GITNUXREPORT 2025

Digital Transformation In The Bicycle Industry Statistics

Digital transformation boosted online bicycle sales, customer engagement, and innovation globally.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

45% of consumers prefer to buy bicycles online over visiting physical stores

Statistic 2

38% of consumers conduct online research before purchasing a bicycle

Statistic 3

74% of bicycle companies use social media analytics to tailor marketing strategies

Statistic 4

58% of consumers prefer purchasing a bike from a brand with a strong online presence

Statistic 5

42% of bicycle buyers prefer personalized online shopping experiences

Statistic 6

63% of consumers use mobile apps for bike maintenance tracking

Statistic 7

43% of consumers are more likely to buy from brands that incorporate sustainability into their digital marketing

Statistic 8

78% of consumers feel more confident purchasing a bike after viewing detailed 3D product models

Statistic 9

59% of bike manufacturers track customer feedback through digital channels to improve product development

Statistic 10

66% of consumers research bike features and specifications via online videos before purchasing

Statistic 11

72% of bike brands run digital loyalty programs to retain customers

Statistic 12

75% of consumers consider online reviews as a key factor in their bicycle purchase decision

Statistic 13

60% of bike brands have adopted data-driven marketing strategies

Statistic 14

64% of consumers prefer to purchase bikes via online exclusive offers

Statistic 15

82% of bike consumers use social media for brand discovery

Statistic 16

56% of consumers use digital price comparison tools before purchasing a bicycle

Statistic 17

67% of bike retailers adopted digital sales channels during the COVID-19 pandemic

Statistic 18

85% of bike retailers plan to expand their e-commerce capabilities over the next two years

Statistic 19

50% of the bicycle industry revenue in North America is generated through online sales by 2024

Statistic 20

69% of bike retailers saw an increase in online inquiries and leads after digital transformation initiatives

Statistic 21

61% of bike companies use data analytics to improve supply chain management

Statistic 22

70% of bike brands plan to invest in AI-powered customer service tools

Statistic 23

54% of bike retailers report increased sales through digital promotions and online advertising

Statistic 24

58% of bike industry marketers increased digital ad spend in 2023

Statistic 25

69% of bicycle companies have increased their digital marketing budgets in 2023

Statistic 26

E-commerce sales of bicycles increased by 35% in 2022 compared to 2021

Statistic 27

The global bicycle market revenue is projected to reach $60 billion by 2025, driven partly by digital sales channels

Statistic 28

29% of bicycle companies have developed mobile apps for direct customer engagement

Statistic 29

71% of bicycle brands participate in virtual trade shows and online expos in 2023

Statistic 30

50% of consumers follow bicycle brands on social media for digital engagement

Statistic 31

73% of bike brands utilize influencer marketing campaigns on digital platforms

Statistic 32

78% of bike brands utilize augmented reality to enhance customer experience

Statistic 33

52% of bike manufacturers have implemented digital twin technology to optimize manufacturing processes

Statistic 34

62% of bike shops have integrated CRM systems to improve customer engagement

Statistic 35

Virtual reality tools help reduce bike trial time by 30% in online platforms

Statistic 36

49% of bike manufacturers reported increased efficiency after adopting IoT sensors in production facilities

Statistic 37

The emergence of smart bikes increased sales by 22% in 2023

Statistic 38

36% of bike manufacturers use 3D printing for prototyping parts

Statistic 39

65% of bicycle shops utilized online booking systems for repair services in 2023

Statistic 40

34% of bike brands have adopted blockchain for supply chain transparency

Statistic 41

44% of retailers enhanced their inventory management with AI-based forecasting tools in 2023

Statistic 42

48% of new bicycle models in 2023 featured embedded IoT connectivity for real-time data sharing

Statistic 43

65% of bicycle retailers offer virtual consultation services to improve customer experience

Statistic 44

53% of bicycle manufacturers have integrated AI chatbots for customer support

Statistic 45

33% of bike manufacturers utilize virtual reality for remote product demonstrations

Statistic 46

46% of bike company websites employ AI for personalized product recommendations

Statistic 47

55% of bicycle manufacturers plan to implement 5G connectivity in their upcoming models

Statistic 48

44% of bicycle industry companies have adopted eco-friendly digital packaging solutions

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Key Highlights

67% of bike retailers adopted digital sales channels during the COVID-19 pandemic
45% of consumers prefer to buy bicycles online over visiting physical stores
E-commerce sales of bicycles increased by 35% in 2022 compared to 2021
78% of bike brands utilize augmented reality to enhance customer experience
52% of bike manufacturers have implemented digital twin technology to optimize manufacturing processes
38% of consumers conduct online research before purchasing a bicycle
62% of bike shops have integrated CRM systems to improve customer engagement
The global bicycle market revenue is projected to reach $60 billion by 2025, driven partly by digital sales channels
74% of bicycle companies use social media analytics to tailor marketing strategies
58% of consumers prefer purchasing a bike from a brand with a strong online presence
Virtual reality tools help reduce bike trial time by 30% in online platforms
49% of bike manufacturers reported increased efficiency after adopting IoT sensors in production facilities
85% of bike retailers plan to expand their e-commerce capabilities over the next two years

As the bicycle industry accelerates into the digital era, with online sales soaring by 35% in 2022 and 67% of bike retailers adopting digital channels during the pandemic, it’s clear that innovation-driven technologies like augmented reality, AI, and digital twins are revolutionizing how consumers shop, brands market, and manufacturers operate.

