GITNUXREPORT 2025

Hair Care Industry Statistics

Global hair care market exceeds $87.9 billion, driven by natural, organic, and digital trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Millennials and Gen Z consumers are more than twice as likely to purchase natural hair products compared to older generations

Statistic 2

65% of women say they are willing to pay more for high-quality hair care products

Statistic 3

The use of sulfate-free shampoos has increased by over 30% since 2018, reflecting consumer shift toward gentler hair cleansing products

Statistic 4

The average person shampoos their hair approximately 3 times per week, equating to around 150 washes annually

Statistic 5

45% of consumers prefer multi-benefit hair care products that combine conditioning, cleansing, and treatment

Statistic 6

The percentage of consumers using natural oils like argan and coconut oil in hair care increased by 20% from 2019 to 2022

Statistic 7

Up to 60% of consumers admit to experimenting with different hair dyes annually, indicating high volatility in color trends

Statistic 8

The primary reason for switching hair care brands is product effectiveness, cited by over 50% of consumers in surveys

Statistic 9

Herbal and plant-based hair products are expected to account for almost 25% of the market share by 2025, with an increasing consumer preference for natural ingredients

Statistic 10

55% of hair care products purchased are now eco-friendly or sustainable, showing a shift toward environmentally conscious products

Statistic 11

30% of consumers consider scent as a key factor when choosing hair care products, emphasizing the importance of fragrance in product appeal

Statistic 12

The top three hair concerns globally are dandruff, dryness, and hair fall, affecting over 60% of consumers

Statistic 13

The percentage of consumers regularly using leave-in conditioners has risen to 35% in 2023 from 22% in 2019, showing increased interest in multi-step hair routines

Statistic 14

Women aged 25-45 remain the primary consumers of premium hair treatments, accounting for approximately 60% of sales in 2022

Statistic 15

The percentage of consumers using heat protectant products has increased by 18% since 2018, reflecting rising use of styling tools

Statistic 16

The average consumer uses about 8 different hair care products daily in their routine, with numbers rising as consumers adopt multi-step regimens

Statistic 17

The percentage of men using styling gels and pomades has increased by 15% over the past three years, driven by the rise in men's grooming trends

Statistic 18

Digital platforms influence approximately 70% of all hair care product purchases globally, underscoring the importance of online marketing

Statistic 19

The average amount spent on professional hair treatments per salon visit is around $50, with some treatments costing over $150

Statistic 20

80% of consumers globally say they look for cruelty-free certification when purchasing hair care products, indicating ethical considerations are important

Statistic 21

The proportion of consumers who prefer packaging made from recycled materials increased by 20% from 2019 to 2022, reflecting eco-conscious trends

Statistic 22

The use of scalp exfoliants has increased by 15% over the past two years, as consumers focus on scalp health

Statistic 23

The average number of salon visits per year for women with colored hair is 15, indicating frequent maintenance routines

Statistic 24

The percentage of consumers adding hair supplements and vitamins to their routine increased from 18% in 2019 to over 30% in 2022, showing rising awareness of nutritional hair health

Statistic 25

The number of hours spent by consumers on online hair care tutorials and reviews increased by 55% between 2020 and 2023, indicating a shift toward self-education

Statistic 26

The percentage of consumers choosing eco-friendly packaging when buying hair products increased by 25% from 2019 to 2022, demonstrating environmental priorities

Statistic 27

60% of consumers prefer to buy hair care products in packs or sets rather than individual items, for convenience and cost savings

Statistic 28

The share of consumers opting for cruelty-free and vegan-certified hair products has increased by 14% over the past three years, highlighting lifestyle shifts

Statistic 29

The percentage of consumers who are switching to sulfate-free and paraben-free hair products increased by 18% in 2022, reflecting health-conscious trends

Statistic 30

The demand for organic and natural hair care products is projected to grow at a CAGR of over 8% from 2023 to 2030

Statistic 31

The online sales of hair care products increased by approximately 18% in 2022 compared to the previous year

Statistic 32

The rise of social media influencers has led to a 25% increase in sales of specific hair care brands they endorse

Statistic 33

The fastest-growing hair care product category in retail stores is scalp treatments, with over 15% annual growth

Statistic 34

The CAGR for the hair mask segment from 2023 to 2030 is forecasted at 7%, driven by demand for deep conditioning treatments

Statistic 35

The use of hair vitamins and supplements increased by 22% in 2022, as consumers seek solutions for hair growth and health

Statistic 36

The hair care industry has seen a 10% increase in male grooming product sales annually over the past five years, driven by men’s focus on personal grooming

Statistic 37

The demand for scalp detox treatments has grown by 20% in 2023 as consumers seek to remove buildup from styling products

Statistic 38

The global viewership for hair care tutorials on digital platforms has increased by over 50% since 2019, highlighting the impact of online content

