GITNUXREPORT 2025

Digital Marketing Industry Statistics

Digital marketing's rapid growth drives global ad spend, video, SEO, influencer influence.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

72% of consumers say they prefer to learn about products and services through video content

Statistic 2

70% of consumers prefer to get updates via email over social media

Statistic 3

80% of shoppers conduct online research before making a purchase

Statistic 4

72% of consumers will trust a brand more if the CEO is active on social media

Statistic 5

Over 80% of local mobile searches convert into offline purchases

Statistic 6

60% of users will abandon a website if it takes more than 3 seconds to load

Statistic 7

The average conversion rate for e-commerce websites is around 2.86%

Statistic 8

50% of consumers say they made a purchase after seeing a product or service on Instagram

Statistic 9

85% of consumers trust online reviews as much as personal recommendations

Statistic 10

75% of users never scroll past the first page of search results

Statistic 11

80% of smartphone users use search engines on their mobile devices at least once per day

Statistic 12

Voice search is used in about 20% of all mobile searches

Statistic 13

57% of consumers say they are more likely to buy from a brand they follow on social media

Statistic 14

83% of consumers say they trust recommendations from influencers

Statistic 15

About 54% of consumers wish to see more video content from brands they support

Statistic 16

72% of mobile searchers call a business within 24 hours after conducting a local search

Statistic 17

85% of consumers now conduct online research prior to making a local purchase

Statistic 18

47% of buyers view 3-5 pieces of content before engaging with a sales representative

Statistic 19

87% of consumers say they are willing to share data with brands for personalized experiences

Statistic 20

79% of social media users prefer messaging brands over email or phone calls

Statistic 21

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads

Statistic 22

Video content will account for 82% of all consumer internet traffic by 2025

Statistic 23

The click-to-open rate for email marketing campaigns averages around 17.8%

Statistic 24

73% of marketers say their social media efforts increased exposure for their business

Statistic 25

The average lifespan of a social media post is 13 hours

Statistic 26

Nearly 70% of marketers plan to increase their content marketing budgets in 2024

Statistic 27

The average bounce rate for websites is around 41%, and reducing it can lead to increased engagement

Statistic 28

Content with relevant images gets 94% more views than content without images

Statistic 29

Over 70% of marketers plan to increase their use of video content in 2024

Statistic 30

By 2025, global digital advertising spending is expected to reach $600 billion

Statistic 31

The global influencer marketing industry is projected to be worth $21.1 billion in 2023

Statistic 32

The average click-through rate (CTR) for Google Ads across all industries is 3.17%

Statistic 33

About 70% of small businesses see social media as effective for increasing exposure

Statistic 34

Digital ad fraud accounts for approximately $42 billion in losses annually

Statistic 35

The average cost-per-click (CPC) for Google Ads across all industries is $2.69

Statistic 36

The global paid search advertising market is projected to reach $190 billion in 2023

Statistic 37

Social media ad revenue in the U.S. is expected to surpass $56 billion in 2023

Statistic 38

Influencer marketing revenue is predicted to reach $21.1 billion in 2023

Statistic 39

About 65% of all digital ads are viewed on mobile devices

Statistic 40

Email marketing has an average ROI of $42 for every $1 spent

Statistic 41

Over 60% of marketers prioritize improving their SEO strategies

Statistic 42

63% of businesses say increasing brand awareness is their top goal for social media marketing

Statistic 43

Search engine optimization (SEO) is the primary source of website traffic for 53% of all website traffic

Statistic 44

The use of chatbots in marketing increased by 92% between 2020 and 2023

Statistic 45

70% of marketers say that converting leads into customers is their biggest challenge in digital marketing

Statistic 46

Content marketing generates over three times more leads than traditional outbound marketing

Statistic 47

64% of marketers say their social media efforts have increased lead generation

Statistic 48

78% of consumers say that seeing a personalized ad increases their likelihood of purchase

