GITNUXREPORT 2025

Gen Z Travel Statistics

Gen Z values sustainable, experiential, and social media-driven travel choices globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

74% of Gen Z travelers look for authentic cultural experiences

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58% of Gen Z travelers are inclined to participate in culinary tours

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58% of Gen Z travelers prefer to plan their trips using social media platforms

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45% of Gen Z travelers use TikTok as their primary source for travel inspiration

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67% of Gen Z travelers are more likely to choose destinations with strong social media presence

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73% of Gen Z travelers use their smartphones for travel bookings

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55% of Gen Z travelers are influenced by online reviews when choosing travel services

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77% of Gen Z travelers consider social media content when deciding on destinations

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75% of Gen Z travelers engage in social media sharing of their travel experiences during their trips

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66% of Gen Z travelers are influenced by peer recommendations over traditional advertising

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45% of Gen Z travelers have used travel influencers’ content to plan trips

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67% of Gen Z travelers rely heavily on peer reviews when selecting travel accommodations

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62% of Gen Z travelers prefer personalized travel itineraries over pre-packaged trips

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64% of Gen Z travelers prefer digital check-ins and contactless payments

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54% of Gen Z travelers prioritize accessibility features in accommodations

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65% of Gen Z travelers look for sustainable and eco-friendly travel options

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59% of Gen Z travelers are willing to spend more on experiences that support local communities

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68% of Gen Z travelers prefer to stay in accommodations that are eco-friendly

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65% of Gen Z travelers select destinations based on sustainability ratings

Statistic 20

49% of Gen Z travelers have expressed interest in volunteering or eco-tourism activities during their travels

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52% of Gen Z travelers are influenced by sustainability credentials of travel brands

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61% of Gen Z travelers are concerned about the environmental impact of their trips

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75% of Gen Z travelers are more likely to choose eco-lodges and sustainable accommodations

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72% of Gen Z travelers prioritize experiences over material goods

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49% of Gen Z travelers take more spontaneous trips compared to previous generations

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54% of Gen Z travelers seek out unique and lesser-known destinations instead of mainstream tourist spots

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60% of Gen Z travelers have taken at least one international trip in the last year

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48% of Gen Z travelers are more likely to travel alone compared to previous generations

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70% of Gen Z travelers believe travel helps them improve their mental health

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53% of Gen Z travelers prioritize safety and health measures when choosing accommodations

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69% of Gen Z travelers seek out local cuisines and food experiences

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43% of Gen Z travelers prefer budget-friendly travel options

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77% of Gen Z travelers prefer destinations with active nightlife and entertainment options

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62% of Gen Z travelers are interested in virtual reality experiences as part of their trip planning

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59% of Gen Z travelers use travel apps to find last-minute deals

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48% of Gen Z travelers prefer to travel during off-peak seasons to avoid crowds

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53% of Gen Z travelers plan to increase their travel budget in the next year

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60% of Gen Z travelers are motivated by educational opportunities abroad

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69% of Gen Z travelers prefer booking through mobile devices

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70% of Gen Z travelers prefer to have flexible cancellation policies

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73% of Gen Z travelers are more likely to travel with friends or groups than alone

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66% of Gen Z travelers are interested in destinations that offer wellness and health-focused amenities

Statistic 43

54% of Gen Z travelers want to learn a new skill or take a workshop abroad

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Key Highlights

72% of Gen Z travelers prioritize experiences over material goods
65% of Gen Z travelers look for sustainable and eco-friendly travel options
58% of Gen Z travelers prefer to plan their trips using social media platforms
49% of Gen Z travelers take more spontaneous trips compared to previous generations
45% of Gen Z travelers use TikTok as their primary source for travel inspiration
67% of Gen Z travelers are more likely to choose destinations with strong social media presence
54% of Gen Z travelers seek out unique and lesser-known destinations instead of mainstream tourist spots
59% of Gen Z travelers are willing to spend more on experiences that support local communities
62% of Gen Z travelers prefer personalized travel itineraries over pre-packaged trips
73% of Gen Z travelers use their smartphones for travel bookings
60% of Gen Z travelers have taken at least one international trip in the last year
68% of Gen Z travelers prefer to stay in accommodations that are eco-friendly
55% of Gen Z travelers are influenced by online reviews when choosing travel services

With a bold shift towards meaningful, eco-friendly, and socially connected experiences, today’s Generation Z travelers are redefining what it means to explore the world.