Statistic 39

The rise of personalized hair care products is projected to grow at a CAGR of about 10% through 2030, driven by advancements in AI and DNA testing

Statistic 40

The global market for scalp massagers increased by 15% in 2022 due to rising popularity among consumers seeking relaxation and improved scalp health

Statistic 41

Sales of hair detox or clarifying shampoos increased by 12% in 2022, reflecting consumer concerns over product buildup

Statistic 42

The global demand for hair thickening sprays is expected to grow at a CAGR of 6.5% through 2030, driven by increasing concerns over hair thinning

Statistic 43

The trend toward personalized scalp and hair analysis kits is gaining popularity, with a projected CAGR of 9% through 2030, supported by advancements in AI technology

Statistic 44

The demand for scalp and hair detox treatments grew by approximately 20% in 2023, driven by concerns over product buildup and pollution

Statistic 45

The growth of multi-functional hair products, combining styling and nourishment, is expected to reach 35% of the market by 2025, driven by busy lifestyles

Statistic 46

The global hair care market growth is driven significantly by the rising middle class income levels in emerging markets, accounting for over 50% of market expansion from 2020 to 2023

Statistic 47

The global hair care market was valued at approximately $87.9 billion in 2022

Statistic 48

Men’s hair care products account for approximately 20% of the global hair care market, and this segment is growing rapidly

Statistic 49

The global hair color market was valued at $5.4 billion in 2022 and is expected to reach $9.1 billion by 2030

Statistic 50

The vegan hair care products segment grew by over 12% in 2022, outpacing non-vegan products

Statistic 51

The global hair extension market was valued at approximately $4.3 billion in 2022 and is projected to grow at a CAGR of 7% up to 2030

Statistic 52

The global scalp care products market was valued at $1.8 billion in 2022 and is expected to see significant growth through 2030

Statistic 53

The global market for dry shampoos was valued at approximately $1.45 billion in 2022 and is expected to grow steadily

Statistic 54

In 2022, about 70% of women around the world use hair styling products regularly, with this number rising among younger demographics

Statistic 55

In 2022, the global demand for hair growth serums was valued at approximately $2.3 billion and is projected to grow at a CAGR of 8%

Statistic 56

The global market for keratin treatments was valued at approximately $730 million in 2022 and is growing at a CAGR of 4.7%

Statistic 57

The global hair care industry is projected to grow at a CAGR of 4.3% from 2023 to 2030, reaching over $112 billion

Statistic 58

The global market for hair concealers and root touch-up products is projected to grow at a CAGR of 7% through 2030, driven by graying hair trends

Statistic 59

The average spend on professional keratin treatments per person is estimated at $300 annually, with some treatments lasting several months

Statistic 60

The global market for hair styling tools, including flat irons and curling wands, was valued at $4.9 billion in 2022 and expected to grow at a CAGR of 5%

Statistic 61

Shampoos hold the largest share in the hair care product category, representing about 45% of sales worldwide in 2022

Statistic 62

Anti-dandruff shampoos constitute about 15% of the global shampoo market

Statistic 63

Hair serums represent a market share of around 8% in the global hair care industry, with high demand for frizz control and shine

Statistic 64

The average retail price of high-end hair shampoos is approximately $15 per bottle, reflecting premium branding and ingredients

Statistic 65

The market share of sulfate-free conditioners has increased by 25% since 2018, reflecting consumer preferences for gentler conditioning

Statistic 66

The market share of natural and organic hair dyes grew by 9% in 2022, demonstrating consumer preferences for safer coloring options

Statistic 67

The market share of leave-in conditioners in the global hair care industry is expected to reach 12% by 2027, reflecting growing demand for easy styling solutions

Statistic 68

The Asia-Pacific region accounted for the largest share of the hair care market in 2022, with over 40%

Statistic 69

The average annual spending on hair care products per consumer is around $25 in North America

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Key Highlights

The global hair care market was valued at approximately $87.9 billion in 2022
The Asia-Pacific region accounted for the largest share of the hair care market in 2022, with over 40%
Shampoos hold the largest share in the hair care product category, representing about 45% of sales worldwide in 2022
The demand for organic and natural hair care products is projected to grow at a CAGR of over 8% from 2023 to 2030
Men’s hair care products account for approximately 20% of the global hair care market, and this segment is growing rapidly
The global hair color market was valued at $5.4 billion in 2022 and is expected to reach $9.1 billion by 2030
The average annual spending on hair care products per consumer is around $25 in North America
The online sales of hair care products increased by approximately 18% in 2022 compared to the previous year
Anti-dandruff shampoos constitute about 15% of the global shampoo market
The vegan hair care products segment grew by over 12% in 2022, outpacing non-vegan products
Millennials and Gen Z consumers are more than twice as likely to purchase natural hair products compared to older generations
The global hair extension market was valued at approximately $4.3 billion in 2022 and is projected to grow at a CAGR of 7% up to 2030
65% of women say they are willing to pay more for high-quality hair care products

The hair care industry is experiencing a global boom with an impressive valuation of nearly $88 billion in 2022, driven by shifting consumer preferences toward natural, eco-friendly, and technologically advanced products, as online influence and men’s grooming trends propel the market toward unprecedented growth.

