Gitnux/Report 2026

Equipment Rental Industry Statistics

Equipment rental is getting reshaped by 2025 cost and utilization pressures, and the gap between what fleets spend and what jobs actually need is widening in ways operators can’t ignore. This page pulls the most current signals on demand, pricing, and capacity so you can spot where the next rental opportunity or margin squeeze will hit first.
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Equipment Rental Industry Statistics
Henrik DahlWritten by Henrik Dahl·Edited by Julian Richter·Fact-checked by Nikolas Papadopoulos
Last verified Jul 2, 2026
Verified via a 4-step process
01Source

Data aggregated from peer-reviewed journals, government agencies, and professional bodies with disclosed methodology and sample sizes.

02Verify

Each statistic is independently verified via reproduction analysis and cross-referencing against independent databases.

03Grade

Figures are graded by cross-model consensus. Statistics failing independent corroboration are excluded regardless of how widely cited.

04Cite

Every figure carries a primary source. We maintain stable URLs and versioned verification dates so the report can be cited.

Read our full methodology →

Statistics that fail independent corroboration are excluded.

Next review Jan 2027
U.S. contractors increasingly choose rentals over ownership, with 65% reporting a preference to rent. Fleet utilization averages 68%, while digitalization lifts bookings by 25% year over year. These shifts track the funding and scheduling changes shaping equipment demand and pricing pressure across the industry.

Key Takeaways

  • 65% U.S. contractors prefer renting over buying.
  • United Rentals 13% U.S. market share 2023.
  • Global equipment rental market size reached $140.2 billion in 2023.
  • U.S. equipment rental revenue in Northeast $12B 2023.
  • United Rentals generated $14.3 billion revenue in 2023.

Equipment rental demand is rising steadily, making it a strong growth area for businesses and investors.

Related reading

02 · Category

Key Players & Market Share26 stats

01
United Rentals 13% U.S. market share 2023.
02
Herc Holdings 5% North American share 2023.
03
Ashtead Group 20% global top player share.
04
H&E 3% U.S. construction rental share.
05
Loxam 15% French market share 2023.
06
Boels 25% Dutch/Benelux share 2023.
07
Coates 35% Australian market share.
08
EMS 12% Canadian share 2023.
09
Aggreko 18% global power rental share.
10
Sunbelt Rentals 10% U.S. share 2023.
11
EquipmentShare 2% emerging U.S. share.
12
BigRentz 1.5% digital platform share.
13
Ahern Rentals 4% Western U.S. share.
14
Ramirent 20% Nordic share 2023.
15
Zeppelin Rental 8% German share.
16
Kiloutou 12% French share 2023.
17
Speedy Hire 6% U.K. share.
18
Gap Group 5% Scottish/U.K. share.
19
Sarens 15% crane rental global share.
20
Manitou 10% telehandler rental share.
21
Top 50 U.S. firms 60% revenue concentration.
22
Fragmented market: SMEs 70% of firms.
23
United Rentals fleet 5,500+ locations U.S.
24
Herc 400+ branches North America.
25
Ashtead 1,200+ global sites.
26
Digital platforms 10% U.S. booking share 2023.
Interpretation

Key Players & Market Share Interpretation

In the Key Players and Market Share landscape, the most striking trend is that leadership is highly concentrated by region, with Ashtead’s 20% global share sitting alongside dominant local players like Boels at 25% in the Dutch and Benelux market and Loxam at 15% in France.

03 · Category

Market Size & Growth30 stats

01
Global equipment rental market size reached $140.2 billion in 2023.
02
U.S. equipment rental industry revenue hit $52.4 billion in 2022.
03
Construction equipment rental segment grew at 5.8% CAGR from 2018-2023.
04
European equipment rental market valued at €45 billion in 2023.
05
Asia-Pacific rental market expanded 7.2% YoY in 2023.
06
Global market projected to reach $210 billion by 2030 at 6.1% CAGR.
07
U.S. market share of rentals in construction at 45% in 2023.
08
Industrial equipment rental grew 4.5% in 2022 globally.
09
Canadian equipment rental market size $8.7 billion CAD in 2023.
10
Middle East rental market surged 9% post-2022.
11
Latin America equipment rental at $12.5 billion in 2023.
12
U.K. rental industry £7.2 billion in 2023.
13
Australian market valued at AUD 5.1 billion in 2023.
14
India equipment rental market $3.8 billion USD in 2023.
15
China rental penetration rate 25% in construction 2023.
16
Global aerial work platform rental market $12.4 billion 2023.
17
Earthmoving equipment rental $45.6 billion globally 2023.
18
Material handling rental segment $28.9 billion 2023.
19
Power generation equipment rental $18.2 billion 2023.
20
U.S. tool and equipment rental $10.1 billion 2023.
21
Global market CAGR forecasted 6.5% 2024-2028.
22
Party and event equipment rental $5.6 billion global 2023.
23
Mining equipment rental market $9.8 billion 2023.
24
Oil & gas equipment rental $15.3 billion 2023.
25
Agricultural equipment rental $7.2 billion global 2023.
26
Medical equipment rental market $12.1 billion 2023.
27
Sports equipment rental $4.5 billion 2023.
28
Global IT equipment rental $22.7 billion 2023.
29
Furniture rental market $18.9 billion 2023.
30
U.S. total equipment rental enterprises 22,500 in 2023.
Interpretation

Market Size & Growth Interpretation

The global equipment rental market is expanding strongly with a jump from $140.2 billion in 2023 to a projected $210 billion by 2030 at a 6.1% CAGR, while key regions such as Asia Pacific grew 7.2% year over year in 2023.

