GITNUXREPORT 2026

Ecommerce Fraud Statistics

Ecommerce fraud attempts and financial losses are alarmingly high but prevention tools are improving.

Alexander Schmidt

Research Analyst specializing in technology and digital transformation trends.

First published: Feb 13, 2026

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Statistic 1

22% of merchants reported a rise in account takeover (ATO) fraud in 2023

Statistic 2

Friendly fraud accounted for 44% of all chargebacks in 2022

Statistic 3

Triangulation fraud made up 8% of schemes in 2022

Statistic 4

68% of merchants experienced increased promo abuse in 2023

Statistic 5

25% of fraudsters used stolen credentials in 2022 surveys

Statistic 6

Phishing-linked fraud affected 12% of transactions in EU

Statistic 7

Synthetic identity fraud grew 28% in ecommerce

Statistic 8

Bust-out fraud schemes increased 15% in retail

Statistic 9

Credential stuffing attacks hit 300 billion logins yearly

Statistic 10

Family account sharing fraud 35% of returns

Statistic 11

Social engineering scams 22% of ecommerce fraud

Statistic 12

Payment method testing fraud 11% incidence

Statistic 13

Gift card fraud losses $130 million US 2023

Statistic 14

Refund abuse 28% of chargeback volume

Statistic 15

Bots impersonating legit traffic 47% fraud source

Statistic 16

Travel sector fraud 9% of industry transactions

Statistic 17

Multi-shipping address fraud 14% schemes

Statistic 18

Luxury goods 22% return fraud rate

Statistic 19

Digital skimming 18% of site compromises

Statistic 20

Subscription traps 9% recurring fraud

Statistic 21

Fake reviews drove 16% purchase fraud

Statistic 22

Affiliate fraud 13% marketing budgets

Statistic 23

Lead generation scams 21% B2B fraud

Statistic 24

Domain generation algorithms 12% phishing

Statistic 25

Proxy chaining used in 55% attacks

Statistic 26

Inventory stuffing 10% supply chain fraud

Statistic 27

In 2023, global ecommerce fraud losses reached $48 billion

Statistic 28

Global digital fraud losses projected to hit $343 billion by 2027

Statistic 29

Average cost per fraudulent order was $112 in 2023

Statistic 30

UK online fraud losses hit £1.2 billion in 2022

Statistic 31

Return fraud losses reached $101 billion globally in 2023

Statistic 32

US merchants lost $5.2 billion to first-party fraud in 2022

Statistic 33

Average chargeback cost merchants $75 per incident in 2023

Statistic 34

EU ecommerce fraud losses $15 billion annually projected 2024

Statistic 35

Global merchants wrote off $38 billion in fraud 2022

Statistic 36

Average fraud loss per retailer $1.2 million annually

Statistic 37

Asia-Pacific losses $20 billion from digital fraud 2023

Statistic 38

US return fraud $24 billion in 2023 omnichannel

Statistic 39

Global chargebacks cost $117 billion 2023

Statistic 40

Australia merchants lost AUD 2.8B to CNP fraud

Statistic 41

UK friendly fraud £485 million losses 2023

Statistic 42

Average ATO loss $250 per account 2023

Statistic 43

Brazil chargebacks cost R$4.5B merchants

Statistic 44

Global insurance claims fraud $80B ecommerce linked

Statistic 45

Canada BNPL defaults 12% fraudulent

Statistic 46

US apparel returns 30% fraudulent

Statistic 47

EU PSD2 SCA saved €20B in fraud

Statistic 48

Global fintech fraud $56B projected 2025

Statistic 49

Furniture returns 25% wardrobing fraud

Statistic 50

Average bust-out $15k per merchant hit

Statistic 51

Worldwide ATO breaches exposed 2B creds

Statistic 52

APAC digital payments fraud $14B 2023

Statistic 53

US ecommerce fraud losses totaled $12.5 billion in 2023

Statistic 54

Payment fraud in Europe grew by 12% in 2023

Statistic 55

Brazil saw 1.2 billion fraud attempts in 2023

Statistic 56

Account takeover incidents surged 33% in APAC in 2023

Statistic 57

India reported 14 million ecommerce fraud cases in 2023

Statistic 58

Australia ecommerce fraud up 22% to AUD 3.2 billion in 2023

Statistic 59

China blocked 2.5 billion fraud transactions in 2023

Statistic 60

Canada saw 450,000 fraud reports in ecommerce 2023

Statistic 61

Mexico ecommerce fraud rate at 4.2% highest in LATAM

Statistic 62

South Africa fraud losses R5 billion in 2023

Statistic 63

Germany reported 1.1 million online fraud cases 2023

