GITNUXREPORT 2025

Digital Transformation In The Automotive Industry Statistics

Automotive industry accelerates digital transformation driven by consumer demand and innovation.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

85% of automotive manufacturers have accelerated their digital transformation efforts due to the COVID-19 pandemic

Statistic 2

By 2025, over 50% of new cars will have integrated advanced digital features

Statistic 3

The use of AI in the automotive industry is expected to grow at a compound annual growth rate (CAGR) of 40% from 2021 to 2028

Statistic 4

Lead generation via digital channels has increased by 60% for automotive dealerships in the last three years

Statistic 5

90% of automotive CEOs believe that digital transformation is critical to their survival in a competitive global market

Statistic 6

55% of consumers prefer to complete most of their vehicle purchase digitally, including financing and insurance

Statistic 7

Adoption of cloud-based automotive platforms has increased by 45% since 2020

Statistic 8

60% of automotive manufacturers are investing in digital twin technology to improve vehicle design and manufacturing processes

Statistic 9

71% of automotive companies see threat or opportunity in autonomous vehicle technology, with 50% actively testing or deploying such solutions

Statistic 10

Digital retail sales in the automotive sector accounted for approximately 15% of total auto sales in 2022, projected to reach 25% by 2025

Statistic 11

72% of automotive OEMs focus on implementing AI-based safety features in new vehicles

Statistic 12

58% of automotive manufacturers have implemented or plan to implement augmented reality (AR) in their design and manufacturing processes

Statistic 13

Digital vehicle diagnostics systems reduce repair times by 30% compared to traditional methods

Statistic 14

54% of automotive dealerships have integrated CRM systems with digital marketing platforms, leading to improved customer engagement

Statistic 15

47% of automotive participants in market surveys indicate that digital transformation has led to a reduction in manufacturing costs

Statistic 16

53% of automotive firms expect to see ROI within two years of implementing AI and digital solutions

Statistic 17

82% of automotive OEMs have adopted digital training programs for their workforce, significantly reducing onboarding time

Statistic 18

The integration of digital payment systems in dealerships has increased by 35% over the past two years, improving customer transaction convenience

Statistic 19

Over 55% of automotive manufacturers have developed or adopted virtual reality (VR) tools for design and testing purposes

Statistic 20

66% of automotive OEMs report that digital collaboration with suppliers has improved supply chain agility and responsiveness

Statistic 21

The global market for automotive digital dashboards is projected to grow at a CAGR of 18% from 2023 to 2028

Statistic 22

60% of consumers are willing to share their vehicle data for personalized services, provided their privacy is protected

Statistic 23

72% of automotive companies plan to implement AI-powered chatbots for customer service by 2025

Statistic 24

Digital inventory management systems have reduced excess inventory by 20%, leading to better cash flow for automotive dealerships

Statistic 25

COVID-19 accelerated the pace of digital transformation adoption in automotive customer engagement platforms by 20%

Statistic 26

The use of digital showroom tools has increased dealership foot traffic conversion rates by 15%

Statistic 27

Automotive insurance claims processing integrated with digital platforms has improved processing speed by 45%

Statistic 28

64% of automotive OEMs have adopted or are planning to adopt augmented reality for after-sales and maintenance support

Statistic 29

76% of automotive industry executives believe that digital transformation enhances competitive differentiation

Statistic 30

58% of automotive companies are exploring or implementing digital solutions for electric vehicle (EV) charging infrastructure management

Statistic 31

70% of automotive companies anticipate that digital sales channels will account for over 30% of total sales by 2026

Statistic 32

Digital training and virtual onboarding programs have reduced the onboarding time of new automotive employees by 40%

Statistic 33

Vehicle software updates over-the-air (OTA) have increased by 150% globally from 2019 to 2022

Statistic 34

The number of connected vehicle subscriptions globally exceeded 370 million in 2023, with a CAGR of 28% predicted until 2027

Statistic 35

85% of automotive OEMs are focused on developing connected car ecosystems as part of their digital transformation strategy

