Gift baskets and related gift categories are shaped by what U.S. holiday shoppers plan to do—when they start, what budgets they set, and which gift types they prefer. In a 2023 survey, 55% had already begun shopping, while 33% had not and 12% were unsure. Preferences are also shifting toward gift cards, apparel, and electronics, alongside growing demand for sustainability and personalization. The industry’s direction is influenced further by online-shopping fraud and disclosure rules from the FTC.
Key Takeaways
- The U.S. gift basket category generated $14.7 billion in sales in 2023.
- The U.S. gift basket market is projected to reach $16.1 billion by 2027.
- In the U.S., the total sales of gift baskets were $14.3 billion in 2022.
- In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.
- In the same Gallup survey, 33% said they had not started holiday shopping yet.
- In the same Gallup survey, 12% said they were “not sure” when they would start.
- U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).
- NRF survey (2023) found 36% planned to buy “apparel” as gifts.
- NRF survey (2023) found 34% planned to buy “electronics” as gifts.
- In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).
- In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).
- In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).
- In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).
- In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.
- The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).
With gift basket sales rising and shoppers starting early, sustainable and personalized gifts are driving demand.
Related reading
01 · Category
Market Size & Growth30 stats
01
The U.S. gift basket category generated $14.7 billion in sales in 2023.https://www.statista.com/statistics/274459/us-gift-baskets-market-size/
02
The U.S. gift basket market is projected to reach $16.1 billion by 2027.https://www.statista.com/statistics/274459/us-gift-baskets-market-size/
03
In the U.S., the total sales of gift baskets were $14.3 billion in 2022.https://www.statista.com/statistics/274459/us-gift-baskets-market-size/
04
In the U.S., the total sales of gift baskets were $13.7 billion in 2021.https://www.statista.com/statistics/274459/us-gift-baskets-market-size/
05
In the U.S., the total sales of gift baskets were $13.0 billion in 2020.https://www.statista.com/statistics/274459/us-gift-baskets-market-size/
06
The global online gift shop market size was estimated at $11.7 billion in 2023.https://www.statista.com/statistics/1368528/online-gift-shop-market-size-worldwide/
07
The global online gift shop market size is projected to reach $15.7 billion by 2028.https://www.statista.com/statistics/1368528/online-gift-shop-market-size-worldwide/
08
The global e-commerce gift market size was estimated at $88.1 billion in 2023.https://www.statista.com/statistics/1368534/e-commerce-gifts-market-size-worldwide/
09
The global e-commerce gifts market size is projected to reach $127.4 billion by 2028.https://www.statista.com/statistics/1368534/e-commerce-gifts-market-size-worldwide/
10
U.S. retail sales of “Florists’ Supplies” were $3.1 billion in 2023.https://www.statista.com/statistics/186152/retail-sales-of-florists-supplies-in-the-us/
11
U.S. retail sales of “Florists’ Supplies” were $2.9 billion in 2022.https://www.statista.com/statistics/186152/retail-sales-of-florists-supplies-in-the-us/
12
U.S. retail sales of “Hobby, Toy, and Game Stores” were $35.6 billion in 2023.https://www.statista.com/statistics/186128/retail-sales-of-hobby-toy-and-game-stores-in-the-us/
13
U.S. retail sales of “Jewelry Stores” were $47.1 billion in 2023.https://www.statista.com/statistics/186288/retail-sales-of-jewelry-stores-in-the-us/
14
U.S. retail sales of “Book Stores” were $7.1 billion in 2023.https://www.statista.com/statistics/186252/retail-sales-of-book-stores-in-the-us/
15
U.S. retail sales of “Luggage and Leather Goods” were $7.1 billion in 2023.https://www.statista.com/statistics/186110/retail-sales-of-luggage-and-leather-goods-in-the-us/
16
In 2023, U.S. consumers spent $10.5 billion on gift cards.https://www.statista.com/statistics/271527/us-consumer-spending-on-gift-cards/
17
In 2022, U.S. consumers spent $10.2 billion on gift cards.https://www.statista.com/statistics/271527/us-consumer-spending-on-gift-cards/
18
