GITNUXREPORT 2025

Flower Industry Statistics

Global flower industry worth $50 billion, driven by exports and sustainable trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

The demand for sustainable and eco-friendly flowers has increased by 40% over the last five years

Statistic 2

The average price of a dozen roses in the U.S. is around $25, with premium roses costing up to $50 or more

Statistic 3

The global demand for flowers tends to increase by about 5-7% annually, driven by growth in emerging markets

Statistic 4

Approximately 60% of floral sales in retail stores are for occasions such as Valentine’s Day, Mother’s Day, and weddings

Statistic 5

The largest consumers of flowers in Asia include China, India, and Japan, with China alone accounting for about 35% of the continent’s floral purchases

Statistic 6

About 70% of floral products are sold through supermarkets and grocery stores, rather than specialized floral shops

Statistic 7

In 2021, the global organic flowers market grew by approximately 15%, reflecting consumers' growing preference for organic and sustainable products

Statistic 8

The rise of floral subscriptions has led to a 20% yearly increase in direct-to-consumer floral sales, especially in developed countries

Statistic 9

The most popular flower colors globally are red, pink, and white, which make up over 60% of floral sales

Statistic 10

The global demand for potted plants, including flowers, has increased by 25% since 2020, driven by urban gardening trends and home improvement

Statistic 11

The most common flower arrangement styles include the bouquet, centerpiece, and vertical arrangement, each accounting for roughly 30-35% of sales

Statistic 12

The average retail price for a bunch of mixed flowers in Europe is around €15, equivalent to approximately $16.50

Statistic 13

In 2023, the global floral industry saw about 10% growth in luxury floral arrangements, reflecting rising demand for high-end floral products

Statistic 14

The average shelf life of retail cut flowers is about 7-14 days, depending on the flower type and care, influencing consumer purchasing decisions

Statistic 15

The percentage of floral sales through online platforms increased from 10% in 2018 to 25% in 2022, reflecting rapid growth in e-commerce

Statistic 16

The most common methods of flower preservation include drying, freezing, and pressing, each with a market share of over 20%, used for decoration, gifting, and craft purposes

Statistic 17

The use of biodegradable floral wraps and eco-friendly floral containers increased by 35% between 2019 and 2023, reflecting sustainability efforts

Statistic 18

The overall carbon footprint of the global cut flower supply chain is estimated at around 2.2 billion metric tons of CO2 annually, highlighting environmental impact

Statistic 19

The flower industry's global R&D investment is estimated at over $500 million annually, focusing on breeding, sustainable cultivation, and packaging innovations

Statistic 20

The resilience of the flower industry faced challenges such as climate change, with about 40% of flower growers reporting crop losses due to unpredictable weather patterns between 2020-2022

Statistic 21

The number of flower farms practicing organic cultivation increased by 18% from 2018 to 2022, reflecting increasing demand for organic flowers

Statistic 22

The flower industry provides employment to over 3 million people globally

Statistic 23

The average lifespan of a typical florist shop in the city center is about 10 years before closure or relocation

Statistic 24

The use of automation and robotics in flower farming is increasing, with a forecast growth rate of 12% annually

Statistic 25

The typical profit margin for retail florists ranges from 10% to 30%, depending on location and season

Statistic 26

The average age of flower growers worldwide is around 50 years, indicating a need for industry succession planning

Statistic 27

The global flower industry was valued at approximately $50 billion in 2022

Statistic 28

In 2022, the global flower and plant retail market was estimated at $77 billion

Statistic 29

The global production of flowers and ornamental plants reaches approximately 150 million tonnes annually

Statistic 30

The global online flower delivery market is projected to grow at a CAGR of 8% from 2023 to 2028, reaching over $9 billion by 2028

Statistic 31

The US flower retail market experienced a decline of 5% in 2022 due to supply chain disruptions

Statistic 32

The global market for floral foam is valued at approximately $300 million as of 2022, primarily used in floral arrangements

Statistic 33

The largest floral festival in the world, the Chelsea Flower Show, attracts over 165,000 visitors annually and has been operating for over 100 years

Statistic 34

The floral industry accounts for about 6% of the global cut flower consumption in the horticultural sector

