GITNUXREPORT 2025

Digital Transformation In The Igaming Industry Statistics

Digital transformation drives growth, engagement, and security in the iGaming industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

The rate of digital fraud in iGaming declined by 15% in 2023 due to advanced cybersecurity measures

Statistic 2

AI-powered fraud detection systems reduced fraudulent transactions in iGaming by 35% in 2023

Statistic 3

The integration of multi-factor authentication reduced account hijacking incidents by 30% in 2023

Statistic 4

The use of biometrics for identity verification in iGaming increased by 70% in 2023, significantly improving security measures

Statistic 5

The global iGaming market was valued at approximately $66.7 billion in 2022

Statistic 6

Mobile gaming accounts for over 70% of the total iGaming revenue worldwide

Statistic 7

Virtual Reality (VR) and Augmented Reality (AR) are projected to generate over $1 billion in revenue in the iGaming sector by 2025

Statistic 8

The number of digital payment transactions in iGaming increased by 50% between 2021 and 2023

Statistic 9

Esports betting integration into iGaming platforms increased by 25% in 2023, highlighting digital transformation trends

Statistic 10

Digital transformation has resulted in a 20% year-over-year growth in online sports betting markets

Statistic 11

The use of cloud gaming platforms in iGaming increased by 50% in 2023, expanding access to high-quality gaming experiences

Statistic 12

The global iGaming live dealer market grew by an estimated 15% in 2023, driven by digital innovations

Statistic 13

Customer acquisition cost has decreased by 25% for operators using targeted digital marketing

Statistic 14

Over 50% of iGaming platforms now incorporate omni-channel strategies to unify user experiences across devices

Statistic 15

80% of iGaming operators invested in cybersecurity upgrades in 2023 to comply with new regulations

Statistic 16

Digital marketing outreach via targeted ads and personalized content led to a 35% increase in customer lifetime value

Statistic 17

Digital self-exclusion tools improved responsible gambling initiatives, with 70% of platforms adopting such features by 2023

Statistic 18

55% of new iGaming customer acquisitions are now driven by digital channels, particularly social media and search engines

Statistic 19

The number of operators using omni-channel customer support approaches increased by 40% in 2023, leading to better user satisfaction

Statistic 20

The average user engagement time on online gambling apps increased by 30% after implementing personalized marketing techniques

Statistic 21

The integration of Live Dealer Games increased user retention rates by 20% in 2023

Statistic 22

In 2023, 40% of new iGaming users preferred mobile platforms over desktop

Statistic 23

The integration of social media features into gaming platforms increased user sharing by 35%

Statistic 24

35% of players use cryptocurrency for deposits and withdrawals in iGaming platforms

Statistic 25

45% of iGaming companies have integrated player data analytics to optimize game offerings and marketing

Statistic 26

70% of younger players (ages 18-35) prefer gaming platforms that offer social sharing features

Statistic 27

Digital influencer marketing campaigns increased user registrations on iGaming sites by 40% in 2023

Statistic 28

65% of players prefer to receive game recommendations based on their digital behavior and preferences

Statistic 29

50% of consumers in the iGaming industry use multiple digital devices simultaneously, indicating a need for seamless cross-device experience

Statistic 30

Augmented Reality casino games increased user engagement time by an average of 15 minutes per session

Statistic 31

The use of augmented reality filters and virtual try-ons on social media increased brand engagement rates by 30% within the iGaming sector

Statistic 32

Digital loyalty programs integrated with mobile apps saw a 50% increase in user participation since 2022

Statistic 33

The deployment of AI-based personalized game recommendations increased user retention rates by 15%

Statistic 34

52% of iGaming players engaged more frequently after receiving targeted promotional offers powered by data analytics

Statistic 35

Nearly 80% of iGaming operators have adopted some form of digital transformation strategy by 2023

Statistic 36

The use of AI and machine learning in iGaming has increased by 45% year-over-year

Statistic 37

60% of iGaming companies plan to invest heavily in blockchain technology over the next 2 years

Statistic 38

65% of online gamblers prefer digital payment methods such as e-wallets and cryptocurrencies

Statistic 39

55% of operators report increased operational efficiency due to digital automation solutions like CRM and Customer Service bots

Statistic 40

The adoption rate of biometric authentication in iGaming security has doubled over the past year

Statistic 41

85% of iGaming operators utilize cloud technologies to scale their infrastructure

Statistic 42

Blockchain-based verifiable fairness has been adopted by over 50% of new online gambling platforms in 2023

Statistic 43

The average withdrawal time for digital payments decreased from 48 hours to under 24 hours due to automation

Statistic 44

AI-driven customer support chatbots now handle over 60% of customer queries in iGaming

Statistic 45

The global online poker sector saw a 20% increase in digital engagement following the implementation of AI and analytics tools

Statistic 46

The use of digital wallets in iGaming increased adoption rates by 60% between 2021 and 2023

Statistic 47

Digital visual enhancement technologies such as 4K streaming and high-definition game design improved user experience scores by 25%

Statistic 48

The utilization of Big Data analytics in iGaming grew by 55% in the last year, enhancing personalization and risk management

