GITNUXREPORT 2025

Digital Transformation In The Fitness Industry Statistics

Digital transformation boosts engagement, personalization, and growth in fitness industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

45% of consumers prefer digital fitness options over traditional gyms

Statistic 2

55% of gym members use fitness apps regularly

Statistic 3

68% of fitness trainers report increased demand for virtual training sessions

Statistic 4

60% of fitness consumers watch online workout videos weekly

Statistic 5

73% of respondents in a survey said that digital fitness tools motivate them to exercise more often

Statistic 6

62% of consumers used fitness apps at least once a week in 2023

Statistic 7

50% of millennials prefer to work out with digital or virtual options rather than in-person

Statistic 8

44% of fitness enthusiasts said they would continue to use virtual workout options even post-pandemic

Statistic 9

65% of fitness consumers track their workouts using mobile apps

Statistic 10

58% of gym members have used virtual personal training sessions

Statistic 11

48% of fitness consumers buy health and fitness gadgets annually

Statistic 12

70% of fitness apps are used on smartphones

Statistic 13

40% of gym members prefer hybrid training models combining in-person and digital workouts

Statistic 14

32% of people who use virtual fitness programs are under 35 years old

Statistic 15

72% of consumers want personalized workout experiences via digital platforms

Statistic 16

67% of gym users would like to see more virtual reality (VR) elements incorporated into workouts

Statistic 17

49% of digital fitness users said they increased their weekly workout frequency

Statistic 18

59% of health and fitness consumers view data tracking as essential for motivation

Statistic 19

74% of fitness members are interested in interactive workout programs online

Statistic 20

69% of users prefer to access fitness content on mobile devices

Statistic 21

46% of gym members use virtual reality equipment in their workouts

Statistic 22

50% of consumers prefer tailored workout plans delivered via digital platforms

Statistic 23

73% of consumers believe digital fitness options are more cost-effective than traditional gyms

Statistic 24

72% of young adults aged 18-24 prefer using digital fitness platforms over in-person gyms

Statistic 25

52% of fitness consumers have increased their use of online fitness community forums

Statistic 26

59% of fitness tracking app users report increased motivation due to gamification features

Statistic 27

44% of virtual fitness program users have continued with online workouts for over a year

Statistic 28

58% of consumers are willing to pay more for digital fitness programs that offer personalized coaching

Statistic 29

69% of fitness tech adopters cite improved health outcomes as a key benefit

Statistic 30

55% of fitness consumers trust data from wearable devices to inform their health decisions

Statistic 31

62% of US consumers aged 25-34 report using online fitness classes regularly

Statistic 32

54% of fitness app users prefer tracking progress via mobile devices over desktops

Statistic 33

33% of users have switched from traditional gyms to digital fitness services due to cost and convenience

Statistic 34

70% of fitness content consumption happens on smartphones

Statistic 35

49% of fitness consumers have used virtual reality for immersive workout experiences

Statistic 36

70% of fitness clubs adopted new digital tools during the COVID-19 pandemic

Statistic 37

80% of gym owners say integrating digital solutions has improved member engagement

Statistic 38

55% of fitness facilities plan to invest more in digital infrastructure over the next year

Statistic 39

91% of fitness brands have increased their social media presence during the pandemic

Statistic 40

37% of fitness clubs offer at least one digital membership option

Statistic 41

78% of fitness instructors have begun integrating digital tools into their coaching

Statistic 42

66% of fitness brands see digital transformation as key to competitive advantage

Statistic 43

52% of fitness apps feature social sharing abilities

Statistic 44

23% of health clubs now offer augmented reality (AR) experiences for members

Statistic 45

63% of fitness industry executives reported that digital tools improved member retention

Statistic 46

82% of fitness companies have adopted some form of online booking or scheduling system

Statistic 47

41% of fitness businesses increased expenditure on digital marketing in 2023

Statistic 48

33% of fitness services now include AI-driven health assessments

Statistic 49

75% of fitness startups plan to prioritize digital innovation over traditional equipment

Statistic 50

64% of fitness apps offer personalized nutrition and diet plans based on user data

Statistic 51

81% of fitness businesses consider digital transformation critical for future growth