Consumer Preferences & Behavior

45% of consumers prefer to buy bicycles online over visiting physical stores
38% of consumers conduct online research before purchasing a bicycle
74% of bicycle companies use social media analytics to tailor marketing strategies
58% of consumers prefer purchasing a bike from a brand with a strong online presence
42% of bicycle buyers prefer personalized online shopping experiences
63% of consumers use mobile apps for bike maintenance tracking
43% of consumers are more likely to buy from brands that incorporate sustainability into their digital marketing
78% of consumers feel more confident purchasing a bike after viewing detailed 3D product models
59% of bike manufacturers track customer feedback through digital channels to improve product development
66% of consumers research bike features and specifications via online videos before purchasing
72% of bike brands run digital loyalty programs to retain customers
75% of consumers consider online reviews as a key factor in their bicycle purchase decision
60% of bike brands have adopted data-driven marketing strategies
64% of consumers prefer to purchase bikes via online exclusive offers
82% of bike consumers use social media for brand discovery
56% of consumers use digital price comparison tools before purchasing a bicycle

Consumer Preferences & Behavior Interpretation

With nearly half of consumers preferring online bicycle shopping and digital channels increasingly shaping everything from personalized experiences to sustainable narratives, the bicycle industry is pedaling hard toward a digital future where data-driven marketing and virtual innovations are replacing traditional storefronts at a rapid clip.

Digital Sales & E-commerce Adoption

67% of bike retailers adopted digital sales channels during the COVID-19 pandemic
85% of bike retailers plan to expand their e-commerce capabilities over the next two years
50% of the bicycle industry revenue in North America is generated through online sales by 2024
69% of bike retailers saw an increase in online inquiries and leads after digital transformation initiatives

Digital Sales & E-commerce Adoption Interpretation

As the pedal clicks toward the future, the bicycle industry’s swift digital shift—fueling online sales and lead generation—demonstrates that in today’s market, pedal-powered progress increasingly runs on pixels rather than pavement.

Industry Strategies & Investment Plans

61% of bike companies use data analytics to improve supply chain management
70% of bike brands plan to invest in AI-powered customer service tools
54% of bike retailers report increased sales through digital promotions and online advertising
58% of bike industry marketers increased digital ad spend in 2023
69% of bicycle companies have increased their digital marketing budgets in 2023

Industry Strategies & Investment Plans Interpretation

With a majority of bicycle companies riding the digital wave—employing data analytics to streamline supply chains, investing heavily in AI-powered customer service, and turbocharging online marketing—it's clear that in the race towards innovation, pedal power now firmly equates to digital horsepower.

Market Trends & Digital Engagement

E-commerce sales of bicycles increased by 35% in 2022 compared to 2021
The global bicycle market revenue is projected to reach $60 billion by 2025, driven partly by digital sales channels
29% of bicycle companies have developed mobile apps for direct customer engagement
71% of bicycle brands participate in virtual trade shows and online expos in 2023
50% of consumers follow bicycle brands on social media for digital engagement
73% of bike brands utilize influencer marketing campaigns on digital platforms

Market Trends & Digital Engagement Interpretation

As the pedal of innovation accelerates, the bicycle industry speeds toward a digital crossroads—where a 35% boost in e-commerce, a half-million followers, and influencer-powered rides propel the global market toward a $60 billion horizon by 2025, all while brands spin their wheels in virtual trade shows and mobile apps to steer closer to consumers' hearts.

Technological Innovations & Digital Tools

78% of bike brands utilize augmented reality to enhance customer experience
52% of bike manufacturers have implemented digital twin technology to optimize manufacturing processes
62% of bike shops have integrated CRM systems to improve customer engagement
Virtual reality tools help reduce bike trial time by 30% in online platforms
49% of bike manufacturers reported increased efficiency after adopting IoT sensors in production facilities
The emergence of smart bikes increased sales by 22% in 2023
36% of bike manufacturers use 3D printing for prototyping parts
65% of bicycle shops utilized online booking systems for repair services in 2023
34% of bike brands have adopted blockchain for supply chain transparency
44% of retailers enhanced their inventory management with AI-based forecasting tools in 2023
48% of new bicycle models in 2023 featured embedded IoT connectivity for real-time data sharing
65% of bicycle retailers offer virtual consultation services to improve customer experience
53% of bicycle manufacturers have integrated AI chatbots for customer support
33% of bike manufacturers utilize virtual reality for remote product demonstrations
46% of bike company websites employ AI for personalized product recommendations
55% of bicycle manufacturers plan to implement 5G connectivity in their upcoming models
44% of bicycle industry companies have adopted eco-friendly digital packaging solutions

Technological Innovations & Digital Tools Interpretation

As the bicycle industry pedals into the digital age, embracing technologies from AR to AI—boosting sales, efficiency, and customer engagement—the real ride is just beginning as innovation speeds ahead, promising a future where cycling and connectivity go hand in hand.