Cultural and Experiential Travel Interests

74% of Gen Z travelers look for authentic cultural experiences
58% of Gen Z travelers are inclined to participate in culinary tours

Cultural and Experiential Travel Interests Interpretation

With 74% craving authentic cultural experiences and 58% eager to indulge in culinary tours, Gen Z travelers are mission-driven to turn every trip into a flavorful journey of genuine discovery rather than just a postcard-perfect vacation.

Digital Engagement and Social Media Influence

58% of Gen Z travelers prefer to plan their trips using social media platforms
45% of Gen Z travelers use TikTok as their primary source for travel inspiration
67% of Gen Z travelers are more likely to choose destinations with strong social media presence
73% of Gen Z travelers use their smartphones for travel bookings
55% of Gen Z travelers are influenced by online reviews when choosing travel services
77% of Gen Z travelers consider social media content when deciding on destinations
75% of Gen Z travelers engage in social media sharing of their travel experiences during their trips
66% of Gen Z travelers are influenced by peer recommendations over traditional advertising
45% of Gen Z travelers have used travel influencers’ content to plan trips
67% of Gen Z travelers rely heavily on peer reviews when selecting travel accommodations

Digital Engagement and Social Media Influence Interpretation

With over two-thirds of Gen Z travelers trusting peer reviews and social media buzz alike, it's clear that the digital realm has become the travel guide of choice—transforming influencers into the new travel agents and hashtags into must-see destinations.

Personalization and Convenience in Travel

62% of Gen Z travelers prefer personalized travel itineraries over pre-packaged trips
64% of Gen Z travelers prefer digital check-ins and contactless payments
54% of Gen Z travelers prioritize accessibility features in accommodations

Personalization and Convenience in Travel Interpretation

With a blend of tech-savvy independence and a conscientious focus on accessibility, Gen Z travelers are rewriting the travel rulebook—favoring personalized journeys, contactless convenience, and inclusive accommodations over cookie-cutter experiences.

Sustainability and Ethical Travel Choices

65% of Gen Z travelers look for sustainable and eco-friendly travel options
59% of Gen Z travelers are willing to spend more on experiences that support local communities
68% of Gen Z travelers prefer to stay in accommodations that are eco-friendly
65% of Gen Z travelers select destinations based on sustainability ratings
49% of Gen Z travelers have expressed interest in volunteering or eco-tourism activities during their travels
52% of Gen Z travelers are influenced by sustainability credentials of travel brands
61% of Gen Z travelers are concerned about the environmental impact of their trips
75% of Gen Z travelers are more likely to choose eco-lodges and sustainable accommodations

Sustainability and Ethical Travel Choices Interpretation

With nearly three-quarters of Gen Z prioritizing eco-friendly stays and half eager to support local communities, it's clear that sustainable travel isn't just a trend—it's a passport to their ideal adventure.

Travel Preferences and Behavior

72% of Gen Z travelers prioritize experiences over material goods
49% of Gen Z travelers take more spontaneous trips compared to previous generations
54% of Gen Z travelers seek out unique and lesser-known destinations instead of mainstream tourist spots
60% of Gen Z travelers have taken at least one international trip in the last year
48% of Gen Z travelers are more likely to travel alone compared to previous generations
70% of Gen Z travelers believe travel helps them improve their mental health
53% of Gen Z travelers prioritize safety and health measures when choosing accommodations
69% of Gen Z travelers seek out local cuisines and food experiences
43% of Gen Z travelers prefer budget-friendly travel options
77% of Gen Z travelers prefer destinations with active nightlife and entertainment options
62% of Gen Z travelers are interested in virtual reality experiences as part of their trip planning
59% of Gen Z travelers use travel apps to find last-minute deals
48% of Gen Z travelers prefer to travel during off-peak seasons to avoid crowds
53% of Gen Z travelers plan to increase their travel budget in the next year
60% of Gen Z travelers are motivated by educational opportunities abroad
69% of Gen Z travelers prefer booking through mobile devices
70% of Gen Z travelers prefer to have flexible cancellation policies
73% of Gen Z travelers are more likely to travel with friends or groups than alone
66% of Gen Z travelers are interested in destinations that offer wellness and health-focused amenities
54% of Gen Z travelers want to learn a new skill or take a workshop abroad

Travel Preferences and Behavior Interpretation

With their penchant for spontaneity, authenticity, and mental well-being, the Gen Z traveler is rewriting the itinerary—prioritizing meaningful experiences, safety, and flexibility over mere souvenirs, and seeking to explore lesser-known destinations while simultaneously embracing technology and budget-conscious choices for a socially and health-conscious adventure.