Statistic 52

90% of fitness brands are developing or enhancing their mobile apps in 2023

Statistic 53

48% of fitness centers now provide virtual reality training sessions

Statistic 54

63% of fitness consumers are interested in integrating AI and machine learning into their workout routines

Statistic 55

86% of fitness industry executives believe digital health data can improve personalized member experiences

Statistic 56

78% of fitness organizations see increased operational efficiency through digital solutions

Statistic 57

43% of fitness clubs have implemented AI-driven chatbots to assist members

Statistic 58

88% of fitness startups are integrating digital solutions at an early stage

Statistic 59

88% of fitness trainers agree that digital tools help improve client accountability

Statistic 60

77% of fitness trainers believe digital tools make programming more efficient

Statistic 61

The global digital fitness market is projected to reach $59.23 billion by 2027

Statistic 62

The number of wearable devices used for health and fitness tracking has increased by 34% in 2023

Statistic 63

The use of AI-based personal training apps increased by 40% in 2023

Statistic 64

85% of fitness businesses increased their online content output during 2022

Statistic 65

54% of fitness tech investments are directed toward wearable devices

Statistic 66

53% of fitness apps incorporate gamification features to boost engagement

Statistic 67

37% of fitness industry revenue now comes from digital services

Statistic 68

81% of gym facilities plan to incorporate more digital and virtual features in their memberships by 2025

Statistic 69

83% of fitness brands see digital innovation as essential for attracting younger demographics

Slide 1 of 69

Sources

Our Reports have been cited by:

Trust Badges - Publications that have cited our reports

Key Highlights

70% of fitness clubs adopted new digital tools during the COVID-19 pandemic
45% of consumers prefer digital fitness options over traditional gyms
The global digital fitness market is projected to reach $59.23 billion by 2027
55% of gym members use fitness apps regularly
68% of fitness trainers report increased demand for virtual training sessions
80% of gym owners say integrating digital solutions has improved member engagement
60% of fitness consumers watch online workout videos weekly
The number of wearable devices used for health and fitness tracking has increased by 34% in 2023
73% of respondents in a survey said that digital fitness tools motivate them to exercise more often
55% of fitness facilities plan to invest more in digital infrastructure over the next year
62% of consumers used fitness apps at least once a week in 2023
50% of millennials prefer to work out with digital or virtual options rather than in-person
91% of fitness brands have increased their social media presence during the pandemic

The fitness industry is undergoing a digital revolution, with 70% of clubs adopting new digital tools during the pandemic, a market projected to reach over $59 billion by 2027, and a growing number of consumers embracing virtual workouts, wearables, and personalized digital experiences that are transforming how we exercise and stay healthy.

Consumer Preferences and Behavior

45% of consumers prefer digital fitness options over traditional gyms
55% of gym members use fitness apps regularly
68% of fitness trainers report increased demand for virtual training sessions
60% of fitness consumers watch online workout videos weekly
73% of respondents in a survey said that digital fitness tools motivate them to exercise more often
62% of consumers used fitness apps at least once a week in 2023
50% of millennials prefer to work out with digital or virtual options rather than in-person
44% of fitness enthusiasts said they would continue to use virtual workout options even post-pandemic
65% of fitness consumers track their workouts using mobile apps
58% of gym members have used virtual personal training sessions
48% of fitness consumers buy health and fitness gadgets annually
70% of fitness apps are used on smartphones
40% of gym members prefer hybrid training models combining in-person and digital workouts
32% of people who use virtual fitness programs are under 35 years old
72% of consumers want personalized workout experiences via digital platforms
67% of gym users would like to see more virtual reality (VR) elements incorporated into workouts
49% of digital fitness users said they increased their weekly workout frequency
59% of health and fitness consumers view data tracking as essential for motivation
74% of fitness members are interested in interactive workout programs online
69% of users prefer to access fitness content on mobile devices
46% of gym members use virtual reality equipment in their workouts
50% of consumers prefer tailored workout plans delivered via digital platforms
73% of consumers believe digital fitness options are more cost-effective than traditional gyms
72% of young adults aged 18-24 prefer using digital fitness platforms over in-person gyms
52% of fitness consumers have increased their use of online fitness community forums
59% of fitness tracking app users report increased motivation due to gamification features
44% of virtual fitness program users have continued with online workouts for over a year
58% of consumers are willing to pay more for digital fitness programs that offer personalized coaching
69% of fitness tech adopters cite improved health outcomes as a key benefit
55% of fitness consumers trust data from wearable devices to inform their health decisions
62% of US consumers aged 25-34 report using online fitness classes regularly
54% of fitness app users prefer tracking progress via mobile devices over desktops
33% of users have switched from traditional gyms to digital fitness services due to cost and convenience
70% of fitness content consumption happens on smartphones
49% of fitness consumers have used virtual reality for immersive workout experiences