Statistic 64

France ecommerce fraud up 16% to €2.5B

Statistic 65

Italy saw 800k phishing attacks on ecommerce

Statistic 66

Spain online fraud victims 250k in 2023

Statistic 67

Netherlands blocked 1.5M fraud logins

Statistic 68

North America 45% of global fraud volume

Statistic 69

Russia ecommerce scams 2.3 million cases

Statistic 70

Singapore fraud losses SGD 1B in 2023

Statistic 71

UAE blocked 500k fraud attempts daily

Statistic 72

Poland 400k online fraud reports 2023

Statistic 73

Turkey ecommerce fraud TRY 10B losses

Statistic 74

Indonesia 8M fraud cases reported

Statistic 75

Sweden low fraud rate 0.9% benchmark

Statistic 76

Philippines P2B fraud losses 2023

Statistic 77

Belgium 150k digital fraud victims

Statistic 78

Sports merchandise 31% jersey scam peak

Statistic 79

Argentina 1.8M ecommerce complaints

Statistic 80

Ecommerce fraud attempts increased by 18% year-over-year in 2022

Statistic 81

15% of online transactions were flagged as suspicious in Q4 2023

Statistic 82

Card-not-present (CNP) fraud rose 20% in 2023 globally

Statistic 83

Global ecommerce fraud rate averaged 1.52% in 2023

Statistic 84

Ecommerce bots drove 40% of fraud traffic in 2023

Statistic 85

Global CNP fraud attempts hit 6.9 billion in 2023

Statistic 86

Fraud-as-a-Service kits sold 1.2 million times on dark web in 2023

Statistic 87

Mobile commerce fraud up 24% to 2.1 billion attempts

Statistic 88

17% fraud growth in Black Friday 2023 sales

Statistic 89

Worldwide BNPL fraud up 41% in 2023

Statistic 90

Ecommerce fraud detection market $40 billion by 2028

Statistic 91

29% increase in digital wallet fraud 2023

Statistic 92

LATAM fraud attempts 4.5 billion annually

Statistic 93

EMEA fraud rate 1.8% average 2023

Statistic 94

Electronics category 33% fraud target

Statistic 95

Worldwide SMS phishing 300% rise 2023

Statistic 96

Fashion ecommerce fraud 2.1% GMV impacted

Statistic 97

Grocery delivery fraud up 35% post-pandemic

Statistic 98

MEA region fraud growth 25% YoY

Statistic 99

Health products 28% scam category

Statistic 100

Toys category 19% seasonal fraud spike

Statistic 101

Click fraud 17% ad spend waste ecommerce

Statistic 102

Beauty sector 24% counterfeit fraud

Statistic 103

Norway 0.7% lowest ecommerce fraud rate

Statistic 104

Fraud detection tools reduced losses by 40% for 65% of retailers using AI in 2023

Statistic 105

Biometric authentication prevented 72% of ATO attempts in 2023 trials

Statistic 106

Machine learning models improved fraud detection accuracy to 98% for top merchants

Statistic 107

3D Secure 2.0 reduced fraud by 85% in implemented sites

Statistic 108

Velocity checks blocked 55% of multi-account abuse

Statistic 109

Device fingerprinting cut false positives by 60%

Statistic 110

Behavioral biometrics stopped 91% of ATOs tested

Statistic 111

Tokenization reduced card fraud by 70%

Statistic 112

Email account verification cut spam 82%

Statistic 113

Rule-based + ML hybrid detected 96% fraud

Statistic 114

Email OTP + SMS reduced ATO by 78%

Statistic 115

Graph analytics uncovered 65% hidden rings

Statistic 116

Zero-trust models blocked 89% insider threats

Statistic 117

AI explainability improved trust in 75% cases

Statistic 118

Dynamic pricing fraud deterred by 62% geo-fencing

Statistic 119

Consortium data sharing cut fraud 52%

Statistic 120

Passkeys prevented 99% phished logins

Statistic 121

Network graphs detected 70% collusion

Statistic 122

Privacy-preserving ML cut data risks 80%

Statistic 123

Federated learning boosted accuracy 15%

Statistic 124

Quantum-resistant crypto secured 95% txns

Statistic 125

Honeypot accounts trapped 68% bots

Statistic 126

Edge computing cut latency 40% detection

Statistic 127

Self-sovereign ID verified 92% users

Statistic 128

Homomorphic encryption enabled secure ML 88% accuracy

Statistic 129

Denmark fraud prevention ROI 15:1 average

Statistic 130

Finland blocked 99% SMS pump scams

1/130

Sources

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While it might feel like a faceless crime, ecommerce fraud is a multi-billion dollar heist happening in real-time, with global losses hitting a staggering $48 billion in 2023 alone.

