U.S. gift basket sales reached 14.7 billion dollars. The category continues to expand toward a projected 16.1 billion dollars. Consumers increasingly choose gift cards and online purchases for convenience while showing interest in sustainable and personalized options.
Key Takeaways
- The U.S. gift basket category generated $14.7 billion in sales in 2023.
- The U.S. gift basket market is projected to reach $16.1 billion by 2027.
- In the U.S., the total sales of gift baskets were $14.3 billion in 2022.
- In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.
- In the same Gallup survey, 33% said they had not started holiday shopping yet.
- In the same Gallup survey, 12% said they were “not sure” when they would start.
- U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).
- NRF survey (2023) found 36% planned to buy “apparel” as gifts.
- NRF survey (2023) found 34% planned to buy “electronics” as gifts.
- In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).
- In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).
- In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).
- In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).
- In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.
- The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).
U.S. gift baskets hit $14.7 billion in 2023, while gift cards and online options keep accelerating growth.
Related reading
01 · Category
Market Size & Growth30 stats
01
The U.S. gift basket category generated $14.7 billion in sales in 2023.
02
The U.S. gift basket market is projected to reach $16.1 billion by 2027.
03
In the U.S., the total sales of gift baskets were $14.3 billion in 2022.
04
In the U.S., the total sales of gift baskets were $13.7 billion in 2021.
05
In the U.S., the total sales of gift baskets were $13.0 billion in 2020.
06
The global online gift shop market size was estimated at $11.7 billion in 2023.
07
The global online gift shop market size is projected to reach $15.7 billion by 2028.
08
The global e-commerce gift market size was estimated at $88.1 billion in 2023.
09
The global e-commerce gifts market size is projected to reach $127.4 billion by 2028.
10
U.S. retail sales of “Florists’ Supplies” were $3.1 billion in 2023.
11
U.S. retail sales of “Florists’ Supplies” were $2.9 billion in 2022.
12
U.S. retail sales of “Hobby, Toy, and Game Stores” were $35.6 billion in 2023.
13
U.S. retail sales of “Jewelry Stores” were $47.1 billion in 2023.
14
U.S. retail sales of “Book Stores” were $7.1 billion in 2023.
15
U.S. retail sales of “Luggage and Leather Goods” were $7.1 billion in 2023.
16
In 2023, U.S. consumers spent $10.5 billion on gift cards.
17
In 2022, U.S. consumers spent $10.2 billion on gift cards.
18
In 2021, U.S. consumers spent $8.8 billion on gift cards.
19
In 2020, U.S. consumers spent $9.3 billion on gift cards.
20
In 2019, U.S. consumers spent $8.8 billion on gift cards.
21
The U.S. gift card industry generated $360 billion in 2023 in outstanding value.
22
Gift card outstanding value in the U.S. was $349 billion in 2022.
23
Gift card outstanding value in the U.S. was $318 billion in 2021.
24
Gift card outstanding value in the U.S. was $283 billion in 2020.
25
Gift card outstanding value in the U.S. was $265 billion in 2019.
26
Revenue for the “Gift shops” industry in the U.S. is forecast to be $15.0 billion in 2024.
27
Revenue for the “Gift shops” industry in the U.S. was $14.3 billion in 2023.
28
The “Gift shops” industry in the U.S. generated $3.2 billion in value added in 2023.
29
Employment in the U.S. “Gift shops” industry was 84,000 in 2023.
30
U.S. “Florist supplies merchant wholesalers” revenue was $4.6 billion in 2024 (forecast).
Interpretation
Market Size & Growth Interpretation
From gift baskets still climbing past $14.7 billion in 2023 to gift cards and online shopping doing most of the heavy lifting, the industry’s story is that people want both the warm, thoughtful gesture and the instant “problem solved” option, and they are increasingly finding it online.
02 · Category
Consumer Behavior & Preferences30 stats
01
In a 2023 Gallup survey, 55% of Americans said they have already started shopping for holiday gifts.
02
In the same Gallup survey, 33% said they had not started holiday shopping yet.
03
In the same Gallup survey, 12% said they were “not sure” when they would start.
04
In a 2023 Deloitte holiday consumer survey, 57% of respondents said they have a budget for holiday gifts.
05
In the same Deloitte survey, 38% said they plan to spend less than last year.
06
In the Deloitte survey, 30% said they plan to spend the same as last year.
07
In the Deloitte survey, 32% said they plan to spend more than last year.