Consumer Preferences and Trends

Millennials and Gen Z consumers are more than twice as likely to purchase natural hair products compared to older generations
65% of women say they are willing to pay more for high-quality hair care products
The use of sulfate-free shampoos has increased by over 30% since 2018, reflecting consumer shift toward gentler hair cleansing products
The average person shampoos their hair approximately 3 times per week, equating to around 150 washes annually
45% of consumers prefer multi-benefit hair care products that combine conditioning, cleansing, and treatment
The percentage of consumers using natural oils like argan and coconut oil in hair care increased by 20% from 2019 to 2022
Up to 60% of consumers admit to experimenting with different hair dyes annually, indicating high volatility in color trends
The primary reason for switching hair care brands is product effectiveness, cited by over 50% of consumers in surveys
Herbal and plant-based hair products are expected to account for almost 25% of the market share by 2025, with an increasing consumer preference for natural ingredients
55% of hair care products purchased are now eco-friendly or sustainable, showing a shift toward environmentally conscious products
30% of consumers consider scent as a key factor when choosing hair care products, emphasizing the importance of fragrance in product appeal
The top three hair concerns globally are dandruff, dryness, and hair fall, affecting over 60% of consumers
The percentage of consumers regularly using leave-in conditioners has risen to 35% in 2023 from 22% in 2019, showing increased interest in multi-step hair routines
Women aged 25-45 remain the primary consumers of premium hair treatments, accounting for approximately 60% of sales in 2022
The percentage of consumers using heat protectant products has increased by 18% since 2018, reflecting rising use of styling tools
The average consumer uses about 8 different hair care products daily in their routine, with numbers rising as consumers adopt multi-step regimens
The percentage of men using styling gels and pomades has increased by 15% over the past three years, driven by the rise in men's grooming trends
Digital platforms influence approximately 70% of all hair care product purchases globally, underscoring the importance of online marketing
The average amount spent on professional hair treatments per salon visit is around $50, with some treatments costing over $150
80% of consumers globally say they look for cruelty-free certification when purchasing hair care products, indicating ethical considerations are important
The proportion of consumers who prefer packaging made from recycled materials increased by 20% from 2019 to 2022, reflecting eco-conscious trends
The use of scalp exfoliants has increased by 15% over the past two years, as consumers focus on scalp health
The average number of salon visits per year for women with colored hair is 15, indicating frequent maintenance routines
The percentage of consumers adding hair supplements and vitamins to their routine increased from 18% in 2019 to over 30% in 2022, showing rising awareness of nutritional hair health
The number of hours spent by consumers on online hair care tutorials and reviews increased by 55% between 2020 and 2023, indicating a shift toward self-education
The percentage of consumers choosing eco-friendly packaging when buying hair products increased by 25% from 2019 to 2022, demonstrating environmental priorities
60% of consumers prefer to buy hair care products in packs or sets rather than individual items, for convenience and cost savings
The share of consumers opting for cruelty-free and vegan-certified hair products has increased by 14% over the past three years, highlighting lifestyle shifts
The percentage of consumers who are switching to sulfate-free and paraben-free hair products increased by 18% in 2022, reflecting health-conscious trends

Consumer Preferences and Trends Interpretation

As the hair care industry demonstrates a clear pivot toward natural, eco-friendly, and multi-benefit products driven by younger generations' ethical and health-conscious preferences, consumers' hair routines are evolving into sophisticated, eco-savvy rituals that prioritize effectiveness, sustainability, and self-education—making it ever more essential for brands to blend integrity with innovation in every shimmering strand.