Statistic 49

Lead nurturing via email can generate up to 50% more sales at a lower cost

Statistic 50

89% of B2B marketers say email is their most used content marketing tactic

Statistic 51

The use of AI in marketing campaigns is expected to reach $107 billion by 2028

Statistic 52

44% of marketers believe that data privacy concerns will impact their marketing strategies in the future

Statistic 53

78% of consumers say personalized content increases their connection to a brand

Statistic 54

As of 2023, over 4.9 billion people are active internet users

Statistic 55

Mobile devices account for approximately 54.8% of global website traffic

Statistic 56

Instagram has over 2 billion active users worldwide

Statistic 57

Google accounts for over 92% of the global search engine market share

Statistic 58

Pinterest has around 445 million active users worldwide

Statistic 59

60% of TikTok users are under 30 years old

Statistic 60

Over 85% of small businesses in the U.S. use social media for marketing

Statistic 61

Over 90% of all social media users access their platforms via mobile devices

Statistic 62

Facebook users spend an average of 20 minutes per visit on the platform

Statistic 63

In 2023, the most popular social media platform for advertising is Facebook, followed by YouTube and Instagram

Statistic 64

89% of marketers say that social media marketing has increased their exposure

Statistic 65

92% of marketers say social media is important for their businesses

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Sources

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Trust Badges - Publications that have cited our reports

Key Highlights

By 2025, global digital advertising spending is expected to reach $600 billion
As of 2023, over 4.9 billion people are active internet users
89% of marketers say that social media marketing has increased their exposure
72% of consumers say they prefer to learn about products and services through video content
Email marketing has an average ROI of $42 for every $1 spent
70% of consumers prefer to get updates via email over social media
Mobile devices account for approximately 54.8% of global website traffic
Over 60% of marketers prioritize improving their SEO strategies
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
80% of shoppers conduct online research before making a purchase
The global influencer marketing industry is projected to be worth $21.1 billion in 2023
Video content will account for 82% of all consumer internet traffic by 2025
63% of businesses say increasing brand awareness is their top goal for social media marketing

With over 4.9 billion internet users and digital advertising spending projected to hit $600 billion by 2025, the digital marketing industry is experiencing unprecedented growth and transformation driven by innovative strategies like video content, influencer marketing, and AI.

Consumer Preferences and Behavior

72% of consumers say they prefer to learn about products and services through video content
70% of consumers prefer to get updates via email over social media
80% of shoppers conduct online research before making a purchase
72% of consumers will trust a brand more if the CEO is active on social media
Over 80% of local mobile searches convert into offline purchases
60% of users will abandon a website if it takes more than 3 seconds to load
The average conversion rate for e-commerce websites is around 2.86%
50% of consumers say they made a purchase after seeing a product or service on Instagram
85% of consumers trust online reviews as much as personal recommendations
75% of users never scroll past the first page of search results
80% of smartphone users use search engines on their mobile devices at least once per day
Voice search is used in about 20% of all mobile searches
57% of consumers say they are more likely to buy from a brand they follow on social media
83% of consumers say they trust recommendations from influencers
About 54% of consumers wish to see more video content from brands they support
72% of mobile searchers call a business within 24 hours after conducting a local search
85% of consumers now conduct online research prior to making a local purchase
47% of buyers view 3-5 pieces of content before engaging with a sales representative
87% of consumers say they are willing to share data with brands for personalized experiences
79% of social media users prefer messaging brands over email or phone calls

Consumer Preferences and Behavior Interpretation

In an era where 72% of consumers favor video exploration, 85% turn to online research before local shopping, and 87% crave personalized digital experiences, brands must prioritize swift, authentic, and multi-channel engagement—because in the digital marketplace, visibility, trust, and convenience aren't just advantages—they're essentials.

Content Engagement and Visual Content

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads
Video content will account for 82% of all consumer internet traffic by 2025
The click-to-open rate for email marketing campaigns averages around 17.8%
73% of marketers say their social media efforts increased exposure for their business
The average lifespan of a social media post is 13 hours
Nearly 70% of marketers plan to increase their content marketing budgets in 2024
The average bounce rate for websites is around 41%, and reducing it can lead to increased engagement
Content with relevant images gets 94% more views than content without images
Over 70% of marketers plan to increase their use of video content in 2024

Content Engagement and Visual Content Interpretation

With video set to dominate 82% of internet traffic, content marketing costing 62% less than traditional methods, and nearly 70% of marketers boosting their budgets, it’s clear that in today’s digital landscape, a picture might be worth a thousand words, but a captivating video is worth a thousand leads—and a smarter marketing strategy.

