GITNUXREPORT 2026

Equipment Rental Industry Statistics

The global equipment rental industry is large, rapidly growing, and increasingly driven by digitalization.

Rajesh Patel

Team Lead & Senior Researcher with over 15 years of experience in market research and data analytics.

First published: Feb 13, 2026

Our Commitment to Accuracy

Rigorous fact-checking · Reputable sources · Regular updatesLearn more

Statistic 1

65% U.S. contractors prefer renting over buying.

Statistic 2

Fleet utilization rates averaged 68% in 2023.

Statistic 3

Electrification: 15% fleet electric by 2025 forecast.

Statistic 4

Digitalization boosted bookings 25% YoY.

Statistic 5

Sustainability drives 40% purchasing decisions.

Statistic 6

Labor shortages increase rental demand 12%.

Statistic 7

Telematics adoption 55% in large fleets 2023.

Statistic 8

Short-term rentals up 18% post-pandemic.

Statistic 9

M&A activity 50 deals in U.S. 2023.

Statistic 10

Subscription models growing 30% annually.

Statistic 11

AI predictive maintenance cuts downtime 20%.

Statistic 12

Carbon-neutral fleets targeted by 35% firms.

Statistic 13

E-commerce rentals 22% of transactions 2023.

Statistic 14

Gig economy boosts tool rentals 15%.

Statistic 15

3D printing equipment rentals up 40%.

Statistic 16

Drone rentals for inspection 25% growth.

Statistic 17

VR training adoption 18% in rentals.

Statistic 18

Blockchain for contracts 10% pilot programs.

Statistic 19

Resale value of used rentals 75% original.

Statistic 20

Women in leadership 28% rise since 2020.

Statistic 21

Global supply chain issues eased 80% in 2023.

Statistic 22

IoT sensors in 45% equipment 2023.

Statistic 23

United Rentals 13% U.S. market share 2023.

Statistic 24

Herc Holdings 5% North American share 2023.

Statistic 25

Ashtead Group 20% global top player share.

Statistic 26

H&E 3% U.S. construction rental share.

Statistic 27

Loxam 15% French market share 2023.

Statistic 28

Boels 25% Dutch/Benelux share 2023.

Statistic 29

Coates 35% Australian market share.

Statistic 30

EMS 12% Canadian share 2023.

Statistic 31

Aggreko 18% global power rental share.

Statistic 32

Sunbelt Rentals 10% U.S. share 2023.

Statistic 33

EquipmentShare 2% emerging U.S. share.

Statistic 34

BigRentz 1.5% digital platform share.

Statistic 35

Ahern Rentals 4% Western U.S. share.

Statistic 36

Ramirent 20% Nordic share 2023.

Statistic 37

Zeppelin Rental 8% German share.

Statistic 38

Kiloutou 12% French share 2023.

Statistic 39

Speedy Hire 6% U.K. share.

Statistic 40

Gap Group 5% Scottish/U.K. share.

Statistic 41

Sarens 15% crane rental global share.

Statistic 42

Manitou 10% telehandler rental share.

Statistic 43

Top 50 U.S. firms 60% revenue concentration.

Statistic 44

Fragmented market: SMEs 70% of firms.

Statistic 45

United Rentals fleet 5,500+ locations U.S.

Statistic 46

Herc 400+ branches North America.

Statistic 47

Ashtead 1,200+ global sites.

Statistic 48

Digital platforms 10% U.S. booking share 2023.

Statistic 49

Global equipment rental market size reached $140.2 billion in 2023.

Statistic 50

U.S. equipment rental industry revenue hit $52.4 billion in 2022.

Statistic 51

Construction equipment rental segment grew at 5.8% CAGR from 2018-2023.

Statistic 52

European equipment rental market valued at €45 billion in 2023.

Statistic 53

Asia-Pacific rental market expanded 7.2% YoY in 2023.

Statistic 54

Global market projected to reach $210 billion by 2030 at 6.1% CAGR.

Statistic 55

U.S. market share of rentals in construction at 45% in 2023.

