GITNUXREPORT 2025

Drinks Industry Statistics

Global drinks market grew, emphasizing health, premium, and craft beverage trends.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

About 65% of wine consumers worldwide prefer red wine, with preference rates higher in Europe and North America

Statistic 2

Sales of organic spirits increased by 5.4% in 2022, reflecting consumer interest in naturally produced products

Statistic 3

Approximately 80% of coffee consumed in the US is purchased from chain coffee shops

Statistic 4

The demand for organic tea increased by 9.3% in 2022 across several markets, emphasizing health-conscious choices

Statistic 5

The demand for gluten-free alcoholic beverages increased by 7.5% in 2022, reflecting dietary trends

Statistic 6

Alcohol consumption per capita in France is approximately 12.2 liters per year, among the highest globally

Statistic 7

The global agreement on wine distribution and trade increased alcohol exports by 4% in 2022

Statistic 8

The average price of a beer in European pubs is around €4.50 per pint, varying by country

Statistic 9

The global beer consumption per capita is about 74 liters annually, with Czechia having the highest per capita consumption at around 140 liters

Statistic 10

Approximately 60% of global coffee consumption is exported from Brazil, Vietnam, and Colombia, making these countries key players

Statistic 11

The average price for a craft cocktail in upscale venues is approximately $12 in the US, indicating premium pricing trends

Statistic 12

The global alcoholic beverages market was valued at approximately $1.4 trillion in 2022

Statistic 13

Beer accounts for about 44% of the global alcoholic drinks market share

Statistic 14

The non-alcoholic beverage segment grew by 6.2% in 2022 worldwide

Statistic 15

The coffee shop industry in the US generated approximately $47.5 billion in revenue in 2022

Statistic 16

The global sparkling water market was valued at $15.8 billion in 2022 and is expected to grow annually by 12.3% until 2028

Statistic 17

Spirits account for about 34% of the global alcoholic drinks revenue

Statistic 18

The craft beer segment saw a 7.2% increase in production volume in 2022 in the US

Statistic 19

The global tea market was valued at approximately $50 billion in 2022, with an anticipated CAGR of 4.2% through 2028

Statistic 20

The tobacco and alcohol sector combined accounts for roughly 15% of the global retail sales in consumer goods

Statistic 21

The global energy drink market was valued at $55 billion in 2022, with an expected CAGR of 7.2% until 2030

Statistic 22

The convenience store sales of bottled water in the US hit $6.3 billion in 2022, representing a 4% increase from the previous year

Statistic 23

The global wine market was valued at $385 billion in 2022, with a projected CAGR of 3.1% through 2028

Statistic 24

The number of craft breweries in the US surpassed 9,000 in 2022, an increase of over 15% from the previous year

Statistic 25

Globally, the demand for coconut water increased by 11.5% in 2022, driven by health trends

Statistic 26

The total number of licensed bars and pubs in the UK was approximately 45,000 in 2022, showing a slight decline from previous years

Statistic 27

The global ready-to-drink (RTD) cocktails market was valued at $10.8 billion in 2022 and is growing rapidly

Statistic 28

The organic beverage segment, including juices and teas, grew by 9.8% globally in 2022, driven by increasing health consciousness

Statistic 29

The market share of cider in the global alcoholic beverage market was approximately 7% in 2022, showing steady growth

Statistic 30

The global kombucha market was valued at $1.8 billion in 2022 and is expected to grow at a CAGR of 19.7% through 2028

Statistic 31

The number of coffee shops in China increased by approximately 12% in 2022, reaching over 4,400 outlets

Statistic 32

The global ready-to-drink coffee market is projected to reach $38 billion by 2028, growing at a CAGR of 7.5%

Statistic 33

The global apple cider market is expected to reach $7.3 billion by 2027, growing at a CAGR of 5.4%

Statistic 34

In the US, the craft distilling segment grew by 18% in 2022, producing over 3,000 new distilleries

Statistic 35

The global juice market was valued at $133 billion in 2022, with orange juice leading the segment

Statistic 36

The sales of flavored water in North America increased by 8% in 2022, driven by health trends and flavor innovation

Statistic 37

The global fortified wine market is projected to reach $19 billion by 2028, growing at a CAGR of 4.8%

Statistic 38

The global market for premium spirits has expanded by 13% in 2022, with investors increasing brand acquisitions

Statistic 39

The global coconut water market is expected to reach $5 billion by 2027, growing at a CAGR of 8.5%

Statistic 40

The global fruit juice market is projected to reach $194 billion by 2029 with a CAGR of 6.2%

