GITNUXREPORT 2025

Engagement Ring Statistics

Most women wear engagement rings; popularity, customization, and sustainability grow.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Approximately 85% of engaged women wear an engagement ring

Statistic 2

The average cost of an engagement ring in the United States is about $5,500

Statistic 3

Around 75% of engagement rings feature a diamond as the center stone

Statistic 4

The majority of engagement rings are purchased within three months of a proposal

Statistic 5

Rose gold engagement rings have seen an increase in popularity by approximately 30% over the past five years

Statistic 6

Nearly 50% of engagement rings are purchased online, reflecting a significant shift towards e-commerce

Statistic 7

The average ring size for women in the US is 6.5, influencing ring designs and manufacturing

Statistic 8

In 2022, 60% of couples chose their rings together, indicating a trend towards shared decision-making

Statistic 9

The most popular diamond shape for engagement rings is round brilliant, accounting for over 50% of sales

Statistic 10

80% of engagement ring buyers prefer the ring to reflect their partner's personal style, indicating customization trends

Statistic 11

The most common metal for wedding and engagement rings in the US is 14k gold, used in about 60% of rings

Statistic 12

The average age of first-time brides in the US when they get engaged is 28 years old, influencing ring styles and preferences

Statistic 13

The color of gold (yellow, white, rose) significantly impacts purchase decisions, with 40% preferring rose gold for its unique hue

Statistic 14

The average length of engagement before marriage is about 14 months, affecting ring purchasing timelines

Statistic 15

Approximately 30% of couples choose a plain band as their wedding ring, often paired with an engagement ring

Statistic 16

Women in their early 30s are the primary demographic for engagement ring buyers, representing approximately 45% of purchases

Statistic 17

Engagement ring sales peak in December and January, coinciding with the holiday and wedding planning season

Statistic 18

Engagement rings with colored gemstones, such as sapphires or rubies, are chosen by about 15% of buyers, emphasizing uniqueness

Statistic 19

Customized engagement rings are increasingly popular, accounting for roughly 40% of ring purchases, reflecting desire for personalization

Statistic 20

The prevalence of online engagement ring searches increased by 25% during the pandemic, showing a shift to digital shopping

Statistic 21

The average weight of a center diamond in engagement rings is approximately 1 carat, with 80% of rings featuring stones around this size

Statistic 22

The fragrance of the ring (e.g., rose gold’s warm hue) influences emotional attachment and perceived value, with 50% of buyers citing color as a key factor

Statistic 23

The most frequently purchased ring size for women in the US is size 6, influencing designer stock and custom orders

Statistic 24

The average engagement ring duration (time worn before wedding) is about 6 to 12 months, reflecting current engagement trends

Statistic 25

Approximately 85% of couples now opt for a matching set of rings, including wedding bands and engagement rings, showcasing a trend towards coordination

Statistic 26

The majority of engagement ring buyers (around 65%) prefer to see certification reports before purchasing, underscoring consumer demand for transparency

Statistic 27

The average closing time for engagement ring purchases after initial consultation is approximately 4 weeks, reflecting buying cycle length

Statistic 28

Approximately 50% of couples choose to update or upgrade their engagement rings within 5 years of purchase, driven by evolving tastes or financial considerations

Statistic 29

Over 90% of engagement rings in the US feature a hallmark or brand stamp inside the band, ensuring authenticity

Statistic 30

The trend for personalized engraving on engagement rings increased by 35% during the last decade, highlighting the importance of sentimental value

Statistic 31

Engagement ring shoppers predominantly research online for approximately 3 to 4 weeks before making a purchase decision, reflecting the importance of online content

Statistic 32

The average resale value of a high-quality engagement ring retains about 60-70% of the original purchase price after several years, indicating good investment potential

Statistic 33

About 15% of engagement ring purchases are influenced by celebrity endorsements or appearances, showing the impact of popular culture

Statistic 34

The percentage of engagement rings purchased with a matching wedding band has increased by 10% over the past five years, emphasizing trend for coordinated sets

Statistic 35

Approximately 70% of engagement rings are financed or have installment payment plans, making luxury more accessible for many buyers

Statistic 36

The environmental impact of diamond mining has led to a 25% increase in the purchase of lab-grown diamonds over the last three years, reflecting eco-conscious consumer choices

Statistic 37

The average monthly engagement ring searches on major search engines increased by 20% during the holiday season, indicating seasonal spikes

