GITNUXREPORT 2025

Digital Transformation In The Housing Industry Statistics

Digital transformation is revolutionizing housing with increased AI, virtual reality, and smart tech.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

65% of homebuyers use mobile devices during their property search

Statistic 2

45% of real estate transactions are now facilitated through online platforms

Statistic 3

82% of real estate professionals agree that digital tools improve client experience

Statistic 4

The use of CRM systems in real estate has increased by 55% over the past three years

Statistic 5

70% of property managers utilize property management software

Statistic 6

From 2020 to 2023, the adoption of IoT devices in housing increased by 35%

Statistic 7

68% of real estate firms use digital marketing strategies

Statistic 8

72% of homebuyers prefer digital communication with agents

Statistic 9

40% of property listings are now optimized for mobile devices

Statistic 10

78% of real estate companies report improved operational efficiency after adopting digital tools

Statistic 11

55% of first-time homebuyers rely on online reviews when choosing a property

Statistic 12

65% of property developers use data analytics to inform their decisions

Statistic 13

58% of real estate professionals have implemented AI chatbots for client interaction

Statistic 14

48% of homebuyers are interested in houses with integrated smart home technology

Statistic 15

90% of real estate marketing budgets are now allocated to digital channels

Statistic 16

50% of home searches start on a mobile device

Statistic 17

67% of real estate transaction management is now handled through online platforms

Statistic 18

65% of real estate investors consider data security a top priority in digital transformation initiatives

Statistic 19

83% of real estate companies report an increase in lead generation after implementing digital marketing tools

Statistic 20

80% of real estate agents use social media as a primary marketing channel

Statistic 21

45% of property transactions involve digital signatures

Statistic 22

60% of new homebuyers consider smart home features as a critical factor in their purchasing decision

Statistic 23

72% of real estate firms report that digital transformation has improved customer satisfaction

Statistic 24

63% of property portfolios are managed using integrated digital platforms

Statistic 25

48% of real estate brokers plan to expand their digital advertising budgets in the next year

Statistic 26

76% of tenants prefer digital communication with property management

Statistic 27

45% of real estate investment firms have adopted AI-driven analytics for investment decisions

Statistic 28

65% of homebuyers are willing to share personal data if it improves their digital experience

Statistic 29

70% of property management companies report increased efficiency with digital solutions

Statistic 30

50% of new homes built in 2023 include digital smart home features

Statistic 31

80% of real estate firms that have adopted digital transformation report better competitive positioning

Statistic 32

68% of landlords use digital tools for rent collection and lease management

Statistic 33

The adoption of 3D property visualization increased by 50% from 2020 to 2023

Statistic 34

70% of real estate firms are using digital tools to automate administrative tasks

Statistic 35

63% of property buyers consider digital performance and smart features important

Statistic 36

30% of new housing developments incorporate green building technology enabled by digital solutions

Statistic 37

60% of new builds include digital energy management features

Statistic 38

78% of housing industry leaders believe digital transformation is essential for long-term competitiveness

Statistic 39

60% of real estate companies plan to increase their investment in AI over the next two years

Statistic 40

The global smart home market is expected to reach $135 billion by 2025

Statistic 41

85% of top real estate firms plan to expand digital offerings over the next year

Statistic 42

70% of real estate companies plan to integrate virtual reality and augmented reality into their sales strategies by 2025

Statistic 43

72% of property managers plan to adopt AI-powered predictive maintenance tools

Statistic 44

88% of real estate firms believe digital technology will be critical for future growth

Statistic 45

83% of real estate professionals believe data analytics can accurately predict market trends

Statistic 46

66% of real estate firms see blockchain as a key component of future transaction processes

Statistic 47

70% of property investors believe digital transformation reduces transaction costs

Statistic 48

52% of tenants anticipate an increase in digital communication with landlords

Statistic 49

80% of real estate transactions are expected to be fully digital by 2025

Statistic 50

30% of real estate transactions involved blockchain technology in 2023

Statistic 51

The average time to close a house sale has decreased by 20% due to digital tools

Statistic 52

40% of real estate agents use drones for property photography and videography

Statistic 53

75% of real estate firms view blockchain as a way to streamline transactions and improve transparency

Statistic 54

35% of new housing developments incorporate home automation systems

Statistic 55

45% of homebuyers want integrated smart security features

Statistic 56

Virtual reality property tours have increased customer engagement rates by 40%

Statistic 57

50% of homebuyers are willing to purchase a property remotely if virtual tours are available

Statistic 58

55% of homebuyers would consider buying a property without visiting it physically if virtual reality tours are available

Statistic 59

55% of homebuyers find virtual reality tours more helpful than traditional photographs

Statistic 60

55% of homebuyers prefer virtual open house events over physical visits

Statistic 61

42% of homes listed online currently feature augmented reality enhancements

Slide 1 of 61

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

78% of housing industry leaders believe digital transformation is essential for long-term competitiveness
65% of homebuyers use mobile devices during their property search
45% of real estate transactions are now facilitated through online platforms
60% of real estate companies plan to increase their investment in AI over the next two years
Virtual reality property tours have increased customer engagement rates by 40%
82% of real estate professionals agree that digital tools improve client experience
The use of CRM systems in real estate has increased by 55% over the past three years
70% of property managers utilize property management software
50% of homebuyers are willing to purchase a property remotely if virtual tours are available
The global smart home market is expected to reach $135 billion by 2025
From 2020 to 2023, the adoption of IoT devices in housing increased by 35%
68% of real estate firms use digital marketing strategies
72% of homebuyers prefer digital communication with agents

The housing industry is undergoing a digital revolution, with 78% of industry leaders deeming digital transformation essential for long-term success as the market embraces AI, virtual reality, and smart home technology to enhance customer experience, streamline transactions, and stay competitive in an increasingly digital world.

