GITNUXREPORT 2025

Digital Transformation In The Multifamily Industry Statistics

Digital transformation boosts efficiency, tenant engagement, and leasing in multifamily industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of multifamily property managers plan to increase investment in digital tools over the next two years

Statistic 2

52% of property managers use data analytics to enhance leasing strategies

Statistic 3

72% of multifamily developers prioritize digital onboarding for residents

Statistic 4

66% of leasing agents believe digital tools improve their productivity

Statistic 5

55% of property managers use chatbots to handle resident inquiries

Statistic 6

62% of multifamily companies are investing in cybersecurity measures

Statistic 7

80% of property managers plan to implement remote leasing options post-pandemic

Statistic 8

46% of multifamily executives believe digital transformation increases property value

Statistic 9

59% of property managers utilize online reputation management tools

Statistic 10

60% of multifamily developers plan to incorporate more AI-driven tools by 2025

Statistic 11

55% of property managers believe digital transformation leads to faster leasing cycles

Statistic 12

68% of property managers found digital tools improve compliance and reporting

Statistic 13

40% of multifamily staff have received training on digital tools in the last year

Statistic 14

58% of leasing agents find virtual tours and digital walkthroughs crucial in closing deals

Statistic 15

85% of property managers see digital transformation as essential for future growth

Statistic 16

66% of property managers use digital tools to analyze market trends and demand

Statistic 17

73% of multifamily developers plan to expand their digital infrastructure in the next three years

Statistic 18

56% of residents utilize online portals to submit maintenance requests

Statistic 19

44% of property managers see digital innovations as a key differentiator in competitive markets

Statistic 20

80% of prospective tenants research properties online before visiting

Statistic 21

59% of property managers see digital marketing as critical for tenant acquisition

Statistic 22

43% of multifamily firms use virtual reality tours as part of their leasing process

Statistic 23

33% of property managers have experienced reduced vacancy rates due to digital marketing efforts

Statistic 24

85% of multifamily firms have adopted at least one form of automation in property management operations

Statistic 25

60% of property managers report improved operational efficiency after implementing digital tools

Statistic 26

45% of multifamily companies have integrated IoT devices for maintenance and security

Statistic 27

50% of property owners reported cost savings after adopting virtual leasing and tours

Statistic 28

57% of multifamily companies use artificial intelligence to optimize maintenance scheduling

Statistic 29

38% of property managers use data to predict and reduce maintenance costs

Statistic 30

65% of residents prefer leasing processes that are fully digital

Statistic 31

70% of residents say they are more likely to renew their lease if digital communication and portals are available

Statistic 32

68% of residents would recommend their facility based on digital engagement options

Statistic 33

41% of residents prefer using mobile apps to pay rent and submit maintenance requests

Statistic 34

75% of residents expect 24/7 digital customer service options

Statistic 35

69% of multifamily developers plan to incorporate smart home technology in new properties

Statistic 36

48% of tenants are willing to pay more for smart apartment features

Statistic 37

70% of tenants would choose a property with a well-developed digital community platform

Statistic 38

54% of residents prefer to manage their lease renewals digitally

Statistic 39

65% of residents use mobile apps for building access and security

Statistic 40

77% of multifamily firms have seen improvements in tenant engagement through digital platforms

Statistic 41

44% of residents consider digital community events important

Statistic 42

83% of tenants prefer digital communication for their service requests

Statistic 43

72% of residents are satisfied with digital access to leasing information

Statistic 44

49% of residents value virtual community events hosted online

Statistic 45

54% of prospective tenants are more likely to rent from a property with a digital-first approach

Statistic 46

32% of residents access community amenities via mobile apps

Statistic 47

61% of residents expect their property to offer digital concierge services

Statistic 48

49% of tenants are more likely to attend community events if promoted digitally

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Key Highlights

78% of multifamily property managers plan to increase investment in digital tools over the next two years
65% of residents prefer leasing processes that are fully digital
52% of property managers use data analytics to enhance leasing strategies
85% of multifamily firms have adopted at least one form of automation in property management operations
70% of residents say they are more likely to renew their lease if digital communication and portals are available
60% of property managers report improved operational efficiency after implementing digital tools
45% of multifamily companies have integrated IoT devices for maintenance and security
80% of prospective tenants research properties online before visiting
72% of multifamily developers prioritize digital onboarding for residents
68% of residents would recommend their facility based on digital engagement options
50% of property owners reported cost savings after adopting virtual leasing and tours
66% of leasing agents believe digital tools improve their productivity
57% of multifamily companies use artificial intelligence to optimize maintenance scheduling

In a rapidly evolving industry where 78% of property managers are ramping up their digital investments and residents overwhelmingly prefer virtual experiences, the multifamily sector is experiencing a transformative wave driven by cutting-edge technology and data-driven strategies.