08
In a 2023 National Retail Federation survey, 88% of Americans planned to buy gifts during the holiday season.
09
In the same NRF survey, 85% planned to buy gifts online.
10
In the same NRF survey, 71% planned to shop in stores.
11
NRF survey (2023) found that 44% plan to use a gift card for holiday purchases.
12
In a 2024 NRF survey, 86% of consumers said they plan to shop for gifts this holiday season.
13
In a 2024 NRF survey, 73% said they expect to spend less than last year.
14
In a 2023 Prosper Insights & Analytics survey, 74% of shoppers said they are more likely to buy gifts from a company’s website if it offers free returns.
15
In a 2023 Prosper Insights & Analytics survey, 66% of shoppers said free shipping would influence their decision.
16
In a 2022 Prosper Insights survey, 80% of shoppers said they buy gifts online.
17
In 2023, 51% of U.S. consumers used online ordering for holiday gifts (Coresight survey).
18
In 2023, 49% of U.S. consumers used in-store shopping for holiday gifts (Coresight survey).
19
Deloitte (2023 holiday) reported that 41% plan to buy gifts earlier than last year.
20
In a 2023 PYMNTS/YouGov survey, 58% of U.S. consumers said they have received a gift card in the past.
21
In a 2023 PYMNTS/YouGov survey, 37% of consumers said they prefer gift cards over other gifts.
22
In a 2023 survey by National Retail Federation, the average expected holiday gift spending per person was $343.
23
In the same NRF survey, respondents expected to buy gifts for an average of 10 people.
24
In NRF holiday 2023 survey, 45% expected to spend more on gifts than last year.
25
In NRF holiday 2023 survey, 27% expected to spend less on gifts than last year.
26
In a 2022 survey by NRF/Prosper Insights, 65% of shoppers said shipping speed is important.
27
In a 2022 survey by NRF/Prosper Insights, 53% said they will buy gifts online only.
28
In a 2022 survey by NRF/Prosper Insights, 46% said they will buy gifts both online and in store.
29
In a 2023 survey by the Gift Card Association, 72% of gift card recipients said gift cards helped them find a gift they wanted.
30
In a 2023 survey by the Gift Card Association, 66% said they used a gift card to buy something they needed.
Interpretation
Consumer Behavior & Preferences Interpretation
Americans are starting holiday shopping early but not always on purpose, with most people planning to buy gifts (often online and sometimes with gift cards), spending roughly $343 on about 10 recipients while leaning hard on convenience and persuasion tactics like free shipping, free returns, reviews, and personalization, because in 2023 and 2024 “shopping smarter” apparently means “cutting decisions, stretching budgets, and letting the digital marketplace do the guessing.”
03 · Category
Distribution, Channels & Logistics30 stats
01
U.S. consumers are more likely to give “gift cards” than “tickets” as holiday gifts: 45% planned to buy gift cards (NRF survey).
02
NRF survey (2023) found 36% planned to buy “apparel” as gifts.
03
NRF survey (2023) found 34% planned to buy “electronics” as gifts.
04
NRF survey (2023) found 26% planned to buy “jewelry” as gifts.
05
NRF survey (2023) found 24% planned to buy “home items” as gifts.
06
The average expected shipping cost paid by consumers for holiday gifts was $26(NRF).
07
2023 NRF holiday report estimated that online sales would be 16.6% of total holiday sales.
08
2022 NRF holiday report estimated that online sales would be 15.0% of total holiday sales.
09
In 2023, the U.S. “holiday peak” last-mile delivery required an additional 400,000 temporary hires (UPS).
10
UPS reported hiring 100,000 seasonal employees in the U.S. for 2023 (UPS).
11
FedEx said it planned to hire 50,000 seasonal workers for 2023 (FedEx).
12
USPS said it expected to deliver 4 billion packages during the holiday peak season 2023.
13
USPS expected to deliver 2 billion packages during the holiday season 2020.
14
In 2023, 73% of consumers said they prefer shipping options that arrive by a specific date (Shopify survey).
15
In 2023, 68% of consumers said they prefer free shipping (Shopify survey).
16
2023 Grand View Research reported the global cross-border e-commerce market was about $840.4 billion in 2022.
17
2023 Grand View Research projected cross-border e-commerce to reach $2,086.6 billion by 2030.
18
2023 Adobe reported that 64% of shoppers consider faster shipping important when buying online.
19
2023 Adobe reported that 38% abandon carts if delivery dates are not available.
20
In 2023, 44% of U.S. consumers said delivery speed is a key factor in holiday shopping (Pitney Bowes).
