GITNUXREPORT 2025

Home Decor Industry Statistics

Home decor market exceeds USD 663 billion, driven by online sales and Millennials.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of consumers prefer shopping for home decor online over in-store

Statistic 2

Online home decor sales accounted for 40% of total home furnishings sales in 2022

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E-commerce penetration in the home decor industry reached 58% in 2023, up from 45% in 2020

Statistic 4

Nearly 70% of consumers research home decor products on mobile devices before purchase, indicating the importance of mobile-optimized sites

Statistic 5

The largest online home decor retailer by revenue is IKEA, with estimated annual sales exceeding USD 15 billion

Statistic 6

The growth of virtual reality shopping in home decor is expected to reach USD 3.8 billion by 2025, indicating the digital transformation

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The global home decor market was valued at approximately USD 663 billion in 2022

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The U.S. home decor industry is projected to grow at a CAGR of 3.2% from 2023 to 2028

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The average household in the U.S. spends approximately $1,200 annually on home decor items

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The average online order value for home decor products is $85

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Instagram influences 72% of home decor buyers when making purchase decisions

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Pinterest is used by 61% of home decor shoppers for inspiration

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The renovation and home improvement sector grew by 5.5% in 2023, boosting home decor sales

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30% of consumers want personalized home decor items

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The use of augmented reality (AR) to visualize home decor in virtual spaces increased by 65% in 2023

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Millennials and Gen Z combined make up over 60% of home decor buyers

Statistic 17

The average time spent decorating a home before purchase increased from 3 months to 4.5 months during 2022-2023

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Small, independent home decor stores account for 25% of the total market share in the U.S.

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The average discount offered in online home decor sales is around 12%

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Subscription-based home decor services grew by 30% in 2023, appealing to consumers seeking convenience and variety

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Luxury home decor products constitute 10% of the overall market but generate 25% of the market revenue

Statistic 22

The demand for smart home decor products with integrated technology increased by 40% in 2023

Statistic 23

45% of homeowners plan to redecorate within the next year, indicating a strong cyclical market activity

Statistic 24

The Asia-Pacific home decor market is projected to grow at a 4% CAGR through 2027, reaching USD 220 billion

Statistic 25

DIY home decor projects increased by 22% in 2023, driven by social media trends and cost-efficiency

Statistic 26

Home decor retail revenues in the U.S. reached approximately USD 120 billion in 2022

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Consumers are willing to spend up to 20% more on sustainably sourced home decor

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Modular and multi-functional furniture sales increased by 18% in 2023, reflecting space-saving trends

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The global wall art market is valued at over USD 9 billion and is expected to grow at a CAGR of 6% through 2027

Statistic 30

The rise of virtual home staging contributed to a 36% increase in home sale conversions in 2023

Statistic 31

The annual growth rate of eco-friendly home decor is expected to be 8% until 2030, reaching USD 45 billion

Statistic 32

The popularity of bohemian style decor increased by 15% in 2023, driven by younger consumers seeking unique aesthetics

Statistic 33

The U.S. holiday season sales of home decor items account for roughly 18% of annual revenue, indicating seasonal impact

Statistic 34

The use of 3D printed decor items grew by 25% in 2023, showcasing innovation trends

Statistic 35

The pet-friendly home decor segment is growing at a CAGR of 7%, reflecting a niche market

Statistic 36

Home office decor sales increased by 22% in 2023, driven by the remote work trend

Statistic 37

Smart lighting solutions are preferred by 47% of new homeowners, contributing to smart home decor growth

Statistic 38

The global ceiling fan market is projected to reach USD 6 billion by 2027, with a growth rate of 4.5%, supporting the home decor industry

Statistic 39

42% of homeowners plan to invest in outdoor living spaces, boosting patio and garden decor sales

Statistic 40

The average return rate on home decor items purchased online is approximately 8%, due to mismatched expectations

Statistic 41

The demand for handcrafted and artisanal decor pieces grew by 12% in 2023, highlighting the importance of craftsmanship

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The most popular home decor categories are furniture (45%), wall art (25%), and textiles (15%)

Statistic 43

Modern minimalist design is preferred by 48% of new homebuyers in 2023

Statistic 44

The furniture segment constitutes about 70% of the total home decor market revenue