Digital Transformation and Technology Adoption

78% of multifamily property managers plan to increase investment in digital tools over the next two years
52% of property managers use data analytics to enhance leasing strategies
72% of multifamily developers prioritize digital onboarding for residents
66% of leasing agents believe digital tools improve their productivity
55% of property managers use chatbots to handle resident inquiries
62% of multifamily companies are investing in cybersecurity measures
80% of property managers plan to implement remote leasing options post-pandemic
46% of multifamily executives believe digital transformation increases property value
59% of property managers utilize online reputation management tools
60% of multifamily developers plan to incorporate more AI-driven tools by 2025
55% of property managers believe digital transformation leads to faster leasing cycles
68% of property managers found digital tools improve compliance and reporting
40% of multifamily staff have received training on digital tools in the last year
58% of leasing agents find virtual tours and digital walkthroughs crucial in closing deals
85% of property managers see digital transformation as essential for future growth
66% of property managers use digital tools to analyze market trends and demand
73% of multifamily developers plan to expand their digital infrastructure in the next three years
56% of residents utilize online portals to submit maintenance requests
44% of property managers see digital innovations as a key differentiator in competitive markets

Digital Transformation and Technology Adoption Interpretation

With 78% of property managers planning to ramp up digital investments and 85% viewing transformation as vital for growth, the multifamily industry is swiftly upgrading from brick-and-mortar to bit-and-byte, making digital tools not just optional but essential for leasing, resident satisfaction, and staying competitive — proving that in real estate, the future is now wired.

Marketing, Communication, and Customer Interaction

80% of prospective tenants research properties online before visiting
59% of property managers see digital marketing as critical for tenant acquisition
43% of multifamily firms use virtual reality tours as part of their leasing process
33% of property managers have experienced reduced vacancy rates due to digital marketing efforts

Marketing, Communication, and Customer Interaction Interpretation

In an era where nearly all prospective tenants scout online and virtual reality tours are transforming leasing into a digital experience, property managers who embrace digital marketing are not just keeping pace—they're vacating vacancies faster than ever.

Operational Efficiency and Cost Savings

85% of multifamily firms have adopted at least one form of automation in property management operations
60% of property managers report improved operational efficiency after implementing digital tools
45% of multifamily companies have integrated IoT devices for maintenance and security
50% of property owners reported cost savings after adopting virtual leasing and tours
57% of multifamily companies use artificial intelligence to optimize maintenance scheduling
38% of property managers use data to predict and reduce maintenance costs

Operational Efficiency and Cost Savings Interpretation

With 85% of multifamily firms embracing automation and over half leveraging AI and IoT for efficiency and cost savings, the industry is clearly transforming from brick-and-mortar to smart and streamlined, where data-driven decisions are not just smart, but essential for survival.

Resident Preferences and Engagement

65% of residents prefer leasing processes that are fully digital
70% of residents say they are more likely to renew their lease if digital communication and portals are available
68% of residents would recommend their facility based on digital engagement options
41% of residents prefer using mobile apps to pay rent and submit maintenance requests
75% of residents expect 24/7 digital customer service options
69% of multifamily developers plan to incorporate smart home technology in new properties
48% of tenants are willing to pay more for smart apartment features
70% of tenants would choose a property with a well-developed digital community platform
54% of residents prefer to manage their lease renewals digitally
65% of residents use mobile apps for building access and security
77% of multifamily firms have seen improvements in tenant engagement through digital platforms
44% of residents consider digital community events important
83% of tenants prefer digital communication for their service requests
72% of residents are satisfied with digital access to leasing information
49% of residents value virtual community events hosted online
54% of prospective tenants are more likely to rent from a property with a digital-first approach
32% of residents access community amenities via mobile apps
61% of residents expect their property to offer digital concierge services
49% of tenants are more likely to attend community events if promoted digitally

Resident Preferences and Engagement Interpretation

As multifamily properties embrace digital transformation—from seamless leasing and smart homes to 24/7 support and virtual community events—it's clear that residents' preferences for tech-driven convenience and engagement aren't just a trend but the new standard shaping the future of urban living.