Gitnux/Report 2026

Health Care Industry Statistics

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Health Care Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Fact-checked by Maya Johansson
Published
How this report is researched
01Editorial Scope

Gitnux editors write the brief first: the topic, the inclusion rules, and the frame for what belongs.

02Source Research

Agents search the published record and log every extracted figure back to the passage it came from.

Read our full methodology →

Search agents attach provenance to every extracted figure.

Next review: within 39 days

01 Industry overview

The health care industry at a glance

U.S. health care spending reached $5.3 trillion in 2024, equal to 18.0% of GDP, while CMS projects spending to reach $9.0 trillion by 2034.

$5.3T[16]
U.S. spending, 2024
5.4%[16]
Projected annual growth, 2025–34
387,000[91]
Health care jobs added, 2025
31%[16]
Private insurance spending share, 2024
Market size
U.S. national health expenditures totaled $5.3 trillion in 2024, up 7.2% from 2023, or $15,474 per person. Hospital care was the largest service category at $1,634.7 billion, followed by physician and clinical services at $1,109.7 billion.[16]
Forecast & CAGR
CMS projects national health expenditures to rise from $5.3 trillion in 2024 to $9.0 trillion in 2034. Average annual growth is forecast at 5.4% for 2025–2034, compared with 4.1% for GDP, lifting health spending from 18.0% to 20.6% of GDP.[16]
Market share & regions
The United States had the highest health spending among OECD countries in 2024 at 17.2% of GDP, compared with the OECD average of 9.3%; Germany ranked second at 12.3%. Within the United States, New England and the Mideast had the highest reported per-capita personal health care spending in CMS’s latest regional comparison, at $12,728 and $12,577, respectively, in 2020.[92][16]
Segmentation
By payer in 2024, private health insurance accounted for $1,644.6 billion, or 31% of national health expenditures; Medicare accounted for $1,118.0 billion, or 21%; Medicaid accounted for $931.7 billion, or 18%; and out-of-pocket spending was $556.6 billion, or 11%. By service, hospitals represented $1,634.7 billion, physician and clinical services $1,109.7 billion, and prescription drugs $467.0 billion.[16]
Pricing
U.S. health spending per person was $15,474 in 2024 according to CMS. On a purchasing-power-parity basis, the OECD reported U.S. per-capita health spending of $14,885 in 2024, versus an OECD average of $5,967.[16][92]
Trends, drivers & challenges
Demand and changes in the mix of services were major drivers of U.S. spending growth in 2023 and 2024, when personal health care spending increased an average of 8.9% annually. Workforce supply is a continuing constraint: BLS projects about 1.9 million annual openings in healthcare occupations from 2025 to 2035, including both growth and replacement demand.[16][91]
Consumer behavior & competition
Telemedicine remains widely used but has moderated from pandemic-era levels: telemedicine use among primary-care physicians fell from 91.4% in 2021 to 86.2% in 2024, while use among surgical specialists fell from 74.8% to 60.1%. Competition is increasingly shaped by access, labor availability, digital delivery and payer-provider contracting.[15]
M&A
Global healthcare M&A value reached $546.7 billion across 4,018 deals in 2025, up from $396.2 billion across 4,209 deals in 2024. In the U.S. healthcare market, private equity represented roughly 40% of 2025 deal volume, while fewer than 15 payer transactions were reported.[93][48]
Regulation
CMS issued a final rule on November 5, 2026, codifying Medicare Drug Price Negotiation Program policies for initial price applicability years 2029 and beyond; the rule is effective December 5, 2026. The program applies to selected high-expenditure, single-source drugs and biologics and establishes negotiated maximum fair prices.[16]
Latest news
The most recent major federal development identified was CMS’s November 5, 2026 final rule extending and codifying Medicare drug-price negotiation policies for 2029 and later years. The rule follows the first negotiated Medicare prices taking effect in 2026 and is expected to influence pharmaceutical pricing, payer costs and manufacturer strategy.[16]

02 Ranking

Top 10 Companies in the Health Care Industry

The leading companies in the health care industry, ranked on market impact, performance, momentum, innovation and brand popularity.

Updated November 10, 2026 · Next review December 10, 2026

Verdict

Eli Lilly and Company leads Gitnux's 2026 health care ranking with an Overall score of 9.2, with R&D at 20.5% of revenue. Roche is the highest-ranked diagnostics provider at 8.7, driven by R&D at 19.8% of revenue.

Ranked by Overall score · How we score ↓

Editor's top 3 picks

Where to start, by need.

  1. #1 Overall · Leader in pharmaceutical manufacturing

    Eli Lilly and Company

    US

    Ranked #1 · 9.2 · Pharmaceutical manufacturing

    Why we picked it: It spans branded pharmaceuticals, with R&D at 20.5% of revenue and medicines including Mounjaro and Zepbound.

    See in ranking ↓Visit lilly.com ↗

  2. Leader in diagnostics

    Roche

    CH

    Ranked #2 · 8.7 · Diagnostics

    Why we picked it: It pairs pharmaceutical medicines with in-vitro and healthcare diagnostics, supported by R&D at 19.8% of revenue.

    See in ranking ↓Visit roche.com ↗

  3. Leader in health insurance and care services

    Elevance Health

    US

    Ranked #3 · 8.6 · Health insurance and care services

    Why we picked it: It operates across health insurance and care services, with revenue growth of 12.8%.

    See in ranking ↓Visit elevancehealth.com ↗

Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.