Digital Adoption in Real Estate

65% of homebuyers use mobile devices during their property search
45% of real estate transactions are now facilitated through online platforms
82% of real estate professionals agree that digital tools improve client experience
The use of CRM systems in real estate has increased by 55% over the past three years
70% of property managers utilize property management software
From 2020 to 2023, the adoption of IoT devices in housing increased by 35%
68% of real estate firms use digital marketing strategies
72% of homebuyers prefer digital communication with agents
40% of property listings are now optimized for mobile devices
78% of real estate companies report improved operational efficiency after adopting digital tools
55% of first-time homebuyers rely on online reviews when choosing a property
65% of property developers use data analytics to inform their decisions
58% of real estate professionals have implemented AI chatbots for client interaction
48% of homebuyers are interested in houses with integrated smart home technology
90% of real estate marketing budgets are now allocated to digital channels
50% of home searches start on a mobile device
67% of real estate transaction management is now handled through online platforms
65% of real estate investors consider data security a top priority in digital transformation initiatives
83% of real estate companies report an increase in lead generation after implementing digital marketing tools
80% of real estate agents use social media as a primary marketing channel
45% of property transactions involve digital signatures
60% of new homebuyers consider smart home features as a critical factor in their purchasing decision
72% of real estate firms report that digital transformation has improved customer satisfaction
63% of property portfolios are managed using integrated digital platforms
48% of real estate brokers plan to expand their digital advertising budgets in the next year
76% of tenants prefer digital communication with property management
45% of real estate investment firms have adopted AI-driven analytics for investment decisions
65% of homebuyers are willing to share personal data if it improves their digital experience
70% of property management companies report increased efficiency with digital solutions
50% of new homes built in 2023 include digital smart home features
80% of real estate firms that have adopted digital transformation report better competitive positioning
68% of landlords use digital tools for rent collection and lease management
The adoption of 3D property visualization increased by 50% from 2020 to 2023
70% of real estate firms are using digital tools to automate administrative tasks
63% of property buyers consider digital performance and smart features important

Digital Adoption in Real Estate Interpretation

As the housing industry accelerates into a digital era where 65% of buyers rely on mobile searches and 90% of marketing budgets favor digital channels, it’s clear that smart homes and data-driven strategies are no longer optional but essential for staying competitive—and perhaps even making a smart move yourself.

Digital Energy Management and Sustainability

30% of new housing developments incorporate green building technology enabled by digital solutions
60% of new builds include digital energy management features

Digital Energy Management and Sustainability Interpretation

With nearly a third of new developments embracing green tech and over half integrating digital energy management, the housing industry is digitally turning over a new, more sustainable leaf—proof that smart design is shaping a greener, more efficient future.

Market Expectations and Future Trends

78% of housing industry leaders believe digital transformation is essential for long-term competitiveness
60% of real estate companies plan to increase their investment in AI over the next two years
The global smart home market is expected to reach $135 billion by 2025
85% of top real estate firms plan to expand digital offerings over the next year
70% of real estate companies plan to integrate virtual reality and augmented reality into their sales strategies by 2025
72% of property managers plan to adopt AI-powered predictive maintenance tools
88% of real estate firms believe digital technology will be critical for future growth
83% of real estate professionals believe data analytics can accurately predict market trends
66% of real estate firms see blockchain as a key component of future transaction processes
70% of property investors believe digital transformation reduces transaction costs
52% of tenants anticipate an increase in digital communication with landlords
80% of real estate transactions are expected to be fully digital by 2025

Market Expectations and Future Trends Interpretation

With nearly four-fifths of industry leaders deeming digital transformation essential, it’s clear that the housing sector is no longer just about bricks and mortar but about building a smarter, more virtual, and data-driven future—proving that in real estate, the only thing that’s truly tangible is the increasing reliance on bits, rather than bricks.

Technology-Driven Transactions and Services

30% of real estate transactions involved blockchain technology in 2023
The average time to close a house sale has decreased by 20% due to digital tools
40% of real estate agents use drones for property photography and videography
75% of real estate firms view blockchain as a way to streamline transactions and improve transparency
35% of new housing developments incorporate home automation systems
45% of homebuyers want integrated smart security features

Technology-Driven Transactions and Services Interpretation

As the housing industry races ahead into a digital revolution—with blockchain promising transparency, drones capturing the dream homes, and smart tech making buyer demands a reality—it's clear that digital transformation isn't just a trend but the new foundation of real estate.

Virtual and Augmented Reality in Property Viewing

Virtual reality property tours have increased customer engagement rates by 40%
50% of homebuyers are willing to purchase a property remotely if virtual tours are available
55% of homebuyers would consider buying a property without visiting it physically if virtual reality tours are available
55% of homebuyers find virtual reality tours more helpful than traditional photographs
55% of homebuyers prefer virtual open house events over physical visits
42% of homes listed online currently feature augmented reality enhancements

Virtual and Augmented Reality in Property Viewing Interpretation

With over half of homebuyers now eager to buy remotely and more than 55% finding virtual tours more helpful than traditional photos, the housing industry's digital transformation signals a future where flipping the script from bricks and mortar to bytes and virtual reality is not just innovative but essential.