Consumer Preferences and Behavior Interpretation

With nearly three-quarters of fitness enthusiasts advocating for personalized, app-driven workouts and over 70% embracing digital tools on smartphones, it’s clear that the industry's shift from iron weights and treadmills to virtual reality and gamified platforms isn’t just trendy—it's transforming exercise from a routine into a personalized, tech-powered commitment to health.

Digital Adoption and Technology Integration

70% of fitness clubs adopted new digital tools during the COVID-19 pandemic
80% of gym owners say integrating digital solutions has improved member engagement
55% of fitness facilities plan to invest more in digital infrastructure over the next year
91% of fitness brands have increased their social media presence during the pandemic
37% of fitness clubs offer at least one digital membership option
78% of fitness instructors have begun integrating digital tools into their coaching
66% of fitness brands see digital transformation as key to competitive advantage
52% of fitness apps feature social sharing abilities
23% of health clubs now offer augmented reality (AR) experiences for members
63% of fitness industry executives reported that digital tools improved member retention
82% of fitness companies have adopted some form of online booking or scheduling system
41% of fitness businesses increased expenditure on digital marketing in 2023
33% of fitness services now include AI-driven health assessments
75% of fitness startups plan to prioritize digital innovation over traditional equipment
64% of fitness apps offer personalized nutrition and diet plans based on user data
81% of fitness businesses consider digital transformation critical for future growth
90% of fitness brands are developing or enhancing their mobile apps in 2023
48% of fitness centers now provide virtual reality training sessions
63% of fitness consumers are interested in integrating AI and machine learning into their workout routines
86% of fitness industry executives believe digital health data can improve personalized member experiences
78% of fitness organizations see increased operational efficiency through digital solutions
43% of fitness clubs have implemented AI-driven chatbots to assist members
88% of fitness startups are integrating digital solutions at an early stage

Digital Adoption and Technology Integration Interpretation

Amidst a pandemic pivot to pixels, over 70% of fitness clubs embraced digital tools, transforming gyms into tech-forward arenas where personalized, socially sharable, and virtual experiences now fuel member engagement and retention—making digital transformation not just an option, but the backbone of future fitness success.

Fitness Professional and Trainer Engagement

88% of fitness trainers agree that digital tools help improve client accountability
77% of fitness trainers believe digital tools make programming more efficient

Fitness Professional and Trainer Engagement Interpretation

With 88% of trainers acknowledging that digital tools boost client accountability and 77% citing efficiency gains, it's clear that digital transformation isn't just a trend—it's the new fitness coach behind the scenes.

Market Trends and Growth Projections

The global digital fitness market is projected to reach $59.23 billion by 2027
The number of wearable devices used for health and fitness tracking has increased by 34% in 2023
The use of AI-based personal training apps increased by 40% in 2023
85% of fitness businesses increased their online content output during 2022
54% of fitness tech investments are directed toward wearable devices
53% of fitness apps incorporate gamification features to boost engagement
37% of fitness industry revenue now comes from digital services
81% of gym facilities plan to incorporate more digital and virtual features in their memberships by 2025
83% of fitness brands see digital innovation as essential for attracting younger demographics

Market Trends and Growth Projections Interpretation

As the fitness industry sprints toward a projected $59.23 billion digital market by 2027, embracing AI, wearables, and gamification isn't just trendiness—it's the new reality for gyms aiming to stay relevant and engaging in a world where 83% see digital innovation as vital for wooing younger members.