GITNUXREPORT 2025

Digital Transformation In The Diamond Industry Statistics

Digital transformation drives growth and consumer confidence in diamond industry.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

78% of consumers prefer purchasing diamonds online

Statistic 2

70% of consumers research diamonds online before purchasing

Statistic 3

85% of fine jewelry brands forecast a significant increase in sales due to digital engagement strategies

Statistic 4

72% of jewelry consumers prefer brands that offer digital customization options

Statistic 5

66% of online diamond buyers are millennials

Statistic 6

80% of consumers feel more confident buying diamonds online with the right digital tools

Statistic 7

38% of retailers report increased customer engagement due to digital consultations

Statistic 8

76% of online customers are influenced by digital reviews when choosing a diamond retailer

Statistic 9

50% of consumers have used virtual consultations to buy diamonds during the pandemic

Statistic 10

81% of jewelry consumers are open to buying from brands that offer digital product authenticity certificates

Statistic 11

45% of consumers are willing to pay premium prices for digitally verified diamonds

Statistic 12

60% of online jewelry shoppers prefer instant messaging channels for inquiries

Statistic 13

48% of digital diamond retailers see improved customer retention through personalized user experiences

Statistic 14

38% of consumers research diamonds on social media before making a purchase

Statistic 15

53% of consumers have used online video consultations for purchasing high-value jewelry

Statistic 16

67% of diamond industry players have adopted digital supply chain management solutions

Statistic 17

40% of diamond traders utilize digital trading platforms for transaction efficiencies

Statistic 18

30% of diamond sales are now made through online marketplaces

Statistic 19

90% of diamond industry executives believe digital transformation is critical for future growth

Statistic 20

33% of diamond brands have launched virtual try-on features on their websites

Statistic 21

55% of diamond suppliers have adopted digital procurement systems

Statistic 22

73% of jewelry e-commerce platforms have adopted secure payment gateways to facilitate digital transactions

Statistic 23

74% of jewelry brands have accelerated their digital transformation efforts post-pandemic

Statistic 24

79% of customers are more likely to purchase a diamond if the brand offers a seamless digital shopping journey

Statistic 25

66% of diamond retailers are planning to upgrade their digital infrastructure in the next two years

Statistic 26

87% of jewelry brands use mobile apps to enhance customer engagement

Statistic 27

45% of diamond companies have implemented AI-based quality verification systems

Statistic 28

Blockchain technology adoption in the diamond supply chain has increased by 35% over the last three years

Statistic 29

The global digital jewelry market is projected to reach $39 billion by 2025, growing at a CAGR of 12.5%

Statistic 30

60% of traditional diamond retailers are investing in augmented reality tools for customer experience

Statistic 31

25% of diamond mining companies use data analytics to optimize operational efficiency

Statistic 32

55% of diamond companies have integrated 3D printing for prototyping and designing

Statistic 33

65% of jewelry manufacturers use ERP systems to streamline supply chain management

Statistic 34

48% of consumers are more likely to purchase a diamond if they can verify its authenticity via blockchain

Statistic 35

58% of diamond traders believe blockchain reduces fraud risks

Statistic 36

62% of companies are planning to increase investment in digital tools over the next two years

Statistic 37

44% of diamond businesses are exploring or implementing virtual reality showrooms

Statistic 38

54% of diamond industry professionals cite digital innovation as a top strategic priority

Statistic 39

42% of diamond firms report improved operational efficiency with digital workflow management

Statistic 40

69% of jewelry manufacturers plan to integrate AI-enabled design tools within the next three years

Statistic 41

36% of jewelry retailers have implemented artificial intelligence chatbots for customer service

Statistic 42

57% of diamond industry players plan to invest in advanced analytics tools

Statistic 43

28% of diamond companies experiment with NFTs for marketing and authenticity

Statistic 44

50% of jewelry brands incorporate virtual reality try-ons in their digital marketing

Statistic 45

44% of diamond firms utilize cloud-based platforms for data management

Statistic 46

70% of the diamond supply chain stakeholders believe digital traceability improves ethical sourcing

Statistic 47

69% of diamond industry professionals see increased demand for digitally certified diamonds

Statistic 48

75% of jewelry companies plan to increase their investment in digital talent and skills

Statistic 49

52% of jewelry retailers report increased sales due to digital marketing channels

Statistic 50

49% of jewelry brands use influencer marketing to promote their digital platforms

Statistic 51

79% of jewellery brands use social media marketing to showcase digital collections

Statistic 52

47% of diamond sales are influenced by digital advertising campaigns

Statistic 53

59% of diamond brands utilize data-driven personalization in marketing

Statistic 54

64% of diamond companies see digital marketing as a key driver of new customer acquisition

Statistic 55

62% of jewelry brands have increased digital advertising budgets during the past year

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Sources

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Key Highlights

67% of diamond industry players have adopted digital supply chain management solutions
52% of jewelry retailers report increased sales due to digital marketing channels
78% of consumers prefer purchasing diamonds online
45% of diamond companies have implemented AI-based quality verification systems
Blockchain technology adoption in the diamond supply chain has increased by 35% over the last three years
40% of diamond traders utilize digital trading platforms for transaction efficiencies
The global digital jewelry market is projected to reach $39 billion by 2025, growing at a CAGR of 12.5%
60% of traditional diamond retailers are investing in augmented reality tools for customer experience
25% of diamond mining companies use data analytics to optimize operational efficiency
70% of consumers research diamonds online before purchasing
85% of fine jewelry brands forecast a significant increase in sales due to digital engagement strategies
55% of diamond companies have integrated 3D printing for prototyping and designing
30% of diamond sales are now made through online marketplaces

The diamond industry is shimmering brighter than ever with over two-thirds of players embracing digital transformation, revolutionizing everything from supply chains to consumer experiences and fueling a projected $39 billion market by 2025.