Statistic 45

The majority of consumers (65%) prefer minimalist color palettes like white, beige, and gray in home decor

Statistic 46

Millennials represent the largest demographic purchasing home decor, making up 35% of buyers in 2023

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The average age of home decorators is 38 years old, indicating a mature demographic engaged in the industry

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The top five states for home decor shopping in the U.S. are California, Texas, Florida, Illinois, and New York, collectively accounting for 50% of sales

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The largest market share in the international home decor market is held by North America, with over 35%

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Eco-friendly and sustainable home decor products account for 25% of the total market share in 2023

Statistic 51

Reclaimed and vintage furniture sales rose by 15% in 2023, reflecting a growing sustainable trend

Statistic 52

Eco-conscious consumers prefer bamboo and reclaimed wood products 65% more than traditional materials

Statistic 53

55% of home decor buyers prefer purchasing from sustainable brands, emphasizing eco-conscious consumer behavior

Statistic 54

Use of biodegradable packaging for home decor products increased significantly in 2023, aligning with sustainability goals

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Key Highlights

The global home decor market was valued at approximately USD 663 billion in 2022
Online home decor sales accounted for 40% of total home furnishings sales in 2022
The U.S. home decor industry is projected to grow at a CAGR of 3.2% from 2023 to 2028
Millennials represent the largest demographic purchasing home decor, making up 35% of buyers in 2023
The average household in the U.S. spends approximately $1,200 annually on home decor items
Eco-friendly and sustainable home decor products account for 25% of the total market share in 2023
The most popular home decor categories are furniture (45%), wall art (25%), and textiles (15%)
60% of consumers prefer shopping for home decor online over in-store
The average online order value for home decor products is $85
Instagram influences 72% of home decor buyers when making purchase decisions
Pinterest is used by 61% of home decor shoppers for inspiration
The renovation and home improvement sector grew by 5.5% in 2023, boosting home decor sales
30% of consumers want personalized home decor items

The home decor industry is undergoing a remarkable transformation, with a valuation exceeding USD 663 billion in 2022, a dynamic shift towards online shopping accounting for 58% of sales, and a surge in eco-friendly, personalized, and tech-integrated products driven primarily by Millennials and Gen Z consumers.

Consumer Behavior

60% of consumers prefer shopping for home decor online over in-store

Consumer Behavior Interpretation

With well over half of consumers favoring online home decor shopping, the industry must embrace digital innovation or risk becoming as outdated as a dusty sofa in an abandoned showroom.

E-commerce and Digital Influence

Online home decor sales accounted for 40% of total home furnishings sales in 2022
E-commerce penetration in the home decor industry reached 58% in 2023, up from 45% in 2020
Nearly 70% of consumers research home decor products on mobile devices before purchase, indicating the importance of mobile-optimized sites
The largest online home decor retailer by revenue is IKEA, with estimated annual sales exceeding USD 15 billion
The growth of virtual reality shopping in home decor is expected to reach USD 3.8 billion by 2025, indicating the digital transformation

E-commerce and Digital Influence Interpretation

As home decor continues its digital ascent—from nearly 60% e-commerce penetration to virtual reality shopping projections—etailers like IKEA are redefining consumer engagement, proving that in the world of interior design, pixels are now just as important as paint swatches.