Statistic 41

The global cocktail market was valued at $58 billion in 2022, expected to reach $82 billion by 2028, growing at a CAGR of 6.2%

Statistic 42

The global market share of organic spirits is growing at a CAGR of 12% annually, driven by consumer interest in natural ingredients

Statistic 43

The total global hot beverage market, including coffee and tea, is projected to reach $935 billion by 2027

Statistic 44

The European wine export volume increased by 2.8% in 2022, highlighting strong international demand

Statistic 45

The plant-based beer segment accounted for about 2.5% of total beer sales globally in 2022, with growth driven by health and environmental concerns

Statistic 46

The global market for functional beverages, including probiotic drinks and fortified waters, is valued at $93 billion in 2022, with rapid growth expected

Statistic 47

The US organic beverage market accounts for approximately 12% of the total beverage industry sales in 2022, showing increasing consumer shift toward organic products

Statistic 48

The average alcohol content in whiskies worldwide is around 40%, with premium brands reaching higher levels

Statistic 49

The average alcohol volume in vodka is approximately 40%, with some premium brands reaching 50%

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Key Highlights

  • The global alcoholic beverages market was valued at approximately $1.4 trillion in 2022
  • Beer accounts for about 44% of the global alcoholic drinks market share
  • The non-alcoholic beverage segment grew by 6.2% in 2022 worldwide
  • The coffee shop industry in the US generated approximately $47.5 billion in revenue in 2022
  • The global sparkling water market was valued at $15.8 billion in 2022 and is expected to grow annually by 12.3% until 2028
  • Spirits account for about 34% of the global alcoholic drinks revenue
  • The craft beer segment saw a 7.2% increase in production volume in 2022 in the US
  • The global tea market was valued at approximately $50 billion in 2022, with an anticipated CAGR of 4.2% through 2028
  • The tobacco and alcohol sector combined accounts for roughly 15% of the global retail sales in consumer goods
  • The global energy drink market was valued at $55 billion in 2022, with an expected CAGR of 7.2% until 2030
  • The convenience store sales of bottled water in the US hit $6.3 billion in 2022, representing a 4% increase from the previous year
  • Approximately 80% of coffee consumed in the US is purchased from chain coffee shops
  • The global wine market was valued at $385 billion in 2022, with a projected CAGR of 3.1% through 2028

The drinks industry is experiencing unprecedented growth and diversification, with global markets valued at over $1.4 trillion in 2022, fueled by the booming demand for craft, organic, and health-conscious beverages across every corner of the world.

Consumer Preferences and Behavioral Insights

  • About 65% of wine consumers worldwide prefer red wine, with preference rates higher in Europe and North America
  • Sales of organic spirits increased by 5.4% in 2022, reflecting consumer interest in naturally produced products

Consumer Preferences and Behavioral Insights Interpretation

With nearly two-thirds of global wine lovers favoring red and a growing palate for organic spirits, the drinks industry is clearly toasting to a more natural, bold, and regionally flavored future.

Consumption Trends

  • Approximately 80% of coffee consumed in the US is purchased from chain coffee shops
  • The demand for organic tea increased by 9.3% in 2022 across several markets, emphasizing health-conscious choices
  • The demand for gluten-free alcoholic beverages increased by 7.5% in 2022, reflecting dietary trends

Consumption Trends Interpretation

These statistics reveal that while Americans still largely stick with their favorite chain coffee spots, their growing embraces of organic teas and gluten-free spirits signal a shift towards health-conscious indulgence in the drinks industry.

Geographical Markets and Consumption Trends

  • Alcohol consumption per capita in France is approximately 12.2 liters per year, among the highest globally
  • The global agreement on wine distribution and trade increased alcohol exports by 4% in 2022
  • The average price of a beer in European pubs is around €4.50 per pint, varying by country
  • The global beer consumption per capita is about 74 liters annually, with Czechia having the highest per capita consumption at around 140 liters
  • Approximately 60% of global coffee consumption is exported from Brazil, Vietnam, and Colombia, making these countries key players

Geographical Markets and Consumption Trends Interpretation

With France sipping at 12.2 liters annually amid a global beer pivot toward Czechia’s 140 liters and coffee flows from Brazil, Vietnam, and Colombia, the drinks industry is a spirited tapestry of tradition, trade, and evolving tastes.

Market Segments and Product Types

  • The average price for a craft cocktail in upscale venues is approximately $12 in the US, indicating premium pricing trends

Market Segments and Product Types Interpretation

With craft cocktails averaging around $12 in upscale venues, it's clear that consumers are willing to pay a premium for artistry and quality—making one part of the drinks industry a well-mixed blend of sophistication and profit.