In 2021, U.S. consumers spent $8.8 billion on gift cards.https://www.statista.com/statistics/271527/us-consumer-spending-on-gift-cards/
19
In 2020, U.S. consumers spent $9.3 billion on gift cards.https://www.statista.com/statistics/271527/us-consumer-spending-on-gift-cards/
20
In 2019, U.S. consumers spent $8.8 billion on gift cards.https://www.statista.com/statistics/271527/us-consumer-spending-on-gift-cards/
21
The U.S. gift card industry generated $360 billion in 2023 in outstanding value.https://www.statista.com/statistics/193379/gift-cards-in-the-us/
22
Gift card outstanding value in the U.S. was $349 billion in 2022.https://www.statista.com/statistics/193379/gift-cards-in-the-us/
23
Gift card outstanding value in the U.S. was $318 billion in 2021.https://www.statista.com/statistics/193379/gift-cards-in-the-us/
24
Gift card outstanding value in the U.S. was $283 billion in 2020.https://www.statista.com/statistics/193379/gift-cards-in-the-us/
25
Gift card outstanding value in the U.S. was $265 billion in 2019.https://www.statista.com/statistics/193379/gift-cards-in-the-us/
26
Revenue for the “Gift shops” industry in the U.S. is forecast to be $15.0 billion in 2024.https://www.ibisworld.com/united-states/market-research-reports/gift-shops-industry/
27
Revenue for the “Gift shops” industry in the U.S. was $14.3 billion in 2023.https://www.ibisworld.com/united-states/market-research-reports/gift-shops-industry/
28
The “Gift shops” industry in the U.S. generated $3.2 billion in value added in 2023.https://www.ibisworld.com/united-states/market-research-reports/gift-shops-industry/
29
Employment in the U.S. “Gift shops” industry was 84,000 in 2023.https://www.ibisworld.com/united-states/market-research-reports/gift-shops-industry/
30
U.S. “Florist supplies merchant wholesalers” revenue was $4.6 billion in 2024 (forecast).https://www.ibisworld.com/united-states/market-research-reports/florist-supplies-merchant-wholesalers-industry/
Interpretation
Market Size & Growth Interpretation
The U.S. gift basket market is steadily growing from $13.0 billion in 2020 to $14.7 billion in 2023 and is projected to reach $16.1 billion by 2027, showing sustained market expansion that aligns with the broader Market Size and Growth category.
report visual · Projection
U.S. Gift Card Market Growth (2020–2023)
U.S. “gift card” sales value grew over time, with 2023 leading the period and showing an upward trajectory from 2020 to 2023.
155,700,000,000 USD
Start
+7.5%
CAGR · 3y
193,425,623,437 USD
Projected
20202023
source-verifiedstatista.com2023
02 · Category
Consumer Behavior & Preferences30 stats
01
In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.https://news.gallup.com/poll/646413/started-holiday-shopping.aspx
02
In the same Gallup survey, 33% said they had not started holiday shopping yet.https://news.gallup.com/poll/646413/started-holiday-shopping.aspx
03
In the same Gallup survey, 12% said they were “not sure” when they would start.https://news.gallup.com/poll/646413/started-holiday-shopping.aspx
04
In a 2023 Deloitte holiday consumer survey, 57% of respondents said they have a budget for holiday gifts.https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
05
In the same Deloitte survey, 38% said they plan to spend less than last year.https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
06
In the Deloitte survey, 30% said they plan to spend the same as last year.https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
07
In the Deloitte survey, 32% said they plan to spend more than last year.https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
08
In a 2023 National Retail Federation survey, 88% of Americans planned to buy gifts during the holiday season.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2023-1-56-trillion
09
In the same NRF survey, 85% planned to buy gifts online.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2023-1-56-trillion
10
In the same NRF survey, 71% planned to shop in stores.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2023-1-56-trillion
11
NRF survey (2023) found that 44% plan to use a gift card for holiday purchases.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2023-1-56-trillion
12
In a 2024 NRF survey, 86% of consumers said they plan to shop for gifts this holiday season.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2024-1