Full ranking

Sort by
Top 10 companies in the health care industry, 2026 – Gitnux ranking
#CompanyOverall ↓Company snapshot
1

Eli Lilly and Company

Pharmaceutical manufacturing · US

9.2
2

Roche

Diagnostics · CH

8.7
3

Elevance Health

Health insurance and care services · US

8.6
4

AstraZeneca

Pharmaceutical manufacturing · GB

8.6
5

AbbVie

Pharmaceutical manufacturing · US

8.5
6

CVS Health

Health plans, pharmacy services and pharmacies · US

8.5
7

Novartis

Innovative prescription medicines · CH

8.4
8

UnitedHealth Group

Health insurance, care delivery and services · US

8.4
9

Pfizer

Biopharmaceuticals and vaccines · US

8.2
10

Sanofi

Medicines and vaccines · FR

8.1

How we score

  • Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
  • Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
  • Momentum (20%): growth trajectory and future potential.
  • Innovation (15%): R&D intensity and how technologically advanced the company is.

Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.

Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.

Cadence Recalculated when new figures are published; next review December 10, 2026.

Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.

Cite this ranking

APA

Samuel Norberg. (2026, November 10). Top 10 companies in the health care industry. In Health Care Industry Statistics. Gitnux. https://gitnux.org/health-care-industry-statistics/#top-companies

report visual · Comparison

Revenue of the largest health care companies

UnitedHealth Group leads with $447.6B in annual revenue (group level, converted to USD).

UnitedHealth Group$447.6B
CVS Health$402.1B
Elevance Health$197.6B
Roche$69.5B
Eli Lilly and Company$65.2B
Pfizer$62.6B
source-verifiedunitedhealthgroup.com · investors.cvshealth.com · elevancehealth.com · roche.com · investor.lilly.com · annualreview.pfizer.com2025

04 Statistics

Technology & Innovation

Physician and hospital adoption data point to AI embedded in EHR workflows, with 71% of hospitals reporting predictive AI integrated into electronic health records in 2024.

AI in the health care industry

  • 86% of U.S. physicians rated data-privacy assurances important for broader AI adoption in 2026.[1]
  • 30% of U.S. physicians used AI to create discharge instructions, care plans or progress notes in 2026.[1]
  • 71% of U.S. hospitals reported using predictive AI integrated into electronic health records in 2024.[2]
  • 39% of U.S. physicians used AI to summarize medical research and standards of care in 2026.[1]
  • 17% of U.S. physicians used AI for assistive diagnosis in 2026.[1]
  • 88% of U.S. physicians had at least some concern about AI-related skill loss in 2026.[1]

Automation in the health care industry

  • 25.1% of U.S. metropolitan hospitals used AI to predict staffing needs in 2023.[3]
  • 7.4% of U.S. nonmetro hospitals not adjacent to metropolitan areas used AI to predict patient demand in 2023.[3]
  • 13.3% of U.S. nonmetro hospitals not adjacent to metropolitan areas used AI to optimize administrative and clinical work in 2023.[3]
  • 11.6% of U.S. nonmetro hospitals not adjacent to metropolitan areas used AI to automate tasks in 2023.[3]
  • 8.7% of U.S. nonmetro hospitals not adjacent to metropolitan areas used AI for staff scheduling in 2023.[3]
  • 33.6% of U.S. metropolitan hospitals used AI to optimize administrative and clinical work in 2023.[3]

Digital Transformation in the healthcare services sector (sector benchmark)

  • About 70% of surveyed healthcare executives said investing in technology platforms for digital tools and services would be important or very important in 2025.[4]
  • Across U.S. non-federal acute care hospitals, 71% used predictive AI integrated into electronic health records in 2024.[2]
  • Across surveyed healthcare practitioners, 60% believed their organizations’ digital experiences met or exceeded customer needs in 2025.[5]
  • Among healthcare respondents to KPMG’s global technology survey, 49% were adopting DevSecOps approaches to adapt digital-transformation strategies.[6]
  • About 90% of surveyed global healthcare C-suite executives expected digital technology use to accelerate in 2025, including 50% anticipating a significant impact.[4]

Technology Adoption in the healthcare services sector (sector benchmark)

  • Across U.S. non-federal acute care hospitals, 99% enabled patients to view health information electronically in 2024.[2]
  • Across U.S. non-federal acute care hospitals, 84% enabled patients to transmit health information to a third party electronically in 2024.[2]
  • Across U.S. non-federal acute care hospitals, 70% enabled patient access through applications using HL7 FHIR specifications in 2024.[2]
  • Across U.S. non-federal acute care hospitals, 92% enabled patients to securely message providers in 2024.[2]
  • Across U.S. non-federal acute care hospitals, 81% enabled patient access through applications using application-programming-interface specifications in 2024.[2]
  • Across U.S. non-federal acute care hospitals, 96% enabled patients to download health information electronically in 2024.[2]

Cloud Computing in the healthcare services sector (sector benchmark)

  • Across surveyed healthcare organizations globally, 31% had a formal cloud strategy and governance framework that was not yet integrated into IT strategy at the end of 2025.[7]
  • Across surveyed healthcare organizations globally, 8% reported minimal cloud adoption without formal strategy or governance at the end of 2025.[7]
  • Across surveyed healthcare organizations globally, 18% had started adopting cloud services but lacked a comprehensive cloud strategy at the end of 2025.[7]
  • Across surveyed healthcare organizations globally, 15% reported that cloud adoption was fully integrated into business strategy at the end of 2025.[7]
  • Across surveyed healthcare organizations globally, 27% reported that cloud operations were well managed and integrated into overall IT strategy at the end of 2025.[7]

Big Data in the healthcare services sector (sector benchmark)

  • Across Brazilian healthcare facilities conducting Big Data analytics, 65% used patient demographics, forms, or medical-record data in 2024.[8]
  • Across Brazilian healthcare facilities conducting Big Data analytics, 48% used social-media data in 2024.[8]

05 Statistics

Data & Analytics

Analytics deployment spreads across clinical workflow, revenue-cycle management, and near-real-time data to leaders, with 49% using predictive analytics for revenue-cycle management in 2022.