Statistic 35

The average greenhouse flower farm size is about 3 acres, but top growers operate over 50 acres of greenhouse space

Statistic 36

The annual flower seed market is worth approximately $1 billion globally, primarily driven by growers and hobbyists

Statistic 37

The global floral pesticide market is projected to reach $400 million by 2025, emphasizing the importance of pest control in flower cultivation

Statistic 38

The use of vertical farming techniques for flowers is estimated to grow at a CAGR of 14% over the next five years, driven by limited land availability and sustainability concerns

Statistic 39

The most visited floral destination worldwide is Keukenhof in the Netherlands, welcoming over 1.5 million visitors annually

Statistic 40

The cost of logistics and transportation accounts for approximately 60% of the total cost in the flower supply chain, emphasizing the importance of efficient distribution

Statistic 41

In 2022, the global floral packaging market was valued at approximately $1.2 billion, with a forecast growth rate of 7% annually, driven by sustainability trends

Statistic 42

The use of AI and data analytics in flower crop management is expected to grow at a CAGR of 20% through 2027, aiming to optimize yield and quality

Statistic 43

The flower industry is responsible for approximately 14% of total global cut flower production in the Asia-Pacific region, highlighting its significance in Asian economies

Statistic 44

The flower industry contributes approximately 0.15% to global GDP, underscoring its economic significance

Statistic 45

The adoption of blockchain technology for supply chain transparency in the floral industry is projected to increase by 25% annually over the next three years, improving traceability and trust

Statistic 46

The number of floral patents filed globally increased by 12% from 2019 to 2022, indicating ongoing innovation in flower breeding and cultivation

Statistic 47

The floral industry’s annual advertising spend in North America is estimated at around $150 million, with digital channels accounting for over 65%

Statistic 48

The global market for floral-themed home décor products is valued at approximately $3 billion, with a CAGR of 6% expected through 2027, driven by gifting and interior design trends

Statistic 49

The global floral waste recycling market is projected to reach $200 million by 2026, as sustainable disposal methods gain popularity

Statistic 50

The United States is the largest importer of cut flowers, accounting for over 25% of global imports in 2022

Statistic 51

The Netherlands is the leading exporter of flowers worldwide, with a market share of about 60%

Statistic 52

Approximately 80% of cut flowers sold in the U.S. are imported, mainly from Colombia, Ecuador, and the Netherlands

Statistic 53

The global floral exports are valued at over $20 billion annually

Statistic 54

The Netherlands exports over 6 billion flowers and plants annually, making it the world's top exporter

Statistic 55

Ecuador is the second largest exporter of flowers, primarily roses and carnations, with exports exceeding $1.5 billion in 2022

Statistic 56

The flower industry in Colombia grew by 10% in 2022, with a total export value of approximately $1.2 billion

Statistic 57

The most common types of flowers sold internationally are roses, carnations, lilies, chrysanthemums, and tulips

Statistic 58

Africa’s flower industry exports valued over $200 million annually, with South Africa being a major contributor

Statistic 59

The majority of flower cultivation takes place in regions with temperate climates, like the Netherlands, Colombia, and Ecuador, which account for over 70% of global flower production

Statistic 60

The average flower import tariff rate in the European Union is approximately 8%, impacting flower prices and trade dynamics

Statistic 61

The flower industry in Africa is expected to grow at an annual rate of 9% through 2030, driven by export opportunities and domestic demand

Slide 1 of 61

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global flower industry was valued at approximately $50 billion in 2022
The United States is the largest importer of cut flowers, accounting for over 25% of global imports in 2022
The Netherlands is the leading exporter of flowers worldwide, with a market share of about 60%
Approximately 80% of cut flowers sold in the U.S. are imported, mainly from Colombia, Ecuador, and the Netherlands
The flower industry provides employment to over 3 million people globally
In 2022, the global flower and plant retail market was estimated at $77 billion
The demand for sustainable and eco-friendly flowers has increased by 40% over the last five years
The average price of a dozen roses in the U.S. is around $25, with premium roses costing up to $50 or more
The global production of flowers and ornamental plants reaches approximately 150 million tonnes annually
The global floral exports are valued at over $20 billion annually
The Netherlands exports over 6 billion flowers and plants annually, making it the world's top exporter
Ecuador is the second largest exporter of flowers, primarily roses and carnations, with exports exceeding $1.5 billion in 2022
The flower industry in Colombia grew by 10% in 2022, with a total export value of approximately $1.2 billion

The thriving global flower industry, valued at over $50 billion in 2022 and propelled by innovative trends like sustainable farming and e-commerce, is blooming more than ever amid shifting consumer preferences and international trade dynamics.