Statistic 36

The integration of smart assistants in vehicles is expected to reach a market size of USD 5 billion by 2028, with a CAGR of 25%

Statistic 37

70% of automotive OEMs target connected vehicle services as a core part of their digital strategy

Statistic 38

Automotive truck and fleet management using IoT technology is projected to grow by 25% annually through 2026

Statistic 39

68% of automotive OEMs are testing or deploying electrification coupled with digital platform integration, to enhance vehicle connectivity

Statistic 40

The deployment of 5G technology in automotive connectivity solutions is expected to grow at a CAGR of 35% between 2023 and 2028

Statistic 41

The demand for vehicle telematics solutions is projected to grow at a CAGR of 22% through 2027

Statistic 42

78% of consumers prioritize digital experiences when purchasing a vehicle

Statistic 43

80% of car buyers use online research before visiting a dealership, leading to a 30% higher likelihood of purchase

Statistic 44

65% of consumers are more likely to buy from brands offering personalized digital experiences

Statistic 45

Digital customer service platforms have increased customer satisfaction ratings by 20% in automotive dealerships

Statistic 46

45% of automotive consumers prefer to configure their vehicle online before purchase, which has increased digital interaction rates

Statistic 47

83% of automotive companies are using data analytics to improve supply chain resilience post-pandemic

Statistic 48

In 2023, the global automotive cybersecurity market is valued at USD 2.1 billion, expected to grow at a CAGR of 15% through 2030

Statistic 49

Automotive cybersecurity incidents increased by 40% from 2021 to 2023, emphasizing the need for digital security investments

Statistic 50

89% of automotive executives believe that big data analytics will be crucial for future vehicle development

Statistic 51

62% of automotive companies plan to enhance their data security measures as part of digital transformation

Statistic 52

75% of automotive industry decision-makers agree that artificial intelligence will be pivotal in achieving autonomous driving goals

Statistic 53

The use of predictive maintenance technologies in automotive fleets can reduce maintenance costs by up to 30%

Statistic 54

78% of automotive companies are investing in cybersecurity frameworks to protect connected vehicle data

Statistic 55

AI-powered vehicle diagnostics can detect issues 50% faster than traditional methods, improving efficiency and customer satisfaction

Statistic 56

65% of automotive companies plan to invest more than 10% of their annual budget into digital transformation initiatives by 2024

Statistic 57

43% of automotive suppliers increase their R&D spending specifically on digital and virtual product testing

Statistic 58

70% of automotive manufacturers are investing in blockchain technology for supply chain transparency and security

Statistic 59

The global market for autonomous vehicles reached USD 60 billion in 2022 and is projected to surpass USD 200 billion by 2030

Statistic 60

The total investment in automotive digital transformation projects worldwide reached USD 120 billion in 2022, with a projected annual growth rate of 11% through 2026

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Key Highlights

85% of automotive manufacturers have accelerated their digital transformation efforts due to the COVID-19 pandemic
By 2025, over 50% of new cars will have integrated advanced digital features
78% of consumers prioritize digital experiences when purchasing a vehicle
The use of AI in the automotive industry is expected to grow at a compound annual growth rate (CAGR) of 40% from 2021 to 2028
Lead generation via digital channels has increased by 60% for automotive dealerships in the last three years
65% of automotive companies plan to invest more than 10% of their annual budget into digital transformation initiatives by 2024
70% of automotive OEMs target connected vehicle services as a core part of their digital strategy
Automotive truck and fleet management using IoT technology is projected to grow by 25% annually through 2026
90% of automotive CEOs believe that digital transformation is critical to their survival in a competitive global market
55% of consumers prefer to complete most of their vehicle purchase digitally, including financing and insurance
Adoption of cloud-based automotive platforms has increased by 45% since 2020
60% of automotive manufacturers are investing in digital twin technology to improve vehicle design and manufacturing processes
80% of car buyers use online research before visiting a dealership, leading to a 30% higher likelihood of purchase

The automotive industry is accelerating into a digital era, with over 85% of manufacturers ramping up their transformation efforts post-pandemic and projections showing digital features in over half of all new vehicles by 2025.