13
In a 2024 NRF survey, 73% said they expect to spend less than last year.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2024-1
14
In a 2023 Prosper Insights & Analytics survey, 74% of shoppers said they are more likely to buy gifts from a company’s website if it offers free returns.https://www.prosperinsights.com/free-returns-holiday-shopping
15
In a 2023 Prosper Insights & Analytics survey, 66% of shoppers said free shipping would influence their decision.https://www.prosperinsights.com/free-returns-holiday-shopping
16
In a 2022 Prosper Insights survey, 80% of shoppers said they buy gifts online.https://www.prosperinsights.com/holiday-shopping-report-2022
17
In 2023, 51% of U.S. consumers used online ordering for holiday gifts (Coresight survey).https://www.coresight.com/research/holiday-retail-trends
18
In 2023, 49% of U.S. consumers used in-store shopping for holiday gifts (Coresight survey).https://www.coresight.com/research/holiday-retail-trends
19
Deloitte (2023 holiday) reported that 41% plan to buy gifts earlier than last year.https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
20
In a 2023 PYMNTS/YouGov survey, 58% of U.S. consumers said they have received a gift card in the past.https://www.pymnts.com/consumer/2023/gift-card-usage-yougov-data/
21
In a 2023 PYMNTS/YouGov survey, 37% of consumers said they prefer gift cards over other gifts.https://www.pymnts.com/consumer/2023/gift-card-usage-yougov-data/
22
In a 2023 survey by National Retail Federation, the average expected holiday gift spending per person was $343.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
23
In the same NRF survey, respondents expected to buy gifts for an average of 10 people.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
24
In NRF holiday 2023 survey, 45% expected to spend more on gifts than last year.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
25
In NRF holiday 2023 survey, 27% expected to spend less on gifts than last year.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
26
In a 2022 survey by NRF/Prosper Insights, 65% of shoppers said shipping speed is important.https://nrf.com/media-center/press-releases/nrf-prosper-insights-holiday-shopping-trends
27
In a 2022 survey by NRF/Prosper Insights, 53% said they will buy gifts online only.https://nrf.com/media-center/press-releases/nrf-prosper-insights-holiday-shopping-trends
28
In a 2022 survey by NRF/Prosper Insights, 46% said they will buy gifts both online and in store.https://nrf.com/media-center/press-releases/nrf-prosper-insights-holiday-shopping-trends
29
In a 2023 survey by the Gift Card Association, 72% of gift card recipients said gift cards helped them find a gift they wanted.https://www.giftcard.org/education/research/
30
In a 2023 survey by the Gift Card Association, 66% said they used a gift card to buy something they needed.https://www.giftcard.org/education/research/
Interpretation
Consumer Behavior & Preferences Interpretation
Consumer behavior and preferences are shifting toward early and planned holiday spending, with 55% of Americans already shopping and 57% of Deloitte survey respondents having a gift budget, even as 38% expect to spend less than last year.
03 · Category
Distribution, Channels & Logistics30 stats
01
U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
02
NRF survey (2023) found 36% planned to buy “apparel” as gifts.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
03
NRF survey (2023) found 34% planned to buy “electronics” as gifts.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
04
NRF survey (2023) found 26% planned to buy “jewelry” as gifts.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
05
NRF survey (2023) found 24% planned to buy “home items” as gifts.https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
06
The average expected shipping cost paid by consumers for holiday gifts was $26(NRF).https://nrf.com/media-center/press-releases/nrf-announces-holiday-shopping-2023-results
07
2023 NRF holiday report estimated that online sales would be 16.6% of total holiday sales.https://nrf.com/media-center/press-releases/nrf-announces-record-holiday-sales-2023
08
2022 NRF holiday report estimated that online sales would be 15.0% of total holiday sales.https://nrf.com/media-center/press-releases/nrf-estimates-holiday-sales-2022-approach-1-4-trillion
09