Statistic 56

Industrial equipment rental grew 4.5% in 2022 globally.

Statistic 57

Canadian equipment rental market size $8.7 billion CAD in 2023.

Statistic 58

Middle East rental market surged 9% post-2022.

Statistic 59

Latin America equipment rental at $12.5 billion in 2023.

Statistic 60

U.K. rental industry £7.2 billion in 2023.

Statistic 61

Australian market valued at AUD 5.1 billion in 2023.

Statistic 62

India equipment rental market $3.8 billion USD in 2023.

Statistic 63

China rental penetration rate 25% in construction 2023.

Statistic 64

Global aerial work platform rental market $12.4 billion 2023.

Statistic 65

Earthmoving equipment rental $45.6 billion globally 2023.

Statistic 66

Material handling rental segment $28.9 billion 2023.

Statistic 67

Power generation equipment rental $18.2 billion 2023.

Statistic 68

U.S. tool and equipment rental $10.1 billion 2023.

Statistic 69

Global market CAGR forecasted 6.5% 2024-2028.

Statistic 70

Party and event equipment rental $5.6 billion global 2023.

Statistic 71

Mining equipment rental market $9.8 billion 2023.

Statistic 72

Oil & gas equipment rental $15.3 billion 2023.

Statistic 73

Agricultural equipment rental $7.2 billion global 2023.

Statistic 74

Medical equipment rental market $12.1 billion 2023.

Statistic 75

Sports equipment rental $4.5 billion 2023.

Statistic 76

Global IT equipment rental $22.7 billion 2023.

Statistic 77

Furniture rental market $18.9 billion 2023.

Statistic 78

U.S. total equipment rental enterprises 22,500 in 2023.

Statistic 79

U.S. equipment rental revenue in Northeast $12B 2023.

Statistic 80

California equipment rental market $6.5B 2023.

Statistic 81

Texas rental industry $5.2B revenue 2023.

Statistic 82

Florida construction rentals $3.8B 2023.

Statistic 83

New York metro rental market $4.1B 2023.

Statistic 84

Ontario Canada rentals CAD 2.5B 2023.

Statistic 85

Quebec equipment rental CAD 1.8B 2023.

Statistic 86

Germany rental market €12B 2023.

Statistic 87

France €9.5B equipment rentals 2023.

Statistic 88

U.K. London rentals £1.2B 2023.

Statistic 89

Italy rental industry €6.8B 2023.

Statistic 90

Spain €4.2B rentals 2023.

Statistic 91

Australia NSW rentals AUD 1.5B 2023.

Statistic 92

Queensland AUD 1.2B equipment rentals 2023.

Statistic 93

India Maharashtra $1.1B rentals 2023.

Statistic 94

China Guangdong province rentals CNY 50B 2023.

Statistic 95

Brazil Sao Paulo rentals BRL 8B 2023.

Statistic 96

Mexico City $2.5B equipment rentals 2023.

Statistic 97

UAE Dubai rentals AED 15B 2023.

Statistic 98

Saudi Arabia Riyadh $3B rentals 2023.

Statistic 99

Japan Tokyo rentals JPY 800B 2023.

Statistic 100

South Korea Seoul $1.8B rentals 2023.

Statistic 101

South Africa Johannesburg R10B rentals 2023.

Statistic 102

U.S. Southeast rentals 22% national share.

Statistic 103

Europe Central region 35% continental rentals.

Statistic 104

APAC growth leader India 12% regional CAGR.

Statistic 105

United Rentals generated $14.3 billion revenue in 2023.

Statistic 106

Herc Rentals revenue $3.5 billion in 2023.

Statistic 107

Ashtead Group (Sunbelt) £7.8 billion revenue FY2023.

Statistic 108

H&E Equipment revenue $2.9 billion 2023.

Statistic 109

Aggreko revenue £2.3 billion in 2023.

Statistic 110

Loxam (France) €3.6 billion revenue 2023.

Statistic 111

Boels Rental €1.2 billion revenue 2023.

Statistic 112

Ramirent revenue €900 million 2023.

