GITNUXREPORT 2026

Floral Industry Statistics

The global floral industry is thriving as cut flowers lead its billion-dollar growth.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

Flower industry employs 5 million worldwide.

Statistic 2

Netherlands 50,000 direct flower jobs.

Statistic 3

Colombia 150,000 flower workers.

Statistic 4

Kenya 200,000 employed in floriculture.

Statistic 5

US florists 25,000 establishments, 100,000 jobs.

Statistic 6

70% flower workers women in developing countries.

Statistic 7

Ethiopia 50,000 flower farm jobs.

Statistic 8

India 2 million in floriculture chain.

Statistic 9

Water usage 100 liters per kg flowers.

Statistic 10

Floriculture contributes 1% GDP in Netherlands.

Statistic 11

Sustainable certification 30% production.

Statistic 12

MPS certified farms 5,000 worldwide.

Statistic 13

Florverde sustainable label in Colombia 90% farms.

Statistic 14

Carbon footprint cut flowers 10 kg CO2/stem.

Statistic 15

Pesticide reduction 50% in certified farms.

Statistic 16

Recycling 80% plastic in flower packaging.

Statistic 17

Energy use greenhouses 200 kWh/m2/year.

Statistic 18

LED lighting saves 40% energy in production.

Statistic 19

Fairtrade flowers 10% market share growth.

Statistic 20

Worker wages 20% above minimum in certified.

Statistic 21

Biodiversity programs on 1,000 farms.

Statistic 22

Zero waste initiatives 50 farms Netherlands.

Statistic 23

Solar power 30% greenhouses EU.

Statistic 24

Training programs for 100,000 workers yearly.

Statistic 25

Gender equality 50% management women target.

Statistic 26

Child labor zero tolerance 100% certified.

Statistic 27

Colombia exports 80% to US market.

Statistic 28

Netherlands exports €5 billion flowers yearly.

Statistic 29

Kenya flower exports to EU 70%.

Statistic 30

Ecuador top exporter to US 500 million roses.

Statistic 31

Global flower trade $15 billion annually.

Statistic 32

US imports 90% cut flowers from South America.

Statistic 33

EU imports 50% from Africa and Netherlands.

Statistic 34

Japan imports 200,000 tons flowers/year.

Statistic 35

Russia pre-war imports $1 billion flowers.

Statistic 36

UK post-Brexit flower imports down 10%.

Statistic 37

China flower imports $500 million.

Statistic 38

UAE re-exports 20% Middle East flowers.

Statistic 39

Israel exports $100 million flowers.

Statistic 40

Tanzania flower exports growing 15%.

Statistic 41

Morocco rose exports to Europe.

Statistic 42

Air freight flowers 1% cargo but 10% value.

Statistic 43

Miami airport 500,000 tons flowers/year.

Statistic 44

Schiphol flowers 20 million boxes/year.

Statistic 45

Free trade agreements boost flower trade 20%.

Statistic 46

Tariffs on flowers average 5-10%.

Statistic 47

Phytosanitary standards block 5% shipments.

Statistic 48

Flower trade via sea increasing for plants.

Statistic 49

Blockchain tracking in flower supply chain pilot.

Statistic 50

US-Colombia flower trade $1.6 billion.

Statistic 51

EU-Kenya EPA increases exports 25%.

Statistic 52

The global floriculture market size was valued at USD 55.2 billion in 2023.

Statistic 53

The floriculture market is projected to grow at a CAGR of 5.9% from 2024 to 2030.

Statistic 54

North America held the largest share of the global floriculture market at 35% in 2023.

Statistic 55

Asia Pacific floriculture market is expected to grow fastest at CAGR 6.8%.

Statistic 56

Cut flowers segment dominated with 45% revenue share in 2023.

Statistic 57

US flower market revenue reached $38 billion in 2022.

Statistic 58

Global ornamental plants market was $45.6 billion in 2022.

Statistic 59

Europe floriculture market valued at €25 billion in 2023.

Statistic 60

Potted plants market globally at $20 billion in 2023.

Statistic 61

Indian floriculture market size $1.2 billion in FY2023.

Statistic 62

Netherlands flower auction turnover €4.8 billion in 2023.

Statistic 63

China flower market valued at $30 billion in 2023.

Statistic 64

UK cut flower market £500 million in 2023.

Statistic 65

Global e-commerce flowers sales $10 billion in 2023.

Statistic 66

Brazil floriculture exports $200 million in 2023.

Statistic 67

Colombia flower exports revenue $1.8 billion in 2023.