Consumer Purchasing Trends and Distribution Channels

The demand for sustainable and eco-friendly flowers has increased by 40% over the last five years
The average price of a dozen roses in the U.S. is around $25, with premium roses costing up to $50 or more
The global demand for flowers tends to increase by about 5-7% annually, driven by growth in emerging markets
Approximately 60% of floral sales in retail stores are for occasions such as Valentine’s Day, Mother’s Day, and weddings
The largest consumers of flowers in Asia include China, India, and Japan, with China alone accounting for about 35% of the continent’s floral purchases
About 70% of floral products are sold through supermarkets and grocery stores, rather than specialized floral shops
In 2021, the global organic flowers market grew by approximately 15%, reflecting consumers' growing preference for organic and sustainable products
The rise of floral subscriptions has led to a 20% yearly increase in direct-to-consumer floral sales, especially in developed countries
The most popular flower colors globally are red, pink, and white, which make up over 60% of floral sales
The global demand for potted plants, including flowers, has increased by 25% since 2020, driven by urban gardening trends and home improvement
The most common flower arrangement styles include the bouquet, centerpiece, and vertical arrangement, each accounting for roughly 30-35% of sales
The average retail price for a bunch of mixed flowers in Europe is around €15, equivalent to approximately $16.50
In 2023, the global floral industry saw about 10% growth in luxury floral arrangements, reflecting rising demand for high-end floral products
The average shelf life of retail cut flowers is about 7-14 days, depending on the flower type and care, influencing consumer purchasing decisions
The percentage of floral sales through online platforms increased from 10% in 2018 to 25% in 2022, reflecting rapid growth in e-commerce
The most common methods of flower preservation include drying, freezing, and pressing, each with a market share of over 20%, used for decoration, gifting, and craft purposes

Consumer Purchasing Trends and Distribution Channels Interpretation

As the floral industry blooms with a 40% surge in eco-conscious demand and a flowering 25% shift to online sales, it’s clear that whether for love or a lush home garden, consumers are opting for sustainability and convenience—making the industry’s growth as perennial as the flowers it sells.

Environmental Sustainability and Recycling

The use of biodegradable floral wraps and eco-friendly floral containers increased by 35% between 2019 and 2023, reflecting sustainability efforts
The overall carbon footprint of the global cut flower supply chain is estimated at around 2.2 billion metric tons of CO2 annually, highlighting environmental impact
The flower industry's global R&D investment is estimated at over $500 million annually, focusing on breeding, sustainable cultivation, and packaging innovations
The resilience of the flower industry faced challenges such as climate change, with about 40% of flower growers reporting crop losses due to unpredictable weather patterns between 2020-2022
The number of flower farms practicing organic cultivation increased by 18% from 2018 to 2022, reflecting increasing demand for organic flowers

Environmental Sustainability and Recycling Interpretation

While the flower industry blossoms into greener practices with a 35% rise in eco-friendly packaging and an 18% growth in organic farms, its staggering 2.2 billion metric tons of annual CO2 emissions and climate-induced crop losses remind us that beauty often blooms amidst environmental challenge—making innovation not just desirable but imperative.

Industry Employment and Workforce Insights

The flower industry provides employment to over 3 million people globally
The average lifespan of a typical florist shop in the city center is about 10 years before closure or relocation
The use of automation and robotics in flower farming is increasing, with a forecast growth rate of 12% annually
The typical profit margin for retail florists ranges from 10% to 30%, depending on location and season
The average age of flower growers worldwide is around 50 years, indicating a need for industry succession planning

Industry Employment and Workforce Insights Interpretation

While the flower industry blooms with over three million jobs worldwide and boasts healthy profit margins, its decade-long urban florist lifespans, rising automation, and aging growers suggest a garden in need of fresh ideas and sustainable succession planning to truly flourish.

