GITNUXREPORT 2025

Crowdfunding Statistics

Crowdfunding market exceeds $17 billion; supports innovation, arts, and social projects.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

About 20% of crowdfunding backers are repeat donors, showing strong community loyalty

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The median personal donation on crowdfunding campaigns is approximately $25, indicating small individual contributions make up a significant portion of the funding

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In 2022, the average number of backers per project was approximately 120, with some top-tier campaigns attracting over 10,000 backers

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In 2022, over 50% of crowdfunding campaigns successfully raised their funding goals

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The average donation amount in reward-based crowdfunding campaigns is around $70

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The median amount raised on Indiegogo in 2022 was about $9,600 per campaign

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The top reason for backing crowdfunding campaigns is to support innovation and new ideas, cited by 65% of backers

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The success rate of healthcare crowdfunding campaigns is approximately 75%, higher than the overall average

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The median campaign duration is around 30 to 40 days, depending on the platform

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Approximately 45% of all crowdfunding campaigns are unsuccessful, often due to inadequate promotion or unrealistic goals

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The success rate for donation-based crowdfunding is approximately 60%, depending on the platform and campaign niche

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The average success rate for equity crowdfunding campaigns in Europe is around 57%, higher than the global average

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The median amount raised in arts-focused crowdfunding campaigns is approximately $5,000, with the majority reaching their goal within 30 days

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Data shows that projects on Kickstarter have a success rate of about 37%, with categories like games and design performing better

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The biggest crowdfunding campaign to date raised over $55 million for the "Pineapple Fund" in 2017, primarily for charity donations

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Crowdfunding success rates are higher for projects with a strong social media presence, with some reporting success rates up to 70%

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The average campaign raised approximately 80% of its goal before the final week, underscoring the importance of momentum early in the campaign

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The success rate for agriculture crowdfunding projects is approximately 50%, reflecting growing investor interest in agri-tech and sustainable farming

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About 25% of crowdfunding campaigns require some form of post-funding follow-up or product delivery tracking, revealing logistical challenges

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The median number of days for successful campaigns on Kickstarter is about 35 days, whereas campaigns that fail usually run longer or shorter, depending on the strategy

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Kickstarter, one of the largest crowdfunding platforms, has funded over 200,000 projects since its inception

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The average funding goal for crowdfunding campaigns is around $30,000, but some successful projects raise over $1 million

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Approximately 40% of crowdfunding campaigns are launched on multiple platforms simultaneously to maximize reach

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Nearly 60% of entrepreneurs use crowdfunding as a way to validate their product idea before going to market

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The average platform fee for crowdfunding sites ranges from 5% to 10% of the total funds raised, with some charging extra for payment processing

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Global crowdfunding market size was valued at approximately $17.2 billion in 2021 and is projected to reach $43.2 billion by 2027

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Approximately 9 million people participated in crowdfunding campaigns globally in 2021

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Technology projects account for nearly 52% of all crowdfunding campaigns globally

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Equity crowdfunding accounted for over $3.3 billion in funding globally in 2022

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In 2022, the number of active crowdfunding campaigns across the globe reached approximately 1.5 million

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Reward-based crowdfunding platforms account for about 70% of the total crowdfunding market share

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The most popular categories for crowdfunding campaigns are technology, arts, and films, collectively representing over 65% of campaigns

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Japan is one of the leading countries in crowdfunding activity in Asia, with over 1 million campaigns launched in 2021

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Facebook accounts for nearly 25% of all traffic to crowdfunding campaigns, primarily through social sharing

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The number of crowdfunding platforms worldwide exceeds 2,000, with new ones emerging each year

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In the renewable energy sector, crowdfunding has enabled the financing of projects valued at over $600 million globally

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Crowdfunding for charitable causes grew by 7% in 2022, with donations reaching roughly $2 billion worldwide

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In 2021, campaigns focused on gaming raised over $1.2 billion globally, making gaming one of the top crowdfunding categories

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In Africa, crowdfunding has seen rapid growth, with Nigeria leading in total funds raised, which exceeded $10 million in 2022