More related reading

04 · Category

Regional Insights26 stats

01
U.S. equipment rental revenue in Northeast $12B 2023.
02
California equipment rental market $6.5B 2023.
03
Texas rental industry $5.2B revenue 2023.
04
Florida construction rentals $3.8B 2023.
05
New York metro rental market $4.1B 2023.
06
Ontario Canada rentals CAD 2.5B 2023.
07
Quebec equipment rental CAD 1.8B 2023.
08
Germany rental market €12B 2023.
09
France €9.5B equipment rentals 2023.
10
U.K. London rentals £1.2B 2023.
11
Italy rental industry €6.8B 2023.
12
Spain €4.2B rentals 2023.
13
Australia NSW rentals AUD 1.5B 2023.
14
Queensland AUD 1.2B equipment rentals 2023.
15
India Maharashtra $1.1B rentals 2023.
16
China Guangdong province rentals CNY 50B 2023.
17
Brazil Sao Paulo rentals BRL 8B 2023.
18
Mexico City $2.5B equipment rentals 2023.
19
UAE Dubai rentals AED 15B 2023.
20
Saudi Arabia Riyadh $3B rentals 2023.
21
Japan Tokyo rentals JPY 800B 2023.
22
South Korea Seoul $1.8B rentals 2023.
23
South Africa Johannesburg R10B rentals 2023.
24
U.S. Southeast rentals 22% national share.
25
Europe Central region 35% continental rentals.
26
APAC growth leader India 12% regional CAGR.
Interpretation

Regional Insights Interpretation

For the Regional Insights view of the equipment rental industry, the market is clearly concentrated with the Northeast leading at $12B in 2023 while top individual states like California at $6.5B and Texas at $5.2B show the same strong regional scale.

05 · Category

Revenue Statistics30 stats

01
United Rentals generated $14.3 billion revenue in 2023.
02
Herc Rentals revenue $3.5 billion in 2023.
03
Ashtead Group (Sunbelt) £7.8 billion revenue FY2023.
04
H&E Equipment revenue $2.9 billion 2023.
05
Aggreko revenue £2.3 billion in 2023.
06
Loxam (France) €3.6 billion revenue 2023.
07
Boels Rental €1.2 billion revenue 2023.
08
Ramirent revenue €900 million 2023.
09
A-Plant (UK) £450 million revenue 2023.
10
Coates Group (Australia) AUD 1.8 billion 2023.
11
EMS (Canada) CAD 1.1 billion revenue 2023.
12
Nisbets (equipment rental arm) £500 million 2023.
13
Global Industrial revenue from rentals $1.2 billion 2023.
14
Sunstate Equipment $1.4 billion revenue 2023.
15
EquipmentShare revenue $2.1 billion 2023.
16
BigRentz revenue $800 million 2023.
17
Dozr revenue CAD 150 million 2023.
18
Rent1 revenue $300 million 2023.
19
BlueLine Rental $900 million revenue 2023.
20
Ahern Rentals $600 million 2023.
21
United Rentals fleet utilization 72% in 2023.
22
Herc EBITDA $1.1 billion 2023.
23
Ashtead underlying EBITDA £2.6 billion FY2023.
24
Average revenue per U.S. rental firm $2.3 million 2023.
25
U.S. rental industry EBITDA margin 25% in 2023.
26
Global rental revenue growth 8.2% YoY 2023.
27
Construction rental revenue share 55% of total industry.
28
U.S. top 10 firms 45% market revenue share 2023.
29
Europe rental revenue per capita €80 in 2023.
30
Asia rental revenue CAGR 9.1% 2020-2023.
Interpretation

Revenue Statistics Interpretation

In 2023 the revenue leaders show a wide but clear scale-up effect, with United Rentals at $14.3 billion and Herc Rentals at $3.5 billion anchoring the high end while other major firms like H&E at $2.9 billion and Loxam at €3.6 billion sit several billion lower, underscoring the uneven concentration within the Equipment Rental industry’s revenue statistics.
report visual · Key figures

Equipment rental adoption is being accelerated by digitalization and electrification

Key indicators show demand lift and technology uptake across fleet operations and customer behavior.

25%
Digitalization boosted bookings 25% YoY.
55%
Telematics adoption 55% in large fleets 2023.
15%
Electrification: 15% fleet electric by 2025 forecast.
20%
AI predictive maintenance cuts downtime 20%.
Reference

Cite This Report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Henrik Dahl. (2026, February 13). Equipment Rental Industry Statistics. Gitnux. https://gitnux.org/equipment-rental-industry-statistics
MLA
Henrik Dahl. "Equipment Rental Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/equipment-rental-industry-statistics.
Chicago
Henrik Dahl. 2026. "Equipment Rental Industry Statistics." Gitnux. https://gitnux.org/equipment-rental-industry-statistics.

Sources & references

86 datasets cited across this report · attribution is report-level

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