GITNUXREPORT 2025

Event Marketing Industry Statistics

Event marketing industry grows; virtual, hybrid, personalized, tech-driven strategies dominate.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

91% of event marketers believe that face-to-face events are core to their company's marketing strategy

Statistic 2

62% of marketers increased their event budgets in 2023

Statistic 3

55% of event marketers expect to use more hybrid events in 2024

Statistic 4

68% of event organizers believe sustainability measures are vital for future success

Statistic 5

70% of corporate event organizers plan to incorporate more sustainable practices by 2025

Statistic 6

65% of event marketers consider data security and privacy a top concern for online events

Statistic 7

54% of event industry professionals feel that 2024 will see a resurgence in in-person events

Statistic 8

44% of event marketers plan to dedicate more budget to sustainable event initiatives in 2024

Statistic 9

84% of consumers say that attending an event helps them better understand brands

Statistic 10

58% of event attendees prefer to interact via mobile apps during the event

Statistic 11

66% of event attendees say that engaging activities influence their brand loyalty

Statistic 12

The majority of virtual event attendees (67%) are more likely to attend future events if the first experience was positive

Statistic 13

54% of consumers say they are more likely to purchase from a brand they’ve experienced at an event

Statistic 14

40% of event attendees use wearable technology to enhance their experience

Statistic 15

63% of virtual event attendees say that networking opportunities are a key reason they attend online

Statistic 16

69% of attendees say they prefer personalized event experiences

Statistic 17

60% of event attendees access event content post-event online

Statistic 18

63% of respondents believe that content quality is the key to a successful event

Statistic 19

55% of event attendees say Wi-Fi connectivity influences their overall event experience

Statistic 20

48% of event marketers say that integrating with CRM systems improves attendee engagement

Statistic 21

33% of event planners are focusing more on attendee health and safety measures

Statistic 22

32% of event marketers cite lack of engagement as their biggest challenge

Statistic 23

50% of virtual event attendees say that easy registration increases their likelihood to participate

Statistic 24

60% of event marketers believe that personalization increases attendee satisfaction

Statistic 25

65% of attendees are more likely to buy a product after experiencing it at an event

Statistic 26

54% of event marketers believe that virtual events will continue to be more prevalent than in-person events even after the pandemic

Statistic 27

73% of B2B marketers say that live events are the most effective way to generate high-quality sales leads

Statistic 28

The average ROI for experiential marketing campaigns is $4 for every $1 spent

Statistic 29

70% of event marketers report that virtual events have broadened their audience reach

Statistic 30

80% of brands say events are critical for customer engagement

Statistic 31

41% of event planners use social media to promote their events

Statistic 32

48% of marketers believe that AI will significantly impact event planning and execution

Statistic 33

75% of companies say that event marketing increases brand awareness

Statistic 34

35% of event professionals rank data analytics as a top investment priority

Statistic 35

The average click-through rate for event email campaigns is 2.53%

Statistic 36

81% of event marketers report that live events help to strengthen customer relationships

Statistic 37

72% of event marketers report that social media engagement improves event attendance

Statistic 38

77% of conference attendees say they are more likely to consider a brand after engaging at the event

Statistic 39

45% of event marketers plan to increase social media advertising spend in 2023

Statistic 40

42% of event marketers use influencer marketing to boost event visibility

Statistic 41

87% of event marketers report that video content significantly boosts event engagement

Statistic 42

The most common reason for event cancellations is low registration numbers, accounting for 35% of cancellations

Statistic 43

79% of event marketers allocate part of their budget specifically to digital marketing channels

Statistic 44

72% of event organizers believe that event analytics helps improve future event planning

Statistic 45

80% of event marketers say that measuring attendee engagement is critical to campaign success

Statistic 46

47% of event professionals believe that gamification increases attendee participation

Statistic 47

66% of event marketers report that live streaming significantly increases their event reach

Statistic 48

72% of organizations use survey feedback post-event to improve future events

Statistic 49

78% of brands report that hosting or participating in events improves brand recall