Market Trends and Consumer Behavior

The global home decor market was valued at approximately USD 663 billion in 2022
The U.S. home decor industry is projected to grow at a CAGR of 3.2% from 2023 to 2028
The average household in the U.S. spends approximately $1,200 annually on home decor items
The average online order value for home decor products is $85
Instagram influences 72% of home decor buyers when making purchase decisions
Pinterest is used by 61% of home decor shoppers for inspiration
The renovation and home improvement sector grew by 5.5% in 2023, boosting home decor sales
30% of consumers want personalized home decor items
The use of augmented reality (AR) to visualize home decor in virtual spaces increased by 65% in 2023
Millennials and Gen Z combined make up over 60% of home decor buyers
The average time spent decorating a home before purchase increased from 3 months to 4.5 months during 2022-2023
Small, independent home decor stores account for 25% of the total market share in the U.S.
The average discount offered in online home decor sales is around 12%
Subscription-based home decor services grew by 30% in 2023, appealing to consumers seeking convenience and variety
Luxury home decor products constitute 10% of the overall market but generate 25% of the market revenue
The demand for smart home decor products with integrated technology increased by 40% in 2023
45% of homeowners plan to redecorate within the next year, indicating a strong cyclical market activity
The Asia-Pacific home decor market is projected to grow at a 4% CAGR through 2027, reaching USD 220 billion
DIY home decor projects increased by 22% in 2023, driven by social media trends and cost-efficiency
Home decor retail revenues in the U.S. reached approximately USD 120 billion in 2022
Consumers are willing to spend up to 20% more on sustainably sourced home decor
Modular and multi-functional furniture sales increased by 18% in 2023, reflecting space-saving trends
The global wall art market is valued at over USD 9 billion and is expected to grow at a CAGR of 6% through 2027
The rise of virtual home staging contributed to a 36% increase in home sale conversions in 2023
The annual growth rate of eco-friendly home decor is expected to be 8% until 2030, reaching USD 45 billion
The popularity of bohemian style decor increased by 15% in 2023, driven by younger consumers seeking unique aesthetics
The U.S. holiday season sales of home decor items account for roughly 18% of annual revenue, indicating seasonal impact
The use of 3D printed decor items grew by 25% in 2023, showcasing innovation trends
The pet-friendly home decor segment is growing at a CAGR of 7%, reflecting a niche market
Home office decor sales increased by 22% in 2023, driven by the remote work trend
Smart lighting solutions are preferred by 47% of new homeowners, contributing to smart home decor growth
The global ceiling fan market is projected to reach USD 6 billion by 2027, with a growth rate of 4.5%, supporting the home decor industry
42% of homeowners plan to invest in outdoor living spaces, boosting patio and garden decor sales
The average return rate on home decor items purchased online is approximately 8%, due to mismatched expectations
The demand for handcrafted and artisanal decor pieces grew by 12% in 2023, highlighting the importance of craftsmanship

Market Trends and Consumer Behavior Interpretation

With a dynamic blend of social media influence, technological innovation, and a growing desire for personalized, sustainable, and multifunctional designs, the home decor industry is shaping a vibrant, multi-billion-dollar market that feels as much driven by style as by the smart, eco-conscious lifestyles of Millennial and Gen Z homeowners.

Product Segments and Design Preferences

The most popular home decor categories are furniture (45%), wall art (25%), and textiles (15%)
Modern minimalist design is preferred by 48% of new homebuyers in 2023
The furniture segment constitutes about 70% of the total home decor market revenue
The majority of consumers (65%) prefer minimalist color palettes like white, beige, and gray in home decor

Product Segments and Design Preferences Interpretation

With nearly half of new homebuyers favoring modern minimalism and furniture making up 70% of the decor market, it's clear that in 2023, simplicity and functionality aren't just trends—they're the blueprint for what Americans are calling home.

Regional and Demographic Insights

Millennials represent the largest demographic purchasing home decor, making up 35% of buyers in 2023
The average age of home decorators is 38 years old, indicating a mature demographic engaged in the industry
The top five states for home decor shopping in the U.S. are California, Texas, Florida, Illinois, and New York, collectively accounting for 50% of sales
The largest market share in the international home decor market is held by North America, with over 35%

Regional and Demographic Insights Interpretation

With Millennials now leading the charge at 35% of home decor buyers and an age average of 38, it's clear that mature, style-savvy homeowners in key states and North America are shaping the industry into a multi-billion-dollar blend of tradition and trendsetting flair.

Sustainability and Eco-friendly Practices

Eco-friendly and sustainable home decor products account for 25% of the total market share in 2023
Reclaimed and vintage furniture sales rose by 15% in 2023, reflecting a growing sustainable trend
Eco-conscious consumers prefer bamboo and reclaimed wood products 65% more than traditional materials
55% of home decor buyers prefer purchasing from sustainable brands, emphasizing eco-conscious consumer behavior
Use of biodegradable packaging for home decor products increased significantly in 2023, aligning with sustainability goals

Sustainability and Eco-friendly Practices Interpretation

With a quarter of the market now championing eco-friendly décor and over half of consumers favoring sustainable brands, it's clear that the home decor industry is not just styling spaces but also reshaping its future with a conscious eye on the planet—proving that good taste and green principles can coexist beautifully.