GITNUXREPORT 2025

Ecommerce Fraud Statistics

Ecommerce fraud costs surge; security measures and AI reduce losses significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

73% of online shoppers will abandon their purchase if they see a warning about potential fraud

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52% of consumers won't shop from a website they suspect has weak security

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69% of consumers are willing to abandon a purchase if they’re asked for excessive personal information

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74% of consumers are concerned about data breaches affecting their online shopping

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38% of online shoppers are worried about their personal data being sold or shared without consent

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70% of shoppers have abandoned a transaction due to security concerns

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85% of consumers expect online retailers to use secure payment methods

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Approximately 72% of online consumers are unaware of the full extent of ecommerce fraud risks

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30% of consumers have reverted to cash payments due to concerns over online fraud

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The global cost of ecommerce fraud is projected to reach $48 billion in 2023

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Card-not-present (CNP) fraud accounts for approximately 81% of all credit card fraud losses

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Small businesses are targeted by ecommerce fraud 2.5 times more often than large enterprises

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Fake return requests constitute nearly 20% of ecommerce fraud cases

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40% of online merchants have experienced some form of ecommerce fraud in the past year

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60% of fraud detected in online transactions occurs during checkout

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57% of online retailers have experienced chargeback fraud

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Bot traffic accounts for over 50% of all website traffic and is responsible for a significant portion of ecommerce fraud

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Mobile commerce (m-commerce) fraud has increased by 65% over the past year

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45% of small online retailers experienced at least one form of fraud during the last quarter

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28% of online consumers have fallen victim to online payment fraud

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The average monetary loss per ecommerce fraud incident is approximately $1,200

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Fraudulent return requests increase average order costs by 12%

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E-wallet and digital payments are targeted in 45% of all ecommerce payment fraud cases

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25% of online shoppers have experienced some form of account takeover fraud

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Cybercriminals target small and medium-sized businesses in 60% of ecommerce fraud attacks

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The cost of chargebacks caused by ecommerce fraud skyrocketed to $5 billion annually in 2023

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Fraudsters utilize fake reviews to boost fraudulent sales by over 15%

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The average time taken to detect ecommerce fraud is around 7 days

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Cross-border ecommerce fraud accounts for nearly 40% of all ecommerce fraud losses

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52% of merchants have experienced fraud related to digital gift cards or codes

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Approximately 78% of ecommerce sites do not have sufficient fraud prevention measures in place

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Nearly 50% of online transactions lack proper authentication, increasing fraud vulnerability

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The rising trend of online shopping during holidays correlates with a 35% increase in fraud attempts

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According to LexisNexis, 85% of organizations experienced identity theft fraud in 2022

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The use of two-factor authentication reduces ecommerce fraud by up to 85%

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58% of online merchants have implemented advanced fraud detection tools

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Retailers that deploy AI-powered fraud detection experience a 30% reduction in fraud losses

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The use of biometric verification methods prevents about 90% of ecommerce fraud attempts

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Advanced machine learning models have improved fraud detection accuracy by up to 50%

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Heatmap analysis can reduce ecommerce fraud by 20% by identifying suspicious activity in real-time

Statistic 41

The use of AI chatbots for customer service can help reduce fraud-related chargebacks by 25%

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Real-time transaction monitoring reduces ecommerce fraud by up to 80%

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The average delay in stopping fraudulent transactions before completion is around 12 hours

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The integration of blockchain technology can decrease certain types of ecommerce fraud by 40%

Statistic 45

In 2023, regions with the highest ecommerce fraud rates are North America, Asia-Pacific, and Europe

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Identity theft accounts for over 34% of online fraud cases

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The most common method of payment fraud is through stolen credit card details, causing 85% of CNP fraud loss

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33% of card-not-present fraud originates from stolen credentials

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66% of fraud attacks involve stolen payment credentials

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Synthetic identity fraud is expected to increase by 35% over the next five years

