GITNUXREPORT 2025

Digital Transformation In The Media Industry Statistics

Media industry invests heavily, adopting AI, data analytics, and immersive tech.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

54% of media buyers are now using programmatic advertising strategies

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72% of journalists believe that digital tools have improved their efficiency

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70% of media organizations now offer their content via OTT platforms

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40% of media outlets have implemented AI-based content moderation tools

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45% of media companies use voice recognition tools to enhance content accessibility

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63% of media companies plan to adopt more machine learning-based content analysis tools in the next year

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62% of content creators utilize cloud-based editing tools to streamline production

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The global media industry’s digital advertising revenue exceeded $300 billion in 2023

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52% of online news publishers have adopted paywalls or subscription models

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60% of media consumers prefer streaming services over traditional TV

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55% of media consumers watch videos via social media platforms

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65% of media executives believe that digital transformation has significantly increased audience engagement

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78% of digital media users access content via mobile devices

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55% of sports media consumption occurs on digital platforms

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66% of media audiences now use multiple screens during content consumption

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47% of media companies report increased audience reach after digitization efforts

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83% of users report using ad-blockers less frequently due to personalized content

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79% of media consumers believe digital innovations improve their media experience

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58% of media companies are investing in virtual event technology to enhance engagement

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69% of digital media companies have adopted some form of augmented reality to enhance user engagement

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55% of online video content is consumed on platforms that use AI to personalize recommendations

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84% of media organizations have experienced increased audience engagement since digital transformation initiatives

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53% of media companies say that digital transformation has helped them reach international audiences more effectively

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69% of digital media consumers believe personalized content improves their overall experience

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85% of media companies utilize data analytics to personalize content

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42% of traditional media companies have partnered with digital startups to expand their reach

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90% of media organizations track user data to improve content targeting

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65% of media firms say their data-driven decisions have improved advertising ROI

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72% of media companies track performance through real-time analytics dashboards

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37% of media companies have implemented data privacy measures in compliance with GDPR and similar regulations

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75% of media companies have increased their digital investments over the past two years

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80% of media companies regard digital transformation as a top strategic priority

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68% of media organizations have adopted AI for content curation

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70% of media companies plan to invest more in immersive technologies like AR and VR within the next year

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48% of media companies have migrated parts of their operations to the cloud

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50% of media companies report an increase in revenue attributed directly to digital platform expansion

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35% of media companies see AI as a critical component of their future content strategy

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89% of media executives have implemented some form of digital automation in their workflows

Statistic 39

60% of media companies have increased investment in cybersecurity measures due to digital transformation

Statistic 40

45% of media companies are exploring blockchain for rights management and digital rights enforcement

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62% of media companies find that digital transformation has lowered their operational costs

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83% of media organizations now use social listening tools to monitor brand and content performance

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50% of media companies plan to increase their investment in 5G-enabled content delivery

Statistic 44

70% of media brands are experimenting with NFTs for digital collectibles and content monetization

Statistic 45

78% of media outlets have upgraded their infrastructure to support higher bandwidth content delivery

Statistic 46

50% of media organizations are deploying chatbots for customer service and content recommendations

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Sources

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Key Highlights

75% of media companies have increased their digital investments over the past two years
60% of media consumers prefer streaming services over traditional TV
80% of media companies regard digital transformation as a top strategic priority
68% of media organizations have adopted AI for content curation
85% of media companies utilize data analytics to personalize content
The global media industry’s digital advertising revenue exceeded $300 billion in 2023
55% of media consumers watch videos via social media platforms
70% of media companies plan to invest more in immersive technologies like AR and VR within the next year
48% of media companies have migrated parts of their operations to the cloud
65% of media executives believe that digital transformation has significantly increased audience engagement
54% of media buyers are now using programmatic advertising strategies
72% of journalists believe that digital tools have improved their efficiency
50% of media companies report an increase in revenue attributed directly to digital platform expansion

Amidst a digital revolution that has reshaped the media landscape, over 80% of media companies now see digital transformation as their top strategic priority, fueling increased investments and innovations like AI, immersive tech, and data-driven personalization that are fundamentally changing how audiences consume content worldwide.