Business intelligence in the health care industry

  • 69% of U.S. healthcare organizations sent supply-chain or ERP data to their enterprise data warehouse or operational data store in 2022.[9]
  • 80% of U.S. healthcare organizations deployed predictive analytics for clinical workflow in 2022.[9]
  • 45% of U.S. healthcare organizations delivered near-real-time social-determinants-of-health data to leaders in 2022.[9]
  • 49% of U.S. healthcare organizations deployed predictive analytics for revenue-cycle management in 2022.[9]
  • 72% of U.S. healthcare organizations delivered near-real-time clinician-productivity data to leaders in 2022.[9]
  • 30% of U.S. healthcare organizations deployed predictive analytics for customer relationship management or patient engagement in 2022.[9]

Data analytics in the health care industry

  • 63% of critical-access hospitals used FHIR bulk-export analytics and reporting in 2023.[10]
  • 66% of U.S. non-federal acute-care hospitals reported predictive artificial intelligence integrated into their EHR in 2023.[2]
  • 81% of non-critical-access hospitals used FHIR bulk-export analytics and reporting in 2023.[10]
  • 61.3% of nonmetropolitan U.S. hospitals adopted machine learning in their EHR systems during 2023–2024.[11]
  • 94.4% of large U.S. hospitals adopted machine learning in their EHR systems during 2023–2024.[11]
  • 73%–76% of U.S. hospitals reported machine-learning functionality in their EHRs during 2023–2024.[11]

Data Quality in the healthcare services sector (sector benchmark)

  • 40% of U.S. healthcare clinical data abstractors reported that incomplete data hampers clinical registry efforts in 2024.[12]
  • 75% of U.S. healthcare organizations represented in the survey predominantly used clinical registry data for quality and process improvement in 2024.[12]
  • 8% of U.S. healthcare organizations rated their provider data as excellent in 2022.[13]
  • 40% of U.S. healthcare clinical data abstractors reported that manual data entry hampers clinical registry efforts in 2024.[12]
  • 50% of U.S. healthcare clinical data abstractors reported that data inaccuracies hamper clinical registry efforts in 2024.[12]

Data Governance in the healthcare services sector (sector benchmark)

  • 77% of healthcare organizations reported that their governance functions met at least quarterly in 2025.[13]
  • 39% of healthcare organizations reported having a formally chartered data-governance function in 2025.[13]
  • 10% of healthcare organizations managed data governance exclusively within IT in 2025.[13]
  • 72% of healthcare organizations operated governance using approved policy and standards frameworks in 2025.[13]
  • 66% of healthcare organizations reported multidisciplinary representation in governance, including patient or consumer representatives, in 2025.[13]
  • 38% of healthcare organizations had formal data and information quality-management statements in 2025.[13]

KPIs in the health care industry

  • 22% is the CMS weighting for patient experience in the April 2026 Overall Hospital Quality Star Rating.[14]
  • 2.6% of patients in the 2023 U.S. hospital prevalence survey had at least one healthcare-associated infection.[15]
  • 10% was the 2024 year-over-year decrease in catheter-associated urinary-tract infections in U.S. acute-care hospitals.[15]
  • 518,000 healthcare-associated infections were estimated in U.S. acute-care hospitals in 2023.[15]
  • 12% is the CMS weighting for timely and effective care in the April 2026 Overall Hospital Quality Star Rating.[14]
  • 11% was the 2024 year-over-year decrease in hospital-onset C. difficile infections in U.S. acute-care hospitals.[15]

06 Statistics

Strategy & Growth

Expenditure growth and payer enrollment sit alongside AI use in billing and scheduling, including 61% of hospitals using predictive AI to simplify or automate billing in 2024.

Growth in the health care industry

  • 21.1 million people were enrolled through Affordable Care Act marketplaces in the United States in 2024.[16]
  • $5.7 trillion was spent on health care in the United States in 2025, according to preliminary national expenditure estimates.[17]
  • 214.3 million people were enrolled in private health insurance in the United States in 2024, up from 207.0 million in 2023.[16]
  • 18.0% of U.S. gross domestic product was represented by health care spending in 2024.[16]
  • 18.4% was health care’s share of the U.S. economy in 2025, up from 18.0% in 2024.[17]
  • 91.8% of the U.S. population had health insurance coverage in 2024.[18]

Differentiation in the health care industry

  • Digitally enabled care was identified by health-system executives as a leading future differentiator in 2025.[19]
  • 61% of U.S. hospitals used predictive artificial intelligence to simplify or automate billing in 2024, up from 36% in 2023.[2]
  • 71% of U.S. nonfederal acute-care hospitals used predictive artificial intelligence integrated into electronic health records in 2024.[2]
  • 90% of U.S. hospitals using the leading electronic-health-record vendor used predictive artificial intelligence in 2024.[2]
  • 50% of U.S. hospitals using other electronic-health-record vendors used predictive artificial intelligence in 2024.[2]
  • 67% of U.S. hospitals used predictive artificial intelligence to facilitate scheduling in 2024, up from 51% in 2023.[2]

