housewares’ gas combustion in the U.K. in 2024.[54]
  • 8,197 tonnes of CO2e came from Addis Housewares’ business transport in the U.K. in 2024.[54]
  • 8,247 tonnes of CO2e were Addis Housewares’ gross emissions in the U.K. in 2024.[54]

15 Statistics

Globalization & Expansion

Cross-border sourcing remains a material operating input, with 30 suppliers based in Europe and 260 in Hong Kong in an International Housewares Retail Company 2025 sourcing network. The Inspired Home Show represented 300,000 products in 2025.

Globalization in the housewares industry

  • $47.909 million of Lifetime Brands’ 2024 net sales came from the rest of the world outside the United States and United Kingdom.[18]
  • $35.555 million of Lifetime Brands’ 2024 net sales came from the United Kingdom.[18]
  • $55.750 million was Lifetime Brands’ international-segment net sales in 2024.[18]

Cultural adaptation in the housewares industry

  • 18 suppliers were based in Korea within International Housewares Retail Company’s 2025 global sourcing network.[24]
  • 30 suppliers were based in Europe within International Housewares Retail Company’s 2025 global sourcing network.[24]
  • 20 suppliers were based in Japan within International Housewares Retail Company’s 2025 global sourcing network.[24]
  • 260 suppliers were based in Hong Kong within International Housewares Retail Company’s 2025 global sourcing network.[24]
  • 10 suppliers were based in Vietnam within International Housewares Retail Company’s 2025 global sourcing network.[24]

Stakeholder management in the housewares industry

  • 1,300 member companies were served by the International Housewares Association in 2023.[17]
  • More than $64 billion in buying power was represented by US-based attendees at The Inspired Home Show.[17]
  • More than 300,000 products were represented at The Inspired Home Show according to the International Housewares Association.[17]
  • HK$6.264 million in customer-loyalty-program revenue was recorded by International Housewares Retail Company in 2025.[24]
  • More than 2,000 brands exhibited at The Inspired Home Show, connecting housewares companies with global and domestic buyers.[17]

Distribution channels in the housewares industry

  • 3% of US housewares retail sales came through dollar stores in 2024.[30]
  • 24% of US housewares retail sales came through mass merchants in 2024.[30]
  • 3% of US housewares retail sales came through specialty-home stores in 2024.[30]
  • 5% of US housewares retail sales came through warehouse clubs in 2024.[30]
  • 43% of US housewares retail sales came through e-commerce in 2024.[30]

Key questions about the Housewares Industry

How large is the U.S. retail housewares market, and what happened to it in 2025?
U.S. retail housewares sales totaled $32.18 billion in 2025. Sales declined 2.5% year over year amid weaker discretionary demand and mixed category performance.
What growth areas performed inside U.S. housewares in 2025?
Coffee and espresso products rose 6.1% to $3.06 billion in 2025. Total kitchen electrics rose 4.1% to $13.84 billion.
Which companies lead the housewares industry?
SharkNinja leads Gitnux's 2026 housewares ranking with an Overall score of 9.5, with R&D at 5.75% of revenue. Midea Group is the runner-up at 9.4, with revenue growth of 12.1%.
How much of U.S. housewares is bought online?
E-commerce accounted for 43% of housewares sales in 2024, after rising faster than total retail. Across housewares and small appliances combined, 58% of spending occurred online.
How is U.S. housewares spending split across channels in 2024?
In 2024, e-commerce accounted for 43% of housewares sales, followed by mass merchants at 24%. Off-price retailers held 10%, warehouse clubs 5%, and dollar stores 4%.
What regulatory risk matters for cookware and food-contact products?
PFAS regulation and exposure concerns remain relevant for nonstick cookware and food-contact products. The EPA identifies nonstick cookware as a consumer-product exposure pathway.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Isabelle Moreau. (2026, February 13). Housewares Industry Statistics. Gitnux. https://gitnux.org/housewares-industry-statistics
MLA
Isabelle Moreau. "Housewares Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/housewares-industry-statistics.
Chicago
Isabelle Moreau. 2026. "Housewares Industry Statistics." Gitnux. https://gitnux.org/housewares-industry-statistics.

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