GITNUXREPORT 2025

Digital Transformation In The Advertising Industry Statistics

Digital transformation drives over half of global advertising investments and growth.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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5. 67% of marketers report improved ROI due to digital transformation initiatives

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13. 70% of marketers believe that personalization enhances campaign effectiveness

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17. 88% of digital marketers use video content to enhance advertising campaigns

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28. The average ROI for programmatic advertising is estimated at 200%

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29. 91% of digital marketers agree that integrated marketing campaigns improve effectiveness

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34. 83% of global ad budgets are influenced by real-time data analytics

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39. 72% of advertisers report a better understanding of their target audience due to digital data

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42. 81% of advertisers see measurable improvements in brand awareness through digital campaigns

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60. 59% of companies report that digital transformation has improved their ability to measure campaign effectiveness

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68. 69% of marketing automation users report increased lead generation

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3. 65% of consumers prefer brands that use digital channels for advertising

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18. 71% of consumers are more likely to make a purchase based on personalized digital ads

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22. 80% of consumers are more likely to engage with personalized content

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27. 74% of consumers find targeted ads helpful

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32. 65% of consumers prefer brands that use digital innovations like AR and VR in advertising

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36. 48% of consumers say personalized ads make them more loyal to brands

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41. 54% of digital campaigns incorporate user-generated content, boosting engagement

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43. 61% of consumers discover new brands via social media ads

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47. 85% of consumers find video ads more engaging than static ads

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54. 80% of consumers prefer to see personalized content when interacting with brands online

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57. 66% of consumers are more likely to purchase from brands that offer a seamless digital experience

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63. 55% of consumers say they are more likely to trust brands that utilize innovative digital advertising methods

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70. 81% of consumers prefer ads tailored to their interests

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73. 78% of consumers expect brands to use digital channels for personalized offers and communication

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1. 89% of marketers say digital transformation is a top priority for their business

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2. 73% of advertising agencies have increased their digital investments over the past year

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4. Digital advertising accounts for over 54% of total global ad spend in 2023

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6. 78% of marketing executives believe AI is critical to their digital transformation efforts

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8. 48% of brands are investing more in programmatic advertising as part of their digital transformation

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9. 85% of marketers say data-driven marketing is crucial for digital transformation

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10. 62% of digital ad budgets are allocated to mobile advertising

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11. 77% of advertisers use influencer marketing as part of their digital strategy

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12. In 2023, 55% of digital ads are viewed via connected TV (CTV)

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14. 60% of ad spend is dedicated to digital channels, up from 40% in 2019

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15. 41% of global ad revenue is generated from social media platforms in 2023

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16. 54% of marketers say their data management capabilities have improved due to digital transformation

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20. 69% of marketers say digital transformation has improved customer experience

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25. 54% of marketers say their digital transformation projects are aligned with customer insights and data

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26. 45% of brands plan to increase their investment in digital advertising automation in 2024

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30. 67% of ad spend is now allocated to digital formats such as display, video, and social media

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35. 56% of marketers report increased efficiency after digital transformation

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37. 90% of digital advertising revenue growth comes from innovations in mobile and video advertising

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40. 59% of brands use omnichannel marketing strategies, integral to their digital transformation

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44. 48% of marketing execs say that adopting new digital technology accelerates innovation

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45. 69% of digital marketing budgets are allocated to content marketing efforts

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46. 65% of marketers confirm that their digital transformation has positively impacted sales

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50. 83% of brands have increased their investment in digital marketing technology in the past year

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53. 76% of marketers believe that blockchain will have a significant impact on digital advertising transparency

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56. 44% of marketers report that digital transformation has increased their competitive advantage

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61. 74% of brands prioritize investment in digital innovations for competitive differentiation

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62. 68% of marketers agree that digital transformation allows better personalization at scale

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65. 55% of global ad spend in 2023 is directed towards social media advertising

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71. 66% of brands plan to increase their investments in digital advertising technology in 2024

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74. 53% of businesses report that digital transformation has shortened their sales cycles

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75. 85% of advertising investment in 2024 will be driven by data-driven digital marketing strategies

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7. The global digital advertising market is projected to grow **at a CAGR of 12.5%**, reaching $1.2 trillion by 2024

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31. 80% of advertisers plan to adopt AI-powered creative tools in 2024

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38. 40% of digital marketers plan to invest heavily in artificial intelligence in 2024

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58. 87% of ad spend will be on digital formats by 2025, up from 70% in 2021

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67. 33% of digital ad spend is expected to be invested in emerging channels like virtual reality (VR)

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69. 91% of digital marketers believe that analytics and data are critical to future growth