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About 35% of all crowdfunded projects are creative works such as films, music, or art installations, highlighting a significant share of the creative industry reach

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Crowdfunding has accelerated the development of sustainable and ESG-focused projects, with over 1,200 such projects funded globally in 2022

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In 2023, environmental causes accounted for approximately 22% of all crowdfunding campaigns, reflecting increased awareness and activism

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Rewards-based crowdfunding is most popular in North America, accounting for over 60% of campaigns run in the region

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The share of international backers in major crowdfunding campaigns exceeds 40%, showing global participation

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Crowdfunding has facilitated the creation of over 10,000 social innovation projects worldwide since 2015, supporting community development initiatives

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Key Highlights

Global crowdfunding market size was valued at approximately $17.2 billion in 2021 and is projected to reach $43.2 billion by 2027
In 2022, over 50% of crowdfunding campaigns successfully raised their funding goals
The average donation amount in reward-based crowdfunding campaigns is around $70
Kickstarter, one of the largest crowdfunding platforms, has funded over 200,000 projects since its inception
Approximately 9 million people participated in crowdfunding campaigns globally in 2021
The median amount raised on Indiegogo in 2022 was about $9,600 per campaign
Technology projects account for nearly 52% of all crowdfunding campaigns globally
Equity crowdfunding accounted for over $3.3 billion in funding globally in 2022
The top reason for backing crowdfunding campaigns is to support innovation and new ideas, cited by 65% of backers
In 2022, the number of active crowdfunding campaigns across the globe reached approximately 1.5 million
The success rate of healthcare crowdfunding campaigns is approximately 75%, higher than the overall average
The median campaign duration is around 30 to 40 days, depending on the platform
Reward-based crowdfunding platforms account for about 70% of the total crowdfunding market share

Imagine turning your innovative idea into reality with just a click—crowdfunding, a booming industry expected to grow from $17.2 billion in 2021 to over $43 billion by 2027, is revolutionizing how entrepreneurs, artists, and causes reach global audiences and raise funds.

Backer Demographics and Behavior

About 20% of crowdfunding backers are repeat donors, showing strong community loyalty
The median personal donation on crowdfunding campaigns is approximately $25, indicating small individual contributions make up a significant portion of the funding
In 2022, the average number of backers per project was approximately 120, with some top-tier campaigns attracting over 10,000 backers

Backer Demographics and Behavior Interpretation

These crowdfunding statistics reveal a community fueled by loyal repeat donors and modest individual contributions, with a few blockbuster campaigns drawing in massive crowds—proving that in the world of grassroots funding, both small acts and big efforts can make a mighty impact.

Campaign Performance and Success Metrics

In 2022, over 50% of crowdfunding campaigns successfully raised their funding goals
The average donation amount in reward-based crowdfunding campaigns is around $70
The median amount raised on Indiegogo in 2022 was about $9,600 per campaign
The top reason for backing crowdfunding campaigns is to support innovation and new ideas, cited by 65% of backers
The success rate of healthcare crowdfunding campaigns is approximately 75%, higher than the overall average
The median campaign duration is around 30 to 40 days, depending on the platform
Approximately 45% of all crowdfunding campaigns are unsuccessful, often due to inadequate promotion or unrealistic goals
The success rate for donation-based crowdfunding is approximately 60%, depending on the platform and campaign niche
The average success rate for equity crowdfunding campaigns in Europe is around 57%, higher than the global average
The median amount raised in arts-focused crowdfunding campaigns is approximately $5,000, with the majority reaching their goal within 30 days
Data shows that projects on Kickstarter have a success rate of about 37%, with categories like games and design performing better
The biggest crowdfunding campaign to date raised over $55 million for the "Pineapple Fund" in 2017, primarily for charity donations
Crowdfunding success rates are higher for projects with a strong social media presence, with some reporting success rates up to 70%
The average campaign raised approximately 80% of its goal before the final week, underscoring the importance of momentum early in the campaign
The success rate for agriculture crowdfunding projects is approximately 50%, reflecting growing investor interest in agri-tech and sustainable farming
About 25% of crowdfunding campaigns require some form of post-funding follow-up or product delivery tracking, revealing logistical challenges
The median number of days for successful campaigns on Kickstarter is about 35 days, whereas campaigns that fail usually run longer or shorter, depending on the strategy