Mergers and acquisitions in the health care industry

  • $256.9 billion was global healthcare M&A volume in 2024, according to LSEG data cited by BRG.[20]
  • 392 healthcare and health-care-technology transactions were announced globally in 2025, up 11% from 353 in 2024.[21]
  • $16.7 billion was the aggregate value of financially sponsored healthcare transactions in 2025.[21]
  • $18.5 billion was the total transacted revenue in U.S. hospital and health-system M&A in 2025, down from $39.7 billion in 2024.[22]
  • $31 billion was the aggregate value of healthcare and health-care-technology transactions in 2025, up 72% from 2024.[21]
  • $5.1 billion was the value of Siemens’ acquisition of Dotmatics, the largest healthcare transaction announced in 2025.[21]

Strategic partnerships in the health care industry

  • 14% of global digital-health business leaders said they might forge partnerships in 2024.[23]
  • 29% of global digital-health survey participants identified payers and insurers as a primary driver of successful digital-health solutions in 2024.[23]
  • 38% of global digital-health survey participants identified pharmaceutical companies as a primary driver of successful digital-health solutions in 2024.[23]
  • 72% of global digital-health business leaders expressed interest in forging partnerships in 2024, up from 64% in 2023.[23]
  • 30% of global digital-health survey participants identified medtech companies as a primary driver of successful digital-health solutions in 2024.[23]
  • 46% of global digital-health survey participants identified digital-health startups as the primary driver of successful digital-health solutions in 2024.[23]

07 Statistics

People & Workforce

Workforce strain remains measurable, with BLS projecting about 1.9 million annual openings in healthcare occupations from 2025 to 2035.

Hiring in the health care industry

  • 61% of North Carolina healthcare employers that attempted to hire reported hiring challenges in 2024.[24]
  • 61% of searches analyzed by AAPPR were for physicians in 2024.[25]
  • Nearly half of physician and provider searches remained open at the end of 2024.[25]
  • 690,000 jobs were added by U.S. health care and social assistance subsectors in 2025.[26]
  • 7.6% was the U.S. health care and social assistance job-openings rate in 2023.[17]

Employee retention in the health care industry

  • 2.2% was the average monthly quits rate in the U.S. healthcare sector in 2024.[27]
  • 21.52% was the overall turnover rate in the Oklahoma Hospital Association workforce survey period ending in 2024.[28]
  • 30.3% was the turnover rate for medical-surgical registered nurses in the Oklahoma Hospital Association survey in 2024.[28]
  • 38.4% of U.S. physicians in 2025 practiced in the same state where they completed medical school ten years earlier.[29]
  • 52.1% was the turnover rate for phlebotomists in the Oklahoma Hospital Association survey in 2024.[28]

Remote Work in the healthcare services sector (sector benchmark)

  • Across U.S. medical groups, 18% of leaders expected their organization’s share of remote or hybrid jobs to decrease during 2024.[27]
  • Across U.S. medical groups, 52% reported that 1%–25% of their workforce worked remotely at least 50% of the time.[27]
  • Across U.S. medical groups, 22% of leaders expected their organization’s share of remote or hybrid jobs to increase during 2024.[27]
  • Across U.S. health care and social assistance, 18% of full-time employees worked fully from home during December 2024–March 2025.[30]

Hybrid Work in the healthcare services sector (sector benchmark)

  • Across U.S. health care and social assistance, 24% of full-time employees were in hybrid arrangements during December 2024–March 2025.[30]
  • About 6% of U.S. healthcare jobs were hybrid in a 2024 Robert Half survey cited by the Medical Group Management Association.[27]
  • Across U.S. healthcare support roles, 14% had part-time remote availability, equivalent to hybrid availability, in the 2022 McKinsey American Opportunity Survey.[27]
  • Across U.S. healthcare practitioners and technical roles, 16% had part-time remote availability, equivalent to hybrid availability, in the 2022 McKinsey American Opportunity Survey.[27]
  • About 12% of nonclinical healthcare administrative and customer-support jobs were hybrid in a 2024 Robert Half survey cited by the Medical Group Management Association.[27]

Upskilling in the health care industry

  • 95% of healthcare professionals said they incorporated what they learned into daily practice in a 2024 survey.[31]
  • 75% of healthcare organizations were at least moderately affected by staffing shortages in the 2024 State of Healthcare Training survey.[32]
  • 61% of healthcare professionals selected relevance to practice as their primary factor when choosing continuing education in 2024.[33]
  • 75% of healthcare professionals preferred continuing-education activities lasting one hour or less in a 2024 survey.[31]
  • 37.5% of healthcare professionals preferred interactive simulations as a continuing-education learning modality in 2024.[33]

Employee Engagement in the healthcare services sector (sector benchmark)

  • Across U.S. healthcare organizations, employee turnover fell from 20% to 18% in 2024.[34]
  • Across 2.3 million U.S. healthcare workers, employee engagement declined by 0.02 points in 2024.[34]
  • Across U.S. healthcare workers, 78% believed their organization cared about their safety in 2024.[34]
  • U.S. registered nurses with low teamwork scores were 1.53 times more likely to leave their healthcare organization in 2024.[34]
  • Among U.S. healthcare advanced practice providers, 52% felt heard in 2024.[34]

DEI in the health care industry

  • 5.4% of active U.S. physicians identified as Black or African American in 2025.[29]

08 Statistics

Customer & Sales

Digital experience and benefit comprehension track to engagement signals, with 55% of U.S. patients rating digital health-care interactions as very easy in 2026.

