GITNUXREPORT 2025

Digital Transformation In The Ecommerce Industry Statistics

Digital transformation drives e-commerce growth, personalization, AR, AI, and seamless experiences.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of shopping occasions start online

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87% of consumers shop online

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45% of online shoppers abandon their carts due to high shipping costs

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75% of consumers expect personalized offers

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64% of shoppers are more likely to buy from a brand that offers personalized experiences

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73% of customers expect seamless omnichannel shopping experiences

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Video content increases conversion rates by up to 80%

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46% of consumers say they are more likely to shop with brands that use AR experiences

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48% of online shoppers say they shop more with retailers that offer multiple payment options

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The average order value (AOV) for e-commerce in 2022 was $128

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55% of online shoppers abandon their cart due to complicated checkout processes

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62% of consumers are willing to download retail apps for personalized benefits

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52% of consumers prefer to buy from brands that offer fast delivery

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69% of online shoppers use product reviews before making a purchase

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45% of customers abandon their shopping carts due to unexpected costs at checkout

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74% of consumers are more likely to purchase from brands that personalize their offers

Statistic 17

42% of online shoppers prefer personalized product recommendations

Statistic 18

84% of consumers say being treated like a person, not a number, is very important to winning their business

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67% of online shoppers are willing to pay more for a better customer experience

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65% of customers are more likely to shop from a retailer with a strong social media presence

Statistic 21

44% of online shoppers abandon their cart because of complex checkout processes

Statistic 22

60% of online shoppers complete their purchase within 24 hours of viewing a product

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53% of consumers are more loyal to brands that personalize their shopping experience

Statistic 24

70% of online shoppers prefer to buy from brands that offer seamless checkout processes

Statistic 25

80% of consumers are more likely to buy from brands that offer multiple payment options

Statistic 26

63% of online shoppers prefer brands that offer easy return policies

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77% of consumers have used social media to discover new brands or products

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88% of consumers say a seamless omnichannel experience influences their purchase decision

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59% of online shoppers prefer brands with sustainable and eco-friendly practices

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49% of online shoppers say they are more likely to purchase from a brand that offers excellent customer support

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54% of online consumers have made a purchase after watching a live stream

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61% of online shoppers prefer to receive personalized emails after shopping

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65% of online shoppers value fast and free delivery options

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58% of online shoppers are influenced by reviews and ratings when making purchase decisions

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76% of online consumers prefer mobile-friendly websites

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Global e-commerce sales reached $4.9 trillion in 2021

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Social commerce sales are projected to reach $1.2 trillion by 2025

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Mobile e-commerce accounted for 72.9% of total e-commerce sales in 2021

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53% of global website traffic comes from mobile devices

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The average speed of a mobile e-commerce site that converts well is under 3 seconds

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E-commerce fraud losses top $20 billion annually worldwide

Statistic 42

68% of e-commerce sites are investing in cybersecurity enhancements as part of digital transformation

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82% of consumers trust brands with secure payment options

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60% of e-commerce businesses use AI to personalize customer experiences

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35% of online retailers use augmented reality to enhance shopping experiences

Statistic 46

80% of online retailers plan to increase investment in ecommerce technology in 2023

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85% of businesses see measurable ROI from their digital transformation initiatives

Statistic 48

The adoption of chatbots in e-commerce increased by 24% in 2022

Statistic 49

71% of e-commerce business owners believe that digital transformation has positively impacted their growth

Statistic 50

87% of online retailers plan to adopt AI-based personalization tools in 2023

Statistic 51

74% of retailers are planning to increase their investments in AR/VR technologies by 2024

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67% of e-commerce platforms have integrated AI chatbots for customer service in 2023

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70% of ecommerce companies plan to implement more AI-driven solutions in the next year

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Key Highlights

78% of shopping occasions start online
Global e-commerce sales reached $4.9 trillion in 2021
Mobile e-commerce accounted for 72.9% of total e-commerce sales in 2021
87% of consumers shop online
53% of global website traffic comes from mobile devices
60% of e-commerce businesses use AI to personalize customer experiences
45% of online shoppers abandon their carts due to high shipping costs
35% of online retailers use augmented reality to enhance shopping experiences
75% of consumers expect personalized offers
Social commerce sales are projected to reach $1.2 trillion by 2025
64% of shoppers are more likely to buy from a brand that offers personalized experiences
73% of customers expect seamless omnichannel shopping experiences
80% of online retailers plan to increase investment in ecommerce technology in 2023

In a rapidly evolving digital landscape where 78% of shopping occasions now start online and mobile e-commerce accounts for nearly 73% of sales, businesses must embrace innovative transformations—such as AI personalization, augmented reality, and seamless omnichannel experiences—to stay competitive and meet the soaring $4.9 trillion global e-commerce market.

