GITNUXREPORT 2025

Digital Transformation In The Fashion Industry Statistics

80% of brands increase digital investments; virtual try-ons boost sales.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

65% of fashion companies have adopted AI for inventory management

Statistic 2

55% of fashion brands use data analytics to personalize customer recommendations

Statistic 3

48% of brands incorporate AI-driven design tools to create new collections

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60% of fashion companies plan to implement AI-based personalization by 2025

Statistic 5

39% of major fashion retailers plan to invest in AI-driven customer service

Statistic 6

70% of online fashion sales are driven by personalized recommendations

Statistic 7

38% of fashion brands leverage AI for predictive demand forecasting

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55% of consumers prefer shopping online for fashion products

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virtual fitting rooms increase purchase intention by 30%

Statistic 10

e-commerce accounts for 45% of global fashion retail sales

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50% of fashion consumers prefer brands with strong digital engagement

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Visual search in fashion increased by 150% over the past two years

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72% of millennials prefer shopping from brands with digital sustainability initiatives

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Digital-only fashion brands grew by 35% in 2023

Statistic 15

78% of fashion startups leverage social media influencers for digital marketing

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46% of fashion brands report utilizing big data analytics to understand consumer behavior

Statistic 17

60% of online shoppers abandon their carts due to lack of personalized experience

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70% of consumers are willing to share personal data if it enhances shopping experience

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44% of consumers prefer brands that support sustainable and digital initiatives

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38% of digital sales in fashion are generated through social commerce

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55% of brands utilize video marketing to promote collections

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Digital fashion shows are attended virtually by 85% of viewers

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72% of Gen Z consumers prefer brands with strong digital sustainability practices

Statistic 24

68% of fashion brands utilize influencer collaborations to boost digital engagement

Statistic 25

55% of fashion brands leverage user-generated content for marketing

Statistic 26

45% of online fashion shoppers read reviews before purchasing

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81% of fashion brands report that TikTok influences their digital content strategies

Statistic 28

70% of fashion consumers say they are more loyal to brands with strong digital presence

Statistic 29

80% of fashion brands plan to increase their digital investments in the next two years

Statistic 30

70% of luxury fashion brands are investing in digital showrooms

Statistic 31

35% of fashion brands have implemented blockchain for supply chain transparency

Statistic 32

80% of fashion brands are experimenting with eco-friendly digital initiatives

Statistic 33

25% of fashion supply chains are using IoT technology for real-time tracking

Statistic 34

89% of fashion brands plan to enhance their digital marketing efforts

Statistic 35

85% of fashion retailers have incorporated mobile apps into their sales channels

Statistic 36

65% of fashion e-commerce platforms utilize chatbot technology for customer service

Statistic 37

55% of fashion brands are exploring virtual influencer marketing campaigns

Statistic 38

62% of fashion companies are investing in digital supply chain solutions to reduce lead times

Statistic 39

80% of fashion brands say digital transformation increases operational efficiency

Statistic 40

42% of fashion brands have adopted 3D design tools

Statistic 41

47% of fashion retailers measure the ROI of digital marketing campaigns with analytics

Statistic 42

50% of the fashion industry’s total revenue is influenced by digital advertising

Statistic 43

70% of brands see improved customer experience with digital innovations

Statistic 44

74% of fashion companies use digital analytics to optimize their marketing campaigns

Statistic 45

65% of fashion brands invest in digital training for their employees

Statistic 46

49% of fashion startups prioritize digital-first approaches to market entry

Statistic 47

60% of fashion companies use automation in supply chain and logistics

Statistic 48

50% of fashion industry leaders see executing digital initiatives as a priority for growth

Statistic 49

65% of fashion companies believe digital transformation improves customer loyalty

Statistic 50

85% of fashion brands plan to incorporate sustainability into their digital transformation strategies

Statistic 51

72% of fashion brands consider digital innovation as essential for competitive advantage

Statistic 52

55% of fashion brands believe that digital transformation helps reduce waste

Statistic 53

54% of fashion brands plan to increase digital marketing budgets in 2024

Statistic 54

40% of fashion brands utilize augmented reality to enhance customer experience

Statistic 55

60% of fashion retailers report increased sales after integrating digital trends like virtual try-ons

Statistic 56

45% of consumers use augmented reality apps for trying on shoes or clothes virtually

Statistic 57

55% of fashion consumers are more likely to buy from brands with AR features

Statistic 58

62% of consumers are more likely to buy from brands with virtual try-on features

Statistic 59

55% of consumers would shop more frequently if brands used AR for product try-ons

Statistic 60

45% of consumers have experienced virtual try-on features in stores or online

Statistic 61

83% of fashion brands are exploring virtual reality as part of their digital transformation

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Key Highlights

80% of fashion brands plan to increase their digital investments in the next two years
55% of consumers prefer shopping online for fashion products
virtual fitting rooms increase purchase intention by 30%
65% of fashion companies have adopted AI for inventory management
40% of fashion brands utilize augmented reality to enhance customer experience
e-commerce accounts for 45% of global fashion retail sales
70% of luxury fashion brands are investing in digital showrooms
50% of fashion consumers prefer brands with strong digital engagement
35% of fashion brands have implemented blockchain for supply chain transparency
60% of fashion retailers report increased sales after integrating digital trends like virtual try-ons
50% of fashion industry leaders see executing digital initiatives as a priority for growth
55% of fashion brands use data analytics to personalize customer recommendations
80% of fashion brands are experimenting with eco-friendly digital initiatives

With 80% of fashion brands ramping up their digital investments and consumers increasingly craving immersive, personalized online experiences, the fashion industry is undergoing a rapid and transformative digital revolution that is reshaping how brands connect, create, and compete.