Key Takeaways

In 2023, global ecommerce fraud losses reached $48 billion
Global digital fraud losses projected to hit $343 billion by 2027
Average cost per fraudulent order was $112 in 2023
Ecommerce fraud attempts increased by 18% year-over-year in 2022
15% of online transactions were flagged as suspicious in Q4 2023
Card-not-present (CNP) fraud rose 20% in 2023 globally
22% of merchants reported a rise in account takeover (ATO) fraud in 2023
Friendly fraud accounted for 44% of all chargebacks in 2022
Triangulation fraud made up 8% of schemes in 2022
US ecommerce fraud losses totaled $12.5 billion in 2023
Payment fraud in Europe grew by 12% in 2023
Brazil saw 1.2 billion fraud attempts in 2023
Fraud detection tools reduced losses by 40% for 65% of retailers using AI in 2023
Biometric authentication prevented 72% of ATO attempts in 2023 trials
Machine learning models improved fraud detection accuracy to 98% for top merchants

Ecommerce fraud attempts and financial losses are alarmingly high but prevention tools are improving.

Common Fraud Types

22% of merchants reported a rise in account takeover (ATO) fraud in 2023
Friendly fraud accounted for 44% of all chargebacks in 2022
Triangulation fraud made up 8% of schemes in 2022
68% of merchants experienced increased promo abuse in 2023
25% of fraudsters used stolen credentials in 2022 surveys
Phishing-linked fraud affected 12% of transactions in EU
Synthetic identity fraud grew 28% in ecommerce
Bust-out fraud schemes increased 15% in retail
Credential stuffing attacks hit 300 billion logins yearly
Family account sharing fraud 35% of returns
Social engineering scams 22% of ecommerce fraud
Payment method testing fraud 11% incidence
Gift card fraud losses $130 million US 2023
Refund abuse 28% of chargeback volume
Bots impersonating legit traffic 47% fraud source
Travel sector fraud 9% of industry transactions
Multi-shipping address fraud 14% schemes
Luxury goods 22% return fraud rate
Digital skimming 18% of site compromises
Subscription traps 9% recurring fraud
Fake reviews drove 16% purchase fraud
Affiliate fraud 13% marketing budgets
Lead generation scams 21% B2B fraud
Domain generation algorithms 12% phishing
Proxy chaining used in 55% attacks
Inventory stuffing 10% supply chain fraud

Common Fraud Types Interpretation

Today's merchants are fighting a hydra of fraud where for every old scam they behead—like stolen credentials or gift card drains—two new, more sophisticated heads sprout, from synthetic identities to bot-powered refund abuse, making the entire battlefield feel less like retail and more like a digital whack-a-mole game with their revenue on the line.

Financial Losses

In 2023, global ecommerce fraud losses reached $48 billion
Global digital fraud losses projected to hit $343 billion by 2027
Average cost per fraudulent order was $112 in 2023
UK online fraud losses hit £1.2 billion in 2022
Return fraud losses reached $101 billion globally in 2023
US merchants lost $5.2 billion to first-party fraud in 2022
Average chargeback cost merchants $75 per incident in 2023
EU ecommerce fraud losses $15 billion annually projected 2024
Global merchants wrote off $38 billion in fraud 2022
Average fraud loss per retailer $1.2 million annually
Asia-Pacific losses $20 billion from digital fraud 2023
US return fraud $24 billion in 2023 omnichannel
Global chargebacks cost $117 billion 2023
Australia merchants lost AUD 2.8B to CNP fraud
UK friendly fraud £485 million losses 2023
Average ATO loss $250 per account 2023
Brazil chargebacks cost R$4.5B merchants
Global insurance claims fraud $80B ecommerce linked
Canada BNPL defaults 12% fraudulent
US apparel returns 30% fraudulent
EU PSD2 SCA saved €20B in fraud
Global fintech fraud $56B projected 2025
Furniture returns 25% wardrobing fraud
Average bust-out $15k per merchant hit
Worldwide ATO breaches exposed 2B creds
APAC digital payments fraud $14B 2023

Financial Losses Interpretation

Fraud has, sadly, become the world’s most successful e-commerce startup, quietly siphoning billions from the global economy while offering a dismal loyalty program.

