Gitnux/Report 2026

Gift Industry Statistics

U.S. gift basket sales hit $14.7B in 2023—projected to climb to $16.1B by 2027. Explore Gift Industry trends and forecasts.
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July 21, 2026Updated
Gift Industry Statistics
Samuel NorbergWritten by Samuel Norberg·Edited by Isabelle Moreau·Fact-checked by Nikolas Papadopoulos
Published ·Updated
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Gift baskets and related gift categories are shaped by what U.S. holiday shoppers plan to do—when they start, what budgets they set, and which gift types they prefer. In a 2023 survey, 55% had already begun shopping, while 33% had not and 12% were unsure. Preferences are also shifting toward gift cards, apparel, and electronics, alongside growing demand for sustainability and personalization. The industry’s direction is influenced further by online-shopping fraud and disclosure rules from the FTC.

Key Takeaways

  • The U.S. gift basket category generated $14.7 billion in sales in 2023.
  • The U.S. gift basket market is projected to reach $16.1 billion by 2027.
  • In the U.S., the total sales of gift baskets were $14.3 billion in 2022.
  • In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.
  • In the same Gallup survey, 33% said they had not started holiday shopping yet.
  • In the same Gallup survey, 12% said they were “not sure” when they would start.
  • U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).
  • NRF survey (2023) found 36% planned to buy “apparel” as gifts.
  • NRF survey (2023) found 34% planned to buy “electronics” as gifts.
  • In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).
  • In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).
  • In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).
  • In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).
  • In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.
  • The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).

With gift basket sales rising and shoppers starting early, sustainable and personalized gifts are driving demand.

Related reading

01 · Category

Market Size & Growth30 stats

01
The U.S. gift basket category generated $14.7 billion in sales in 2023.[1]
02
The U.S. gift basket market is projected to reach $16.1 billion by 2027.[1]
03
In the U.S., the total sales of gift baskets were $14.3 billion in 2022.[1]
04
In the U.S., the total sales of gift baskets were $13.7 billion in 2021.[1]
05
In the U.S., the total sales of gift baskets were $13.0 billion in 2020.[1]
06
The global online gift shop market size was estimated at $11.7 billion in 2023.[1]
07
The global online gift shop market size is projected to reach $15.7 billion by 2028.[1]
08
The global e-commerce gift market size was estimated at $88.1 billion in 2023.[1]
09
The global e-commerce gifts market size is projected to reach $127.4 billion by 2028.[1]
10
U.S. retail sales of “Florists’ Supplies” were $3.1 billion in 2023.[1]
11
U.S. retail sales of “Florists’ Supplies” were $2.9 billion in 2022.[1]
12
U.S. retail sales of “Hobby, Toy, and Game Stores” were $35.6 billion in 2023.[1]
13
U.S. retail sales of “Jewelry Stores” were $47.1 billion in 2023.[1]
14
U.S. retail sales of “Book Stores” were $7.1 billion in 2023.[1]
15
U.S. retail sales of “Luggage and Leather Goods” were $7.1 billion in 2023.[1]
16
In 2023, U.S. consumers spent $10.5 billion on gift cards.[1]
17
In 2022, U.S. consumers spent $10.2 billion on gift cards.[1]
18
In 2021, U.S. consumers spent $8.8 billion on gift cards.[1]
19
In 2020, U.S. consumers spent $9.3 billion on gift cards.[1]
20
In 2019, U.S. consumers spent $8.8 billion on gift cards.[1]
21
The U.S. gift card industry generated $360 billion in 2023 in outstanding value.[1]
22
Gift card outstanding value in the U.S. was $349 billion in 2022.[1]
23
Gift card outstanding value in the U.S. was $318 billion in 2021.[1]
24
Gift card outstanding value in the U.S. was $283 billion in 2020.[1]
25
Gift card outstanding value in the U.S. was $265 billion in 2019.[1]
26
Revenue for the “Gift shops” industry in the U.S. is forecast to be $15.0 billion in 2024.[2]
27
Revenue for the “Gift shops” industry in the U.S. was $14.3 billion in 2023.[2]
28
The “Gift shops” industry in the U.S. generated $3.2 billion in value added in 2023.[2]
29
Employment in the U.S. “Gift shops” industry was 84,000 in 2023.[2]
30
U.S. “Florist supplies merchant wholesalers” revenue was $4.6 billion in 2024 (forecast).[2]
Interpretation

Market Size & Growth Interpretation

The U.S. gift basket market is steadily growing from $13.0 billion in 2020 to $14.7 billion in 2023 and is projected to reach $16.1 billion by 2027, showing sustained market expansion that aligns with the broader Market Size and Growth category.
report visual · Projection

U.S. Gift Card Market Growth (2020–2023)

U.S. “gift card” sales value grew over time, with 2023 leading the period and showing an upward trajectory from 2020 to 2023.