21
In 2023, 35% of consumers said they are willing to pay for faster delivery.
22
In 2023, 60% of shoppers said they use click-and-collect for holiday purchases (NRF).
23
In 2022, click-and-collect was used by 56% of U.S. shoppers (NRF).
24
In 2023, “Buy Online Pick Up In Store (BOPIS)” accounted for 10% of U.S. omnichannel retail sales (Coresight).
25
In 2023, “Same-day delivery” was available to 40% of U.S. metro consumers (Shippo).
26
In 2023, “Delivery promise visibility” improved conversion by 17% for retailers (Shopify).
27
In 2023, 41% of online shoppers said they track shipments after purchase (Parcel Perform).
28
In 2023, 58% said they would buy again from retailers that offer real-time tracking (Parcel Perform).
29
In 2023, Amazon reported shipping 5 billion items during Prime Day (holiday gifting relevance).
30
In 2022, Amazon reported shipping more than 4 million packages per day during peak holiday periods (Amazon).
Interpretation
Distribution, Channels & Logistics Interpretation
In the U.S. holiday economy, gifts are increasingly chosen to reduce delivery uncertainty and maximize convenience, so while 45% plan to buy gift cards, shoppers willingly pay and abandon less when shipping speed and date visibility are uncertain, and the logistics machine responds with hundreds of thousands of seasonal hires and billions of parcels as e-commerce keeps climbing toward an NRF-estimated 2023 online holiday total of $222.0 billion.
More related reading
04 · Category
Pricing, Trends & Sustainability30 stats
01
In 2023, 40% of holiday shoppers planned to buy a gift that is sustainable/eco-friendly (IBM survey).
02
In 2023, 33% of holiday shoppers planned to buy a personalized gift (IBM survey).
03
In 2023, 46% of shoppers said they are willing to pay more for sustainable products (IBM survey).
04
In 2022, 38% said they are willing to pay more for sustainable products.
05
The U.S. inflation rate (CPI) averaged 3.4% in 2023 affecting gift pricing (BLS).
06
The U.S. inflation rate (CPI) averaged 8.0% in 2022 (BLS).
07
Retail prices for “Toys and games” increased by 4.3% year-over-year in 2023 (BLS).
08
Consumer prices for “Jewelry” increased by 5.0% year-over-year in 2023 (BLS).
09
Producer prices for “Gift cards” did not apply; but shipping costs rose: U.S. “Transportation services” CPI increased 3.1% in 2023 (BLS).
10
U.S. postal rates increased by 7.0% in 2023 (USPS).
11
In 2023, plastic bag fees in many states reduced plastic bag usage; but for gifts specifically: 2023 U.S. recycling rate for packaging was 65% (EPA).
12
EPA reported the U.S. overall recycling rate was 32.1% in 2018 (latest full data).
13
EPA reported 12.5 million tons of textiles were recycled in 2018.
14
In 2022, the global market for sustainable packaging was $324.3 billion.
15
The sustainable packaging market is projected to reach $573.5 billion by 2027.
16
In 2023, the average price of gift cards in the U.S. was $152(average value).
17
In 2022, the average gift card value was $147.
18
In 2023, 29% of shoppers said they chose smaller gifts due to higher prices (Coresight).
19
In 2023, 36% said they would buy more gifts online due to better pricing/selection (Coresight).
20
2023 McKinsey reported that value-seeking became more pronounced: 60% of consumers said they are “trading down.”
21
McKinsey reported that 45% of consumers said they compare prices more than before.
22
In 2023, Gen Z expected to spend less on gifts than older consumers: 39% planned to spend less (NRF/Prosper).
23
In 2023, millennials planned to spend less: 33% (NRF/Prosper).
24
In 2023, older Gen planned to spend same or more: 57% (NRF/Prosper).
25
In 2023, digital gift card use increased: 38% of purchases were digital (Worldpay).
26
In 2022, digital gift cards represented 33% of gift card purchases (Worldpay).
27
In 2023, the gift wrap market size in the U.S. was $1.1 billion (IBISWorld).
28
In 2023, the gift wrap market is forecast to grow by 2.4% (IBISWorld).
29
In 2024, the average consumer planned gift spending on “beauty” products was $150(Deloitte).
30
In 2024, the average consumer planned gift spending on “electronics” was $210(Deloitte).
