GITNUXREPORT 2025

Health Food Industry Statistics

Global health food market surpasses $620 billion, driven by organic, plant-based trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

73% of Americans consider organic food essential or important to their health

Statistic 2

Over 40% of consumers in the U.S. purchase plant-based foods regularly

Statistic 3

65% of people who buy healthy foods do so to improve their overall health

Statistic 4

54% of consumers actively look for low or no sugar options in health foods

Statistic 5

Around 36% of Americans buy dietary supplements regularly

Statistic 6

The popularity of superfoods increased by 18% among health-conscious consumers in 2022

Statistic 7

85% of U.S. consumers want their food and beverages to have added health benefits

Statistic 8

Consumers aged 25-44 are the largest demographic purchasing health foods, representing about 42% of sales in this category

Statistic 9

48% of consumers read nutrition labels regularly when choosing health foods

Statistic 10

52% of millennial consumers prefer plant-based and organic food options

Statistic 11

The clean label movement has prompted 65% of food manufacturers to reformulate products to eliminate artificial ingredients

Statistic 12

The number of consumers following a flexitarian diet increased by 20% between 2019 and 2022

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61% of consumers prefer to buy from brands that prioritize sustainability and health

Statistic 14

45% of consumers are willing to pay a premium for health foods that are clearly labeled and transparent about ingredients

Statistic 15

78% of health-conscious consumers say they read ingredient lists before purchasing food products

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The demand for low-sugar and sugar-free health foods increased by 22% during the pandemic

Statistic 17

In 2022, 68% of consumers preferred natural over artificial ingredients in health foods

Statistic 18

55% of consumers buy health foods online, reflecting digital shopping trends

Statistic 19

The global plant-based protein market is expected to grow at a CAGR of 12.7% from 2022 to 2028

Statistic 20

The organic beverage market is projected to grow at a CAGR of 13.2% from 2022 to 2028

Statistic 21

The popularity of keto-friendly snacks increased by 15% in 2022, contributing to the overall growth of keto product sales

Statistic 22

The plant-based egg market is anticipated to grow at a CAGR of 12.1% between 2022 and 2030

Statistic 23

Organic food sales in the United States rose to $56 billion in 2020, representing an 11% increase over the previous year

Statistic 24

The demand for gluten-free products increased by approximately 27% in 2020

Statistic 25

Non-dairy milk sales grew by 20% in 2020, reaching over $2 billion in the US

Statistic 26

The sports nutrition market was valued at $15 billion in 2021 and is forecasted to grow significantly

Statistic 27

The immunity-boosting foods segment saw a 15% growth in sales during the COVID-19 pandemic

Statistic 28

The vegan cheese market is projected to grow at a CAGR of 8.5% from 2022 to 2030

Statistic 29

The herbal supplement market is expected to reach $9.92 billion by 2027, growing at a CAGR of 5.8%

Statistic 30

The demand for fermented foods has increased by 25% over the last three years, partly due to interest in gut health

Statistic 31

The organic baby food market is projected to grow at a CAGR of 8.2% from 2022 to 2028, reaching $4 billion by 2028

Statistic 32

The plant-based snack segment grew by 15% in sales in 2022, driven by health and sustainability trends

Statistic 33

The global natural sweeteners market is expected to reach $1.6 billion by 2028, growing at a CAGR of 5.4%

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The global health foods market was valued at approximately $620 billion in 2021

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The plant-based food market is expected to reach $74.2 billion globally by 2027

Statistic 36

The supplement industry in the US was worth over $50 billion in 2022

Statistic 37

The functional food market is projected to reach $275 billion globally by 2025

Statistic 38

The keto diet market was valued at over $9.7 billion in 2020 and continues to grow rapidly

Statistic 39

The global probiotic supplement market is expected to reach $78 billion by 2025

Statistic 40

The functional beverage market is projected to reach $208 billion globally by 2024

Statistic 41

The global health bar market was valued at $4 billion in 2022 and is growing rapidly

Statistic 42

The organic snack segment accounted for nearly 33% of all snack sales in 2021

Statistic 43

The global market for healthy infant foods is projected to reach $16 billion by 2027

Statistic 44

The global market for functional foods is projected to be worth $275 billion by 2025

Statistic 45

Consumers spent over $8 billion on probiotics in 2022 in the U.S., showing substantial growth in that segment

Statistic 46

The global superfood market is expected to reach $24 billion by 2027

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Key Highlights

The global health foods market was valued at approximately $620 billion in 2021
Organic food sales in the United States rose to $56 billion in 2020, representing an 11% increase over the previous year
73% of Americans consider organic food essential or important to their health
The plant-based food market is expected to reach $74.2 billion globally by 2027
Over 40% of consumers in the U.S. purchase plant-based foods regularly
The supplement industry in the US was worth over $50 billion in 2022
The demand for gluten-free products increased by approximately 27% in 2020
The functional food market is projected to reach $275 billion globally by 2025
65% of people who buy healthy foods do so to improve their overall health
The keto diet market was valued at over $9.7 billion in 2020 and continues to grow rapidly
Non-dairy milk sales grew by 20% in 2020, reaching over $2 billion in the US
The global probiotic supplement market is expected to reach $78 billion by 2025
54% of consumers actively look for low or no sugar options in health foods

The booming health food industry is transforming the way Americans eat, with market values soaring into hundreds of billions globally and consumers increasingly demanding organic, plant-based, and functional products backed by a growing focus on wellness and sustainability.