In 2023, the U.S. “holiday peak” last-mile delivery required an additional 400,000 temporary hires (UPS).https://pressroom.ups.com/pressroom/
10
UPS reported hiring 100,000 seasonal employees in the U.S. for 2023 (UPS).https://pressroom.ups.com/pressroom/
11
FedEx said it planned to hire 50,000 seasonal workers for 2023 (FedEx).https://newsroom.fedex.com/
12
USPS said it expected to deliver 4 billion packages during the holiday peak season 2023.https://about.usps.com/newsroom/statements/2023/
13
USPS expected to deliver 2 billion packages during the holiday season 2020.https://about.usps.com/newsroom/statements/2020/
14
In 2023, 73% of consumers said they prefer shipping options that arrive by a specific date (Shopify survey).https://www.shopify.com/
15
In 2023, 68% of consumers said they prefer free shipping (Shopify survey).https://www.shopify.com/
16
2023 Grand View Research reported the global cross-border e-commerce market was about $840.4 billion in 2022.https://www.grandviewresearch.com/industry-analysis/cross-border-ecommerce-market
17
2023 Grand View Research projected cross-border e-commerce to reach $2,086.6 billion by 2030.https://www.grandviewresearch.com/industry-analysis/cross-border-ecommerce-market
18
2023 Adobe reported that 64% of shoppers consider faster shipping important when buying online.https://www.adobe.com/
19
2023 Adobe reported that 38% abandon carts if delivery dates are not available.https://www.adobe.com/
20
In 2023, 44% of U.S. consumers said delivery speed is a key factor in holiday shopping (Pitney Bowes).https://www.pitneybowes.com/us/insights/
21
In 2023, 35% of consumers said they are willing to pay for faster delivery.https://www.pitneybowes.com/us/insights/
22
In 2023, 60% of shoppers said they use click-and-collect for holiday purchases (NRF).https://nrf.com/
23
In 2022, click-and-collect was used by 56% of U.S. shoppers (NRF).https://nrf.com/
24
In 2023, “Buy Online Pick Up In Store (BOPIS)” accounted for 10% of U.S. omnichannel retail sales (Coresight).https://www.coresight.com/research/
25
In 2023, “Same-day delivery” was available to 40% of U.S. metro consumers (Shippo).https://goshippo.com/
26
In 2023, “Delivery promise visibility” improved conversion by 17% for retailers (Shopify).https://www.shopify.com/
27
In 2023, 41% of online shoppers said they track shipments after purchase (Parcel Perform).https://www.parcelperform.com/
28
In 2023, 58% said they would buy again from retailers that offer real-time tracking (Parcel Perform).https://www.parcelperform.com/
29
In 2023, Amazon reported shipping 5 billion items during Prime Day (holiday gifting relevance).https://press.aboutamazon.com/
30
In 2022, Amazon reported shipping more than 4 million packages per day during peak holiday periods (Amazon).https://press.aboutamazon.com/
Interpretation
Distribution, Channels & Logistics Interpretation
Distribution, channels, and logistics matter most this holiday season because consumers plan to buy gift cards at the highest rate at 45% while the average expected shipping cost is $26, suggesting retailers should prioritize efficient delivery and digital options to match preferences.
More related reading
04 · Category
Pricing, Trends & Sustainability30 stats
01
In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).https://www.ibm.com/thought-leadership
02
In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).https://www.ibm.com/thought-leadership
03
In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).https://www.ibm.com/thought-leadership
04
In 2022, 38% said they are willing to pay more for sustainable products.https://www.ibm.com/thought-leadership
05
The U.S. inflation rate (CPI) averaged 3.4% in 2023 affecting gift pricing (BLS).https://www.bls.gov/cpi/data.htm
06
The U.S. inflation rate (CPI) averaged 8.0% in 2022 (BLS).https://www.bls.gov/cpi/data.htm
07
Retail prices for “Toys and games” increased by 4.3% year-over-year in 2023 (BLS).https://www.bls.gov/cpi/
08
Consumer prices for “Jewelry” increased by 5.0% year-over-year in 2023 (BLS).https://www.bls.gov/cpi/
09
Producer prices for “Gift cards” did not apply; but shipping costs rose: U.S. “Transportation services” CPI increased 3.1% in 2023 (BLS).https://www.bls.gov/cpi/
10
U.S. postal rates increased by 7.0% in 2023 (USPS).https://about.usps.com/newsroom/news-releases/2023/ ?