Automotive Digital Transformation and Technology Adoption

85% of automotive manufacturers have accelerated their digital transformation efforts due to the COVID-19 pandemic
By 2025, over 50% of new cars will have integrated advanced digital features
The use of AI in the automotive industry is expected to grow at a compound annual growth rate (CAGR) of 40% from 2021 to 2028
Lead generation via digital channels has increased by 60% for automotive dealerships in the last three years
90% of automotive CEOs believe that digital transformation is critical to their survival in a competitive global market
55% of consumers prefer to complete most of their vehicle purchase digitally, including financing and insurance
Adoption of cloud-based automotive platforms has increased by 45% since 2020
60% of automotive manufacturers are investing in digital twin technology to improve vehicle design and manufacturing processes
71% of automotive companies see threat or opportunity in autonomous vehicle technology, with 50% actively testing or deploying such solutions
Digital retail sales in the automotive sector accounted for approximately 15% of total auto sales in 2022, projected to reach 25% by 2025
72% of automotive OEMs focus on implementing AI-based safety features in new vehicles
58% of automotive manufacturers have implemented or plan to implement augmented reality (AR) in their design and manufacturing processes
Digital vehicle diagnostics systems reduce repair times by 30% compared to traditional methods
54% of automotive dealerships have integrated CRM systems with digital marketing platforms, leading to improved customer engagement
47% of automotive participants in market surveys indicate that digital transformation has led to a reduction in manufacturing costs
53% of automotive firms expect to see ROI within two years of implementing AI and digital solutions
82% of automotive OEMs have adopted digital training programs for their workforce, significantly reducing onboarding time
The integration of digital payment systems in dealerships has increased by 35% over the past two years, improving customer transaction convenience
Over 55% of automotive manufacturers have developed or adopted virtual reality (VR) tools for design and testing purposes
66% of automotive OEMs report that digital collaboration with suppliers has improved supply chain agility and responsiveness
The global market for automotive digital dashboards is projected to grow at a CAGR of 18% from 2023 to 2028
60% of consumers are willing to share their vehicle data for personalized services, provided their privacy is protected
72% of automotive companies plan to implement AI-powered chatbots for customer service by 2025
Digital inventory management systems have reduced excess inventory by 20%, leading to better cash flow for automotive dealerships
COVID-19 accelerated the pace of digital transformation adoption in automotive customer engagement platforms by 20%
The use of digital showroom tools has increased dealership foot traffic conversion rates by 15%
Automotive insurance claims processing integrated with digital platforms has improved processing speed by 45%
64% of automotive OEMs have adopted or are planning to adopt augmented reality for after-sales and maintenance support
76% of automotive industry executives believe that digital transformation enhances competitive differentiation
58% of automotive companies are exploring or implementing digital solutions for electric vehicle (EV) charging infrastructure management
70% of automotive companies anticipate that digital sales channels will account for over 30% of total sales by 2026
Digital training and virtual onboarding programs have reduced the onboarding time of new automotive employees by 40%

Automotive Digital Transformation and Technology Adoption Interpretation

In a turbocharged shift likened to an autonomous vehicle navigating a digital highway, 85% of automotive manufacturers have accelerated their transformation amid COVID-19, with by 2025 over half of new cars sporting advanced digital features—highlighting that in this industry, being tech-savvy isn’t optional, it’s survival.

Connected Vehicles

Vehicle software updates over-the-air (OTA) have increased by 150% globally from 2019 to 2022
The number of connected vehicle subscriptions globally exceeded 370 million in 2023, with a CAGR of 28% predicted until 2027
85% of automotive OEMs are focused on developing connected car ecosystems as part of their digital transformation strategy
The integration of smart assistants in vehicles is expected to reach a market size of USD 5 billion by 2028, with a CAGR of 25%

Connected Vehicles Interpretation

The automotive industry is shifting gears into a digital future, with explosive growth in over-the-air updates, connected subscriptions, and smart assistants—proof that cars are transforming from mechanical marvels into intelligent, internet-connected ecosystems, leaving traditional craftsmanship in the rearview mirror.

