GITNUXREPORT 2025

Digital Transformation In The Hospitality Industry Statistics

Digital transformation boosts hospitality efficiency, personalization, security, and guest engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of hospitality firms use artificial intelligence for customer service

Statistic 2

45% of hospitality organizations have adopted virtual reality (VR) to enhance guest experience

Statistic 3

55% of hotel guests prefer digital self-service options during their stay

Statistic 4

65% of hotel brands use data analytics to personalize guest experiences

Statistic 5

62% of travelers would choose a hotel with smart room technology over traditional hotels

Statistic 6

59% of hospitality organizations plan to expand use of chatbots for guest communication

Statistic 7

85% of hotels have adopted mobile check-in to improve guest experience

Statistic 8

70% of guests say that personalized digital experiences influence their loyalty

Statistic 9

77% of hotels utilize CRM systems to improve guest relationships

Statistic 10

60% of travel bookings are influenced by digital advertising

Statistic 11

46% of hotel marketing budgets are allocated to digital channels

Statistic 12

82% of guests expect digital interactions to be seamless across all platforms

Statistic 13

54% of hospitality businesses have adopted augmented reality (AR) to enhance guest engagement

Statistic 14

67% of guests are more likely to visit hotels offering personalized digital concierge services

Statistic 15

58% of hotel bookings are now influenced by online reviews and ratings

Statistic 16

37% of hospitality providers have integrated AI chatbots for reservations and inquiries

Statistic 17

50% of hotel guests prefer digital menus for food and beverage ordering

Statistic 18

77% of hotels have adopted digital loyalty programs to increase customer retention

Statistic 19

52% of hospitality brands plan to leverage big data for personalized marketing campaigns

Statistic 20

43% of hospitality businesses report increased guest satisfaction after digital upgrades

Statistic 21

61% of hospitality businesses have adopted omnichannel communication strategies

Statistic 22

72% of hotel bookings are influenced by digital content such as virtual tours and 360-degree videos

Statistic 23

83% of hotels have implemented or plan to implement AI-powered pricing tools

Statistic 24

73% of hospitality firms see data analytics as critical to revenue growth

Statistic 25

29% of hospitality companies use Big Data analytics to forecast demand

Statistic 26

46% of hotels use data visualization tools to monitor operational performance

Statistic 27

70% of hospitality companies have increased their technology investments over the past two years

Statistic 28

75% of hotels plan to implement contactless check-in technologies by 2025

Statistic 29

82% of hospitality companies report that digital transformation has increased operational efficiency

Statistic 30

48% of hospitality businesses have integrated IoT devices to monitor energy use

Statistic 31

74% of hotels increase their marketing ROI through digital channels

Statistic 32

43% of hospitality companies report increased revenue after implementing digital tools for upselling services

Statistic 33

66% of hotels now use cloud-based property management systems

Statistic 34

61% of hospitality companies expect to adopt blockchain solutions for loyalty programs

Statistic 35

69% of hospitality organizations see digital transformation as essential for competitive advantage

Statistic 36

53% of guest feedback is now collected through digital channels

Statistic 37

64% of guests prefer digital check-in/check-out options for faster service

Statistic 38

72% of tourism and hospitality businesses plan to increase their budget for digital innovation in the next year

Statistic 39

65% of hotel chains now incorporate digital energy management systems

Statistic 40

58% of hotels plan to upgrade their Wi-Fi infrastructure to support digital services

Statistic 41

44% of hospitality businesses see digital transformation as a driver for sustainability initiatives

Statistic 42

79% of hotels surveyed are increasing their investment in digital marketing to reach global markets

Statistic 43

70% of hospitality organizations prioritize mobile-first digital strategies

Statistic 44

63% of hotels actively use social media for branding and guest engagement

Statistic 45

59% of travelers prefer booking through voice-activated devices

Statistic 46

68% of hospitality executives consider digital transformation as a key driver for innovation

Statistic 47

80% of hotel websites are now optimized for mobile devices

Statistic 48

54% of guests use wearable devices to access hotel services

Statistic 49

65% of hotel revenues are now generated through online bookings

Statistic 50

80% of travelers prefer booking accommodations through mobile apps

Statistic 51

52% of travelers prefer contactless payments over cash or card payments

Statistic 52

78% of hotel reservations are made via mobile devices

Statistic 53

68% of hospitality firms view cybersecurity as a major concern in digital transformation

Statistic 54

47% of hospitality companies have invested in data security measures in the last year

Statistic 55

45% of hotels plan to invest more in digital security tools to protect guest data

Statistic 56

49% of hotel operators now use automation for routine tasks

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Key Highlights

70% of hospitality companies have increased their technology investments over the past two years
65% of hotel revenues are now generated through online bookings
80% of travelers prefer booking accommodations through mobile apps
60% of hospitality firms use artificial intelligence for customer service
75% of hotels plan to implement contactless check-in technologies by 2025
45% of hospitality organizations have adopted virtual reality (VR) to enhance guest experience
55% of hotel guests prefer digital self-service options during their stay
82% of hospitality companies report that digital transformation has increased operational efficiency
48% of hospitality businesses have integrated IoT devices to monitor energy use
65% of hotel brands use data analytics to personalize guest experiences
62% of travelers would choose a hotel with smart room technology over traditional hotels
68% of hospitality firms view cybersecurity as a major concern in digital transformation
74% of hotels increase their marketing ROI through digital channels

In an era where 70% of hospitality companies have vastly increased their technology investments, digital transformation has become the defining force reshaping guest experiences, operational efficiency, and revenue streams across the industry.