Customer experience in the health care industry

  • 687 was UPMC Health Plan’s U.S. Medicare Advantage digital-experience satisfaction score in 2025.[35]
  • 74% of U.S. adults were satisfied with their overall health-care-system experience in a 2023 survey.[36]
  • 81.2% of health-care users in a 2024 consumer survey were very or somewhat satisfied with the quality of care received during the previous year.[37]
  • 37% of U.S. commercial health-plan members used their insurer’s mobile app during the previous year in 2025, up from 31% in 2024.[35]
  • 80% of U.S. hospital patients reported that nurses always communicated well during July 2024–June 2025.[14]

Customer retention in the health care industry

  • 48% of U.S. health-plan members who did not completely understand out-of-network benefits had experienced a claim denial in 2025.[35]
  • Nearly 90% of U.S. patients said they would definitely stay when their health-care experience was very easy.[38]
  • 56% of U.S. health-plan members who did not completely understand out-of-network benefits said their preferred network doctors were unavailable in 2025.[35]
  • 18% of mail-order-pharmacy customers said they definitely or probably would switch pharmacies within the next year in the cited J.D. Power study.[17]
  • 14% of mail-order-pharmacy customers said they would switch pharmacies within the next year in the prior year’s study.[17]

Customer acquisition in the health care industry

  • 51% of new patients selected a health-care provider through direct or physician-referral channels in 2024.[39]
  • 42.6% of aesthetics and cosmetic-surgery leads converted into scheduled appointments in the first-quarter 2024 benchmark.[40]
  • 53% of patients chose a new health-care provider based on a recommendation or referral from a trusted physician or friend in the cited survey.[41]
  • 54.3% of new-patient inquiries converted into scheduled appointments across specialty health-care practices in the first-quarter 2024 benchmark.[40]
  • 69% of new leads contacted specialty health-care practices by phone in 2024.[39]

Customer loyalty in the health care industry

  • 59 points was the decrease in recommendation likelihood for hospital or medical-clinic consumers after a 1–2-star experience versus a 5-star experience in 2024.[42]
  • 55% of U.S. patients rated digital health-care interactions as very easy in 2026.[38]
  • 10 percentage points was the average loyalty advantage of top-quartile over bottom-quartile U.S. health systems across engagement measures in 2026.[38]
  • 92% of health-care consumers said billing and payment coordination was important to their likelihood of recommending a provider in 2024.[43]
  • 91% of U.S. patients who completely trusted their provider said they would definitely stay with that provider in 2026.[38]

Lead generation in the health care industry

  • 64% of direct or physician-referral opportunities converted into appointments for specialty health-care practices in 2024.[39]
  • 51% of marketing leads for specialty health-care practices converted into booked appointments in 2024.[39]
  • 49% of new-patient leads for specialty health-care practices were marketing-generated in 2024.[39]
  • 102,392 health-care leads were analyzed in Direction’s 2026 first-party lead-source study.[44]
  • 450+ health-care lead-generation campaigns were executed by Becker’s Healthcare in 2024.[22]

09 Statistics

Marketing & Brand

Advertising spend stays large while attribution moves through digital channels; $30 billion was spent on healthcare and pharmaceutical advertising in the U.S. in 2024.

Marketing in the health care industry

  • 12.11% was the average increase in healthcare companies’ overall marketing spending during the prior 12 months in Fall 2024.[45]
  • 7% of healthcare marketers identified integrating artificial intelligence into marketing as their biggest marketing challenge in 2024.[46]
  • $30 billion was spent on healthcare and pharmaceutical advertising in the United States in 2024, up 5% year over year.[47]
  • 6% of healthcare marketers identified engaging current patients as their biggest marketing challenge in 2024.[46]
  • 49% of new patient leads at specialty healthcare practices were attributed to marketing in 2024.[39]

Digital marketing in the health care industry

  • 69% of new specialty healthcare leads contacted practices by phone in 2024.[39]
  • Nearly 90% of U.S. healthcare and pharmaceutical digital advertising spending came from pharmaceutical companies in 2024.[47]
  • 49% of healthcare executives said owned-channel advertising could improve consumer experience by connecting people with needed services.[48]
  • 45% of healthcare executives in a 2024 survey said they would allow or expect advertisements on owned channels such as websites, email or text.[48]
  • Search advertising received a larger share of U.S. healthcare and pharmaceutical digital advertising than social media or display advertising in 2024.[47]

Branding in the health care industry

  • $7.523 billion was Cardinal Health’s healthcare-services brand value in 2024.[49]
  • $25.529 billion was Elevance Health’s healthcare-services brand value in 2024, ranking second globally.[49]
  • 88% of U.S. women said healthcare professionals were a trusted source of health information in 2024.[50]
  • $5.991 billion was Cencora’s healthcare-services brand value in 2024.[49]
  • $8.090 billion was Evernorth’s healthcare-services brand value in 2024.[49]

Social media in the health care industry

  • 12% of U.S. adults said they obtained health information from Facebook in 2025.[51]
  • 24 million U.S. adults refilled a prescription after exposure to healthcare advertising on social media in 2024.[52]
  • 8% of U.S. adults said they obtained health information from TikTok in 2025.[51]
  • 55% of U.S. Gen Z women aged 18–26 said TikTok was the social-media platform they used most often for health information in 2024.[50]
  • 8% of U.S. adults said they obtained health information from X in 2025.[51]

Influencer Marketing in the healthcare services sector (sector benchmark)

  • 50% of healthcare and pharmaceutical marketers reported dedicated, growing creator/influencer budgets in 2026, compared with 58% globally.[53]
  • 33% of U.S.-focused health and wellness influencers promoted a product, service or subscription in more than half of their posts in 2026.[54]
  • 92% of U.S.-focused health and wellness influencers included product or service promotions at least occasionally in 2026.[54]
  • 8.57 million influencer posts about the health industry generated a 1.07% average engagement rate globally in 2023.[55]
  • 50% of U.S. physicians surveyed had changed prescribing choices based on healthcare influencer or KOL content on social media in 2024.[56]

10 Statistics

Operations & Execution

Interoperability and patient access progress through standards and API enablement, including 81% of U.S. hospitals using apps configured to meet application-programming-interface specifications in 2024.