Statistic 50

55% of event marketing budgets are allocated to content creation and marketing

Statistic 51

68% of event marketers prioritize engagement metrics to measure success

Statistic 52

The global event marketing industry was valued at approximately $1.135 trillion in 2021

Statistic 53

90% of event marketers believe virtual and hybrid events will be more important post-pandemic

Statistic 54

The event industry is projected to reach $1.5 trillion by 2028

Statistic 55

52% of event professionals report that COVID-19 has permanently changed event planning and execution

Statistic 56

41% of event organizers plan to increase investments in eco-friendly venues

Statistic 57

65% of event marketers say that integrating technology is crucial for event success

Statistic 58

The average duration of a virtual event is approximately 90 minutes

Statistic 59

50% of event marketers are using augmented reality experiences

Statistic 60

84% of event professionals are planning more virtual and hybrid events post-pandemic

Statistic 61

39% of event marketers plan to increase their use of AI-powered chatbots

Statistic 62

58% of event marketers use virtual reality to enhance attendee engagement

Statistic 63

69% of event organizers now incorporate mobile-friendly registration systems

Statistic 64

23% of event marketers use blockchain technology to secure transactions and data

Statistic 65

25% of event professionals reported that they faced challenges with virtual event attendee engagement

Statistic 66

29% of event professionals cite lack of technological familiarity as a challenge in virtual event execution

Statistic 67

42% of corporate event organizers are adopting more data-driven approaches

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Key Highlights

The global event marketing industry was valued at approximately $1.135 trillion in 2021
84% of consumers say that attending an event helps them better understand brands
73% of B2B marketers say that live events are the most effective way to generate high-quality sales leads
91% of event marketers believe that face-to-face events are core to their company's marketing strategy
The average ROI for experiential marketing campaigns is $4 for every $1 spent
65% of event marketers say that integrating technology is crucial for event success
62% of marketers increased their event budgets in 2023
58% of event attendees prefer to interact via mobile apps during the event
70% of event marketers report that virtual events have broadened their audience reach
80% of brands say events are critical for customer engagement
41% of event planners use social media to promote their events
55% of event marketers expect to use more hybrid events in 2024
48% of marketers believe that AI will significantly impact event planning and execution

The $1.135 trillion global event marketing industry is revolutionizing how brands connect with consumers, leveraging cutting-edge technology, immersive experiences, and data analytics to drive higher engagement, brand awareness, and sales—trends poised to shape its future into a $1.5 trillion powerhouse by 2028.

B2B and Corporate Event Strategies

91% of event marketers believe that face-to-face events are core to their company's marketing strategy
62% of marketers increased their event budgets in 2023
55% of event marketers expect to use more hybrid events in 2024
68% of event organizers believe sustainability measures are vital for future success
70% of corporate event organizers plan to incorporate more sustainable practices by 2025
65% of event marketers consider data security and privacy a top concern for online events
54% of event industry professionals feel that 2024 will see a resurgence in in-person events
44% of event marketers plan to dedicate more budget to sustainable event initiatives in 2024

B2B and Corporate Event Strategies Interpretation

As face-to-face events remain the heart of marketing strategies, industry professionals are increasingly investing in hybrid, sustainable, and secure experiences, signaling a shift from traditional tactics to a future where meaningful, eco-conscious engagement reigns supreme.

Consumer Engagement and Preferences

84% of consumers say that attending an event helps them better understand brands
58% of event attendees prefer to interact via mobile apps during the event
66% of event attendees say that engaging activities influence their brand loyalty
The majority of virtual event attendees (67%) are more likely to attend future events if the first experience was positive
54% of consumers say they are more likely to purchase from a brand they’ve experienced at an event
40% of event attendees use wearable technology to enhance their experience
63% of virtual event attendees say that networking opportunities are a key reason they attend online
69% of attendees say they prefer personalized event experiences
60% of event attendees access event content post-event online
63% of respondents believe that content quality is the key to a successful event
55% of event attendees say Wi-Fi connectivity influences their overall event experience
48% of event marketers say that integrating with CRM systems improves attendee engagement
33% of event planners are focusing more on attendee health and safety measures
32% of event marketers cite lack of engagement as their biggest challenge
50% of virtual event attendees say that easy registration increases their likelihood to participate
60% of event marketers believe that personalization increases attendee satisfaction
65% of attendees are more likely to buy a product after experiencing it at an event
54% of event marketers believe that virtual events will continue to be more prevalent than in-person events even after the pandemic

Consumer Engagement and Preferences Interpretation

As event marketers harness immersive tech and personalized experiences—while tackling engagement and safety challenges—they're proving that in both physical and virtual arenas, understanding consumers' desire for authenticity, connectivity, and tailored content is the real ticket to brand loyalty and future attendance.