Statistic 68

Kenya flower market $1 billion in 2023.

Statistic 69

Australia domestic flower market $800 million AUD in 2023.

Statistic 70

Japan potted plant market ¥500 billion in 2023.

Statistic 71

South Africa floriculture $300 million in 2023.

Statistic 72

Global Valentine's Day flower sales $2.6 billion.

Statistic 73

Mother's Day US flower sales $2.6 billion.

Statistic 74

Wedding flowers global market $2 billion.

Statistic 75

Funeral flowers US market $400 million.

Statistic 76

Corporate gifting flowers $5 billion globally.

Statistic 77

Luxury flowers segment growing at 7% CAGR.

Statistic 78

Dried flowers market $2.5 billion in 2023.

Statistic 79

Edible flowers market $1.8 billion.

Statistic 80

Artificial flowers market $15 billion in 2023.

Statistic 81

Subscription flower boxes $3 billion globally.

Statistic 82

Netherlands produces 60% of world cut flower trade.

Statistic 83

Colombia produces 15% of global roses.

Statistic 84

Ecuador carnation production 500 million stems/year.

Statistic 85

Kenya exports 200,000 tons of cut flowers annually.

Statistic 86

US produced 1.2 billion potted plants in 2022.

Statistic 87

Ethiopia flower production area 3,000 hectares.

Statistic 88

India floriculture area 300,000 hectares.

Statistic 89

China leads in potted plant production with 4 billion units.

Statistic 90

Royal FloraHolland auctions 12 billion stems/year.

Statistic 91

California produces 75% of US cut flowers.

Statistic 92

Holland tulip bulbs production 1.3 billion/year.

Statistic 93

Peru asparagus and flower production hybrid farms.

Statistic 94

Zimbabwe cut flower production 50 million stems.

Statistic 95

Thailand orchid production 500 million plants/year.

Statistic 96

Uganda rose production 100 million stems.

Statistic 97

Mexico chrysanthemum leader in North America.

Statistic 98

Denmark herbaceous perennial production top in EU.

Statistic 99

Global rose production 5 billion stems annually.

Statistic 100

Tulip production worldwide 3 billion bulbs.

Statistic 101

Carnation global output 2.5 billion stems.

Statistic 102

Chrysanthemum production 4 billion pots globally.

Statistic 103

Orchid global production 1 billion plants.

Statistic 104

Lily production 1.2 billion stems/year worldwide.

Statistic 105

Gerbera flowers 500 million stems annually.

Statistic 106

Alstroemeria production 300 million stems.

Statistic 107

Hydrangea global 200 million plants.

Statistic 108

US greenhouse flower area 500 million sq ft.

Statistic 109

Dutch greenhouse coverage 10,000 hectares for flowers.

Statistic 110

Indoor farming flowers growing 10% yearly.

Statistic 111

Organic flower production 5% of total.

Statistic 112

Hydroponic flowers 15% in Netherlands.

Statistic 113

US annual cut flower production 1.5 billion stems.

Statistic 114

Global Mother's Day rose sales 250 million stems.

Statistic 115

80% of US flowers imported on Valentine's Day.

Statistic 116

Average American spends $50 on flowers yearly.

Statistic 117

Online flower sales 25% of total US market.

Statistic 118

Supermarket flowers 60% of US sales.

Statistic 119

Wedding flowers average $2,500 per event US.

Statistic 120

Funeral flowers 20% of florist revenue.

Statistic 121

Subscription services 10% growth in sales.

Statistic 122

Millennial flower purchases up 30%.

Statistic 123

40% women buy flowers for themselves.

Statistic 124

UK supermarket flower sales £300 million.

Statistic 125

Japan flower consumption per capita high.

Statistic 126

France consumes 200 stems per person/year.

Statistic 127

Germany potted plants 80% household ownership.

Statistic 128

China urban flower consumption rising 15%.

Statistic 129

Brazil Mother's Day sales R$1 billion.

Statistic 130

Australia Father's Day flowers $50 million.

Statistic 131

India online flower orders 50 million/year.

Statistic 132

Dubai flower sales peak at Valentine's $10 million.

Statistic 133

Sustainable flowers 25% consumer preference.

Statistic 134

Local flowers sales up 20% post-COVID.

Statistic 135

Bouquet average price $15 US.

Statistic 136

Plant sales overtook cut flowers in 2022.

Statistic 137

Gift cards flowers 5% of sales.

Statistic 138

Corporate accounts 30% florist revenue.

Statistic 139

Same-day delivery 40% of online orders.