Artificial Intelligence and Predictive Analytics

65% of fashion companies have adopted AI for inventory management
55% of fashion brands use data analytics to personalize customer recommendations
48% of brands incorporate AI-driven design tools to create new collections
60% of fashion companies plan to implement AI-based personalization by 2025
39% of major fashion retailers plan to invest in AI-driven customer service
70% of online fashion sales are driven by personalized recommendations
38% of fashion brands leverage AI for predictive demand forecasting

Artificial Intelligence and Predictive Analytics Interpretation

With over half of fashion brands harnessing AI for personalized shopping and almost 70% of online sales fueled by tailored recommendations, the industry is stitching together a future where algorithms sew style into every aspect of the consumer experience, making digital transformation not just a trend but a hemlined necessity.

Consumer Preferences and Behavior

55% of consumers prefer shopping online for fashion products
virtual fitting rooms increase purchase intention by 30%
e-commerce accounts for 45% of global fashion retail sales
50% of fashion consumers prefer brands with strong digital engagement
Visual search in fashion increased by 150% over the past two years
72% of millennials prefer shopping from brands with digital sustainability initiatives
Digital-only fashion brands grew by 35% in 2023
78% of fashion startups leverage social media influencers for digital marketing
46% of fashion brands report utilizing big data analytics to understand consumer behavior
60% of online shoppers abandon their carts due to lack of personalized experience
70% of consumers are willing to share personal data if it enhances shopping experience
44% of consumers prefer brands that support sustainable and digital initiatives
38% of digital sales in fashion are generated through social commerce
55% of brands utilize video marketing to promote collections
Digital fashion shows are attended virtually by 85% of viewers
72% of Gen Z consumers prefer brands with strong digital sustainability practices
68% of fashion brands utilize influencer collaborations to boost digital engagement
55% of fashion brands leverage user-generated content for marketing
45% of online fashion shoppers read reviews before purchasing
81% of fashion brands report that TikTok influences their digital content strategies
70% of fashion consumers say they are more loyal to brands with strong digital presence

Consumer Preferences and Behavior Interpretation

As digital innovation reshapes the fashion landscape—from virtual fitting rooms boosting purchases by 30% to 72% of millennials favoring brands with sustainability efforts—it's clear that in a world where 55% of consumers prefer online shopping, embracing social influence, personalized experiences, and eco-conscious strategies isn't just fashionable—it's essential for brands to stay ahead in the style-centric digital race.

Digital Adoption and Technology Implementation

80% of fashion brands plan to increase their digital investments in the next two years
70% of luxury fashion brands are investing in digital showrooms
35% of fashion brands have implemented blockchain for supply chain transparency
80% of fashion brands are experimenting with eco-friendly digital initiatives
25% of fashion supply chains are using IoT technology for real-time tracking
89% of fashion brands plan to enhance their digital marketing efforts
85% of fashion retailers have incorporated mobile apps into their sales channels
65% of fashion e-commerce platforms utilize chatbot technology for customer service
55% of fashion brands are exploring virtual influencer marketing campaigns
62% of fashion companies are investing in digital supply chain solutions to reduce lead times
80% of fashion brands say digital transformation increases operational efficiency
42% of fashion brands have adopted 3D design tools
47% of fashion retailers measure the ROI of digital marketing campaigns with analytics
50% of the fashion industry’s total revenue is influenced by digital advertising
70% of brands see improved customer experience with digital innovations
74% of fashion companies use digital analytics to optimize their marketing campaigns
65% of fashion brands invest in digital training for their employees
49% of fashion startups prioritize digital-first approaches to market entry
60% of fashion companies use automation in supply chain and logistics

Digital Adoption and Technology Implementation Interpretation

With nearly all fashion brands weaving digital innovations into their fabric—ranging from blockchain to virtual influencers—it's clear that in the retail runway of the future, going digital isn't just a trend, but the prime couture for operational efficiency and customer engagement.

Digital Transformation Strategies

50% of fashion industry leaders see executing digital initiatives as a priority for growth
65% of fashion companies believe digital transformation improves customer loyalty
85% of fashion brands plan to incorporate sustainability into their digital transformation strategies
72% of fashion brands consider digital innovation as essential for competitive advantage
55% of fashion brands believe that digital transformation helps reduce waste
54% of fashion brands plan to increase digital marketing budgets in 2024

Digital Transformation Strategies Interpretation

With over half of fashion leaders prioritizing digital initiatives to boost growth and loyalty, while a striking 85% embrace sustainability as a core component, it's clear that in the quest for runway-ready relevance, digital transformation is stitching the industry’s future with both innovation and eco-consciousness.

Virtual and Augmented Reality Adoption

40% of fashion brands utilize augmented reality to enhance customer experience
60% of fashion retailers report increased sales after integrating digital trends like virtual try-ons
45% of consumers use augmented reality apps for trying on shoes or clothes virtually
55% of fashion consumers are more likely to buy from brands with AR features
62% of consumers are more likely to buy from brands with virtual try-on features
55% of consumers would shop more frequently if brands used AR for product try-ons
45% of consumers have experienced virtual try-on features in stores or online
83% of fashion brands are exploring virtual reality as part of their digital transformation

Virtual and Augmented Reality Adoption Interpretation

With over half of fashion consumers now favoring brands that offer AR-powered try-ons and virtual experiences, it's clear that digital innovation isn't just a trend—it's the runway to higher sales and customer loyalty in the modern fashion landscape.