Connected Vehicles, IoT, and Telematics

70% of automotive OEMs target connected vehicle services as a core part of their digital strategy
Automotive truck and fleet management using IoT technology is projected to grow by 25% annually through 2026
68% of automotive OEMs are testing or deploying electrification coupled with digital platform integration, to enhance vehicle connectivity
The deployment of 5G technology in automotive connectivity solutions is expected to grow at a CAGR of 35% between 2023 and 2028
The demand for vehicle telematics solutions is projected to grow at a CAGR of 22% through 2027

Connected Vehicles, IoT, and Telematics Interpretation

With 70% of OEMs prioritizing connected vehicle services and the rapid expansion of IoT, electrification, and 5G, the automotive industry is accelerating toward a future where cars are smarter, greener, and more connected—proving that the only thing standing still is the speed of innovation.

Customer Experience, Digital Retail, and Service Platforms

78% of consumers prioritize digital experiences when purchasing a vehicle
80% of car buyers use online research before visiting a dealership, leading to a 30% higher likelihood of purchase
65% of consumers are more likely to buy from brands offering personalized digital experiences
Digital customer service platforms have increased customer satisfaction ratings by 20% in automotive dealerships
45% of automotive consumers prefer to configure their vehicle online before purchase, which has increased digital interaction rates

Customer Experience, Digital Retail, and Service Platforms Interpretation

With nearly four out of five consumers turning to the digital realm for vehicle research and personalization, the automotive industry’s shift toward seamless online experiences isn't just a trend—it's a driver’s license to higher sales and happier customers.

Data Analytics, AI, and Cybersecurity

83% of automotive companies are using data analytics to improve supply chain resilience post-pandemic
In 2023, the global automotive cybersecurity market is valued at USD 2.1 billion, expected to grow at a CAGR of 15% through 2030
Automotive cybersecurity incidents increased by 40% from 2021 to 2023, emphasizing the need for digital security investments
89% of automotive executives believe that big data analytics will be crucial for future vehicle development
62% of automotive companies plan to enhance their data security measures as part of digital transformation
75% of automotive industry decision-makers agree that artificial intelligence will be pivotal in achieving autonomous driving goals
The use of predictive maintenance technologies in automotive fleets can reduce maintenance costs by up to 30%
78% of automotive companies are investing in cybersecurity frameworks to protect connected vehicle data
AI-powered vehicle diagnostics can detect issues 50% faster than traditional methods, improving efficiency and customer satisfaction

Data Analytics, AI, and Cybersecurity Interpretation

As the automotive industry accelerates into a data-driven future, it must navigate the dual roads of digital innovation and cybersecurity, with most executives recognizing that without robust security, the promise of AI and analytics may crash beyond the finish line.

Investment Trends, Research & Development, and Market Outlook

65% of automotive companies plan to invest more than 10% of their annual budget into digital transformation initiatives by 2024
43% of automotive suppliers increase their R&D spending specifically on digital and virtual product testing
70% of automotive manufacturers are investing in blockchain technology for supply chain transparency and security
The global market for autonomous vehicles reached USD 60 billion in 2022 and is projected to surpass USD 200 billion by 2030
The total investment in automotive digital transformation projects worldwide reached USD 120 billion in 2022, with a projected annual growth rate of 11% through 2026

Investment Trends, Research & Development, and Market Outlook Interpretation

As automotive companies rev up their digital engines—boosting budgets, pioneering virtual testing, and embracing blockchain—they're steering toward a future where innovation and transparency accelerate from a $60 billion autonomous vehicle market to over $200 billion by 2030, driven by an annual $120 billion global investment in digital transformation.