Market Growth Drivers and Opportunities

The demand for organic and natural hair care products is projected to grow at a CAGR of over 8% from 2023 to 2030
The online sales of hair care products increased by approximately 18% in 2022 compared to the previous year
The rise of social media influencers has led to a 25% increase in sales of specific hair care brands they endorse
The fastest-growing hair care product category in retail stores is scalp treatments, with over 15% annual growth
The CAGR for the hair mask segment from 2023 to 2030 is forecasted at 7%, driven by demand for deep conditioning treatments
The use of hair vitamins and supplements increased by 22% in 2022, as consumers seek solutions for hair growth and health
The hair care industry has seen a 10% increase in male grooming product sales annually over the past five years, driven by men’s focus on personal grooming
The demand for scalp detox treatments has grown by 20% in 2023 as consumers seek to remove buildup from styling products
The global viewership for hair care tutorials on digital platforms has increased by over 50% since 2019, highlighting the impact of online content
The rise of personalized hair care products is projected to grow at a CAGR of about 10% through 2030, driven by advancements in AI and DNA testing
The global market for scalp massagers increased by 15% in 2022 due to rising popularity among consumers seeking relaxation and improved scalp health
Sales of hair detox or clarifying shampoos increased by 12% in 2022, reflecting consumer concerns over product buildup
The global demand for hair thickening sprays is expected to grow at a CAGR of 6.5% through 2030, driven by increasing concerns over hair thinning
The trend toward personalized scalp and hair analysis kits is gaining popularity, with a projected CAGR of 9% through 2030, supported by advancements in AI technology
The demand for scalp and hair detox treatments grew by approximately 20% in 2023, driven by concerns over product buildup and pollution
The growth of multi-functional hair products, combining styling and nourishment, is expected to reach 35% of the market by 2025, driven by busy lifestyles
The global hair care market growth is driven significantly by the rising middle class income levels in emerging markets, accounting for over 50% of market expansion from 2020 to 2023

Market Growth Drivers and Opportunities Interpretation

As the hair care industry shifts from synthetic to serendipity, driven by a burgeoning demand for organic products, personalized solutions, and digital influence, it’s clear that consumers are not just brushing off old routines but actively weaving innovation and authenticity into their hair narratives—making the market as dynamic as a perfectly styled balayage.

Market Size and Valuation

The global hair care market was valued at approximately $87.9 billion in 2022
Men’s hair care products account for approximately 20% of the global hair care market, and this segment is growing rapidly
The global hair color market was valued at $5.4 billion in 2022 and is expected to reach $9.1 billion by 2030
The vegan hair care products segment grew by over 12% in 2022, outpacing non-vegan products
The global hair extension market was valued at approximately $4.3 billion in 2022 and is projected to grow at a CAGR of 7% up to 2030
The global scalp care products market was valued at $1.8 billion in 2022 and is expected to see significant growth through 2030
The global market for dry shampoos was valued at approximately $1.45 billion in 2022 and is expected to grow steadily
In 2022, about 70% of women around the world use hair styling products regularly, with this number rising among younger demographics
In 2022, the global demand for hair growth serums was valued at approximately $2.3 billion and is projected to grow at a CAGR of 8%
The global market for keratin treatments was valued at approximately $730 million in 2022 and is growing at a CAGR of 4.7%
The global hair care industry is projected to grow at a CAGR of 4.3% from 2023 to 2030, reaching over $112 billion
The global market for hair concealers and root touch-up products is projected to grow at a CAGR of 7% through 2030, driven by graying hair trends
The average spend on professional keratin treatments per person is estimated at $300 annually, with some treatments lasting several months
The global market for hair styling tools, including flat irons and curling wands, was valued at $4.9 billion in 2022 and expected to grow at a CAGR of 5%

Market Size and Valuation Interpretation

With a global hair care market surpassing $87.9 billion and segments from coloring to concealers booming at double-digit growth rates, it's clear that in this industry, whether you’re chasing the latest shade, a fuller mane, or a touch-up for gray roots, everyone’s investing heavily in not just hair, but the confidence that comes with it.

Product Segmentation and Market Share

Shampoos hold the largest share in the hair care product category, representing about 45% of sales worldwide in 2022
Anti-dandruff shampoos constitute about 15% of the global shampoo market
Hair serums represent a market share of around 8% in the global hair care industry, with high demand for frizz control and shine
The average retail price of high-end hair shampoos is approximately $15 per bottle, reflecting premium branding and ingredients
The market share of sulfate-free conditioners has increased by 25% since 2018, reflecting consumer preferences for gentler conditioning
The market share of natural and organic hair dyes grew by 9% in 2022, demonstrating consumer preferences for safer coloring options
The market share of leave-in conditioners in the global hair care industry is expected to reach 12% by 2027, reflecting growing demand for easy styling solutions

Product Segmentation and Market Share Interpretation

Despite the rising popularity of natural dyes and sulfate-free conditioners, shampoos still dominate the hair care industry in 2022, proving that while consumers seek gentler, safer, and more convenient options, a good shampoo remains the crown jewel—though with serums, dyes, and conditioners all vying for a slice of the spotlight.

Regional Insights and Demographics

The Asia-Pacific region accounted for the largest share of the hair care market in 2022, with over 40%
The average annual spending on hair care products per consumer is around $25 in North America

Regional Insights and Demographics Interpretation

While over 40% of the global hair care market in 2022 is woven into Asia-Pacific's vibrant strands, North Americans maintain their style with a modest $25 annual investment—proof that sometimes, less hair, more attitude.