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19. 66% of digital ad campaigns are optimized using AI and machine learning tools

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21. The use of chatbots in advertising increased by 75% in 2023

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23. 52% of digital advertising campaigns include augmented reality (AR) elements

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24. 90% of digital ad spend is targeted using data analytics

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33. 70% of digital ad campaigns utilize some form of automation

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48. 66% of digital marketers utilize artificial intelligence for audience segmentation

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49. 58% of advertising campaigns are now optimized with machine learning algorithms

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51. 71% of marketers say AI helps improve customer targeting accuracy

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52. 69% of digital advertising budgets now include video formats

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55. 53% of digital ad campaigns are utilizing AI for creative development

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59. 78% of digital advertisers plan to expand their use of augmented reality in campaigns

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64. 82% of digital marketers believe that automation makes their campaigns more efficient

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66. 73% of advertisers are integrating AI into their creative processes

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72. 54% of digital campaigns utilize programmatic advertising to improve targeting efficiency

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Key Highlights

1. 89% of marketers say digital transformation is a top priority for their business
2. 73% of advertising agencies have increased their digital investments over the past year
3. 65% of consumers prefer brands that use digital channels for advertising
4. Digital advertising accounts for over 54% of total global ad spend in 2023
5. 67% of marketers report improved ROI due to digital transformation initiatives
6. 78% of marketing executives believe AI is critical to their digital transformation efforts
7. The global digital advertising market is projected to grow **at a CAGR of 12.5%**, reaching $1.2 trillion by 2024
8. 48% of brands are investing more in programmatic advertising as part of their digital transformation
9. 85% of marketers say data-driven marketing is crucial for digital transformation
10. 62% of digital ad budgets are allocated to mobile advertising
11. 77% of advertisers use influencer marketing as part of their digital strategy
12. In 2023, 55% of digital ads are viewed via connected TV (CTV)
13. 70% of marketers believe that personalization enhances campaign effectiveness

Digital transformation is revolutionizing the advertising industry, with 89% of marketers prioritizing digital innovation, over 54% of ad spend now dedicated to digital channels, and projections showing the market reaching $1.2 trillion by 2024, all fueling unprecedented growth, personalization, and return on investment.

Advertising Effectiveness and ROI

5. 67% of marketers report improved ROI due to digital transformation initiatives
13. 70% of marketers believe that personalization enhances campaign effectiveness
17. 88% of digital marketers use video content to enhance advertising campaigns
28. The average ROI for programmatic advertising is estimated at 200%
29. 91% of digital marketers agree that integrated marketing campaigns improve effectiveness
34. 83% of global ad budgets are influenced by real-time data analytics
39. 72% of advertisers report a better understanding of their target audience due to digital data
42. 81% of advertisers see measurable improvements in brand awareness through digital campaigns
60. 59% of companies report that digital transformation has improved their ability to measure campaign effectiveness
68. 69% of marketing automation users report increased lead generation

Advertising Effectiveness and ROI Interpretation

In an industry where 69% of marketers credit automation for more leads and nearly 90% rely on real-time analytics, digital transformation has silently shifted advertising from guesswork to precision, with ROI soaring as personalization, video, and integrated campaigns become the new norm for measuring success.

Consumer Preferences and Expectations

3. 65% of consumers prefer brands that use digital channels for advertising
18. 71% of consumers are more likely to make a purchase based on personalized digital ads
22. 80% of consumers are more likely to engage with personalized content
27. 74% of consumers find targeted ads helpful
32. 65% of consumers prefer brands that use digital innovations like AR and VR in advertising
36. 48% of consumers say personalized ads make them more loyal to brands
41. 54% of digital campaigns incorporate user-generated content, boosting engagement
43. 61% of consumers discover new brands via social media ads
47. 85% of consumers find video ads more engaging than static ads
54. 80% of consumers prefer to see personalized content when interacting with brands online
57. 66% of consumers are more likely to purchase from brands that offer a seamless digital experience
63. 55% of consumers say they are more likely to trust brands that utilize innovative digital advertising methods
70. 81% of consumers prefer ads tailored to their interests
73. 78% of consumers expect brands to use digital channels for personalized offers and communication

Consumer Preferences and Expectations Interpretation

In an era where 81% of consumers favor tailored digital ads and 78% expect personalized communication, it's clear that the advertising industry must embrace innovation—be it AR, VR, or user-generated content—to not only capture attention but also foster loyalty in an increasingly digital and discerning marketplace.