1/139

Sources

Trusted by 500+ publications

+497

From blooming billions to the fastest-growing markets, the global flower industry is thriving with a vibrant, multibillion-dollar ecosystem stretching from the auction houses of the Netherlands to the sunny greenhouses of South America.

Key Takeaways

The global floriculture market size was valued at USD 55.2 billion in 2023.
The floriculture market is projected to grow at a CAGR of 5.9% from 2024 to 2030.
North America held the largest share of the global floriculture market at 35% in 2023.
Netherlands produces 60% of world cut flower trade.
Colombia produces 15% of global roses.
Ecuador carnation production 500 million stems/year.
Global Mother's Day rose sales 250 million stems.
80% of US flowers imported on Valentine's Day.
Average American spends $50 on flowers yearly.
Colombia exports 80% to US market.
Netherlands exports €5 billion flowers yearly.
Kenya flower exports to EU 70%.
Flower industry employs 5 million worldwide.
Netherlands 50,000 direct flower jobs.
Colombia 150,000 flower workers.

The global floral industry is thriving as cut flowers lead its billion-dollar growth.

Employment and Sustainability

Flower industry employs 5 million worldwide.
Netherlands 50,000 direct flower jobs.
Colombia 150,000 flower workers.
Kenya 200,000 employed in floriculture.
US florists 25,000 establishments, 100,000 jobs.
70% flower workers women in developing countries.
Ethiopia 50,000 flower farm jobs.
India 2 million in floriculture chain.
Water usage 100 liters per kg flowers.
Floriculture contributes 1% GDP in Netherlands.
Sustainable certification 30% production.
MPS certified farms 5,000 worldwide.
Florverde sustainable label in Colombia 90% farms.
Carbon footprint cut flowers 10 kg CO2/stem.
Pesticide reduction 50% in certified farms.
Recycling 80% plastic in flower packaging.
Energy use greenhouses 200 kWh/m2/year.
LED lighting saves 40% energy in production.
Fairtrade flowers 10% market share growth.
Worker wages 20% above minimum in certified.
Biodiversity programs on 1,000 farms.
Zero waste initiatives 50 farms Netherlands.
Solar power 30% greenhouses EU.
Training programs for 100,000 workers yearly.
Gender equality 50% management women target.
Child labor zero tolerance 100% certified.

Employment and Sustainability Interpretation

While the global flower industry's thorns—ranging from vast water usage to carbon footprints—are real, there is a budding bouquet of progress as sustainable practices increasingly ensure that the people and the planet behind your blooms are treated with more care.

International Trade

Colombia exports 80% to US market.
Netherlands exports €5 billion flowers yearly.
Kenya flower exports to EU 70%.
Ecuador top exporter to US 500 million roses.
Global flower trade $15 billion annually.
US imports 90% cut flowers from South America.
EU imports 50% from Africa and Netherlands.
Japan imports 200,000 tons flowers/year.
Russia pre-war imports $1 billion flowers.
UK post-Brexit flower imports down 10%.
China flower imports $500 million.
UAE re-exports 20% Middle East flowers.
Israel exports $100 million flowers.
Tanzania flower exports growing 15%.
Morocco rose exports to Europe.
Air freight flowers 1% cargo but 10% value.
Miami airport 500,000 tons flowers/year.
Schiphol flowers 20 million boxes/year.
Free trade agreements boost flower trade 20%.
Tariffs on flowers average 5-10%.
Phytosanitary standards block 5% shipments.
Flower trade via sea increasing for plants.
Blockchain tracking in flower supply chain pilot.
US-Colombia flower trade $1.6 billion.
EU-Kenya EPA increases exports 25%.

International Trade Interpretation

The global flower trade is a delicate but formidable business where a rose grown in Colombia can arrive fresh in Miami, a tulip from the Netherlands commands a premium in Tokyo, and the entire system wilts under a geopolitical frost or blooms with a new trade deal.