Digital Advertising and Social Media Trends

By 2025, global digital advertising spending is expected to reach $600 billion
The global influencer marketing industry is projected to be worth $21.1 billion in 2023
The average click-through rate (CTR) for Google Ads across all industries is 3.17%
About 70% of small businesses see social media as effective for increasing exposure
Digital ad fraud accounts for approximately $42 billion in losses annually
The average cost-per-click (CPC) for Google Ads across all industries is $2.69
The global paid search advertising market is projected to reach $190 billion in 2023
Social media ad revenue in the U.S. is expected to surpass $56 billion in 2023
Influencer marketing revenue is predicted to reach $21.1 billion in 2023
About 65% of all digital ads are viewed on mobile devices

Digital Advertising and Social Media Trends Interpretation

As digital advertising's $600 billion crescendo underscores its vital role, yet with 65% of ads viewed on mobile and $42 billion lost to fraud, savvy brands must navigate a thriving, risky landscape where influencer marketing soars to $21.1 billion, and a modest 3.17% CTR reminds us that precision beats saturation.

Marketing Strategies and Personalization

Email marketing has an average ROI of $42 for every $1 spent
Over 60% of marketers prioritize improving their SEO strategies
63% of businesses say increasing brand awareness is their top goal for social media marketing
Search engine optimization (SEO) is the primary source of website traffic for 53% of all website traffic
The use of chatbots in marketing increased by 92% between 2020 and 2023
70% of marketers say that converting leads into customers is their biggest challenge in digital marketing
Content marketing generates over three times more leads than traditional outbound marketing
64% of marketers say their social media efforts have increased lead generation
78% of consumers say that seeing a personalized ad increases their likelihood of purchase
Lead nurturing via email can generate up to 50% more sales at a lower cost
89% of B2B marketers say email is their most used content marketing tactic
The use of AI in marketing campaigns is expected to reach $107 billion by 2028
44% of marketers believe that data privacy concerns will impact their marketing strategies in the future
78% of consumers say personalized content increases their connection to a brand

Marketing Strategies and Personalization Interpretation

In an era where email ROI hits $42 for every dollar, chatbots grow by 92%, and personalization boosts consumer trust by 78%, it’s clear that data-driven, customer-centric strategies are not just advantageous—they’re essential for marketers aiming to turn leads into loyal brand advocates amid growing privacy concerns.

Platform Usage and Adoption

As of 2023, over 4.9 billion people are active internet users
Mobile devices account for approximately 54.8% of global website traffic
Instagram has over 2 billion active users worldwide
Google accounts for over 92% of the global search engine market share
Pinterest has around 445 million active users worldwide
60% of TikTok users are under 30 years old
Over 85% of small businesses in the U.S. use social media for marketing
Over 90% of all social media users access their platforms via mobile devices
Facebook users spend an average of 20 minutes per visit on the platform
In 2023, the most popular social media platform for advertising is Facebook, followed by YouTube and Instagram

Platform Usage and Adoption Interpretation

With nearly 5 billion people online and over half of global web traffic emanating from mobile devices, savvy marketers must remember that in the digital age, embracing platforms like Facebook, TikTok, and Instagram isn't just strategic—it's indispensable to reach the ever-growing, primarily mobile-savvy audience that forms the heart of today's social landscape.

Social Media Trends

89% of marketers say that social media marketing has increased their exposure
92% of marketers say social media is important for their businesses

Social Media Trends Interpretation

With 92% of marketers emphasizing social media’s importance and 89% confirming it boosts their exposure, it's clear that in the digital age, ignoring social media isn't just unwise—it's nearly impossible to thrive without it.