Statistic 49

Digital platform automation has decreased game downtime by 20%, improving overall user satisfaction

Statistic 50

Over 90% of iGaming providers now leverage data-driven decision making as part of their digital transformation

Statistic 51

The deployment of 5G technology is expected to increase mobile gaming traffic by 60%, supporting faster data transfer and lower latency

Statistic 52

In 2023, 78% of iGaming companies reported improved customer onboarding processes through digital tools

Statistic 53

Over 60% of iGaming companies plan to develop or enhance their mobile apps with advanced features like AI and personalization by 2024

Statistic 54

The integration of robotic process automation (RPA) in iGaming operations led to a 40% reduction in manual processing errors

Statistic 55

In 2023, 65% of iGaming platforms used API integrations to enhance third-party content and payment services

Statistic 56

The adoption of anti-money laundering (AML) and KYC digital verification processes increased by 50% in 2023, significantly improving compliance

Statistic 57

Over 70% of iGaming companies are exploring or deploying blockchain for secure transactions

Statistic 58

Digital Surrender features in online casinos saw a 20% adoption rate increase in 2023, aiding responsible gambling efforts

Statistic 59

Over 85% of online gambling transactions are now completed via secure digital wallets or cryptocurrencies

Statistic 60

The implementation of real-time data analytics improved game performance optimization by 25% in 2023

Statistic 61

68% of iGaming firms report that their digital transformation efforts have led to increased market competitiveness

Statistic 62

78% of operators plan to adopt or upgrade their blockchain solutions within the next two years to enhance transaction security

Statistic 63

The percentage of digital adoption in iGaming customer onboarding processes rose to 90% in 2023, improving onboarding efficiency

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Sources

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Key Highlights

The global iGaming market was valued at approximately $66.7 billion in 2022
Mobile gaming accounts for over 70% of the total iGaming revenue worldwide
Nearly 80% of iGaming operators have adopted some form of digital transformation strategy by 2023
The use of AI and machine learning in iGaming has increased by 45% year-over-year
The average user engagement time on online gambling apps increased by 30% after implementing personalized marketing techniques
60% of iGaming companies plan to invest heavily in blockchain technology over the next 2 years
Virtual Reality (VR) and Augmented Reality (AR) are projected to generate over $1 billion in revenue in the iGaming sector by 2025
65% of online gamblers prefer digital payment methods such as e-wallets and cryptocurrencies
The integration of Live Dealer Games increased user retention rates by 20% in 2023
55% of operators report increased operational efficiency due to digital automation solutions like CRM and Customer Service bots
The number of digital payment transactions in iGaming increased by 50% between 2021 and 2023
Customer acquisition cost has decreased by 25% for operators using targeted digital marketing
The adoption rate of biometric authentication in iGaming security has doubled over the past year

The iGaming industry is riding the wave of digital transformation, with over 80% of operators embracing innovative technologies like AI, blockchain, and immersive experiences to accelerate growth, enhance security, and deliver personalized gaming experiences to a global market valued at over $66 billion in 2022.

Digital Identity and Security

The rate of digital fraud in iGaming declined by 15% in 2023 due to advanced cybersecurity measures
AI-powered fraud detection systems reduced fraudulent transactions in iGaming by 35% in 2023
The integration of multi-factor authentication reduced account hijacking incidents by 30% in 2023
The use of biometrics for identity verification in iGaming increased by 70% in 2023, significantly improving security measures

Digital Identity and Security Interpretation

As the iGaming industry turbocharges its defenses with AI, biometrics, and multi-factor authentication, a 15% drop in digital fraud in 2023 proves that savvy security upgrades can turn the odds in favor of safe, secure gaming experiences.

Market Size and Growth

The global iGaming market was valued at approximately $66.7 billion in 2022
Mobile gaming accounts for over 70% of the total iGaming revenue worldwide
Virtual Reality (VR) and Augmented Reality (AR) are projected to generate over $1 billion in revenue in the iGaming sector by 2025
The number of digital payment transactions in iGaming increased by 50% between 2021 and 2023
Esports betting integration into iGaming platforms increased by 25% in 2023, highlighting digital transformation trends
Digital transformation has resulted in a 20% year-over-year growth in online sports betting markets
The use of cloud gaming platforms in iGaming increased by 50% in 2023, expanding access to high-quality gaming experiences
The global iGaming live dealer market grew by an estimated 15% in 2023, driven by digital innovations

Market Size and Growth Interpretation

As the iGaming industry accelerates into a $66.7 billion future powered by over 70% mobile revenue, immersive VR/AR ventures, and a boom in digital payments, it’s clear that digital transformation isn’t just a trend — it’s the winning hand reshaping every flip of the digital table.