Customer Experience and Personalization

60% of hospitality firms use artificial intelligence for customer service
45% of hospitality organizations have adopted virtual reality (VR) to enhance guest experience
55% of hotel guests prefer digital self-service options during their stay
65% of hotel brands use data analytics to personalize guest experiences
62% of travelers would choose a hotel with smart room technology over traditional hotels
59% of hospitality organizations plan to expand use of chatbots for guest communication
85% of hotels have adopted mobile check-in to improve guest experience
70% of guests say that personalized digital experiences influence their loyalty
77% of hotels utilize CRM systems to improve guest relationships
60% of travel bookings are influenced by digital advertising
46% of hotel marketing budgets are allocated to digital channels
82% of guests expect digital interactions to be seamless across all platforms
54% of hospitality businesses have adopted augmented reality (AR) to enhance guest engagement
67% of guests are more likely to visit hotels offering personalized digital concierge services
58% of hotel bookings are now influenced by online reviews and ratings
37% of hospitality providers have integrated AI chatbots for reservations and inquiries
50% of hotel guests prefer digital menus for food and beverage ordering
77% of hotels have adopted digital loyalty programs to increase customer retention
52% of hospitality brands plan to leverage big data for personalized marketing campaigns
43% of hospitality businesses report increased guest satisfaction after digital upgrades
61% of hospitality businesses have adopted omnichannel communication strategies
72% of hotel bookings are influenced by digital content such as virtual tours and 360-degree videos

Customer Experience and Personalization Interpretation

As the hospitality industry rides the digital wave—where 85% have embraced mobile check-ins and over 60% employ AI, VR, and data analytics—hotels are not just enhancing guest experiences but are actively rewiring loyalty and personalization into the very fabric of hospitality, proving that in today's world, a seamless digital interface is less of an option and more of a prerequisite for winning hearts and bookings alike.

Data Analytics and Business Intelligence

83% of hotels have implemented or plan to implement AI-powered pricing tools
73% of hospitality firms see data analytics as critical to revenue growth
29% of hospitality companies use Big Data analytics to forecast demand
46% of hotels use data visualization tools to monitor operational performance

Data Analytics and Business Intelligence Interpretation

With 83% of hotels adopting AI-powered pricing, 73% viewing data analytics as vital for revenue, and nearly half leveraging data visualization, the hospitality industry is clearly checking into the digital future—where data-driven decisions are the new room key to success.

Digital Transformation and Technology Adoption

70% of hospitality companies have increased their technology investments over the past two years
75% of hotels plan to implement contactless check-in technologies by 2025
82% of hospitality companies report that digital transformation has increased operational efficiency
48% of hospitality businesses have integrated IoT devices to monitor energy use
74% of hotels increase their marketing ROI through digital channels
43% of hospitality companies report increased revenue after implementing digital tools for upselling services
66% of hotels now use cloud-based property management systems
61% of hospitality companies expect to adopt blockchain solutions for loyalty programs
69% of hospitality organizations see digital transformation as essential for competitive advantage
53% of guest feedback is now collected through digital channels
64% of guests prefer digital check-in/check-out options for faster service
72% of tourism and hospitality businesses plan to increase their budget for digital innovation in the next year
65% of hotel chains now incorporate digital energy management systems
58% of hotels plan to upgrade their Wi-Fi infrastructure to support digital services
44% of hospitality businesses see digital transformation as a driver for sustainability initiatives
79% of hotels surveyed are increasing their investment in digital marketing to reach global markets
70% of hospitality organizations prioritize mobile-first digital strategies
63% of hotels actively use social media for branding and guest engagement
59% of travelers prefer booking through voice-activated devices
68% of hospitality executives consider digital transformation as a key driver for innovation
80% of hotel websites are now optimized for mobile devices
54% of guests use wearable devices to access hotel services

Digital Transformation and Technology Adoption Interpretation

With over 70% of hospitality companies ramping up their tech investments, it's clear that in today’s industry, staying digitally connected isn’t just a smart move—it's the only way to remain competitive, delight guests, and keep the Wi-Fi flowing.

Payment and Booking Preferences

65% of hotel revenues are now generated through online bookings
80% of travelers prefer booking accommodations through mobile apps
52% of travelers prefer contactless payments over cash or card payments
78% of hotel reservations are made via mobile devices

Payment and Booking Preferences Interpretation

These statistics reveal that the hospitality industry is increasingly infused with digital currents, where almost two-thirds of revenue now flow through online channels, and a majority of travelers prefer their bookings and payments in the palm of their hand, signaling a pivotal shift towards a seamless, contactless digital experience.

Security, Privacy, and Cybersecurity

68% of hospitality firms view cybersecurity as a major concern in digital transformation
47% of hospitality companies have invested in data security measures in the last year
45% of hotels plan to invest more in digital security tools to protect guest data

Security, Privacy, and Cybersecurity Interpretation

With nearly half of hospitality firms ramping up their cybersecurity investments and 68% citing it as a top concern, the industry is realizing that in the digital age, protecting guest data isn't just good manners—it's good business.

Technology Adoption

49% of hotel operators now use automation for routine tasks

Technology Adoption Interpretation

With nearly half of hotel operators embracing automation for routine tasks, the hospitality industry is checking in to a future where efficiency is no longer a luxury but the standard—making manual chores a thing of the past.