Digital Transformation and Investment Trends

1. 89% of marketers say digital transformation is a top priority for their business
2. 73% of advertising agencies have increased their digital investments over the past year
4. Digital advertising accounts for over 54% of total global ad spend in 2023
6. 78% of marketing executives believe AI is critical to their digital transformation efforts
8. 48% of brands are investing more in programmatic advertising as part of their digital transformation
9. 85% of marketers say data-driven marketing is crucial for digital transformation
10. 62% of digital ad budgets are allocated to mobile advertising
11. 77% of advertisers use influencer marketing as part of their digital strategy
12. In 2023, 55% of digital ads are viewed via connected TV (CTV)
14. 60% of ad spend is dedicated to digital channels, up from 40% in 2019
15. 41% of global ad revenue is generated from social media platforms in 2023
16. 54% of marketers say their data management capabilities have improved due to digital transformation
20. 69% of marketers say digital transformation has improved customer experience
25. 54% of marketers say their digital transformation projects are aligned with customer insights and data
26. 45% of brands plan to increase their investment in digital advertising automation in 2024
30. 67% of ad spend is now allocated to digital formats such as display, video, and social media
35. 56% of marketers report increased efficiency after digital transformation
37. 90% of digital advertising revenue growth comes from innovations in mobile and video advertising
40. 59% of brands use omnichannel marketing strategies, integral to their digital transformation
44. 48% of marketing execs say that adopting new digital technology accelerates innovation
45. 69% of digital marketing budgets are allocated to content marketing efforts
46. 65% of marketers confirm that their digital transformation has positively impacted sales
50. 83% of brands have increased their investment in digital marketing technology in the past year
53. 76% of marketers believe that blockchain will have a significant impact on digital advertising transparency
56. 44% of marketers report that digital transformation has increased their competitive advantage
61. 74% of brands prioritize investment in digital innovations for competitive differentiation
62. 68% of marketers agree that digital transformation allows better personalization at scale
65. 55% of global ad spend in 2023 is directed towards social media advertising
71. 66% of brands plan to increase their investments in digital advertising technology in 2024
74. 53% of businesses report that digital transformation has shortened their sales cycles
75. 85% of advertising investment in 2024 will be driven by data-driven digital marketing strategies

Digital Transformation and Investment Trends Interpretation

With nearly nine out of ten marketers calling digital transformation a top priority amid over half of global ad spend now flowing into digital channels—especially mobile, social media, and connected TV—it's clear that in a landscape where data, AI, and automation are not just buzzwords but the backbone of innovation, brands are racing to personalize at scale and outpace competitors, proving that in today's advertising arena, digital is no longer an option but the main event.

Future Investment and Planning in Digital Marketing

7. The global digital advertising market is projected to grow **at a CAGR of 12.5%**, reaching $1.2 trillion by 2024
31. 80% of advertisers plan to adopt AI-powered creative tools in 2024
38. 40% of digital marketers plan to invest heavily in artificial intelligence in 2024
58. 87% of ad spend will be on digital formats by 2025, up from 70% in 2021
67. 33% of digital ad spend is expected to be invested in emerging channels like virtual reality (VR)
69. 91% of digital marketers believe that analytics and data are critical to future growth

Future Investment and Planning in Digital Marketing Interpretation

As digital ad spending skyrockets toward $1.2 trillion, with nearly 90% of marketers betting on AI and analytics to navigate emerging channels like VR, it’s clear that in the ad world, data-driven automation is not just the future—it’s the new currency for staying ahead in a digital arena where traditional advertising is rapidly becoming history.

Utilization of Digital Advertising Technologies

19. 66% of digital ad campaigns are optimized using AI and machine learning tools
21. The use of chatbots in advertising increased by 75% in 2023
23. 52% of digital advertising campaigns include augmented reality (AR) elements
24. 90% of digital ad spend is targeted using data analytics
33. 70% of digital ad campaigns utilize some form of automation
48. 66% of digital marketers utilize artificial intelligence for audience segmentation
49. 58% of advertising campaigns are now optimized with machine learning algorithms
51. 71% of marketers say AI helps improve customer targeting accuracy
52. 69% of digital advertising budgets now include video formats
55. 53% of digital ad campaigns are utilizing AI for creative development
59. 78% of digital advertisers plan to expand their use of augmented reality in campaigns
64. 82% of digital marketers believe that automation makes their campaigns more efficient
66. 73% of advertisers are integrating AI into their creative processes
72. 54% of digital campaigns utilize programmatic advertising to improve targeting efficiency

Utilization of Digital Advertising Technologies Interpretation

In an industry where 90% of ad spend is now steered by data analytics and AI, the future of advertising isn't just targeted—it's virtually generated, as marketers increasingly harness automation, AR, and machine learning to turn pixels into precision and creativity into crowd control.