Statistic 113

A-Plant (UK) £450 million revenue 2023.

Statistic 114

Coates Group (Australia) AUD 1.8 billion 2023.

Statistic 115

EMS (Canada) CAD 1.1 billion revenue 2023.

Statistic 116

Nisbets (equipment rental arm) £500 million 2023.

Statistic 117

Global Industrial revenue from rentals $1.2 billion 2023.

Statistic 118

Sunstate Equipment $1.4 billion revenue 2023.

Statistic 119

EquipmentShare revenue $2.1 billion 2023.

Statistic 120

BigRentz revenue $800 million 2023.

Statistic 121

Dozr revenue CAD 150 million 2023.

Statistic 122

Rent1 revenue $300 million 2023.

Statistic 123

BlueLine Rental $900 million revenue 2023.

Statistic 124

Ahern Rentals $600 million 2023.

Statistic 125

United Rentals fleet utilization 72% in 2023.

Statistic 126

Herc EBITDA $1.1 billion 2023.

Statistic 127

Ashtead underlying EBITDA £2.6 billion FY2023.

Statistic 128

Average revenue per U.S. rental firm $2.3 million 2023.

Statistic 129

U.S. rental industry EBITDA margin 25% in 2023.

Statistic 130

Global rental revenue growth 8.2% YoY 2023.

Statistic 131

Construction rental revenue share 55% of total industry.

Statistic 132

U.S. top 10 firms 45% market revenue share 2023.

Statistic 133

Europe rental revenue per capita €80 in 2023.

Statistic 134

Asia rental revenue CAGR 9.1% 2020-2023.

Statistic 135

U.S. North American Rentals Inc. revenue $450M 2023.

Statistic 136

Canada GDP contribution from rentals 0.4% 2023.

Statistic 137

U.K. rental firms average revenue £3.5M 2023.

Statistic 138

Australia rental revenue growth 6.7% 2023.

Statistic 139

U.S. equipment rental revenue per employee $450K 2023.

Statistic 140

Global power rental revenue $15B+ 2023.

Statistic 141

U.S. construction equipment rental revenue $28B 2023.

Statistic 142

Europe industrial rental revenue €20B 2023.

Statistic 143

North America holds 40% global rental revenue.

1/143

Sources

Trusted by 500+ publications

+497

Forget buying the farm, the real money is in renting the tractor, as the global equipment rental industry has grown into a $140.2 billion powerhouse and is projected to surge past $210 billion by 2030.

Key Takeaways

Global equipment rental market size reached $140.2 billion in 2023.
U.S. equipment rental industry revenue hit $52.4 billion in 2022.
Construction equipment rental segment grew at 5.8% CAGR from 2018-2023.
United Rentals generated $14.3 billion revenue in 2023.
Herc Rentals revenue $3.5 billion in 2023.
Ashtead Group (Sunbelt) £7.8 billion revenue FY2023.
U.S. equipment rental revenue in Northeast $12B 2023.
California equipment rental market $6.5B 2023.
Texas rental industry $5.2B revenue 2023.
United Rentals 13% U.S. market share 2023.
Herc Holdings 5% North American share 2023.
Ashtead Group 20% global top player share.
65% U.S. contractors prefer renting over buying.
Fleet utilization rates averaged 68% in 2023.
Electrification: 15% fleet electric by 2025 forecast.

The global equipment rental industry is large, rapidly growing, and increasingly driven by digitalization.

Industry Trends

65% U.S. contractors prefer renting over buying.
Fleet utilization rates averaged 68% in 2023.
Electrification: 15% fleet electric by 2025 forecast.
Digitalization boosted bookings 25% YoY.
Sustainability drives 40% purchasing decisions.
Labor shortages increase rental demand 12%.
Telematics adoption 55% in large fleets 2023.
Short-term rentals up 18% post-pandemic.
M&A activity 50 deals in U.S. 2023.
Subscription models growing 30% annually.
AI predictive maintenance cuts downtime 20%.
Carbon-neutral fleets targeted by 35% firms.
E-commerce rentals 22% of transactions 2023.
Gig economy boosts tool rentals 15%.
3D printing equipment rentals up 40%.
Drone rentals for inspection 25% growth.
VR training adoption 18% in rentals.
Blockchain for contracts 10% pilot programs.
Resale value of used rentals 75% original.
Women in leadership 28% rise since 2020.
Global supply chain issues eased 80% in 2023.
IoT sensors in 45% equipment 2023.

