GITNUXREPORT 2025

Digital Transformation In The Supplement Industry Statistics

Supplement industry embraces digital transformation; boosts sales, personalization, and engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of supplement consumers research products online before purchasing

Statistic 2

48% of consumers prefer purchasing supplements through digital platforms rather than physical stores

Statistic 3

59% of consumers prefer personalized supplement recommendations, often generated via digital platforms

Statistic 4

55% of supplement consumers use mobile apps to track their supplement intake

Statistic 5

64% of consumers find online reviews crucial in their supplement purchase decision

Statistic 6

75% of supplement consumers access health information via digital sources regularly

Statistic 7

42% of supplement consumers participate in online forums or communities to discuss products

Statistic 8

60% of supplement consumers prefer purchasing via mobile devices

Statistic 9

67% of supplement users follow brands' digital content regularly

Statistic 10

54% of consumers have abandoned a supplement purchase due to lack of online trust signals

Statistic 11

29% of supplement consumers use voice search to find supplement products

Statistic 12

72% of supplement consumers are more likely to purchase from brands with a strong digital presence

Statistic 13

49% of consumers seek digital health coaches or virtual consultants for supplement advice

Statistic 14

36% of consumers research supplement products via social media stories

Statistic 15

47% of supplement consumers prefer buying from brands with transparent digital supply chain information

Statistic 16

52% of supplement brands utilize AI for product recommendations

Statistic 17

61% of supplement companies plan to implement augmented reality experiences in their marketing strategies by 2024

Statistic 18

70% of supplement brands have integrated e-commerce capabilities into their digital strategies

Statistic 19

40% of supplement brands use chatbots to handle customer inquiries online

Statistic 20

46% of supplement companies have adopted automated marketing tools

Statistic 21

58% of supplement companies utilize data analytics to optimize marketing campaigns

Statistic 22

71% of supplement e-commerce sites employ personalization features

Statistic 23

50% of supplement companies plan to use virtual reality for consumer engagement by 2025

Statistic 24

82% of supplement retail brands plan to expand their digital product offerings within the next year

Statistic 25

34% of supplement companies utilize AI-powered customer service chatbots to answer FAQs

Statistic 26

63% of supplement companies have adopted data privacy measures in their digital platforms due to increasing regulations

Statistic 27

79% of supplement companies plan to leverage AI and machine learning for product personalization in the next two years

Statistic 28

45% of supplement brands use digital analytics to identify emerging market trends

Statistic 29

58% of supplement companies have developed mobile apps to facilitate online purchasing

Statistic 30

69% of supplement brands are exploring the use of AI for customer segmentation

Statistic 31

74% of supplement companies have integrated digital payment solutions to streamline checkout processes

Statistic 32

82% of supplement companies plan to adopt 5G technology to improve digital infrastructure

Statistic 33

67% of supplement companies report increased ROI after implementing digital transformation initiatives

Statistic 34

65% of supplement brands are investing in virtual reality for immersive consumer experiences

Statistic 35

Digital sales in the supplement industry grew by 22% in 2022

Statistic 36

The global digital supplement market is projected to reach $45 billion by 2025

Statistic 37

65% of supplement companies have increased their digital marketing budgets in 2023

Statistic 38

68% of supplement companies plan to increase investments in digital content marketing by 2024

Statistic 39

35% of supplement companies use influencer marketing through digital platforms

Statistic 40

83% of supplement brands have a social media presence

Statistic 41

43% of digital supplement sales are driven by social media advertising

Statistic 42

56% of supplement companies invest in SEO strategies to enhance online visibility

Statistic 43

77% of digital supplement marketing budgets are allocated to social media campaigns

Statistic 44

66% of supplement brands utilize email marketing to retain customers

Statistic 45

80% of supplement brands utilize influencer reviews and endorsements via digital channels

Statistic 46

60% of supplement brands are using virtual consultations to increase consumer engagement

Statistic 47

53% of online supplement sales are driven by targeted email marketing campaigns

Statistic 48

70% of supplement brands use customer data to personalize marketing efforts

Statistic 49

The use of blockchain for supply chain transparency increased by 30% among supplement brands in 2023

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Key Highlights

65% of supplement companies have increased their digital marketing budgets in 2023
Digital sales in the supplement industry grew by 22% in 2022
78% of supplement consumers research products online before purchasing
52% of supplement brands utilize AI for product recommendations
48% of consumers prefer purchasing supplements through digital platforms rather than physical stores
The global digital supplement market is projected to reach $45 billion by 2025
61% of supplement companies plan to implement augmented reality experiences in their marketing strategies by 2024
59% of consumers prefer personalized supplement recommendations, often generated via digital platforms
70% of supplement brands have integrated e-commerce capabilities into their digital strategies
55% of supplement consumers use mobile apps to track their supplement intake
40% of supplement brands use chatbots to handle customer inquiries online
68% of supplement companies plan to increase investments in digital content marketing by 2024
64% of consumers find online reviews crucial in their supplement purchase decision

In an industry where online shopping now supersedes traditional retail, digital transformation is revolutionizing the supplement market—driving a 22% sales growth in 2022, with over 80% of brands embracing social media and AI-powered personalization to meet the evolving demands of 78% of consumers who research products online before purchasing.