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81% of breaches involving customer payment data are enabled by weak or stolen credentials

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Approximately 60% of ecommerce fraud involves some form of account compromise

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Fraudulent shipping address details are used in approximately 15% of fraud schemes

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65% of fraud attacks involve some form of social engineering

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60% of fraudsters use stolen identities to execute fraud

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Subscription-based ecommerce platforms account for 30% of fraud cases, primarily through account takeover schemes

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50% of ecommerce fraud involves some form of malware or phishing attack

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Fraudulent account creation accounts for nearly 25% of ecommerce fraud cases

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Sources

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Key Highlights

The global cost of ecommerce fraud is projected to reach $48 billion in 2023
73% of online shoppers will abandon their purchase if they see a warning about potential fraud
Card-not-present (CNP) fraud accounts for approximately 81% of all credit card fraud losses
Identity theft accounts for over 34% of online fraud cases
Small businesses are targeted by ecommerce fraud 2.5 times more often than large enterprises
52% of consumers won't shop from a website they suspect has weak security
Fake return requests constitute nearly 20% of ecommerce fraud cases
40% of online merchants have experienced some form of ecommerce fraud in the past year
The most common method of payment fraud is through stolen credit card details, causing 85% of CNP fraud loss
60% of fraud detected in online transactions occurs during checkout
69% of consumers are willing to abandon a purchase if they’re asked for excessive personal information
57% of online retailers have experienced chargeback fraud
Bot traffic accounts for over 50% of all website traffic and is responsible for a significant portion of ecommerce fraud

With ecommerce fraud costing billions annually and over 70% of shoppers ready to abandon transactions due to security fears, the fight against online fraud has become a critical battle for retailers—especially small businesses—amidst rising threats like stolen credentials, synthetic identities, and sophisticated scams.

Consumer Behavior and Attitudes Toward Ecommerce

73% of online shoppers will abandon their purchase if they see a warning about potential fraud
52% of consumers won't shop from a website they suspect has weak security
69% of consumers are willing to abandon a purchase if they’re asked for excessive personal information
74% of consumers are concerned about data breaches affecting their online shopping
38% of online shoppers are worried about their personal data being sold or shared without consent
70% of shoppers have abandoned a transaction due to security concerns
85% of consumers expect online retailers to use secure payment methods
Approximately 72% of online consumers are unaware of the full extent of ecommerce fraud risks
30% of consumers have reverted to cash payments due to concerns over online fraud

Consumer Behavior and Attitudes Toward Ecommerce Interpretation

With over 70% of consumers abandoning online carts due to security fears and 85% demanding secure payment options, it's clear that in the digital marketplace, confidence isn't just a bonus—it's the currency of e-commerce success; neglect security at your peril, or risk losing your customers to safer, cash-based alternatives.

Ecommerce Fraud Statistics and Impact

The global cost of ecommerce fraud is projected to reach $48 billion in 2023
Card-not-present (CNP) fraud accounts for approximately 81% of all credit card fraud losses
Small businesses are targeted by ecommerce fraud 2.5 times more often than large enterprises
Fake return requests constitute nearly 20% of ecommerce fraud cases
40% of online merchants have experienced some form of ecommerce fraud in the past year
60% of fraud detected in online transactions occurs during checkout
57% of online retailers have experienced chargeback fraud
Bot traffic accounts for over 50% of all website traffic and is responsible for a significant portion of ecommerce fraud
Mobile commerce (m-commerce) fraud has increased by 65% over the past year
45% of small online retailers experienced at least one form of fraud during the last quarter
28% of online consumers have fallen victim to online payment fraud
The average monetary loss per ecommerce fraud incident is approximately $1,200
Fraudulent return requests increase average order costs by 12%
E-wallet and digital payments are targeted in 45% of all ecommerce payment fraud cases
25% of online shoppers have experienced some form of account takeover fraud
Cybercriminals target small and medium-sized businesses in 60% of ecommerce fraud attacks
The cost of chargebacks caused by ecommerce fraud skyrocketed to $5 billion annually in 2023
Fraudsters utilize fake reviews to boost fraudulent sales by over 15%
The average time taken to detect ecommerce fraud is around 7 days
Cross-border ecommerce fraud accounts for nearly 40% of all ecommerce fraud losses
52% of merchants have experienced fraud related to digital gift cards or codes
Approximately 78% of ecommerce sites do not have sufficient fraud prevention measures in place
Nearly 50% of online transactions lack proper authentication, increasing fraud vulnerability
The rising trend of online shopping during holidays correlates with a 35% increase in fraud attempts