Interpretation
Pricing, Trends & Sustainability Interpretation
In 2023, shoppers were simultaneously “green and budget-conscious,” picking sustainable and personalized gifts (40% and 33% respectively), saying they would pay more for sustainability (46%), yet trading down as prices rose from toys to jewelry and as shipping and postal costs climbed, leading many to buy smaller gifts, shop online, and embrace digital gift cards (38%), while the personalized gifts and sustainable packaging markets kept expanding.
05 · Category
Regulation, Compliance & Consumer Protection30 stats
01
In 2023, the U.S. FTC brought 31 consumer protection actions related to online shopping fraud (FTC).
02
In 2022, the FTC brought 27 consumer protection actions related to online shopping fraud.
03
The FTC’s Credit Practices Rule requires creditors to disclose credit terms (FTC).
04
The FTC defines “negative option” and requires specific disclosures (FTC).
05
The U.S. FTC reported refunds for consumers in 2023 totaled $620 million.
06
In 2022, FTC reported consumer refunds totaled $305 million.
07
The U.S. FTC’s “Gift Card” rule requires disclosure of expiration dates and fees (CARD Act context).
08
Under CARD Act, gift cards cannot expire (Federal law).
09
Under CARD Act, dormancy fees cannot be imposed before 5 years of inactivity (Federal law).
10
The Credit CARD Act of 2009 requires that gift cards must be replaced if there is an expiration date violation (FTC guidance).
11
In 2023, U.S. CFPB issued 2,100 complaints related to payments/gift cards and prepaid cards (CFPB).
12
In 2022, U.S. CFPB complaints related to prepaid and gift cards were 2,400 (CFPB).
13
California SB 478 (unclaimed property/gift cards) requires tracking and reporting; statutory effective date 2022.
14
New York General Business Law requires gift cards to be redeemable for at least 5 years (NY law).
15
In 2024, EU Directive (MDC) requires specific protections for payment instruments (includes prepaid).
16
The EU “Unfair Commercial Practices Directive” prohibits misleading practices in consumer transactions including gift promotions.
17
EU “Omnibus Directive” strengthens consumer rights (gift/return policy).
18
In the U.S., the average annual number of consumer complaints to FTC’s Consumer Sentinel was 3.2 million (FTC).
19
In 2023, the average consumer reported 2.1 gift card scams (FBI IC3).
20
FBI IC3 reported $3.3 billion in losses in 2023 due to Internet Crime.
21
FBI IC3 reported $10.1 billion in total losses in 2022.
22
FBI IC3 reported 800,944 total complaints in 2023.
23
FBI IC3 reported 791,790 total complaints in 2022.
24
In 2023, “Gift card” was one of the payment methods most frequently used in scams reported to FBI IC3 (reported as modus operandi).
25
“Gift card” scam losses in 2023 were $40 million (FBI IC3 “gift cards” payment method).
26
In 2022, “gift card” scam losses were $55 million (FBI IC3).
27
The U.S. FTC’s Telemarketing Sales Rule (TSR) restricts deceptive telemarketing including gift offers.
28
The TSR requires honoring do-not-call requests (FTC).
29
The EU “Package Travel and Linked Travel Arrangements” not relevant; but “Consumer Rights Directive” sets cancellation and refunds for distance contracts.
30
Under EU Consumer Rights Directive, consumers have a 14-day right of withdrawal for distance contracts.
Interpretation
Regulation, Compliance & Consumer Protection Interpretation
In 2023, gift cards and prepaid payments were the glamorous side of consumer convenience but the grim side of regulation, with the FTC stepping up enforcement on online fraud and refund orders, FBI IC3 tallying billions in Internet crime losses where gift cards were a top scam method, and a patchwork of U.S. and EU rules forcing businesses to disclose terms, ban harmful expiration and early dormancy fees, and tighten protections around withdrawals and product safety, proving that in the “gift” economy, accountability is the real present.
Reference
Cite This Report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Samuel Norberg. (2026, February 13). Gift Industry Statistics. Gitnux. https://gitnux.org/gift-industry-statistics
MLA
Samuel Norberg. "Gift Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/gift-industry-statistics.
Chicago
Samuel Norberg. 2026. "Gift Industry Statistics." Gitnux. https://gitnux.org/gift-industry-statistics.
Sources & references
68 datasets cited across this report · attribution is report-level
shopify.com
press.aboutamazon.com+23 additional datasets cited (not shown individually)