GITNUXREPORT 2025

Digital Transformation In The Home Improvement Industry Statistics

Digital transformation boosts home improvement sales, efficiency, marketing, and customer engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of customers prefer virtual consultations over in-person meetings in the home improvement sector

Statistic 2

60% of consumers read online reviews before hiring a home improvement contractor

Statistic 3

72% of homeowners are more likely to hire a contractor with a digital portfolio

Statistic 4

55% of consumers use augmented reality apps to visualize home upgrades before purchase

Statistic 5

85% of homeowners are interested in receiving real-time project updates via mobile apps

Statistic 6

35% of home improvement sales are now made through online channels

Statistic 7

70% of homeowners prefer online booking options for home improvement services

Statistic 8

43% of consumers use online tools to compare different home improvement contractors

Statistic 9

49% of homeowners are more comfortable hiring contractors with a digital presence

Statistic 10

42% of consumers want to see virtual reality walkthroughs before scheduling in-home visits

Statistic 11

81% of homeowners would choose a contractor with a strong digital presence over one without

Statistic 12

76% of homeowners look for digital reviews and ratings before hiring a home improvement contractor

Statistic 13

69% of DIY homeowners use online tutorials and videos for their projects

Statistic 14

41% of consumers are more responsive to digital advertising than traditional marketing in home improvement

Statistic 15

37% of consumers prefer receiving project updates via email or SMS

Statistic 16

78% of home improvement companies have adopted digital tools for project management

Statistic 17

52% of home improvement retailers experienced a revenue increase after investing in e-commerce platforms

Statistic 18

70% of contractors use mobile apps for estimating and invoicing

Statistic 19

45% of home improvement businesses have implemented CRM systems to improve client communication

Statistic 20

58% of home improvement companies see an increase in project efficiency after adopting digital scheduling tools

Statistic 21

68% of home improvement professionals believe digital innovation has improved project accuracy

Statistic 22

60% of contractors use drone technology for site inspections

Statistic 23

48% of home improvement firms have integrated AI-driven chatbots for customer service

Statistic 24

54% of home improvement companies report higher customer satisfaction after digital transformation

Statistic 25

75% of home improvement businesses have adopted cloud storage solutions

Statistic 26

64% of project managers in home improvement rely on digital collaboration tools for team coordination

Statistic 27

80% of home improvement professionals agree that digital project management tools save time

Statistic 28

29% of home improvement companies report cyber security concerns as a barrier to digital adoption

Statistic 29

59% of home improvement businesses plan to develop a mobile app in the next year

Statistic 30

53% of home improvement companies report increased sales after implementing digital estimation tools

Statistic 31

72% of home improvement companies are exploring AI to automate routine tasks

Statistic 32

51% of home improvement firms have integrated digital payment options to facilitate quicker transactions

Statistic 33

78% of home improvement companies plan to increase digital investments over the next two years

Statistic 34

80% of home improvement companies utilize before-and-after photo galleries online to attract clients

Statistic 35

40% of home improvement companies report increased customer engagement through social media marketing

Statistic 36

25% of home improvement retailers plan to increase digital marketing budgets by over 20% in, 2024

Statistic 37

38% of home improvement companies report increased leads from digital advertising campaigns

Statistic 38

57% of home improvement companies track digital marketing ROI regularly

Statistic 39

62% of contractors believe digital marketing has increased their business reach

Statistic 40

84% of home improvement professionals use social media for marketing

Statistic 41

44% of contractors use virtual reality to showcase renovation possibilities to clients

Statistic 42

65% of home improvement clients use virtual consultations during initial project discussions

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Sources

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Key Highlights

78% of home improvement companies have adopted digital tools for project management
65% of customers prefer virtual consultations over in-person meetings in the home improvement sector
52% of home improvement retailers experienced a revenue increase after investing in e-commerce platforms
70% of contractors use mobile apps for estimating and invoicing
80% of home improvement companies utilize before-and-after photo galleries online to attract clients
60% of consumers read online reviews before hiring a home improvement contractor
45% of home improvement businesses have implemented CRM systems to improve client communication
72% of homeowners are more likely to hire a contractor with a digital portfolio
58% of home improvement companies see an increase in project efficiency after adopting digital scheduling tools
40% of home improvement companies report increased customer engagement through social media marketing
55% of consumers use augmented reality apps to visualize home upgrades before purchase
68% of home improvement professionals believe digital innovation has improved project accuracy
85% of homeowners are interested in receiving real-time project updates via mobile apps

Digital transformation is revolutionizing the home improvement industry, with 78% of companies now embracing digital tools and over 80% utilizing online portfolios and social media to attract clients, reflecting a seismic shift towards virtual consultations, e-commerce, and real-time customer engagement.