Event Marketing Outcomes and ROI

73% of B2B marketers say that live events are the most effective way to generate high-quality sales leads
The average ROI for experiential marketing campaigns is $4 for every $1 spent
70% of event marketers report that virtual events have broadened their audience reach
80% of brands say events are critical for customer engagement
41% of event planners use social media to promote their events
48% of marketers believe that AI will significantly impact event planning and execution
75% of companies say that event marketing increases brand awareness
35% of event professionals rank data analytics as a top investment priority
The average click-through rate for event email campaigns is 2.53%
81% of event marketers report that live events help to strengthen customer relationships
72% of event marketers report that social media engagement improves event attendance
77% of conference attendees say they are more likely to consider a brand after engaging at the event
45% of event marketers plan to increase social media advertising spend in 2023
42% of event marketers use influencer marketing to boost event visibility
87% of event marketers report that video content significantly boosts event engagement
The most common reason for event cancellations is low registration numbers, accounting for 35% of cancellations
79% of event marketers allocate part of their budget specifically to digital marketing channels
72% of event organizers believe that event analytics helps improve future event planning
80% of event marketers say that measuring attendee engagement is critical to campaign success
47% of event professionals believe that gamification increases attendee participation
66% of event marketers report that live streaming significantly increases their event reach
72% of organizations use survey feedback post-event to improve future events
78% of brands report that hosting or participating in events improves brand recall
55% of event marketing budgets are allocated to content creation and marketing
68% of event marketers prioritize engagement metrics to measure success

Event Marketing Outcomes and ROI Interpretation

With nearly three-quarters of B2B marketers affirming live events as the premier lead generator, an impressive $4 ROI per dollar spent, and 87% leveraging video content for engagement, it's clear that in the race for brand visibility and customer connection, events—bolstered by social media, analytics, and now AI—remain the ultimate strategic play, though they still hinge on the elusive goal of securing enthusiastic attendees.

Market Impact and Industry Valuation

The global event marketing industry was valued at approximately $1.135 trillion in 2021
90% of event marketers believe virtual and hybrid events will be more important post-pandemic
The event industry is projected to reach $1.5 trillion by 2028
52% of event professionals report that COVID-19 has permanently changed event planning and execution
41% of event organizers plan to increase investments in eco-friendly venues

Market Impact and Industry Valuation Interpretation

As the event marketing industry surges toward a projected $1.5 trillion by 2028, nearly half of professionals are embracing greener venues and a post-pandemic hybrid future, proving that in the world of events, adaptability and sustainability are the new mainstays.

Technology Adoption and Virtual Events

65% of event marketers say that integrating technology is crucial for event success
The average duration of a virtual event is approximately 90 minutes
50% of event marketers are using augmented reality experiences
84% of event professionals are planning more virtual and hybrid events post-pandemic
39% of event marketers plan to increase their use of AI-powered chatbots
58% of event marketers use virtual reality to enhance attendee engagement
69% of event organizers now incorporate mobile-friendly registration systems
23% of event marketers use blockchain technology to secure transactions and data
25% of event professionals reported that they faced challenges with virtual event attendee engagement
29% of event professionals cite lack of technological familiarity as a challenge in virtual event execution
42% of corporate event organizers are adopting more data-driven approaches

Technology Adoption and Virtual Events Interpretation

As event marketers increasingly embrace cutting-edge technologies—from AR and VR to AI and blockchain—it's clear that digital innovation isn't just an option but the backbone of future-proofing their events, even as they navigate the challenges of engagement and familiarity.