Adoption of Technology and Innovation

54% of media buyers are now using programmatic advertising strategies
72% of journalists believe that digital tools have improved their efficiency
70% of media organizations now offer their content via OTT platforms
40% of media outlets have implemented AI-based content moderation tools
45% of media companies use voice recognition tools to enhance content accessibility
63% of media companies plan to adopt more machine learning-based content analysis tools in the next year
62% of content creators utilize cloud-based editing tools to streamline production

Adoption of Technology and Innovation Interpretation

As the media industry accelerates into a digital future—where over half of media buyers embrace programmatic ads, nearly three-quarters of journalists find digital tools boost efficiency, and innovative tech like AI, voice recognition, and cloud editing become standard—it's clear that staying relevant now hinges on mastering the remarkable convergence of content, technology, and data.

Advertising and Monetization Strategies

The global media industry’s digital advertising revenue exceeded $300 billion in 2023
52% of online news publishers have adopted paywalls or subscription models

Advertising and Monetization Strategies Interpretation

With over half of online news outlets locking up their content behind paywalls and digital ad revenues soaring past $300 billion in 2023, the media industry is clearly betting big on digital monetization—because in the race for relevance, it's pay to play.

Audience Engagement and Consumption Trends

60% of media consumers prefer streaming services over traditional TV
55% of media consumers watch videos via social media platforms
65% of media executives believe that digital transformation has significantly increased audience engagement
78% of digital media users access content via mobile devices
55% of sports media consumption occurs on digital platforms
66% of media audiences now use multiple screens during content consumption
47% of media companies report increased audience reach after digitization efforts
83% of users report using ad-blockers less frequently due to personalized content
79% of media consumers believe digital innovations improve their media experience
58% of media companies are investing in virtual event technology to enhance engagement
69% of digital media companies have adopted some form of augmented reality to enhance user engagement
55% of online video content is consumed on platforms that use AI to personalize recommendations
84% of media organizations have experienced increased audience engagement since digital transformation initiatives
53% of media companies say that digital transformation has helped them reach international audiences more effectively
69% of digital media consumers believe personalized content improves their overall experience

Audience Engagement and Consumption Trends Interpretation

In an era where 60% of media consumers prefer streaming and 84% report increased engagement following digital transformation, it's clear that the industry’s pivot to mobile, social, and augmented reality platforms not only broadens global reach but also makes personalized content—beloved by 69% of users—the new currency of audience loyalty.

Data Utilization and Analytics

85% of media companies utilize data analytics to personalize content
42% of traditional media companies have partnered with digital startups to expand their reach
90% of media organizations track user data to improve content targeting
65% of media firms say their data-driven decisions have improved advertising ROI
72% of media companies track performance through real-time analytics dashboards
37% of media companies have implemented data privacy measures in compliance with GDPR and similar regulations

Data Utilization and Analytics Interpretation

In an industry where nearly all players are leveraging data analytics for targeted content and advertising success, media companies are increasingly balancing the pursuit of personalization and growth with the imperative of safeguarding user privacy amidst a rapidly evolving digital landscape.

Media Digital Transformation and Investment

75% of media companies have increased their digital investments over the past two years
80% of media companies regard digital transformation as a top strategic priority
68% of media organizations have adopted AI for content curation
70% of media companies plan to invest more in immersive technologies like AR and VR within the next year
48% of media companies have migrated parts of their operations to the cloud
50% of media companies report an increase in revenue attributed directly to digital platform expansion
35% of media companies see AI as a critical component of their future content strategy
89% of media executives have implemented some form of digital automation in their workflows
60% of media companies have increased investment in cybersecurity measures due to digital transformation
45% of media companies are exploring blockchain for rights management and digital rights enforcement
62% of media companies find that digital transformation has lowered their operational costs
83% of media organizations now use social listening tools to monitor brand and content performance
50% of media companies plan to increase their investment in 5G-enabled content delivery
70% of media brands are experimenting with NFTs for digital collectibles and content monetization
78% of media outlets have upgraded their infrastructure to support higher bandwidth content delivery
50% of media organizations are deploying chatbots for customer service and content recommendations

Media Digital Transformation and Investment Interpretation

With nearly nine out of ten media executives automating workflows and half boosting cybersecurity, it's clear that digital transformation isn't just a trend—it's the strategic armor shaping the industry’s future, fueling revenue growth, innovation in immersive tech, and the rise of blockchain and NFTs as the new playgrounds of media monetization.