Process optimization in the health care industry

  • 84% of U.S. hospitals enabled patients to electronically transmit health information to a third party in 2024.[2]
  • 93% of U.S. non-federal acute care hospitals electronically received summary-of-care records in 2025.[2]
  • 92% of U.S. hospitals enabled patients to securely message their providers in 2024.[2]
  • 81% of U.S. hospitals enabled patient access through apps configured to meet application-programming-interface specifications in 2024.[2]
  • 70% of U.S. hospitals enabled patient access through standards-based FHIR apps in 2024.[2]

Operational efficiency in the health care industry

  • 86% of U.S. hospitals integrated data from third-party technology into their EHRs for at least one administrative purpose in 2024.[2]
  • 38% of small U.S. hospitals routinely engaged in interoperable exchange in 2023.[2]
  • 42% of U.S. hospitals reported that clinicians routinely used electronically available external information when treating patients in 2023.[2]
  • 90% of U.S. hospitals integrated data from third-party technology into their EHRs for at least one clinical purpose in 2024.[2]
  • 87% of U.S. hospitals provided EHR data to third-party technology for at least one administrative purpose in 2024.[2]

Quality management in the health care industry

  • 0.70 pressure-ulcer cases occurred per 1,000 U.S. hospital discharges in AHRQ’s 2024 benchmark tables.[57]
  • 45.54 deaths occurred per 1,000 eligible U.S. surgical inpatients with deep-vein thrombosis or pulmonary embolism in AHRQ’s 2024 benchmark tables.[57]
  • 23% of respondents in the 2024 U.S. AHRQ hospital database rated overall patient safety as good.[58]
  • 38% of respondents in the 2024 U.S. AHRQ hospital database rated overall patient safety as very good.[58]
  • 68% of respondents in the 2024 U.S. AHRQ hospital database rated their hospital’s overall patient safety as excellent or very good.[58]

Supply chain in the health care industry

  • 79% of UNICEF supplies were procured collaboratively with United Nations agencies and other humanitarian and development partners in 2024.[59]
  • 2.787 billion vaccine doses were delivered by UNICEF to 99 countries in 2024.[59]
  • 93% of U.S. cancer centers surveyed in May 2023 reported a carboplatin shortage.[60]
  • 37.5 million HPV vaccine doses were delivered by UNICEF to 50 countries in 2024.[59]
  • 652.7 million vaccine doses were delivered by UNICEF for outbreak responses in 39 countries in 2024.[59]

Outsourcing / Offshoring in the healthcare services sector (sector benchmark)

  • 29% of global healthcare providers used third-party providers for remote patient monitoring in 2024, based on a survey of 28 healthcare-provider executives.[61]
  • 20% of U.S. medical-group leaders planned to outsource or automate some revenue-cycle-management activities in 2024, according to an MGMA poll with 262 responses.[27]
  • 46% of global healthcare providers used third-party providers for customer-experience services in 2024, based on a survey of 28 healthcare-provider executives.[61]
  • 18% of U.S. medical-group leaders planned to outsource or automate patient communications in contact centers in 2024, according to an MGMA poll with 262 responses.[27]
  • 43% of global healthcare providers used third-party providers for payroll services in 2024, based on a survey of 28 healthcare-provider executives.[61]

11 Statistics

Finance & Pricing

Pricing pressure shows in hospital inflation and margins; U.S. hospital-care price increased 3.4% in 2024, the highest annual rate since 2007.

Pricing strategy in the health care industry

  • 1.8% was the U.S. physician-and-clinical-services price increase in 2024.[16]
  • 8.8% was the reduction in Medicare Advantage hospital reimbursement on a cost basis between 2019 and 2024.[62]
  • 21% of U.S. health spending went to physician and clinical services in 2024.[16]
  • 3.4% was the U.S. hospital-care price increase in 2024, the highest annual rate since 2007.[16]
  • 8.5% was the increase in Medicaid payments for U.S. hospital care in 2024.[16]

Cost reduction in the health care industry

  • 5.1% was U.S. hospital-expense growth in 2024.[41]
  • $839 billion was total U.S. hospital labor expense in 2023.[63]
  • 56% of U.S. hospital expenses were labor costs in 2024, totaling $890 billion.[41]
  • 60% of the average U.S. hospital budget was labor in 2023.[63]
  • 12.4% was economy-wide inflation between 2021 and 2023, more than twice Medicare inpatient reimbursement growth.[41]

Profitability in the health care industry

  • 1,156 health insurers filed annual health statements with the NAIC in 2025.[64]
  • 14.8% was the increase in U.S. health-insurance hospital and medical expenses in 2025.[64]
  • 6.0% to 13.8% was the range of all-payer operating margins among three large U.S. for-profit hospital systems in 2024.[65]
  • 90.3% was the aggregate U.S. health-insurance loss ratio in 2025.[64]
  • 100.6% was the U.S. health-insurance industry combined ratio in 2025.[64]

Financial planning in the health care industry

  • $1.6 trillion was U.S. private-health-insurance spending in 2024.[16]
  • $467.0 billion was U.S. prescription-drug spending in 2024.[16]
  • $1,634.7 billion was U.S. hospital expenditure in 2024.[16]
  • 18.0% was U.S. health spending as a share of gross domestic product in 2024.[16]
  • $15,474 was U.S. health spending per person in 2024.[16]

12 Statistics

Product & Service

Regulatory throughput signals continue through FDA CDER approvals, with 55 novel drugs approved in the U.S. in 2023.