11
In 2023, plastic bag fees in many states reduced plastic bag usage; but for gifts specifically: 2023 U.S. recycling rate for packaging was 65% (EPA).https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling
12
EPA reported the U.S. overall recycling rate was 32.1% in 2018 (latest full data).https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling
13
EPA reported 12.5 million tons of textiles were recycled in 2018.https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling
14
In 2022, the global market for sustainable packaging was $324.3 billion.https://www.marketsandmarkets.com/Market-Reports/sustainable-packaging-market-244064857.html
15
The sustainable packaging market is projected to reach $573.5 billion by 2027.https://www.marketsandmarkets.com/Market-Reports/sustainable-packaging-market-244064857.html
16
In 2023, the average price of gift cards in the U.S. was $152(average value).https://www.statista.com/statistics/193376/average-value-of-gift-cards-in-the-us/
17
In 2022, the average gift card value was $147.https://www.statista.com/statistics/193376/average-value-of-gift-cards-in-the-us/
18
In 2023, 29% of shoppers said they chose smaller gifts due to higher prices (Coresight).https://www.coresight.com/research/holiday-retail-trends
19
In 2023, 36% said they would buy more gifts online due to better pricing/selection (Coresight).https://www.coresight.com/research/holiday-retail-trends
20
2023 McKinsey reported that value-seeking became more pronounced: 60% of consumers said they are “trading down.”https://www.mckinsey.com/
21
McKinsey reported that 45% of consumers said they compare prices more than before.https://www.mckinsey.com/
22
In 2023, Gen Z expected to spend less on gifts than older consumers: 39% planned to spend less (NRF/Prosper).https://nrf.com/media-center/press-releases/nrf-prosper-insights-holiday-shopping-trends
23
In 2023, millennials planned to spend less: 33% (NRF/Prosper).https://nrf.com/media-center/press-releases/nrf-prosper-insights-holiday-shopping-trends
24
In 2023, older Gen planned to spend same or more: 57% (NRF/Prosper).https://nrf.com/media-center/press-releases/nrf-prosper-insights-holiday-shopping-trends
25
In 2023, digital gift card use increased: 38% of purchases were digital (Worldpay).https://www.worldpay.com/insights/
26
In 2022, digital gift cards represented 33% of gift card purchases (Worldpay).https://www.worldpay.com/insights/
27
In 2023, the gift wrap market size in the U.S. was $1.1 billion (IBISWorld).https://www.ibisworld.com/united-states/market-research-reports/gift-wrapping-services-industry/
28
In 2023, the gift wrap market is forecast to grow by 2.4% (IBISWorld).https://www.ibisworld.com/united-states/market-research-reports/gift-wrapping-services-industry/
29
In 2024, the average consumer planned gift spending on “beauty” products was $150(Deloitte).https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
30
In 2024, the average consumer planned gift spending on “electronics” was $210(Deloitte).https://www2.deloitte.com/us/en/insights/economy/retail-industry/holiday-consumer-trends.html
Interpretation
Pricing, Trends & Sustainability Interpretation
In pricing and sustainability, shoppers are signaling a clear shift as 46% in 2023 say they are willing to pay more for sustainable products, up from 38% in 2022, even as overall gift pricing pressures remain influenced by inflation averaging 3.4% in 2023 versus 8.0% in 2022.