Market Size, Valuation, and Growth Metrics

  • The global alcoholic beverages market was valued at approximately $1.4 trillion in 2022
  • Beer accounts for about 44% of the global alcoholic drinks market share
  • The non-alcoholic beverage segment grew by 6.2% in 2022 worldwide
  • The coffee shop industry in the US generated approximately $47.5 billion in revenue in 2022
  • The global sparkling water market was valued at $15.8 billion in 2022 and is expected to grow annually by 12.3% until 2028
  • Spirits account for about 34% of the global alcoholic drinks revenue
  • The craft beer segment saw a 7.2% increase in production volume in 2022 in the US
  • The global tea market was valued at approximately $50 billion in 2022, with an anticipated CAGR of 4.2% through 2028
  • The tobacco and alcohol sector combined accounts for roughly 15% of the global retail sales in consumer goods
  • The global energy drink market was valued at $55 billion in 2022, with an expected CAGR of 7.2% until 2030
  • The convenience store sales of bottled water in the US hit $6.3 billion in 2022, representing a 4% increase from the previous year
  • The global wine market was valued at $385 billion in 2022, with a projected CAGR of 3.1% through 2028
  • The number of craft breweries in the US surpassed 9,000 in 2022, an increase of over 15% from the previous year
  • Globally, the demand for coconut water increased by 11.5% in 2022, driven by health trends
  • The total number of licensed bars and pubs in the UK was approximately 45,000 in 2022, showing a slight decline from previous years
  • The global ready-to-drink (RTD) cocktails market was valued at $10.8 billion in 2022 and is growing rapidly
  • The organic beverage segment, including juices and teas, grew by 9.8% globally in 2022, driven by increasing health consciousness
  • The market share of cider in the global alcoholic beverage market was approximately 7% in 2022, showing steady growth
  • The global kombucha market was valued at $1.8 billion in 2022 and is expected to grow at a CAGR of 19.7% through 2028
  • The number of coffee shops in China increased by approximately 12% in 2022, reaching over 4,400 outlets
  • The global ready-to-drink coffee market is projected to reach $38 billion by 2028, growing at a CAGR of 7.5%
  • The global apple cider market is expected to reach $7.3 billion by 2027, growing at a CAGR of 5.4%
  • In the US, the craft distilling segment grew by 18% in 2022, producing over 3,000 new distilleries
  • The global juice market was valued at $133 billion in 2022, with orange juice leading the segment
  • The sales of flavored water in North America increased by 8% in 2022, driven by health trends and flavor innovation
  • The global fortified wine market is projected to reach $19 billion by 2028, growing at a CAGR of 4.8%
  • The global market for premium spirits has expanded by 13% in 2022, with investors increasing brand acquisitions
  • The global coconut water market is expected to reach $5 billion by 2027, growing at a CAGR of 8.5%
  • The global fruit juice market is projected to reach $194 billion by 2029 with a CAGR of 6.2%
  • The global cocktail market was valued at $58 billion in 2022, expected to reach $82 billion by 2028, growing at a CAGR of 6.2%
  • The global market share of organic spirits is growing at a CAGR of 12% annually, driven by consumer interest in natural ingredients
  • The total global hot beverage market, including coffee and tea, is projected to reach $935 billion by 2027
  • The European wine export volume increased by 2.8% in 2022, highlighting strong international demand
  • The plant-based beer segment accounted for about 2.5% of total beer sales globally in 2022, with growth driven by health and environmental concerns
  • The global market for functional beverages, including probiotic drinks and fortified waters, is valued at $93 billion in 2022, with rapid growth expected
  • The US organic beverage market accounts for approximately 12% of the total beverage industry sales in 2022, showing increasing consumer shift toward organic products

Market Size, Valuation, and Growth Metrics Interpretation

With a market alive and thriving across sipping, brewing, and health-conscious sips—where beer still boasts the largest share, but craft, organic, and functional beverages are rapidly brewing their own future—industry insiders might say the only thing more certain than alcohol’s global reach is consumers’ insatiable quest for healthier, more innovative drinks.

Product Types

  • The average alcohol content in whiskies worldwide is around 40%, with premium brands reaching higher levels
  • The average alcohol volume in vodka is approximately 40%, with some premium brands reaching 50%

Product Types Interpretation

While the standard drinks industry benchmark hovers around 40%, it's clear that for those seeking a stronger kick, premium whiskies and vodkas are raising the bar—and their proof—above the norm.