Consumer Behavior and Preferences

78% of supplement consumers research products online before purchasing
48% of consumers prefer purchasing supplements through digital platforms rather than physical stores
59% of consumers prefer personalized supplement recommendations, often generated via digital platforms
55% of supplement consumers use mobile apps to track their supplement intake
64% of consumers find online reviews crucial in their supplement purchase decision
75% of supplement consumers access health information via digital sources regularly
42% of supplement consumers participate in online forums or communities to discuss products
60% of supplement consumers prefer purchasing via mobile devices
67% of supplement users follow brands' digital content regularly
54% of consumers have abandoned a supplement purchase due to lack of online trust signals
29% of supplement consumers use voice search to find supplement products
72% of supplement consumers are more likely to purchase from brands with a strong digital presence
49% of consumers seek digital health coaches or virtual consultants for supplement advice
36% of consumers research supplement products via social media stories
47% of supplement consumers prefer buying from brands with transparent digital supply chain information

Consumer Behavior and Preferences Interpretation

In an era where nearly three-quarters of supplement consumers turn to the digital realm for research, reviews, and personalized guidance, it's clear that a strong online presence isn't just a convenience but a necessity—transforming supplement brands into trusted digital health hubs or risk fading into obscurity amidst virtual competition.

Digital Transformation and Technology Adoption

52% of supplement brands utilize AI for product recommendations
61% of supplement companies plan to implement augmented reality experiences in their marketing strategies by 2024
70% of supplement brands have integrated e-commerce capabilities into their digital strategies
40% of supplement brands use chatbots to handle customer inquiries online
46% of supplement companies have adopted automated marketing tools
58% of supplement companies utilize data analytics to optimize marketing campaigns
71% of supplement e-commerce sites employ personalization features
50% of supplement companies plan to use virtual reality for consumer engagement by 2025
82% of supplement retail brands plan to expand their digital product offerings within the next year
34% of supplement companies utilize AI-powered customer service chatbots to answer FAQs
63% of supplement companies have adopted data privacy measures in their digital platforms due to increasing regulations
79% of supplement companies plan to leverage AI and machine learning for product personalization in the next two years
45% of supplement brands use digital analytics to identify emerging market trends
58% of supplement companies have developed mobile apps to facilitate online purchasing
69% of supplement brands are exploring the use of AI for customer segmentation
74% of supplement companies have integrated digital payment solutions to streamline checkout processes
82% of supplement companies plan to adopt 5G technology to improve digital infrastructure
67% of supplement companies report increased ROI after implementing digital transformation initiatives
65% of supplement brands are investing in virtual reality for immersive consumer experiences

Digital Transformation and Technology Adoption Interpretation

As supplement brands turbocharge their digital transformation—riding AI wave recommendations, AR adventures, and personalized experiences—they're not just boosting ROI but also redefining consumer engagement in a caffeine-fueled, 5G-powered marketplace.

Market Growth and Sales Trends

Digital sales in the supplement industry grew by 22% in 2022
The global digital supplement market is projected to reach $45 billion by 2025

Market Growth and Sales Trends Interpretation

With digital sales soaring by 22% in 2022 and the market expected to hit $45 billion by 2025, the supplement industry is essentially transforming from pill bottles to pixel bottles—highlighting that when it comes to health, the future is increasingly online.

Marketing Strategies and Engagement

65% of supplement companies have increased their digital marketing budgets in 2023
68% of supplement companies plan to increase investments in digital content marketing by 2024
35% of supplement companies use influencer marketing through digital platforms
83% of supplement brands have a social media presence
43% of digital supplement sales are driven by social media advertising
56% of supplement companies invest in SEO strategies to enhance online visibility
77% of digital supplement marketing budgets are allocated to social media campaigns
66% of supplement brands utilize email marketing to retain customers
80% of supplement brands utilize influencer reviews and endorsements via digital channels
60% of supplement brands are using virtual consultations to increase consumer engagement
53% of online supplement sales are driven by targeted email marketing campaigns
70% of supplement brands use customer data to personalize marketing efforts

Marketing Strategies and Engagement Interpretation

As supplement companies increasingly lean into digital strategies—ranging from influencer endorsements to virtual consultations—they're not just marketing their products; they're evolving their entire approach to consumer engagement in a data-driven, social media-powered health revolution.

Supply Chain Innovation and Competitive Strategies

The use of blockchain for supply chain transparency increased by 30% among supplement brands in 2023

Supply Chain Innovation and Competitive Strategies Interpretation

With a 30% surge in blockchain adoption among supplement brands in 2023, the industry is finally realizing that transparency isn't just a supplement—it’s a performance booster for consumer trust.