Product development in the health care industry

  • 65% of FDA CDER’s 55 novel-drug approvals in 2023 used at least one expedited development or review program in the United States.[66]
  • 64% of FDA CDER’s 55 novel drugs approved in 2023 were approved in the United States before other countries.[66]
  • 84% of FDA CDER’s 55 novel-drug approvals in 2023 were approved on the first review cycle in the United States.[66]
  • 89% of FDA CDER’s 55 novel-drug approvals in 2023 met or exceeded their Prescription Drug User Fee Act goal dates in the United States.[66]
  • 55 novel drugs were approved by FDA CDER in 2023 in the United States.[66]

Product lifecycle in the health care industry

  • 45 biosimilars for 14 reference products had been approved by FDA CDER by the end of 2023 in the United States.[66]
  • 45 novel drugs were approved by FDA CDER in 2015 in the United States.[66]
  • 59 novel drugs were approved by FDA CDER in 2018 in the United States.[66]
  • 37 novel drugs were approved by FDA CDER in 2022 in the United States.[66]
  • 50 novel drugs were approved by FDA CDER in 2021 in the United States.[66]

After-sales in the health care industry

  • Between 16,520 and 20,830 firms were estimated to perform medical-device servicing in the United States in the FDA’s analysis.[66]
  • 12 days was the service-resolution difference between high-performing and bottom-performing medical-device service organizations in 2025.[67]
  • 2 to 3 times more repeat part replacements were recorded by bottom-performing medical-device service organizations than top performers in 2025.[67]
  • 1.5 million medical-device assets were represented in Aquant’s 2025 service benchmark analysis.[67]
  • 56% of service issues were resolved on the first visit by bottom-performing medical-device service teams in 2025.[67]

Value proposition in the health care industry

  • 70% of surveyed U.S. hospitals identified preventive disease management as a leading value-based-care success factor in 2025.[68]
  • 91% of surveyed U.S. hospital executives cited improved care coordination as a benefit of value-based-care models in 2025.[68]
  • More than 60% of surveyed U.S. health-care organizations had increased participation in value-based-care programs in 2025.[69]
  • 33% of surveyed U.S. health-care organizations were focusing on patient-engagement solutions for value-based care in 2025.[69]
  • 48% of surveyed U.S. health-care organizations were prioritizing care-management technologies for value-based care in 2025.[69]

13 Statistics

Sustainability & Ethics

Supply-chain emissions dominate reported footprints, with 71% of health care emissions coming from the health care supply chain in the WHO 2024 assessment.

Sustainability in the health care industry

  • 493 health care facilities in the United States and Canada participated in the 2025 sustainability benchmark using 2024 data.[70]
  • 60% of participating health care facilities had dedicated sustainability budgets in 2024.[70]
  • $200 million was saved collectively by participating health care facilities through sustainability initiatives in 2024.[70]
  • Nearly 430 health care facilities participated in the 2024 sustainability benchmark based on 2023 data.[70]
  • 62% of participating health care facilities had identified a clinical leader for sustainability in 2024.[70]

ESG in the health care industry

  • 4%–5% of global net greenhouse-gas emissions were attributed to direct and indirect health care emissions in the hospital sustainability literature review.[71]
  • 23% of the world’s largest suppliers of health-related products met minimum thresholds for emissions reporting and commitments by May 2026.[72]
  • 73% of indicators identified in a review of hospital sustainability literature were qualitative rather than quantitative.[71]
  • 64%–99% of health care emissions came from supply chains across countries assessed by the 2026 Lancet Countdown.[72]
  • 7% of countries studied had published health-system carbon-footprint assessments meeting all WHO quality criteria by May 2026.[72]

Ethics in the health care industry

  • 49 Maryland hospitals were represented in fiscal-year 2024 community-benefit reporting.[73]
  • 79.4% of Oregon nonprofit hospitals and health systems met their state community-benefit spending requirement in 2024.[74]
  • 61% of Connecticut nonprofit hospitals’ community-benefit expenditures represented unreimbursed Medicaid costs in fiscal year 2023.[75]
  • 9% of American adults were uninsured in the health care community-benefit data cited by the American Hospital Association.[41]
  • 76.5% of Oregon hospital community-benefit spending represented unreimbursed care in 2024.[74]

CSR in the health care industry

  • $991.9 million was spent on unreimbursed care for Medicaid enrollees by Oregon hospitals in 2024.[74]
  • $1.7 billion was the amount of unreimbursed care included in Oregon nonprofit hospital community-benefit spending in 2024.[74]
  • 1.5% of Oregon hospitals’ combined operating expenses represented charity care in 2024.[74]
  • $9.6 billion was the value of Ohio hospital care in 2024 for which no payment was received.[76]
  • $299.3 million was provided in free or discounted charity care by Oregon hospitals in 2024.[74]

Circular economy in the health care industry

  • 99% was the 90th-percentile share of spending on green-certified chemicals in five target categories by non-academic inpatient hospitals in 2024.[70]
  • 29.7 pounds per patient day was the 90th-percentile total waste generation of non-academic inpatient hospitals in 2024.[70]
  • 58% was the median share of spending on green-certified chemicals in five target categories by non-academic inpatient hospitals in 2024.[70]
  • 328 million pounds of waste were diverted from landfills by participating health care facilities in 2023.[70]
  • 50% of participating health care facilities were working to reduce plastic use through device reprocessing or alternative products in 2024.[70]

Carbon footprint in the health care industry

  • 5% of global greenhouse-gas emissions were attributed to the health care sector in the WHO 2024 assessment.[77]
  • 71% of health care emissions came from the health care supply chain in the WHO 2024 assessment.[77]
  • 514 coal-fired power plants’ annual emissions were equivalent to the global health care climate footprint.[78]
  • 11.0% was the 2024 median change in energy-related Scope 1 and Scope 2 emissions from baseline for non-academic inpatient hospitals.[70]
  • 42.5% was the 90th-percentile change in energy-related Scope 1 and Scope 2 emissions from baseline for non-academic inpatient hospitals in 2024.[70]

15 Statistics

Globalization & Expansion

Cross-border labor supply shows scale, with 63% of the estimated 2.7 million migrant health workers globally being nurses.