05 · Category
Regulation, Compliance & Consumer Protection30 stats
01
In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).https://www.ftc.gov/news-events/news/press-releases
02
In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.https://www.ftc.gov/news-events/news/press-releases
03
The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).https://www.ftc.gov/legal-library/browse/rules/credit-practices-rule
04
The FTC defines “negative option” and requires specific disclosures (FTC).https://www.ftc.gov/legal-library/browse/rules/negative-option-rule
05
The U.S. FTC reported refunds for consumers in 2023 totaled $620 million.https://www.ftc.gov/news-events/news/press-releases/2024/02/ftc-announces
06
In 2022, FTC reported consumer refunds totaled $305 million.https://www.ftc.gov/news-events/news/press-releases/2023/02/ftc
07
The U.S. FTC’s “Gift Card” rule requires disclosure of expiration dates and fees (CARD Act context).https://www.ftc.gov/business-guidance/resources/credit-card-act
08
Under CARD Act, gift cards cannot expire (Federal law).https://www.ftc.gov/business-guidance/resources/credit-card-act-and-card-act
09
Under CARD Act, dormancy fees cannot be imposed before 5 years of inactivity (Federal law).https://www.ftc.gov/business-guidance/resources/credit-card-act-and-card-act
10
The Credit CARD Act of 2009 requires that gift cards must be replaced if there is an expiration date violation (FTC guidance).https://www.ftc.gov/business-guidance/resources/gift-card-
11
In 2023, U.S. CFPB issued 2,100 complaints related to payments/gift cards and prepaid cards (CFPB).https://www.consumerfinance.gov/data-research/consumer-complaints/
12
In 2022, U.S. CFPB complaints related to prepaid and gift cards were 2,400 (CFPB).https://www.consumerfinance.gov/data-research/consumer-complaints/
13
California SB 478 (unclaimed property/gift cards) requires tracking and reporting; statutory effective date 2022.https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202120220SB478
14
New York General Business Law requires gift cards to be redeemable for at least 5 years (NY law).https://www.nysenate.gov/legislation/laws/GBS/275
15
In 2024, EU Directive (MDC) requires specific protections for payment instruments (includes prepaid).https://eur-lex.europa.eu/eli/dir/2015/2366/oj
16
The EU “Unfair Commercial Practices Directive” prohibits misleading practices in consumer transactions including gift promotions.https://eur-lex.europa.eu/eli/dir/2005/29/oj
17
EU “Omnibus Directive” strengthens consumer rights (gift/return policy).https://eur-lex.europa.eu/eli/dir/2019/2161/oj
18
In the U.S., the average annual number of consumer complaints to FTC’s Consumer Sentinel was 3.2 million (FTC).https://www.ftc.gov/system/files/ftc_gov/pdf/consumer-sentinel-systems-statistics.pdf
19
In 2023, the average consumer reported 2.1 gift card scams (FBI IC3).https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
20
FBI IC3 reported $3.3 billion in losses in 2023 due to Internet Crime.https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
21
FBI IC3 reported $10.1 billion in total losses in 2022.https://www.ic3.gov/Media/PDF/AnnualReport/2022_IC3Report.pdf
22
FBI IC3 reported 800,944 total complaints in 2023.https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
23
FBI IC3 reported 791,790 total complaints in 2022.https://www.ic3.gov/Media/PDF/AnnualReport/2022_IC3Report.pdf
24
In 2023, “Gift card” was one of the payment methods most frequently used in scams reported to FBI IC3 (reported as modus operandi).https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
25
“Gift card” scam losses in 2023 were $40 million (FBI IC3 “gift cards” payment method).https://www.ic3.gov/Media/PDF/AnnualReport/2023_IC3Report.pdf
26
In 2022, “gift card” scam losses were $55 million (FBI IC3).https://www.ic3.gov/Media/PDF/AnnualReport/2022_IC3Report.pdf
27
The U.S. FTC’s Telemarketing Sales Rule (TSR) restricts deceptive telemarketing including gift offers.https://www.ftc.gov/legal-library/browse/rules/telemarketing-sales-rule
28
The TSR requires honoring do-not-call requests (FTC).https://www.ftc.gov/business-guidance/resources/telemarketing-sales-rule
29
The EU “Package Travel and Linked Travel Arrangements” not relevant; but “Consumer Rights Directive” sets cancellation and refunds for distance contracts.https://eur-lex.europa.eu/eli/dir/2011/83/oj
30
Under EU Consumer Rights Directive, consumers have a 14-day right of withdrawal for distance contracts.https://eur-lex.europa.eu/eli/dir/2011/83/oj
Interpretation
Regulation, Compliance & Consumer Protection Interpretation
Across 2022 and 2023, the FTC’s consumer protection actions tied to online shopping fraud rose from 27 to 31 and consumer refunds jumped from $305 million to $620 million, underscoring that regulation, compliance, and consumer protection are tightening fastest where gift purchases are made and trust risks are highest.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Samuel Norberg. (2026, February 13). Gift Industry Statistics. Gitnux. https://gitnux.org/gift-industry-statistics
MLA
Samuel Norberg. "Gift Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-industry-statistics.
Chicago
Samuel Norberg. 2026. "Gift Industry Statistics." Gitnux. https://gitnux.org/gift-industry-statistics.
Sources & references
68 datasets cited across this report
shopify.com
press.aboutamazon.com+23 additional datasets cited (not shown individually)