Market Size and Economic Impact

The global flower industry was valued at approximately $50 billion in 2022
In 2022, the global flower and plant retail market was estimated at $77 billion
The global production of flowers and ornamental plants reaches approximately 150 million tonnes annually
The global online flower delivery market is projected to grow at a CAGR of 8% from 2023 to 2028, reaching over $9 billion by 2028
The US flower retail market experienced a decline of 5% in 2022 due to supply chain disruptions
The global market for floral foam is valued at approximately $300 million as of 2022, primarily used in floral arrangements
The largest floral festival in the world, the Chelsea Flower Show, attracts over 165,000 visitors annually and has been operating for over 100 years
The floral industry accounts for about 6% of the global cut flower consumption in the horticultural sector
The average greenhouse flower farm size is about 3 acres, but top growers operate over 50 acres of greenhouse space
The annual flower seed market is worth approximately $1 billion globally, primarily driven by growers and hobbyists
The global floral pesticide market is projected to reach $400 million by 2025, emphasizing the importance of pest control in flower cultivation
The use of vertical farming techniques for flowers is estimated to grow at a CAGR of 14% over the next five years, driven by limited land availability and sustainability concerns
The most visited floral destination worldwide is Keukenhof in the Netherlands, welcoming over 1.5 million visitors annually
The cost of logistics and transportation accounts for approximately 60% of the total cost in the flower supply chain, emphasizing the importance of efficient distribution
In 2022, the global floral packaging market was valued at approximately $1.2 billion, with a forecast growth rate of 7% annually, driven by sustainability trends
The use of AI and data analytics in flower crop management is expected to grow at a CAGR of 20% through 2027, aiming to optimize yield and quality
The flower industry is responsible for approximately 14% of total global cut flower production in the Asia-Pacific region, highlighting its significance in Asian economies
The flower industry contributes approximately 0.15% to global GDP, underscoring its economic significance
The adoption of blockchain technology for supply chain transparency in the floral industry is projected to increase by 25% annually over the next three years, improving traceability and trust
The number of floral patents filed globally increased by 12% from 2019 to 2022, indicating ongoing innovation in flower breeding and cultivation
The floral industry’s annual advertising spend in North America is estimated at around $150 million, with digital channels accounting for over 65%
The global market for floral-themed home décor products is valued at approximately $3 billion, with a CAGR of 6% expected through 2027, driven by gifting and interior design trends
The global floral waste recycling market is projected to reach $200 million by 2026, as sustainable disposal methods gain popularity

Market Size and Economic Impact Interpretation

Despite blooming into a $77 billion global retail market with innovations like AI and blockchain promising greater transparency and efficiency, the floral industry still wrestles with supply chain challenges, hefty logistics costs, and sustainability demands—proof that even in a world full of beauty, business remains both delicate and dynamic.

Trade and Export Data

The United States is the largest importer of cut flowers, accounting for over 25% of global imports in 2022
The Netherlands is the leading exporter of flowers worldwide, with a market share of about 60%
Approximately 80% of cut flowers sold in the U.S. are imported, mainly from Colombia, Ecuador, and the Netherlands
The global floral exports are valued at over $20 billion annually
The Netherlands exports over 6 billion flowers and plants annually, making it the world's top exporter
Ecuador is the second largest exporter of flowers, primarily roses and carnations, with exports exceeding $1.5 billion in 2022
The flower industry in Colombia grew by 10% in 2022, with a total export value of approximately $1.2 billion
The most common types of flowers sold internationally are roses, carnations, lilies, chrysanthemums, and tulips
Africa’s flower industry exports valued over $200 million annually, with South Africa being a major contributor
The majority of flower cultivation takes place in regions with temperate climates, like the Netherlands, Colombia, and Ecuador, which account for over 70% of global flower production
The average flower import tariff rate in the European Union is approximately 8%, impacting flower prices and trade dynamics
The flower industry in Africa is expected to grow at an annual rate of 9% through 2030, driven by export opportunities and domestic demand

Trade and Export Data Interpretation

While the Netherlands reigns as the global flower kingpin and the U.S. blooms as the largest importer, the industry's vibrant growth in Colombia, Ecuador, and Africa suggests that the world's floral heart is becoming more globally rooted—and arguably, more fragrant—than ever.