Market Size and Revenue

The global floriculture market size was valued at USD 55.2 billion in 2023.
The floriculture market is projected to grow at a CAGR of 5.9% from 2024 to 2030.
North America held the largest share of the global floriculture market at 35% in 2023.
Asia Pacific floriculture market is expected to grow fastest at CAGR 6.8%.
Cut flowers segment dominated with 45% revenue share in 2023.
US flower market revenue reached $38 billion in 2022.
Global ornamental plants market was $45.6 billion in 2022.
Europe floriculture market valued at €25 billion in 2023.
Potted plants market globally at $20 billion in 2023.
Indian floriculture market size $1.2 billion in FY2023.
Netherlands flower auction turnover €4.8 billion in 2023.
China flower market valued at $30 billion in 2023.
UK cut flower market £500 million in 2023.
Global e-commerce flowers sales $10 billion in 2023.
Brazil floriculture exports $200 million in 2023.
Colombia flower exports revenue $1.8 billion in 2023.
Kenya flower market $1 billion in 2023.
Australia domestic flower market $800 million AUD in 2023.
Japan potted plant market ¥500 billion in 2023.
South Africa floriculture $300 million in 2023.
Global Valentine's Day flower sales $2.6 billion.
Mother's Day US flower sales $2.6 billion.
Wedding flowers global market $2 billion.
Funeral flowers US market $400 million.
Corporate gifting flowers $5 billion globally.
Luxury flowers segment growing at 7% CAGR.
Dried flowers market $2.5 billion in 2023.
Edible flowers market $1.8 billion.
Artificial flowers market $15 billion in 2023.
Subscription flower boxes $3 billion globally.

Market Size and Revenue Interpretation

The numbers reveal a world utterly seduced by petals and leaves, where even our most profound moments—from love to loss—are now part of a thriving $55 billion industry that’s growing faster than a weed.

Production Statistics

Netherlands produces 60% of world cut flower trade.
Colombia produces 15% of global roses.
Ecuador carnation production 500 million stems/year.
Kenya exports 200,000 tons of cut flowers annually.
US produced 1.2 billion potted plants in 2022.
Ethiopia flower production area 3,000 hectares.
India floriculture area 300,000 hectares.
China leads in potted plant production with 4 billion units.
Royal FloraHolland auctions 12 billion stems/year.
California produces 75% of US cut flowers.
Holland tulip bulbs production 1.3 billion/year.
Peru asparagus and flower production hybrid farms.
Zimbabwe cut flower production 50 million stems.
Thailand orchid production 500 million plants/year.
Uganda rose production 100 million stems.
Mexico chrysanthemum leader in North America.
Denmark herbaceous perennial production top in EU.
Global rose production 5 billion stems annually.
Tulip production worldwide 3 billion bulbs.
Carnation global output 2.5 billion stems.
Chrysanthemum production 4 billion pots globally.
Orchid global production 1 billion plants.
Lily production 1.2 billion stems/year worldwide.
Gerbera flowers 500 million stems annually.
Alstroemeria production 300 million stems.
Hydrangea global 200 million plants.
US greenhouse flower area 500 million sq ft.
Dutch greenhouse coverage 10,000 hectares for flowers.
Indoor farming flowers growing 10% yearly.
Organic flower production 5% of total.
Hydroponic flowers 15% in Netherlands.
US annual cut flower production 1.5 billion stems.

Production Statistics Interpretation

The Netherlands clearly dominates the global flower trade, but from Colombia’s roses to Kenya’s exports, China’s pots, and even California’s local blooms, it’s a surprisingly vast and competitive garden where everyone is fighting for their own patch of sun.

Sales and Consumption

Global Mother's Day rose sales 250 million stems.
80% of US flowers imported on Valentine's Day.
Average American spends $50 on flowers yearly.
Online flower sales 25% of total US market.
Supermarket flowers 60% of US sales.
Wedding flowers average $2,500 per event US.
Funeral flowers 20% of florist revenue.
Subscription services 10% growth in sales.
Millennial flower purchases up 30%.
40% women buy flowers for themselves.
UK supermarket flower sales £300 million.
Japan flower consumption per capita high.
France consumes 200 stems per person/year.
Germany potted plants 80% household ownership.
China urban flower consumption rising 15%.
Brazil Mother's Day sales R$1 billion.
Australia Father's Day flowers $50 million.
India online flower orders 50 million/year.
Dubai flower sales peak at Valentine's $10 million.
Sustainable flowers 25% consumer preference.
Local flowers sales up 20% post-COVID.
Bouquet average price $15 US.
Plant sales overtook cut flowers in 2022.
Gift cards flowers 5% of sales.
Corporate accounts 30% florist revenue.
Same-day delivery 40% of online orders.

Sales and Consumption Interpretation

The floral industry’s story is a fragrant tapestry of global love and local resilience, where a quarter-billion roses for mothers, a surge in self-gifting, and a quiet revolution in potted plants reveal that our deepest sentiments—from celebration to solace—are still profoundly rooted in the simple, enduring act of giving something in bloom.

Sources & References

Logos provided by Logo.dev