GITNUXREPORT 2025

Digital Transformation In The Cpg Industry Statistics

Digital transformation boosts supply chains, marketing, analytics, and customer engagement.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of consumers prefer purchasing from digitally integrated brands that offer personalized experiences

Statistic 2

53% of consumers expect seamless digital experiences across all touchpoints with CPG brands

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59% of CPG organizations track consumer sentiment through digital platforms to inform marketing strategies

Statistic 4

80% of consumers are more likely to purchase from brands with strong online presence and digital engagement

Statistic 5

54% of CPG organizations leverage influencer collaborations on digital platforms for brand building

Statistic 6

45% of CPG companies have adopted AI-driven analytics to predict consumer trends

Statistic 7

67% of retail CPG brands utilize social media analytics to inform product development

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72% of CPG firms consider data-driven decision making essential for future growth

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58% of CPG organizations use machine learning to forecast demand more accurately

Statistic 10

62% of CPG companies plan to increase investment in big data analytics in the next two years

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68% of CPG brands utilize digital analytics to optimize pricing strategies in real time

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45% of CPG companies are utilizing data visualization tools to enhance decision-making processes

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74% of CPG organizations plan to expand use of e-commerce analytics tools in 2024

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67% of CPG companies are using predictive analytics to forecast sales and inventory needs

Statistic 15

62% of CPG brands use digital surveys and feedback tools to improve product offerings

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85% of Consumer Packaged Goods (CPG) companies prioritize digital transformation initiatives in their strategic planning

Statistic 17

70% of CPG companies report that digital transformation has improved their supply chain efficiency

Statistic 18

78% of CPG companies are investing in e-commerce platform enhancements

Statistic 19

55% of CPG companies believe digital transformation has significantly boosted their customer engagement

Statistic 20

Digital marketing's share of total advertising spend in CPG grew from 35% in 2019 to 55% in 2023

Statistic 21

64% of CPG brands leverage influencer marketing via digital platforms for product promotion

Statistic 22

80% of CPG companies report that digital channels are critical to their omnichannel strategy

Statistic 23

73% of CPG companies track real-time data to monitor supply chain and production

Statistic 24

66% of CPG firms believe digital transformation will be a key driver in meeting environmental sustainability goals

Statistic 25

81% of CPG executives state that digital transformation has improved supply chain resilience during disruptions

Statistic 26

54% of CPG companies are leveraging cloud computing to enhance data storage and processing capabilities

Statistic 27

61% of CPG companies have established digital innovation labs or centers

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50% of CPG firms are integrating digital supply chain monitoring systems to reduce waste and increase efficiency

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63% of CPG companies are investing in digital upskilling programs for their workforce

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55% of CPG companies report increased revenue attributed to digital initiatives in the last year

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60% of CPG enterprises incorporate digital dashboards for real-time business monitoring

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52% of CPG companies have adopted mobile-first strategies to cater to increasing mobile consumer usage

Statistic 33

49% of CPG companies have implemented digital loyalty programs to improve customer retention

Statistic 34

65% of CPG brands have increased their digital marketing budgets in 2023

Statistic 35

58% of CPG organizations are increasing investments in digital customer data platforms

Statistic 36

52% of CPG firms use blockchain technology for supply chain transparency

Statistic 37

48% of CPG companies invested in IoT solutions to optimize manufacturing processes

Statistic 38

35% of CPG companies have adopted augmented reality (AR) for enhanced consumer product interactions

Statistic 39

47% of CPG companies have implemented digital twin technology to simulate manufacturing processes

Statistic 40

55% of CPG brands utilize mobile apps to improve customer loyalty and product experience

Statistic 41

40% of CPG companies are experimenting with voice commerce integrations

Statistic 42

49% of CPG organizations use chatbots to handle customer inquiries online

Statistic 43

69% of CPG companies see data security as a top priority while expanding their digital infrastructure

Statistic 44

45% of CPG companies are piloting or implementing 3D printing for prototyping and small-scale manufacturing

Statistic 45

75% of CPG retail channels now incorporate digital payment options

Statistic 46

41% of CPG brands utilize AI for personalized product recommendations

Statistic 47

78% of retail CPG players are investing in automation technologies to streamline distribution

Statistic 48

43% of CPG brands utilize virtual reality (VR) for immersive shopping experiences

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Key Highlights

85% of Consumer Packaged Goods (CPG) companies prioritize digital transformation initiatives in their strategic planning
70% of CPG companies report that digital transformation has improved their supply chain efficiency
65% of CPG brands have increased their digital marketing budgets in 2023
60% of consumers prefer purchasing from digitally integrated brands that offer personalized experiences
45% of CPG companies have adopted AI-driven analytics to predict consumer trends
52% of CPG firms use blockchain technology for supply chain transparency
78% of CPG companies are investing in e-commerce platform enhancements
55% of CPG companies believe digital transformation has significantly boosted their customer engagement
Digital marketing's share of total advertising spend in CPG grew from 35% in 2019 to 55% in 2023
67% of retail CPG brands utilize social media analytics to inform product development
48% of CPG companies invested in IoT solutions to optimize manufacturing processes
72% of CPG firms consider data-driven decision making essential for future growth
35% of CPG companies have adopted augmented reality (AR) for enhanced consumer product interactions

In an era where 85% of Consumer Packaged Goods companies prioritize digital transformation, the industry is experiencing a seismic shift—enhancing supply chain efficiency by 70%, boosting digital marketing budgets by 65% in 2023, and delivering personalized, seamless experiences that 60% of consumers now demand.