Geographic Distribution

US ecommerce fraud losses totaled $12.5 billion in 2023
Payment fraud in Europe grew by 12% in 2023
Brazil saw 1.2 billion fraud attempts in 2023
Account takeover incidents surged 33% in APAC in 2023
India reported 14 million ecommerce fraud cases in 2023
Australia ecommerce fraud up 22% to AUD 3.2 billion in 2023
China blocked 2.5 billion fraud transactions in 2023
Canada saw 450,000 fraud reports in ecommerce 2023
Mexico ecommerce fraud rate at 4.2% highest in LATAM
South Africa fraud losses R5 billion in 2023
Germany reported 1.1 million online fraud cases 2023
France ecommerce fraud up 16% to €2.5B
Italy saw 800k phishing attacks on ecommerce
Spain online fraud victims 250k in 2023
Netherlands blocked 1.5M fraud logins
North America 45% of global fraud volume
Russia ecommerce scams 2.3 million cases
Singapore fraud losses SGD 1B in 2023
UAE blocked 500k fraud attempts daily
Poland 400k online fraud reports 2023
Turkey ecommerce fraud TRY 10B losses
Indonesia 8M fraud cases reported
Sweden low fraud rate 0.9% benchmark
Philippines P2B fraud losses 2023
Belgium 150k digital fraud victims
Sports merchandise 31% jersey scam peak
Argentina 1.8M ecommerce complaints

Geographic Distribution Interpretation

It seems fraudsters are on a relentless world tour, playing sold-out shows from São Paulo to Singapore, proving that their dedication to parting fools from their money is far more globalized than our efforts to stop them.

Global Prevalence

Ecommerce fraud attempts increased by 18% year-over-year in 2022
15% of online transactions were flagged as suspicious in Q4 2023
Card-not-present (CNP) fraud rose 20% in 2023 globally
Global ecommerce fraud rate averaged 1.52% in 2023
Ecommerce bots drove 40% of fraud traffic in 2023
Global CNP fraud attempts hit 6.9 billion in 2023
Fraud-as-a-Service kits sold 1.2 million times on dark web in 2023
Mobile commerce fraud up 24% to 2.1 billion attempts
17% fraud growth in Black Friday 2023 sales
Worldwide BNPL fraud up 41% in 2023
Ecommerce fraud detection market $40 billion by 2028
29% increase in digital wallet fraud 2023
LATAM fraud attempts 4.5 billion annually
EMEA fraud rate 1.8% average 2023
Electronics category 33% fraud target
Worldwide SMS phishing 300% rise 2023
Fashion ecommerce fraud 2.1% GMV impacted
Grocery delivery fraud up 35% post-pandemic
MEA region fraud growth 25% YoY
Health products 28% scam category
Toys category 19% seasonal fraud spike
Click fraud 17% ad spend waste ecommerce
Beauty sector 24% counterfeit fraud
Norway 0.7% lowest ecommerce fraud rate

Global Prevalence Interpretation

The digital shoplifting epidemic is now a full-scale, global heist where bots are the new bagmen, every holiday is a fraudster's payday, and the only thing growing faster than ecommerce itself is the army of scammers trying to loot it.

Mitigation Strategies

Fraud detection tools reduced losses by 40% for 65% of retailers using AI in 2023
Biometric authentication prevented 72% of ATO attempts in 2023 trials
Machine learning models improved fraud detection accuracy to 98% for top merchants
3D Secure 2.0 reduced fraud by 85% in implemented sites
Velocity checks blocked 55% of multi-account abuse
Device fingerprinting cut false positives by 60%
Behavioral biometrics stopped 91% of ATOs tested
Tokenization reduced card fraud by 70%
Email account verification cut spam 82%
Rule-based + ML hybrid detected 96% fraud
Email OTP + SMS reduced ATO by 78%
Graph analytics uncovered 65% hidden rings
Zero-trust models blocked 89% insider threats
AI explainability improved trust in 75% cases
Dynamic pricing fraud deterred by 62% geo-fencing
Consortium data sharing cut fraud 52%
Passkeys prevented 99% phished logins
Network graphs detected 70% collusion
Privacy-preserving ML cut data risks 80%
Federated learning boosted accuracy 15%
Quantum-resistant crypto secured 95% txns
Honeypot accounts trapped 68% bots
Edge computing cut latency 40% detection
Self-sovereign ID verified 92% users
Homomorphic encryption enabled secure ML 88% accuracy
Denmark fraud prevention ROI 15:1 average
Finland blocked 99% SMS pump scams

Mitigation Strategies Interpretation

While these stats show we're getting frighteningly good at stopping fraud, it's a sobering reminder that for every clever lock we forge, someone, somewhere, is already heating up a new set of lockpicks.

Sources & References

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