Consumer Preferences and Behavior

65% of customers prefer virtual consultations over in-person meetings in the home improvement sector
60% of consumers read online reviews before hiring a home improvement contractor
72% of homeowners are more likely to hire a contractor with a digital portfolio
55% of consumers use augmented reality apps to visualize home upgrades before purchase
85% of homeowners are interested in receiving real-time project updates via mobile apps
35% of home improvement sales are now made through online channels
70% of homeowners prefer online booking options for home improvement services
43% of consumers use online tools to compare different home improvement contractors
49% of homeowners are more comfortable hiring contractors with a digital presence
42% of consumers want to see virtual reality walkthroughs before scheduling in-home visits
81% of homeowners would choose a contractor with a strong digital presence over one without
76% of homeowners look for digital reviews and ratings before hiring a home improvement contractor
69% of DIY homeowners use online tutorials and videos for their projects
41% of consumers are more responsive to digital advertising than traditional marketing in home improvement
37% of consumers prefer receiving project updates via email or SMS

Consumer Preferences and Behavior Interpretation

In an era where digital tools are reshaping the home improvement landscape, over 80% of homeowners now favor contractors with a strong online presence—proving that in today's market, seeing is believing, and virtual consultations are quickly replacing the old hammer-and-nail approach.

Digital Adoption and Technology Integration

78% of home improvement companies have adopted digital tools for project management
52% of home improvement retailers experienced a revenue increase after investing in e-commerce platforms
70% of contractors use mobile apps for estimating and invoicing
45% of home improvement businesses have implemented CRM systems to improve client communication
58% of home improvement companies see an increase in project efficiency after adopting digital scheduling tools
68% of home improvement professionals believe digital innovation has improved project accuracy
60% of contractors use drone technology for site inspections
48% of home improvement firms have integrated AI-driven chatbots for customer service
54% of home improvement companies report higher customer satisfaction after digital transformation
75% of home improvement businesses have adopted cloud storage solutions
64% of project managers in home improvement rely on digital collaboration tools for team coordination
80% of home improvement professionals agree that digital project management tools save time
29% of home improvement companies report cyber security concerns as a barrier to digital adoption
59% of home improvement businesses plan to develop a mobile app in the next year
53% of home improvement companies report increased sales after implementing digital estimation tools
72% of home improvement companies are exploring AI to automate routine tasks
51% of home improvement firms have integrated digital payment options to facilitate quicker transactions
78% of home improvement companies plan to increase digital investments over the next two years

Digital Adoption and Technology Integration Interpretation

In an industry where nails and hammers once ruled, the digital revolution—driven by 78% embracing new tools and 72% exploring AI—proves that now, success hinges on not just building better homes, but smarter, more connected businesses.

Online Tools and Digital Marketing

80% of home improvement companies utilize before-and-after photo galleries online to attract clients
40% of home improvement companies report increased customer engagement through social media marketing
25% of home improvement retailers plan to increase digital marketing budgets by over 20% in, 2024
38% of home improvement companies report increased leads from digital advertising campaigns
57% of home improvement companies track digital marketing ROI regularly
62% of contractors believe digital marketing has increased their business reach
84% of home improvement professionals use social media for marketing

Online Tools and Digital Marketing Interpretation

With a staggering 84% of home improvement pros leveraging social media and 62% tracking their ROI, it's clear that digital marketing isn't just a trend but the blueprint reshaping the industry’s blueprint—turning online engagement into tangible renovations.

Remote and Virtual Service Options

44% of contractors use virtual reality to showcase renovation possibilities to clients
65% of home improvement clients use virtual consultations during initial project discussions

Remote and Virtual Service Options Interpretation

With nearly half of contractors harnessing virtual reality and a significant majority of clients opting for virtual consultations, the home improvement industry's digital shift is turning the renovation process into a high-tech handshake that promises both imagination and efficiency.