Consumer Digital Behavior and Preferences

60% of consumers prefer purchasing from digitally integrated brands that offer personalized experiences
53% of consumers expect seamless digital experiences across all touchpoints with CPG brands
59% of CPG organizations track consumer sentiment through digital platforms to inform marketing strategies
80% of consumers are more likely to purchase from brands with strong online presence and digital engagement
54% of CPG organizations leverage influencer collaborations on digital platforms for brand building

Consumer Digital Behavior and Preferences Interpretation

As consumers increasingly demand personalized and seamless digital experiences—favoring brands with strong online engagement—CPG companies must embrace digital transformation, from sentiment tracking to influencer collaborations, or risk being left behind in the competitive, connected marketplace.

Data Analytics and Decision-Making

45% of CPG companies have adopted AI-driven analytics to predict consumer trends
67% of retail CPG brands utilize social media analytics to inform product development
72% of CPG firms consider data-driven decision making essential for future growth
58% of CPG organizations use machine learning to forecast demand more accurately
62% of CPG companies plan to increase investment in big data analytics in the next two years
68% of CPG brands utilize digital analytics to optimize pricing strategies in real time
45% of CPG companies are utilizing data visualization tools to enhance decision-making processes
74% of CPG organizations plan to expand use of e-commerce analytics tools in 2024
67% of CPG companies are using predictive analytics to forecast sales and inventory needs
62% of CPG brands use digital surveys and feedback tools to improve product offerings

Data Analytics and Decision-Making Interpretation

As the CPG industry accelerates into the digital age, with over two-thirds embracing social media and predictive analytics, it becomes clear that data-driven strategies are not just a competitive edge but the very blueprint for future growth and consumer relevance.

Digital Transformation in CPG

85% of Consumer Packaged Goods (CPG) companies prioritize digital transformation initiatives in their strategic planning
70% of CPG companies report that digital transformation has improved their supply chain efficiency
78% of CPG companies are investing in e-commerce platform enhancements
55% of CPG companies believe digital transformation has significantly boosted their customer engagement
Digital marketing's share of total advertising spend in CPG grew from 35% in 2019 to 55% in 2023
64% of CPG brands leverage influencer marketing via digital platforms for product promotion
80% of CPG companies report that digital channels are critical to their omnichannel strategy
73% of CPG companies track real-time data to monitor supply chain and production
66% of CPG firms believe digital transformation will be a key driver in meeting environmental sustainability goals
81% of CPG executives state that digital transformation has improved supply chain resilience during disruptions
54% of CPG companies are leveraging cloud computing to enhance data storage and processing capabilities
61% of CPG companies have established digital innovation labs or centers
50% of CPG firms are integrating digital supply chain monitoring systems to reduce waste and increase efficiency
63% of CPG companies are investing in digital upskilling programs for their workforce
55% of CPG companies report increased revenue attributed to digital initiatives in the last year
60% of CPG enterprises incorporate digital dashboards for real-time business monitoring
52% of CPG companies have adopted mobile-first strategies to cater to increasing mobile consumer usage
49% of CPG companies have implemented digital loyalty programs to improve customer retention

Digital Transformation in CPG Interpretation

With over 85% of CPG companies rolling out digital initiatives—ranging from e-commerce upgrades to real-time supply chain monitoring—the industry is proving that going digital isn't just a trend, but the secret sauce for resilience, engagement, and growth in a hyper-connected consumer world.

Investments and Growth Strategies

65% of CPG brands have increased their digital marketing budgets in 2023
58% of CPG organizations are increasing investments in digital customer data platforms

Investments and Growth Strategies Interpretation

With nearly two-thirds boosting their digital marketing spend and over half investing in customer data platforms, CPG brands are essentially betting big on digital as the new battlefield for consumer loyalty and market share.

Technologies and Innovation Adoption

52% of CPG firms use blockchain technology for supply chain transparency
48% of CPG companies invested in IoT solutions to optimize manufacturing processes
35% of CPG companies have adopted augmented reality (AR) for enhanced consumer product interactions
47% of CPG companies have implemented digital twin technology to simulate manufacturing processes
55% of CPG brands utilize mobile apps to improve customer loyalty and product experience
40% of CPG companies are experimenting with voice commerce integrations
49% of CPG organizations use chatbots to handle customer inquiries online
69% of CPG companies see data security as a top priority while expanding their digital infrastructure
45% of CPG companies are piloting or implementing 3D printing for prototyping and small-scale manufacturing
75% of CPG retail channels now incorporate digital payment options
41% of CPG brands utilize AI for personalized product recommendations
78% of retail CPG players are investing in automation technologies to streamline distribution
43% of CPG brands utilize virtual reality (VR) for immersive shopping experiences

Technologies and Innovation Adoption Interpretation

As the CPG industry races to digitize—from blockchain supply chains to virtual reality shopping—it's clear that future-focused companies are not just embracing innovation but anchoring their survival on the seamless integration of emerging technologies that turn mundane transactions into captivating, secure experiences.