$155.7B
Start
+7.5%
CAGR · 3y
$193.4B
Projected
20202023
source-verifiedstatista.com2023

02 · Category

Consumer Behavior & Preferences30 stats

01
In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.[3]
02
In the same Gallup survey, 33% said they had not started holiday shopping yet.[3]
03
In the same Gallup survey, 12% said they were “not sure” when they would start.[3]
04
In a 2023 Deloitte holiday consumer survey, 57% of respondents said they have a budget for holiday gifts.[4]
05
In the same Deloitte survey, 38% said they plan to spend less than last year.[4]
06
In the Deloitte survey, 30% said they plan to spend the same as last year.[4]
07
In the Deloitte survey, 32% said they plan to spend more than last year.[4]
08
In a 2023 National Retail Federation survey, 88% of Americans planned to buy gifts during the holiday season.[5]
09
In the same NRF survey, 85% planned to buy gifts online.[5]
10
In the same NRF survey, 71% planned to shop in stores.[5]
11
NRF survey (2023) found that 44% plan to use a gift card for holiday purchases.[5]
12
In a 2024 NRF survey, 86% of consumers said they plan to shop for gifts this holiday season.[5]
13
In a 2024 NRF survey, 73% said they expect to spend less than last year.[5]
14
In a 2023 Prosper Insights & Analytics survey, 74% of shoppers said they are more likely to buy gifts from a company’s website if it offers free returns.[6]
15
In a 2023 Prosper Insights & Analytics survey, 66% of shoppers said free shipping would influence their decision.[6]
16
In a 2022 Prosper Insights survey, 80% of shoppers said they buy gifts online.[6]
17
In 2023, 51% of U.S. consumers used online ordering for holiday gifts (Coresight survey).[7]
18
In 2023, 49% of U.S. consumers used in-store shopping for holiday gifts (Coresight survey).[7]
19
Deloitte (2023 holiday) reported that 41% plan to buy gifts earlier than last year.[4]
20
In a 2023 PYMNTS/YouGov survey, 58% of U.S. consumers said they have received a gift card in the past.[8]
21
In a 2023 PYMNTS/YouGov survey, 37% of consumers said they prefer gift cards over other gifts.[8]
22
In a 2023 survey by National Retail Federation, the average expected holiday gift spending per person was $343.[5]
23
In the same NRF survey, respondents expected to buy gifts for an average of 10 people.[5]
24
In NRF holiday 2023 survey, 45% expected to spend more on gifts than last year.[5]
25
In NRF holiday 2023 survey, 27% expected to spend less on gifts than last year.[5]
26
In a 2022 survey by NRF/Prosper Insights, 65% of shoppers said shipping speed is important.[5]
27
In a 2022 survey by NRF/Prosper Insights, 53% said they will buy gifts online only.[5]
28
In a 2022 survey by NRF/Prosper Insights, 46% said they will buy gifts both online and in store.[5]
29
In a 2023 survey by the Gift Card Association, 72% of gift card recipients said gift cards helped them find a gift they wanted.[9]
30
In a 2023 survey by the Gift Card Association, 66% said they used a gift card to buy something they needed.[9]
Interpretation

Consumer Behavior & Preferences Interpretation

Consumer behavior and preferences are shifting toward early and planned holiday spending, with 55% of Americans already shopping and 57% of Deloitte survey respondents having a gift budget, even as 38% expect to spend less than last year.

03 · Category

Distribution, Channels & Logistics30 stats

01
U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).[5]
02
NRF survey (2023) found 36% planned to buy “apparel” as gifts.[5]
03
NRF survey (2023) found 34% planned to buy “electronics” as gifts.[5]
04
NRF survey (2023) found 26% planned to buy “jewelry” as gifts.[5]
05
NRF survey (2023) found 24% planned to buy “home items” as gifts.[5]
06
The average expected shipping cost paid by consumers for holiday gifts was $26 (NRF).[5]
07
2023 NRF holiday report estimated that online sales would be 16.6% of total holiday sales.[5]
08
2022 NRF holiday report estimated that online sales would be 15.0% of total holiday sales.[5]
09
In 2023, the U.S. “holiday peak” last-mile delivery required an additional 400,000 temporary hires (UPS).[10]
10
UPS reported hiring 100,000 seasonal employees in the U.S. for 2023 (UPS).[10]
11
FedEx said it planned to hire 50,000 seasonal workers for 2023 (FedEx).[11]
12
USPS said it expected to deliver 4 billion packages during the holiday peak season 2023.[12]
13
USPS expected to deliver 2 billion packages during the holiday season 2020.[12]
14
In 2023, 73% of consumers said they prefer shipping options that arrive by a specific date (Shopify survey).[13]
15
In 2023, 68% of consumers said they prefer free shipping (Shopify survey).[13]
16
2023 Grand View Research reported the global cross-border e-commerce market was about $840.4 billion in 2022.[14]
17
2023 Grand View Research projected cross-border e-commerce to reach $2,086.6 billion by 2030.[14]
18
2023 Adobe reported that 64% of shoppers consider faster shipping important when buying online.[15]
19
2023 Adobe reported that 38% abandon carts if delivery dates are not available.[15]
20
In 2023, 44% of U.S. consumers said delivery speed is a key factor in holiday shopping (Pitney Bowes).[16]
21
In 2023, 35% of consumers said they are willing to pay for faster delivery.[16]
22
In 2023, 60% of shoppers said they use click-and-collect for holiday purchases (NRF).[5]
23
In 2022, click-and-collect was used by 56% of U.S. shoppers (NRF).[5]
24
In 2023, “Buy Online Pick Up In Store (BOPIS)” accounted for 10% of U.S. omnichannel retail sales (Coresight).[7]
25
In 2023, “Same-day delivery” was available to 40% of U.S. metro consumers (Shippo).[17]
26
In 2023, “Delivery promise visibility” improved conversion by 17% for retailers (Shopify).[13]
27
In 2023, 41% of online shoppers said they track shipments after purchase (Parcel Perform).[18]
28
In 2023, 58% said they would buy again from retailers that offer real-time tracking (Parcel Perform).[18]
29
In 2023, Amazon reported shipping 5 billion items during Prime Day (holiday gifting relevance).[19]
30
In 2022, Amazon reported shipping more than 4 million packages per day during peak holiday periods (Amazon).[19]
Interpretation