Statistic 38

78% of couples prefer a traditional round cut diamond, though interest in alternative shapes like cushion or princess cuts is rising

Statistic 39

Halo settings are the most popular style for engagement rings, accounting for roughly 40% of sales

Statistic 40

Solitaire settings remain the most preferred for engagement rings, choosing about 60% of consumers

Statistic 41

Men's engagement rings are usually simpler in design, with 70% opting for plain bands or minimal embellishments

Statistic 42

The trend toward minimalistic and dainty rings has increased, with 35% of buyers opting for slender bands

Statistic 43

The trend for non-traditional engagement rings, such as asymmetrical or vintage designs, has grown by over 20% in recent years

Statistic 44

The proportion of engagement rings with side diamonds or accent stones is around 35%, emphasizing added sparkle and detail

Statistic 45

Engagement rings with vintage or art deco designs have seen a 15% increase in sales over last five years, indicating a resurgence in retro styles

Statistic 46

The trend toward stacking multiple rings as an engagement or wedding set is increasing, with around 30% of buyers choosing layered styles

Statistic 47

Engagement rings with intricate designs or filigree work account for approximately 20% of sales, highlighting craftsmanship and detail preferences

Statistic 48

The proportion of couples opting for non-traditional, modern, or geometric engagement ring designs has grown by 18% over recent years, reflecting diverse tastes

Statistic 49

Approximately 10% of engagement rings sold are designed with eco-friendly or sustainable principles, highlighting environmental concerns

Statistic 50

The use of sustainable mining practices in diamond extraction has increased by 40% over the past decade, reflecting industry shifts

Statistic 51

Using ethical and sustainable sourcing has become a key factor for 65% of modern engagement ring buyers, as environmental and social issues gain importance

Statistic 52

Jewelry insurance policies often cover engagement rings, with about 70% of ring buyers purchasing insurance, protecting their investment

Statistic 53

The average resolution time for disputes over engagement ring authenticity or value is approximately 2 weeks, reflecting consumer concerns over validity

Statistic 54

The average insurance claim for a lost or damaged engagement ring is about $3,000, emphasizing the importance of appropriate coverage

Statistic 55

The average lifespan of an engagement ring, assuming proper care, is around 20 years, highlighting durability expectations

Statistic 56

The global engagement ring market is projected to grow at a CAGR of 3.2% from 2023 to 2030

Statistic 57

About 4 million diamond engagement rings are sold annually in the United States

Statistic 58

Certified diamonds account for approximately 75% of sales, underscoring the importance of diamond certification

Statistic 59

The demand for vintage and antique engagement rings is rising, with approximately 25% of buyers considering vintage styles

Statistic 60

Lab-grown diamonds are gaining popularity, making up about 5% of the engagement diamond market in the US

Statistic 61

The average price of a solitaire diamond ring in the US is around $6,000, varying by cut and carat

Statistic 62

Millennials are the largest group of ring buyers, making up more than 55% of the market, indicating generational shifts in preferences

Statistic 63

The average engagement ring price in Canada is about CAD 4,500, slightly lower than in the US, influencing market comparisons

Statistic 64

The geographic regions with the highest engagement ring sales are North America, Europe, and Asia-Pacific, with North America leading

Statistic 65

The average price segment for luxury engagement rings exceeds $10,000, representing about 20% of the total market, indicating a premium segment

Statistic 66

The most popular gemstone choice for non-diamond engagement rings in recent years has been sapphires, accounting for about 25% of non-diamond sales

Statistic 67

The use of lab-grown diamonds in engagement rings is projected to reach 10% of the total market by 2025, a significant growth from previous years

Statistic 68

The number of registered trademarks related to engagement ring designs and branding has increased by 15% over the past five years, indicating rising intellectual property activity

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Key Highlights

Approximately 85% of engaged women wear an engagement ring
The average cost of an engagement ring in the United States is about $5,500
Halo settings are the most popular style for engagement rings, accounting for roughly 40% of sales
Around 75% of engagement rings feature a diamond as the center stone
The global engagement ring market is projected to grow at a CAGR of 3.2% from 2023 to 2030
About 4 million diamond engagement rings are sold annually in the United States
The majority of engagement rings are purchased within three months of a proposal
Rose gold engagement rings have seen an increase in popularity by approximately 30% over the past five years
Solitaire settings remain the most preferred for engagement rings, choosing about 60% of consumers
Nearly 50% of engagement rings are purchased online, reflecting a significant shift towards e-commerce
The average ring size for women in the US is 6.5, influencing ring designs and manufacturing
Men's engagement rings are usually simpler in design, with 70% opting for plain bands or minimal embellishments
In 2022, 60% of couples chose their rings together, indicating a trend towards shared decision-making

Did you know that over 85% of engaged women wear a ring, with the average cost soaring to $5,500 and the popular halo setting accounting for 40% of sales, revealing the evolving trends and shifting preferences in the vibrant engagement ring market?