Industry Trends Interpretation

The equipment rental industry is having a reckoning, as contractors who’d rather not own the farm are driving a digital and electric revolution, proving that sometimes the smartest tool you can buy is actually just a temporary subscription.

Key Players & Market Share

United Rentals 13% U.S. market share 2023.
Herc Holdings 5% North American share 2023.
Ashtead Group 20% global top player share.
H&E 3% U.S. construction rental share.
Loxam 15% French market share 2023.
Boels 25% Dutch/Benelux share 2023.
Coates 35% Australian market share.
EMS 12% Canadian share 2023.
Aggreko 18% global power rental share.
Sunbelt Rentals 10% U.S. share 2023.
EquipmentShare 2% emerging U.S. share.
BigRentz 1.5% digital platform share.
Ahern Rentals 4% Western U.S. share.
Ramirent 20% Nordic share 2023.
Zeppelin Rental 8% German share.
Kiloutou 12% French share 2023.
Speedy Hire 6% U.K. share.
Gap Group 5% Scottish/U.K. share.
Sarens 15% crane rental global share.
Manitou 10% telehandler rental share.
Top 50 U.S. firms 60% revenue concentration.
Fragmented market: SMEs 70% of firms.
United Rentals fleet 5,500+ locations U.S.
Herc 400+ branches North America.
Ashtead 1,200+ global sites.
Digital platforms 10% U.S. booking share 2023.

Key Players & Market Share Interpretation

The rental industry looks like a global chessboard where a few powerful kings, like Ashtead's 20% global grip, control vast territories, yet the board is overwhelmingly crowded with local knights and pawns, as shown by small firms making up 70% of the market while only commanding a fraction of the revenue.

Market Size & Growth

Global equipment rental market size reached $140.2 billion in 2023.
U.S. equipment rental industry revenue hit $52.4 billion in 2022.
Construction equipment rental segment grew at 5.8% CAGR from 2018-2023.
European equipment rental market valued at €45 billion in 2023.
Asia-Pacific rental market expanded 7.2% YoY in 2023.
Global market projected to reach $210 billion by 2030 at 6.1% CAGR.
U.S. market share of rentals in construction at 45% in 2023.
Industrial equipment rental grew 4.5% in 2022 globally.
Canadian equipment rental market size $8.7 billion CAD in 2023.
Middle East rental market surged 9% post-2022.
Latin America equipment rental at $12.5 billion in 2023.
U.K. rental industry £7.2 billion in 2023.
Australian market valued at AUD 5.1 billion in 2023.
India equipment rental market $3.8 billion USD in 2023.
China rental penetration rate 25% in construction 2023.
Global aerial work platform rental market $12.4 billion 2023.
Earthmoving equipment rental $45.6 billion globally 2023.
Material handling rental segment $28.9 billion 2023.
Power generation equipment rental $18.2 billion 2023.
U.S. tool and equipment rental $10.1 billion 2023.
Global market CAGR forecasted 6.5% 2024-2028.
Party and event equipment rental $5.6 billion global 2023.
Mining equipment rental market $9.8 billion 2023.
Oil & gas equipment rental $15.3 billion 2023.
Agricultural equipment rental $7.2 billion global 2023.
Medical equipment rental market $12.1 billion 2023.
Sports equipment rental $4.5 billion 2023.
Global IT equipment rental $22.7 billion 2023.
Furniture rental market $18.9 billion 2023.
U.S. total equipment rental enterprises 22,500 in 2023.