Operator Strategies and Initiatives

Customer acquisition cost has decreased by 25% for operators using targeted digital marketing
Over 50% of iGaming platforms now incorporate omni-channel strategies to unify user experiences across devices
80% of iGaming operators invested in cybersecurity upgrades in 2023 to comply with new regulations
Digital marketing outreach via targeted ads and personalized content led to a 35% increase in customer lifetime value
Digital self-exclusion tools improved responsible gambling initiatives, with 70% of platforms adopting such features by 2023
55% of new iGaming customer acquisitions are now driven by digital channels, particularly social media and search engines
The number of operators using omni-channel customer support approaches increased by 40% in 2023, leading to better user satisfaction

Operator Strategies and Initiatives Interpretation

In an industry reshaped by digital innovation, iGaming operators are cutting customer acquisition costs by a quarter and boosting lifetime value through targeted marketing, all while strengthening cybersecurity, embracing omni-channel experiences, and promoting responsible gambling—proving that in the game of digital transformation, strategic versatility is the real jackpot.

Player Engagement and Behavior

The average user engagement time on online gambling apps increased by 30% after implementing personalized marketing techniques
The integration of Live Dealer Games increased user retention rates by 20% in 2023
In 2023, 40% of new iGaming users preferred mobile platforms over desktop
The integration of social media features into gaming platforms increased user sharing by 35%
35% of players use cryptocurrency for deposits and withdrawals in iGaming platforms
45% of iGaming companies have integrated player data analytics to optimize game offerings and marketing
70% of younger players (ages 18-35) prefer gaming platforms that offer social sharing features
Digital influencer marketing campaigns increased user registrations on iGaming sites by 40% in 2023
65% of players prefer to receive game recommendations based on their digital behavior and preferences
50% of consumers in the iGaming industry use multiple digital devices simultaneously, indicating a need for seamless cross-device experience
Augmented Reality casino games increased user engagement time by an average of 15 minutes per session
The use of augmented reality filters and virtual try-ons on social media increased brand engagement rates by 30% within the iGaming sector
Digital loyalty programs integrated with mobile apps saw a 50% increase in user participation since 2022
The deployment of AI-based personalized game recommendations increased user retention rates by 15%
52% of iGaming players engaged more frequently after receiving targeted promotional offers powered by data analytics

Player Engagement and Behavior Interpretation

As digitalization accelerates in the iGaming industry, it’s clear that personalized marketing, social features, and advanced analytics are not only boosting user engagement—by up to 30%—but also transforming players into social sharers, crypto adopters, and loyal enthusiasts, underscoring the industry's shift toward a seamless, tailored, and interactive gaming universe.

Technological Adoption and Innovation

Nearly 80% of iGaming operators have adopted some form of digital transformation strategy by 2023
The use of AI and machine learning in iGaming has increased by 45% year-over-year
60% of iGaming companies plan to invest heavily in blockchain technology over the next 2 years
65% of online gamblers prefer digital payment methods such as e-wallets and cryptocurrencies
55% of operators report increased operational efficiency due to digital automation solutions like CRM and Customer Service bots
The adoption rate of biometric authentication in iGaming security has doubled over the past year
85% of iGaming operators utilize cloud technologies to scale their infrastructure
Blockchain-based verifiable fairness has been adopted by over 50% of new online gambling platforms in 2023
The average withdrawal time for digital payments decreased from 48 hours to under 24 hours due to automation
AI-driven customer support chatbots now handle over 60% of customer queries in iGaming
The global online poker sector saw a 20% increase in digital engagement following the implementation of AI and analytics tools
The use of digital wallets in iGaming increased adoption rates by 60% between 2021 and 2023
Digital visual enhancement technologies such as 4K streaming and high-definition game design improved user experience scores by 25%
The utilization of Big Data analytics in iGaming grew by 55% in the last year, enhancing personalization and risk management
Digital platform automation has decreased game downtime by 20%, improving overall user satisfaction
Over 90% of iGaming providers now leverage data-driven decision making as part of their digital transformation
The deployment of 5G technology is expected to increase mobile gaming traffic by 60%, supporting faster data transfer and lower latency
In 2023, 78% of iGaming companies reported improved customer onboarding processes through digital tools
Over 60% of iGaming companies plan to develop or enhance their mobile apps with advanced features like AI and personalization by 2024
The integration of robotic process automation (RPA) in iGaming operations led to a 40% reduction in manual processing errors
In 2023, 65% of iGaming platforms used API integrations to enhance third-party content and payment services
The adoption of anti-money laundering (AML) and KYC digital verification processes increased by 50% in 2023, significantly improving compliance
Over 70% of iGaming companies are exploring or deploying blockchain for secure transactions
Digital Surrender features in online casinos saw a 20% adoption rate increase in 2023, aiding responsible gambling efforts
Over 85% of online gambling transactions are now completed via secure digital wallets or cryptocurrencies
The implementation of real-time data analytics improved game performance optimization by 25% in 2023
68% of iGaming firms report that their digital transformation efforts have led to increased market competitiveness
78% of operators plan to adopt or upgrade their blockchain solutions within the next two years to enhance transaction security
The percentage of digital adoption in iGaming customer onboarding processes rose to 90% in 2023, improving onboarding efficiency

Technological Adoption and Innovation Interpretation

With nearly 80% of iGaming operators embracing digital transformation by 2023, fueled by a 45% annual surge in AI and machine learning, and over 85% utilizing cloud and cryptographic solutions to boost security and scalability, the industry is not just rolling the digital dice but betting heavily on innovation—proving that in iGaming, going digital isn’t just a trend, it’s the winning hand.