Consumer Behavior and Preferences

Approximately 85% of engaged women wear an engagement ring
The average cost of an engagement ring in the United States is about $5,500
Around 75% of engagement rings feature a diamond as the center stone
The majority of engagement rings are purchased within three months of a proposal
Rose gold engagement rings have seen an increase in popularity by approximately 30% over the past five years
Nearly 50% of engagement rings are purchased online, reflecting a significant shift towards e-commerce
The average ring size for women in the US is 6.5, influencing ring designs and manufacturing
In 2022, 60% of couples chose their rings together, indicating a trend towards shared decision-making
The most popular diamond shape for engagement rings is round brilliant, accounting for over 50% of sales
80% of engagement ring buyers prefer the ring to reflect their partner's personal style, indicating customization trends
The most common metal for wedding and engagement rings in the US is 14k gold, used in about 60% of rings
The average age of first-time brides in the US when they get engaged is 28 years old, influencing ring styles and preferences
The color of gold (yellow, white, rose) significantly impacts purchase decisions, with 40% preferring rose gold for its unique hue
The average length of engagement before marriage is about 14 months, affecting ring purchasing timelines
Approximately 30% of couples choose a plain band as their wedding ring, often paired with an engagement ring
Women in their early 30s are the primary demographic for engagement ring buyers, representing approximately 45% of purchases
Engagement ring sales peak in December and January, coinciding with the holiday and wedding planning season
Engagement rings with colored gemstones, such as sapphires or rubies, are chosen by about 15% of buyers, emphasizing uniqueness
Customized engagement rings are increasingly popular, accounting for roughly 40% of ring purchases, reflecting desire for personalization
The prevalence of online engagement ring searches increased by 25% during the pandemic, showing a shift to digital shopping
The average weight of a center diamond in engagement rings is approximately 1 carat, with 80% of rings featuring stones around this size
The fragrance of the ring (e.g., rose gold’s warm hue) influences emotional attachment and perceived value, with 50% of buyers citing color as a key factor
The most frequently purchased ring size for women in the US is size 6, influencing designer stock and custom orders
The average engagement ring duration (time worn before wedding) is about 6 to 12 months, reflecting current engagement trends
Approximately 85% of couples now opt for a matching set of rings, including wedding bands and engagement rings, showcasing a trend towards coordination
The majority of engagement ring buyers (around 65%) prefer to see certification reports before purchasing, underscoring consumer demand for transparency
The average closing time for engagement ring purchases after initial consultation is approximately 4 weeks, reflecting buying cycle length
Approximately 50% of couples choose to update or upgrade their engagement rings within 5 years of purchase, driven by evolving tastes or financial considerations
Over 90% of engagement rings in the US feature a hallmark or brand stamp inside the band, ensuring authenticity
The trend for personalized engraving on engagement rings increased by 35% during the last decade, highlighting the importance of sentimental value
Engagement ring shoppers predominantly research online for approximately 3 to 4 weeks before making a purchase decision, reflecting the importance of online content
The average resale value of a high-quality engagement ring retains about 60-70% of the original purchase price after several years, indicating good investment potential
About 15% of engagement ring purchases are influenced by celebrity endorsements or appearances, showing the impact of popular culture
The percentage of engagement rings purchased with a matching wedding band has increased by 10% over the past five years, emphasizing trend for coordinated sets
Approximately 70% of engagement rings are financed or have installment payment plans, making luxury more accessible for many buyers
The environmental impact of diamond mining has led to a 25% increase in the purchase of lab-grown diamonds over the last three years, reflecting eco-conscious consumer choices
The average monthly engagement ring searches on major search engines increased by 20% during the holiday season, indicating seasonal spikes
78% of couples prefer a traditional round cut diamond, though interest in alternative shapes like cushion or princess cuts is rising

Consumer Behavior and Preferences Interpretation

With over 85% of women donning an engagement ring—most within three months of proposing, with the average splurge of $5,500 on a diamond-centered, 6.5 size ring—couples are increasingly favoring personalized, eco-conscious, and digitally sourced symbols of love, all while balancing timeless tradition with modern trends like rose gold and online shopping.