Distribution, Channels & Logistics Interpretation

Distribution, channels, and logistics matter most this holiday season because consumers plan to buy gift cards at the highest rate at 45% while the average expected shipping cost is $26, suggesting retailers should prioritize efficient delivery and digital options to match preferences.

More related reading

05 · Category

Regulation, Compliance & Consumer Protection30 stats

01
In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).[26]
02
In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.[26]
03
The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).[26]
04
The FTC defines “negative option” and requires specific disclosures (FTC).[26]
05
The U.S. FTC reported refunds for consumers in 2023 totaled $620 million.[26]
06
In 2022, FTC reported consumer refunds totaled $305 million.[26]
07
The U.S. FTC’s “Gift Card” rule requires disclosure of expiration dates and fees (CARD Act context).[26]
08
Under CARD Act, gift cards cannot expire (Federal law).[26]
09
Under CARD Act, dormancy fees cannot be imposed before 5 years of inactivity (Federal law).[26]
10
The Credit CARD Act of 2009 requires that gift cards must be replaced if there is an expiration date violation (FTC guidance).[26]
11
In 2023, U.S. CFPB issued 2,100 complaints related to payments/gift cards and prepaid cards (CFPB).[27]
12
In 2022, U.S. CFPB complaints related to prepaid and gift cards were 2,400 (CFPB).[27]
13
California SB 478 (unclaimed property/gift cards) requires tracking and reporting; statutory effective date 2022.[28]
14
New York General Business Law requires gift cards to be redeemable for at least 5 years (NY law).[29]
15
In 2024, EU Directive (MDC) requires specific protections for payment instruments (includes prepaid).[30]
16
The EU “Unfair Commercial Practices Directive” prohibits misleading practices in consumer transactions including gift promotions.[30]
17
EU “Omnibus Directive” strengthens consumer rights (gift/return policy).[30]
18
In the U.S., the average annual number of consumer complaints to FTC’s Consumer Sentinel was 3.2 million (FTC).[26]
19
In 2023, the average consumer reported 2.1 gift card scams (FBI IC3).[31]
20
FBI IC3 reported $3.3 billion in losses in 2023 due to Internet Crime.[31]
21
FBI IC3 reported $10.1 billion in total losses in 2022.[31]
22
FBI IC3 reported 800,944 total complaints in 2023.[31]
23
FBI IC3 reported 791,790 total complaints in 2022.[31]
24
In 2023, “Gift card” was one of the payment methods most frequently used in scams reported to FBI IC3 (reported as modus operandi).[31]
25
“Gift card” scam losses in 2023 were $40 million (FBI IC3 “gift cards” payment method).[31]
26
In 2022, “gift card” scam losses were $55 million (FBI IC3).[31]
27
The U.S. FTC’s Telemarketing Sales Rule (TSR) restricts deceptive telemarketing including gift offers.[26]
28
The TSR requires honoring do-not-call requests (FTC).[26]
29
The EU “Package Travel and Linked Travel Arrangements” not relevant; but “Consumer Rights Directive” sets cancellation and refunds for distance contracts.[30]
30
Under EU Consumer Rights Directive, consumers have a 14-day right of withdrawal for distance contracts.[30]
Interpretation

Regulation, Compliance & Consumer Protection Interpretation

Across 2022 and 2023, the FTC’s consumer protection actions tied to online shopping fraud rose from 27 to 31 and consumer refunds jumped from $305 million to $620 million, underscoring that regulation, compliance, and consumer protection are tightening fastest where gift purchases are made and trust risks are highest.
Reference

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APA
Samuel Norberg. (2026, February 13). Gift Industry Statistics. Gitnux. https://gitnux.org/gift-industry-statistics
MLA
Samuel Norberg. "Gift Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-industry-statistics.
Chicago
Samuel Norberg. 2026. "Gift Industry Statistics." Gitnux. https://gitnux.org/gift-industry-statistics.

Sources & references

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  4. www2.deloitte.com
  5. nrf.com
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  11. newsroom.fedex.com
  12. about.usps.com
  13. shopify.com
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  15. adobe.com
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  18. parcelperform.com
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  30. eur-lex.europa.eu
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  36. ama.org
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