GITNUXREPORT 2025

Frequency Statistics

People extremely rely on mobile devices for communication, social media, and browsing.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

The typical click-through rate for display ads on mobile is 0.58%

Statistic 2

The global voice assistant market is projected to reach $19.4 billion by 2024

Statistic 3

The average email is opened within 6 seconds of receipt

Statistic 4

The most frequent time to check email is within the first five minutes of waking up

Statistic 5

The average person receives about 121 emails per day

Statistic 6

The average person checks their phone approximately 58 times per day

Statistic 7

89% of Americans own a cell phone

Statistic 8

77% of teenagers check their phones at least hourly

Statistic 9

50% of internet traffic comes from mobile devices

Statistic 10

67% of consumers say that they use their mobile device more than any other device to research products

Statistic 11

70% of video content viewed on mobile is watched vertically

Statistic 12

35% of YouTube watch time is on mobile devices

Statistic 13

80% of smartphone users keep their device within five feet at all times

Statistic 14

On average, people unlock their phones 80 times per day

Statistic 15

60% of Facebook users access the platform via mobile only

Statistic 16

Around 90% of social media time is spent on mobile apps

Statistic 17

260 million Americans are active social media users

Statistic 18

The average person scrolls through 300 feet of social media feeds daily

Statistic 19

85% of Facebook videos are watched without sound

Statistic 20

74% of consumers say that social media has increased their brand awareness

Statistic 21

The global average frequency of social media use is about 2.5 hours per day

Statistic 22

94% of smartphone owners use their device while watching TV

Statistic 23

On average, people spend about 5 hours per day on their smartphones

Statistic 24

45% of users say they check their phone within 5 minutes of waking up

Statistic 25

60% of social media use occurs on weekends

Slide 1 of 25

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The average person checks their phone approximately 58 times per day
89% of Americans own a cell phone
The global average frequency of social media use is about 2.5 hours per day
77% of teenagers check their phones at least hourly
The average email is opened within 6 seconds of receipt
94% of smartphone owners use their device while watching TV
On average, people spend about 5 hours per day on their smartphones
50% of internet traffic comes from mobile devices
The most frequent time to check email is within the first five minutes of waking up
67% of consumers say that they use their mobile device more than any other device to research products
Around 90% of social media time is spent on mobile apps
260 million Americans are active social media users
70% of video content viewed on mobile is watched vertically

Did you know the average person checks their phone 58 times a day, revealing just how deeply our lives are wired into the digital frequency of mobile devices?

Digital Advertising and Content Performance

The typical click-through rate for display ads on mobile is 0.58%
The global voice assistant market is projected to reach $19.4 billion by 2024

Digital Advertising and Content Performance Interpretation

While display ads on mobile may only expect a 0.58% click-through rate, the booming voice assistant market—forecasted to hit $19.4 billion by 2024—suggests that perhaps the future of engagement isn’t just clicks, but conversations.

Email and Communication Habits

The average email is opened within 6 seconds of receipt
The most frequent time to check email is within the first five minutes of waking up
The average person receives about 121 emails per day

Email and Communication Habits Interpretation

In today's hyper-connected world, with emails arriving at a staggering 121 daily and most opened within seconds—often within five minutes of waking—the inbox has become both a digital alarm clock and a relentless onslaught that demands our immediate attention.

Mobile Device Usage and Ownership

The average person checks their phone approximately 58 times per day
89% of Americans own a cell phone
77% of teenagers check their phones at least hourly
50% of internet traffic comes from mobile devices
67% of consumers say that they use their mobile device more than any other device to research products
70% of video content viewed on mobile is watched vertically
35% of YouTube watch time is on mobile devices
80% of smartphone users keep their device within five feet at all times
On average, people unlock their phones 80 times per day
60% of Facebook users access the platform via mobile only

Mobile Device Usage and Ownership Interpretation

With Americans checking their phones roughly 58 times daily and most content consumed vertically on the go, it's clear that mobile devices aren't just gadgets—they're the new digital lifelines, transforming how we access, research, and connect in our always-on world.

Social Media Engagement and Consumption

Around 90% of social media time is spent on mobile apps
260 million Americans are active social media users
The average person scrolls through 300 feet of social media feeds daily
85% of Facebook videos are watched without sound
74% of consumers say that social media has increased their brand awareness

Social Media Engagement and Consumption Interpretation

With Americans spending roughly 300 feet of daily social media scrolls and 74% citing increased brand awareness, it's clear that in the digital age, our screens command more of our attention than ever—sometimes loudly, often silently, but always profoundly.

Time Allocation and Behavioral Patterns

The global average frequency of social media use is about 2.5 hours per day
94% of smartphone owners use their device while watching TV
On average, people spend about 5 hours per day on their smartphones
45% of users say they check their phone within 5 minutes of waking up
60% of social media use occurs on weekends

Time Allocation and Behavioral Patterns Interpretation

With smartphone users glued to their devices for around five hours daily—almost glued to the side of their beds and often starting their mornings with a quick check—it's clear that our screens have become both our digital companions and weekend warriors, blurring the line between connection and distraction.