Consumer Behavior and Preferences

78% of consumers prefer purchasing diamonds online
70% of consumers research diamonds online before purchasing
85% of fine jewelry brands forecast a significant increase in sales due to digital engagement strategies
72% of jewelry consumers prefer brands that offer digital customization options
66% of online diamond buyers are millennials
80% of consumers feel more confident buying diamonds online with the right digital tools
38% of retailers report increased customer engagement due to digital consultations
76% of online customers are influenced by digital reviews when choosing a diamond retailer
50% of consumers have used virtual consultations to buy diamonds during the pandemic
81% of jewelry consumers are open to buying from brands that offer digital product authenticity certificates
45% of consumers are willing to pay premium prices for digitally verified diamonds
60% of online jewelry shoppers prefer instant messaging channels for inquiries
48% of digital diamond retailers see improved customer retention through personalized user experiences
38% of consumers research diamonds on social media before making a purchase
53% of consumers have used online video consultations for purchasing high-value jewelry

Consumer Behavior and Preferences Interpretation

In an industry once rooted in tradition, the rapid ascent of digital tools—from virtual consultations to online reviews—has transformed consumers into savvy, confident shoppers who prefer cutting-edge, personalized experiences, proving that in the diamond world, digital sparkle is just as vital as the gem itself.

Digital Adoption and E-Commerce

67% of diamond industry players have adopted digital supply chain management solutions
40% of diamond traders utilize digital trading platforms for transaction efficiencies
30% of diamond sales are now made through online marketplaces
90% of diamond industry executives believe digital transformation is critical for future growth
33% of diamond brands have launched virtual try-on features on their websites
55% of diamond suppliers have adopted digital procurement systems
73% of jewelry e-commerce platforms have adopted secure payment gateways to facilitate digital transactions
74% of jewelry brands have accelerated their digital transformation efforts post-pandemic
79% of customers are more likely to purchase a diamond if the brand offers a seamless digital shopping journey
66% of diamond retailers are planning to upgrade their digital infrastructure in the next two years
87% of jewelry brands use mobile apps to enhance customer engagement

Digital Adoption and E-Commerce Interpretation

With nearly nine out of ten diamond industry executives viewing digital transformation as vital for future growth, it’s clear that shimmering profits now depend on traders and brands embracing the sparkle of online innovation—from virtual try-ons to secure mobile payments—marking a new era where digital finesse outshines traditional lustre.

Innovation and Technology Integration

45% of diamond companies have implemented AI-based quality verification systems
Blockchain technology adoption in the diamond supply chain has increased by 35% over the last three years
The global digital jewelry market is projected to reach $39 billion by 2025, growing at a CAGR of 12.5%
60% of traditional diamond retailers are investing in augmented reality tools for customer experience
25% of diamond mining companies use data analytics to optimize operational efficiency
55% of diamond companies have integrated 3D printing for prototyping and designing
65% of jewelry manufacturers use ERP systems to streamline supply chain management
48% of consumers are more likely to purchase a diamond if they can verify its authenticity via blockchain
58% of diamond traders believe blockchain reduces fraud risks
62% of companies are planning to increase investment in digital tools over the next two years
44% of diamond businesses are exploring or implementing virtual reality showrooms
54% of diamond industry professionals cite digital innovation as a top strategic priority
42% of diamond firms report improved operational efficiency with digital workflow management
69% of jewelry manufacturers plan to integrate AI-enabled design tools within the next three years
36% of jewelry retailers have implemented artificial intelligence chatbots for customer service
57% of diamond industry players plan to invest in advanced analytics tools
28% of diamond companies experiment with NFTs for marketing and authenticity
50% of jewelry brands incorporate virtual reality try-ons in their digital marketing
44% of diamond firms utilize cloud-based platforms for data management
70% of the diamond supply chain stakeholders believe digital traceability improves ethical sourcing
69% of diamond industry professionals see increased demand for digitally certified diamonds
75% of jewelry companies plan to increase their investment in digital talent and skills

Innovation and Technology Integration Interpretation

As the diamond industry chisels away at tradition with nearly three-quarters embracing digital talent and over half deploying blockchain, AI, and VR, it's clear that shining digitally isn't just a trend but the backbone of a future where transparency, efficiency, and customer experience sparkle brighter than ever.

Marketing Strategies and Brand Engagement

52% of jewelry retailers report increased sales due to digital marketing channels
49% of jewelry brands use influencer marketing to promote their digital platforms
79% of jewellery brands use social media marketing to showcase digital collections
47% of diamond sales are influenced by digital advertising campaigns
59% of diamond brands utilize data-driven personalization in marketing
64% of diamond companies see digital marketing as a key driver of new customer acquisition
62% of jewelry brands have increased digital advertising budgets during the past year

Marketing Strategies and Brand Engagement Interpretation

As the diamond industry shifts from sparkle to click, nearly half of jewelry brands are leveraging influencer marketing and social media to shine brighter in a digital age, with data-driven personalization and increased advertising budgets proving that in the shimmering world of diamonds, digital is now the real gem.