Consumer Buying Behavior and Preferences

78% of shopping occasions start online
87% of consumers shop online
45% of online shoppers abandon their carts due to high shipping costs
75% of consumers expect personalized offers
64% of shoppers are more likely to buy from a brand that offers personalized experiences
73% of customers expect seamless omnichannel shopping experiences
Video content increases conversion rates by up to 80%
46% of consumers say they are more likely to shop with brands that use AR experiences
48% of online shoppers say they shop more with retailers that offer multiple payment options
The average order value (AOV) for e-commerce in 2022 was $128
55% of online shoppers abandon their cart due to complicated checkout processes
62% of consumers are willing to download retail apps for personalized benefits
52% of consumers prefer to buy from brands that offer fast delivery
69% of online shoppers use product reviews before making a purchase
45% of customers abandon their shopping carts due to unexpected costs at checkout
74% of consumers are more likely to purchase from brands that personalize their offers
42% of online shoppers prefer personalized product recommendations
84% of consumers say being treated like a person, not a number, is very important to winning their business
67% of online shoppers are willing to pay more for a better customer experience
65% of customers are more likely to shop from a retailer with a strong social media presence
44% of online shoppers abandon their cart because of complex checkout processes
60% of online shoppers complete their purchase within 24 hours of viewing a product
53% of consumers are more loyal to brands that personalize their shopping experience
70% of online shoppers prefer to buy from brands that offer seamless checkout processes
80% of consumers are more likely to buy from brands that offer multiple payment options
63% of online shoppers prefer brands that offer easy return policies
77% of consumers have used social media to discover new brands or products
88% of consumers say a seamless omnichannel experience influences their purchase decision
59% of online shoppers prefer brands with sustainable and eco-friendly practices
49% of online shoppers say they are more likely to purchase from a brand that offers excellent customer support
54% of online consumers have made a purchase after watching a live stream
61% of online shoppers prefer to receive personalized emails after shopping
65% of online shoppers value fast and free delivery options
58% of online shoppers are influenced by reviews and ratings when making purchase decisions
76% of online consumers prefer mobile-friendly websites

Consumer Buying Behavior and Preferences Interpretation

In an ecommerce landscape where 78% of shopping begins online and 87% of consumers shop digitally, mastering personalized experiences, seamless omnichannel interactions, and hassle-free checkout—bolstered by engaging content and social proof—has evolved from mere advantage to absolute necessity for brands vying to convert browsers into loyal buyers.

E-commerce Market Size and Growth

Global e-commerce sales reached $4.9 trillion in 2021
Social commerce sales are projected to reach $1.2 trillion by 2025

E-commerce Market Size and Growth Interpretation

With global e-commerce soaring to $4.9 trillion in 2021 and social commerce set to reach $1.2 trillion by 2025, it's clear that digital transformation isn't just a trend—it's the new commerce frontier where online shopping becomes as social as it is profitable.

Mobile Commerce and Omnichannel Experience

Mobile e-commerce accounted for 72.9% of total e-commerce sales in 2021
53% of global website traffic comes from mobile devices
The average speed of a mobile e-commerce site that converts well is under 3 seconds

Mobile Commerce and Omnichannel Experience Interpretation

With nearly three-quarters of e-commerce sales and over half of global traffic riding the mobile wave, and a speedy site clocking in under three seconds, it's clear that in the digital marketplace, if you're not mobile-first and swift, you're already falling behind.

Security, Trust, and Personalization

E-commerce fraud losses top $20 billion annually worldwide
68% of e-commerce sites are investing in cybersecurity enhancements as part of digital transformation
82% of consumers trust brands with secure payment options

Security, Trust, and Personalization Interpretation

Amidst over $20 billion in annual e-commerce fraud losses, nearly seven out of ten sites are investing in cybersecurity—an investment crucial, as 82% of consumers prioritize secure payments when trusting brands in their digital shopping journeys.

Technology Adoption and Innovation (AI, AR, Chatbots)

60% of e-commerce businesses use AI to personalize customer experiences
35% of online retailers use augmented reality to enhance shopping experiences
80% of online retailers plan to increase investment in ecommerce technology in 2023
85% of businesses see measurable ROI from their digital transformation initiatives
The adoption of chatbots in e-commerce increased by 24% in 2022
71% of e-commerce business owners believe that digital transformation has positively impacted their growth
87% of online retailers plan to adopt AI-based personalization tools in 2023
74% of retailers are planning to increase their investments in AR/VR technologies by 2024
67% of e-commerce platforms have integrated AI chatbots for customer service in 2023
70% of ecommerce companies plan to implement more AI-driven solutions in the next year

Technology Adoption and Innovation (AI, AR, Chatbots) Interpretation

With over 80% of online retailers ramping up investments in innovative digital tools, it's clear that e-commerce is fueling its own revolution—transforming shopping into a personalized, immersive, and ROI-driven experience where AI, AR, and chatbots are no longer optional but essential ingredients for growth.