Consumer Preferences and Behaviors

73% of Americans consider organic food essential or important to their health
Over 40% of consumers in the U.S. purchase plant-based foods regularly
65% of people who buy healthy foods do so to improve their overall health
54% of consumers actively look for low or no sugar options in health foods
Around 36% of Americans buy dietary supplements regularly
The popularity of superfoods increased by 18% among health-conscious consumers in 2022
85% of U.S. consumers want their food and beverages to have added health benefits
Consumers aged 25-44 are the largest demographic purchasing health foods, representing about 42% of sales in this category
48% of consumers read nutrition labels regularly when choosing health foods
52% of millennial consumers prefer plant-based and organic food options
The clean label movement has prompted 65% of food manufacturers to reformulate products to eliminate artificial ingredients
The number of consumers following a flexitarian diet increased by 20% between 2019 and 2022
61% of consumers prefer to buy from brands that prioritize sustainability and health
45% of consumers are willing to pay a premium for health foods that are clearly labeled and transparent about ingredients
78% of health-conscious consumers say they read ingredient lists before purchasing food products
The demand for low-sugar and sugar-free health foods increased by 22% during the pandemic
In 2022, 68% of consumers preferred natural over artificial ingredients in health foods
55% of consumers buy health foods online, reflecting digital shopping trends

Consumer Preferences and Behaviors Interpretation

With over 73% of Americans viewing organic and health-focused foods as essential, it’s clear that the quest for wellness has shifted from a lifestyle choice to a mainstream obsession, prompting an industry overhaul rooted in transparency, sustainability, and the rejection of artificial ingredients--all while consumers diligently read labels, favor plant-based options, and willingly pay a premium for foods that promise genuine health benefits.

Market Growth

The global plant-based protein market is expected to grow at a CAGR of 12.7% from 2022 to 2028
The organic beverage market is projected to grow at a CAGR of 13.2% from 2022 to 2028
The popularity of keto-friendly snacks increased by 15% in 2022, contributing to the overall growth of keto product sales
The plant-based egg market is anticipated to grow at a CAGR of 12.1% between 2022 and 2030

Market Growth Interpretation

As the plant-based and organic food sectors accelerate at double-digit rates, the booming popularity of keto-friendly snacks and plant-based eggs signals that consumers are increasingly marrying health-conscious choices with flavor and innovation — a recipe for a future where our plates are as diverse as our health goals.

Market Growth and Market Size

Organic food sales in the United States rose to $56 billion in 2020, representing an 11% increase over the previous year
The demand for gluten-free products increased by approximately 27% in 2020
Non-dairy milk sales grew by 20% in 2020, reaching over $2 billion in the US
The sports nutrition market was valued at $15 billion in 2021 and is forecasted to grow significantly
The immunity-boosting foods segment saw a 15% growth in sales during the COVID-19 pandemic
The vegan cheese market is projected to grow at a CAGR of 8.5% from 2022 to 2030
The herbal supplement market is expected to reach $9.92 billion by 2027, growing at a CAGR of 5.8%
The demand for fermented foods has increased by 25% over the last three years, partly due to interest in gut health
The organic baby food market is projected to grow at a CAGR of 8.2% from 2022 to 2028, reaching $4 billion by 2028
The plant-based snack segment grew by 15% in sales in 2022, driven by health and sustainability trends
The global natural sweeteners market is expected to reach $1.6 billion by 2028, growing at a CAGR of 5.4%

Market Growth and Market Size Interpretation

As health-conscious consumers flock to organic, plant-based, and immunity-boosting foods, the $56 billion organic food industry and its intersecting markets are not only echoing a healthier lifestyle but also transforming the food industry into a thriving, sustainable, and sometimes enzymes-driven empire.

Market Size

The global health foods market was valued at approximately $620 billion in 2021
The plant-based food market is expected to reach $74.2 billion globally by 2027
The supplement industry in the US was worth over $50 billion in 2022
The functional food market is projected to reach $275 billion globally by 2025
The keto diet market was valued at over $9.7 billion in 2020 and continues to grow rapidly
The global probiotic supplement market is expected to reach $78 billion by 2025
The functional beverage market is projected to reach $208 billion globally by 2024
The global health bar market was valued at $4 billion in 2022 and is growing rapidly
The organic snack segment accounted for nearly 33% of all snack sales in 2021
The global market for healthy infant foods is projected to reach $16 billion by 2027
The global market for functional foods is projected to be worth $275 billion by 2025
Consumers spent over $8 billion on probiotics in 2022 in the U.S., showing substantial growth in that segment
The global superfood market is expected to reach $24 billion by 2027

Market Size Interpretation

With a booming $620 billion valuation and surging segments like probiotics, functional foods, and plant-based options anticipated to reach hundreds of billions, the booming health food industry is proving that consumers' appetite for wellness is as insatiable as their desire for convenience, signaling that health-conscious choices are no longer niche but mainstream—statistics that underscore both the scale and seriousness of a worldwide shift toward better living through smarter eating.