Design and Style Trends

Halo settings are the most popular style for engagement rings, accounting for roughly 40% of sales
Solitaire settings remain the most preferred for engagement rings, choosing about 60% of consumers
Men's engagement rings are usually simpler in design, with 70% opting for plain bands or minimal embellishments
The trend toward minimalistic and dainty rings has increased, with 35% of buyers opting for slender bands
The trend for non-traditional engagement rings, such as asymmetrical or vintage designs, has grown by over 20% in recent years
The proportion of engagement rings with side diamonds or accent stones is around 35%, emphasizing added sparkle and detail
Engagement rings with vintage or art deco designs have seen a 15% increase in sales over last five years, indicating a resurgence in retro styles
The trend toward stacking multiple rings as an engagement or wedding set is increasing, with around 30% of buyers choosing layered styles
Engagement rings with intricate designs or filigree work account for approximately 20% of sales, highlighting craftsmanship and detail preferences
The proportion of couples opting for non-traditional, modern, or geometric engagement ring designs has grown by 18% over recent years, reflecting diverse tastes

Design and Style Trends Interpretation

While halo and solitaire settings continue to dominate the engagement ring market, the rising popularity of minimalistic, vintage, and non-traditional designs—alongside the trend of stacking multiple rings—stresses that couples are increasingly prioritizing personal style and craftsmanship over conventional sparkle.

Ethical and Sustainability Practices

Approximately 10% of engagement rings sold are designed with eco-friendly or sustainable principles, highlighting environmental concerns
The use of sustainable mining practices in diamond extraction has increased by 40% over the past decade, reflecting industry shifts
Using ethical and sustainable sourcing has become a key factor for 65% of modern engagement ring buyers, as environmental and social issues gain importance

Ethical and Sustainability Practices Interpretation

As more couples prioritize love that’s both eternal and ethically sound, the surge in sustainable mining and the fact that 65% now choose ethically sourced rings signal that environmental consciousness is no longer just an afterthought but a core element of modern romance.

Insurance, Legal, and Durability Aspects

Jewelry insurance policies often cover engagement rings, with about 70% of ring buyers purchasing insurance, protecting their investment
The average resolution time for disputes over engagement ring authenticity or value is approximately 2 weeks, reflecting consumer concerns over validity
The average insurance claim for a lost or damaged engagement ring is about $3,000, emphasizing the importance of appropriate coverage
The average lifespan of an engagement ring, assuming proper care, is around 20 years, highlighting durability expectations

Insurance, Legal, and Durability Aspects Interpretation

With nearly three-quarters of ring buyers insuring their investments and a two-week dispute resolution time, it's clear that while engagement rings symbolize eternal love, savvy consumers know that safeguarding their sparkle requires both insurance and informed expectations.

Market Trends and Market Size

The global engagement ring market is projected to grow at a CAGR of 3.2% from 2023 to 2030
About 4 million diamond engagement rings are sold annually in the United States
Certified diamonds account for approximately 75% of sales, underscoring the importance of diamond certification
The demand for vintage and antique engagement rings is rising, with approximately 25% of buyers considering vintage styles
Lab-grown diamonds are gaining popularity, making up about 5% of the engagement diamond market in the US
The average price of a solitaire diamond ring in the US is around $6,000, varying by cut and carat
Millennials are the largest group of ring buyers, making up more than 55% of the market, indicating generational shifts in preferences
The average engagement ring price in Canada is about CAD 4,500, slightly lower than in the US, influencing market comparisons
The geographic regions with the highest engagement ring sales are North America, Europe, and Asia-Pacific, with North America leading
The average price segment for luxury engagement rings exceeds $10,000, representing about 20% of the total market, indicating a premium segment
The most popular gemstone choice for non-diamond engagement rings in recent years has been sapphires, accounting for about 25% of non-diamond sales
The use of lab-grown diamonds in engagement rings is projected to reach 10% of the total market by 2025, a significant growth from previous years
The number of registered trademarks related to engagement ring designs and branding has increased by 15% over the past five years, indicating rising intellectual property activity

Market Trends and Market Size Interpretation

As the engagement ring market subtly shifts with vintage charms, lab-grown innovations, and millennial preferences leading the charge, the industry's steady growth—projected at 3.2% CAGR—suggests that love, much like diamonds, remains both timeless and increasingly diversified.