Campaign Performance and Success Metrics Interpretation

Crowdfunding continues to shine as a vibrant ecosystem where over half of campaigns hit their targets—especially in healthcare and social-focused ventures—yet nearly half still fall short, reminding us that even in the world of digital give-and-take, momentum, promotion, and realistic goals remain the secret ingredients to turning dreams into funded realities.

Funding Platforms and Sector Analysis

Kickstarter, one of the largest crowdfunding platforms, has funded over 200,000 projects since its inception
The average funding goal for crowdfunding campaigns is around $30,000, but some successful projects raise over $1 million
Approximately 40% of crowdfunding campaigns are launched on multiple platforms simultaneously to maximize reach
Nearly 60% of entrepreneurs use crowdfunding as a way to validate their product idea before going to market
The average platform fee for crowdfunding sites ranges from 5% to 10% of the total funds raised, with some charging extra for payment processing

Funding Platforms and Sector Analysis Interpretation

Crowdfunding, with its vibrant ecosystem of over 200,000 projects and a strategic multi-platform approach amid modest fees, has become the proving ground for entrepreneurs aiming to turn indie ideas into mainstream successes—proving that sometimes, a well-targeted campaign can raise millions on a modest budget.

Market Size and Growth Trends

Global crowdfunding market size was valued at approximately $17.2 billion in 2021 and is projected to reach $43.2 billion by 2027
Approximately 9 million people participated in crowdfunding campaigns globally in 2021
Technology projects account for nearly 52% of all crowdfunding campaigns globally
Equity crowdfunding accounted for over $3.3 billion in funding globally in 2022
In 2022, the number of active crowdfunding campaigns across the globe reached approximately 1.5 million
Reward-based crowdfunding platforms account for about 70% of the total crowdfunding market share
The most popular categories for crowdfunding campaigns are technology, arts, and films, collectively representing over 65% of campaigns
Japan is one of the leading countries in crowdfunding activity in Asia, with over 1 million campaigns launched in 2021
Facebook accounts for nearly 25% of all traffic to crowdfunding campaigns, primarily through social sharing
The number of crowdfunding platforms worldwide exceeds 2,000, with new ones emerging each year
In the renewable energy sector, crowdfunding has enabled the financing of projects valued at over $600 million globally
Crowdfunding for charitable causes grew by 7% in 2022, with donations reaching roughly $2 billion worldwide
In 2021, campaigns focused on gaming raised over $1.2 billion globally, making gaming one of the top crowdfunding categories
In Africa, crowdfunding has seen rapid growth, with Nigeria leading in total funds raised, which exceeded $10 million in 2022
About 35% of all crowdfunded projects are creative works such as films, music, or art installations, highlighting a significant share of the creative industry reach
Crowdfunding has accelerated the development of sustainable and ESG-focused projects, with over 1,200 such projects funded globally in 2022
In 2023, environmental causes accounted for approximately 22% of all crowdfunding campaigns, reflecting increased awareness and activism

Market Size and Growth Trends Interpretation

With a global market projected to nearly tripling by 2027 and technology spearheading over half of campaigns, crowdfunding isn't just backing dreams—it's revolutionizing industries from green energy to gaming, with social media giants like Facebook fueling the surge and creatives and activists alike cashing in on its democratizing potential.

Regional and International Contributions

Rewards-based crowdfunding is most popular in North America, accounting for over 60% of campaigns run in the region
The share of international backers in major crowdfunding campaigns exceeds 40%, showing global participation
Crowdfunding has facilitated the creation of over 10,000 social innovation projects worldwide since 2015, supporting community development initiatives

Regional and International Contributions Interpretation

With North America leading the charge and a global chorus of backers fueling over 10,000 social innovations since 2015, crowdfunding proves that the world’s wallet is becoming as collaborative as its imagination.