Ecommerce Fraud Statistics and Impact Interpretation

With ecommerce fraud projected to cost a staggering $48 billion in 2023—highlighting that over half of online transactions lack robust security measures—small retailers and consumers alike are increasingly walking a digital tightrope where bots, fake returns, and account takeovers threaten to turn holiday cheer into cybercriminal's revenue.

Fraud Prevention Technologies and Strategies

According to LexisNexis, 85% of organizations experienced identity theft fraud in 2022
The use of two-factor authentication reduces ecommerce fraud by up to 85%
58% of online merchants have implemented advanced fraud detection tools
Retailers that deploy AI-powered fraud detection experience a 30% reduction in fraud losses
The use of biometric verification methods prevents about 90% of ecommerce fraud attempts
Advanced machine learning models have improved fraud detection accuracy by up to 50%
Heatmap analysis can reduce ecommerce fraud by 20% by identifying suspicious activity in real-time
The use of AI chatbots for customer service can help reduce fraud-related chargebacks by 25%
Real-time transaction monitoring reduces ecommerce fraud by up to 80%
The average delay in stopping fraudulent transactions before completion is around 12 hours
The integration of blockchain technology can decrease certain types of ecommerce fraud by 40%

Fraud Prevention Technologies and Strategies Interpretation

With 85% of organizations suffering from identity theft in 2022, leveraging AI, biometric verification, blockchain, and real-time monitoring isn't just smart—it's essential for turning the tide against a fraud landscape where delays average 12 hours and fraud losses can drop by up to 85%.

Regional and Market Trends in Ecommerce Fraud

In 2023, regions with the highest ecommerce fraud rates are North America, Asia-Pacific, and Europe

Regional and Market Trends in Ecommerce Fraud Interpretation

The global e-commerce landscape in 2023 is a digital battleground where North America, Asia-Pacific, and Europe top the chart of fraud hotspots, reminding us that in the race for online profits, vigilance must outpace deception.

Types and Methods of Ecommerce Fraud

Identity theft accounts for over 34% of online fraud cases
The most common method of payment fraud is through stolen credit card details, causing 85% of CNP fraud loss
33% of card-not-present fraud originates from stolen credentials
66% of fraud attacks involve stolen payment credentials
Synthetic identity fraud is expected to increase by 35% over the next five years
81% of breaches involving customer payment data are enabled by weak or stolen credentials
Approximately 60% of ecommerce fraud involves some form of account compromise
Fraudulent shipping address details are used in approximately 15% of fraud schemes
65% of fraud attacks involve some form of social engineering
60% of fraudsters use stolen identities to execute fraud
Subscription-based ecommerce platforms account for 30% of fraud cases, primarily through account takeover schemes
50% of ecommerce fraud involves some form of malware or phishing attack
Fraudulent account creation accounts for nearly 25% of ecommerce fraud cases

Types and Methods of Ecommerce Fraud Interpretation

With over a third of online fraud stemming from identity theft and more than half involving stolen credentials, ecommerce platforms are increasingly caught in a digital game of "whodunnit," where social engineering, malware, and synthetic identities are the unscrupulous players, demanding that retailers invest in stronger defenses—because in the world of ecommerce fraud, the biggest threat isn’t just bad actors, but vulnerabilities disguised as legitimate customer activity.