Market Size & Growth Interpretation

While the global equipment rental market is flexing its muscles with a staggering $140.2 billion valuation and eyeing $210 billion by 2030, the real story is that nearly everyone, from construction foremen to party planners and even IT departments, has finally realized it's cheaper to borrow the tools of the trade than to own the entire toolbox.

Regional Insights

U.S. equipment rental revenue in Northeast $12B 2023.
California equipment rental market $6.5B 2023.
Texas rental industry $5.2B revenue 2023.
Florida construction rentals $3.8B 2023.
New York metro rental market $4.1B 2023.
Ontario Canada rentals CAD 2.5B 2023.
Quebec equipment rental CAD 1.8B 2023.
Germany rental market €12B 2023.
France €9.5B equipment rentals 2023.
U.K. London rentals £1.2B 2023.
Italy rental industry €6.8B 2023.
Spain €4.2B rentals 2023.
Australia NSW rentals AUD 1.5B 2023.
Queensland AUD 1.2B equipment rentals 2023.
India Maharashtra $1.1B rentals 2023.
China Guangdong province rentals CNY 50B 2023.
Brazil Sao Paulo rentals BRL 8B 2023.
Mexico City $2.5B equipment rentals 2023.
UAE Dubai rentals AED 15B 2023.
Saudi Arabia Riyadh $3B rentals 2023.
Japan Tokyo rentals JPY 800B 2023.
South Korea Seoul $1.8B rentals 2023.
South Africa Johannesburg R10B rentals 2023.
U.S. Southeast rentals 22% national share.
Europe Central region 35% continental rentals.
APAC growth leader India 12% regional CAGR.

Regional Insights Interpretation

The data shows that the global equipment rental industry is fueled by an age-old truth: whether building empires or just patios, humans would rather borrow the heavy lifting.

Revenue Statistics

United Rentals generated $14.3 billion revenue in 2023.
Herc Rentals revenue $3.5 billion in 2023.
Ashtead Group (Sunbelt) £7.8 billion revenue FY2023.
H&E Equipment revenue $2.9 billion 2023.
Aggreko revenue £2.3 billion in 2023.
Loxam (France) €3.6 billion revenue 2023.
Boels Rental €1.2 billion revenue 2023.
Ramirent revenue €900 million 2023.
A-Plant (UK) £450 million revenue 2023.
Coates Group (Australia) AUD 1.8 billion 2023.
EMS (Canada) CAD 1.1 billion revenue 2023.
Nisbets (equipment rental arm) £500 million 2023.
Global Industrial revenue from rentals $1.2 billion 2023.
Sunstate Equipment $1.4 billion revenue 2023.
EquipmentShare revenue $2.1 billion 2023.
BigRentz revenue $800 million 2023.
Dozr revenue CAD 150 million 2023.
Rent1 revenue $300 million 2023.
BlueLine Rental $900 million revenue 2023.
Ahern Rentals $600 million 2023.
United Rentals fleet utilization 72% in 2023.
Herc EBITDA $1.1 billion 2023.
Ashtead underlying EBITDA £2.6 billion FY2023.
Average revenue per U.S. rental firm $2.3 million 2023.
U.S. rental industry EBITDA margin 25% in 2023.
Global rental revenue growth 8.2% YoY 2023.
Construction rental revenue share 55% of total industry.
U.S. top 10 firms 45% market revenue share 2023.
Europe rental revenue per capita €80 in 2023.
Asia rental revenue CAGR 9.1% 2020-2023.
U.S. North American Rentals Inc. revenue $450M 2023.
Canada GDP contribution from rentals 0.4% 2023.
U.K. rental firms average revenue £3.5M 2023.
Australia rental revenue growth 6.7% 2023.
U.S. equipment rental revenue per employee $450K 2023.
Global power rental revenue $15B+ 2023.
U.S. construction equipment rental revenue $28B 2023.
Europe industrial rental revenue €20B 2023.
North America holds 40% global rental revenue.

Revenue Statistics Interpretation

The equipment rental industry is a surprisingly tidy oligopoly where a few giants hoard the gold, proving that in the business of lending shovels, it's best to own the entire mine.