Globalization in the health care industry

  • 63% of the estimated 2.7 million migrant health workers globally were nurses.[88]
  • 10 high-income countries hosted 46% of migrant nurses globally, based on data covering 133 countries.[88]
  • 10 high-income countries hosted 64% of migrant doctors globally, based on data covering 133 countries.[88]
  • Foreign-trained nurses in the WHO European Region increased by 67% between 2014 and 2023 among 18 reporting countries.[89]
  • Foreign-trained nurses entering the WHO European Region’s health labour market increased fivefold between 2014 and 2023.[89]

Cultural adaptation in the health care industry

  • 73.6% of surveyed accredited U.S. hospitals reviewed whether interpreter services were provided.[10]
  • 80.1% of surveyed accredited U.S. hospitals reviewed whether interpreter services covered the necessary language range.[10]
  • 56.5% of surveyed accredited U.S. hospitals had a process to assess staff language proficiency when communicating without an interpreter.[10]
  • 68.1% of surveyed accredited U.S. hospitals reviewed whether an interpreter was offered to patients.[10]
  • 30.9% of respondents in acute-care hospitals reported that their organization had a formal plan for providing language services.[16]

Supplier management in the health care industry

  • The healthcare distribution industry’s net profit margin after taxes was 0.4% in 2022.[90]
  • Branded specialty drugs represented 35.5% of traditional pharmaceutical distributors’ sales in 2022.[90]
  • US pharmaceutical distributors generated $758 billion in sales in 2023, representing 95% of total U.S. pharmaceutical sales.[90]
  • Generic drugs represented 6.7% of traditional pharmaceutical distributors’ sales in 2022.[90]
  • Prescription drugs represented 98.1% of traditional pharmaceutical distributors’ sales in 2022.[90]

Stakeholder management in the health care industry

  • 2.1% of national TB budgets was committed to community-engagement activities among 48 reporting countries in 2023.[89]
  • 69% of 101 countries reported formal community and civil-society engagement in developing national tuberculosis strategic plans in 2023.[89]
  • 27% of countries identified patient advocacy or involvement organizations at both national and subnational levels in the WHO’s 2024 survey.[88]
  • 23% of patient-engagement criteria were fully met across 108 surveyed countries in the WHO’s 2024 patient-safety assessment.[88]
  • 38% of patient-engagement criteria were partially met across 108 surveyed countries in the WHO’s 2024 patient-safety assessment.[88]

Distribution channels in the health care industry

  • Other distributors accounted for 2.3% of U.S. pharmaceutical-distributor sales in 2023.[90]
  • Hospitals and health maintenance organizations accounted for 14.3% of traditional pharmaceutical distributors’ customer sales in 2022.[90]
  • Long-term-care customers accounted for 3.5% of U.S. pharmaceutical-distributor sales in 2023.[90]
  • Chain drug stores accounted for 36.4% of U.S. pharmaceutical-distributor sales in 2023.[90]
  • Hospitals, health maintenance organizations and clinics accounted for 20.4% of U.S. pharmaceutical-distributor sales in 2023.[90]

Key questions about the health care industry

What is the current U.S. health care market size?
U.S. health care spending reached $5.3 trillion in 2024, equal to 18.0% of GDP.
How fast is health care spending growing in the U.S.?
CMS projects national health expenditures to rise from $5.3 trillion in 2024 to $9.0 trillion by 2034, with 5.4% average annual growth for 2025–2034.
Which companies lead the health care industry?
Eli Lilly and Company leads Gitnux's 2026 health care ranking with an Overall score of 9.2, with R&D at 20.5% of revenue. Roche is the highest-ranked diagnostics provider at 8.7, driven by R&D at 19.8% of revenue.
What technology shifts are visible in U.S. clinical and hospital workflows?
In 2024, 71% of U.S. hospitals reported using predictive AI integrated into electronic health records, and 99% enabled patients to view health information electronically.
How is the U.S. market structured by payer and service category?
In 2024, private insurance accounted for $1,644.6 billion (31%) and Medicare $1,118.0 billion (21%). By service, hospitals were $1,634.7 billion and physician and clinical services $1,109.7 billion.
What is changing in Medicare drug-price policy for the next application years?
CMS issued a final rule on November 5, 2026, codifying the Medicare Drug Price Negotiation Program for initial price applicability years 2029 and beyond, effective December 5, 2026.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Samuel Norberg. (2026, November 10). Health Care Industry Statistics. Gitnux. https://gitnux.org/health-care-industry-statistics
MLA
Samuel Norberg. "Health Care Industry Statistics." Gitnux, 10 Nov 2026, https://gitnux.org/health-care-industry-statistics.
Chicago
Samuel Norberg. 2026. "Health Care Industry Statistics." Gitnux. https://gitnux.org/health-care-industry-statistics.

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