GITNUXREPORT 2025

Cosmetics Industry Statistics

Cosmetics industry valued at $380.2B, driven by innovation and sustainability.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

Our Commitment to Accuracy

Rigorous fact-checking • Reputable sources • Regular updatesLearn more

Statistic 1

Nearly 60% of consumers prefer brands with sustainable and eco-friendly practices

Statistic 2

Over 70% of women worldwide use facial skincare products regularly

Statistic 3

In 2023, approximately 35% of consumers preferred cruelty-free cosmetics

Statistic 4

The average consumer owns around 20 cosmetics products, with women owning more than men

Statistic 5

Millennials represent a significant consumer base for luxury and premium cosmetics, comprising over 35% of the global luxury cosmetics market in 2023

Statistic 6

The average consumer in North America spends about $50 per month on cosmetics and skincare products

Statistic 7

The top three factors influencing cosmetics purchasing decisions are price, ingredient transparency, and brand reputation, according to 2023 surveys

Statistic 8

The influence of social media beauty influencers impacted 68% of global cosmetics consumers’ purchasing decisions in 2023

Statistic 9

Millennials and Gen Z consumers make up over 60% of the global cosmetics market’s purchasing power in 2023, due to digital influence and preference for innovative products

Statistic 10

Around 80% of consumers are willing to pay a premium for products with ethically sourced ingredients, reflecting a shift toward ethical consumerism

Statistic 11

More than 60% of consumers in 2023 sought out products with SPF due to heightened awareness of skin cancer prevention

Statistic 12

The majority of consumers in 2023 preferred cruelty-free over traditional cosmetics, with 65% selecting cruelty-free options

Statistic 13

The average spend per person on luxury cosmetics in developed countries increased by 12% in 2023, indicating rising consumer investment

Statistic 14

The use of mobile apps for beauty and cosmetics shopping increased by 45% in 2023

Statistic 15

The demand for multi-purpose beauty products increased by 20% in 2023, driven by convenience and sustainability concerns

Statistic 16

The idea of “clean beauty” is valued by about 78% of consumers in 2023, influencing product choices significantly

Statistic 17

Natural hair color products are gaining popularity, with a market share increase of 10% in 2023

Statistic 18

The use of augmented reality (AR) in beauty apps increased by 150% in 2023, enhancing virtual try-ons and customer engagement

Statistic 19

The demand for cruelty-free and vegan cosmetics grew by 20% in 2023, reflecting rising ethical consumerism

Statistic 20

The popularity of Korean beauty (K-beauty) products increased by 25% globally in 2023, driven by innovative ingredients and aesthetics

Statistic 21

Eco-friendly packaging in the cosmetics industry increased by 35% in 2023, with many brands adopting biodegradable and reusable materials

Statistic 22

The number of consumers using skincare apps increased by 60% in 2023, reflecting rising digital engagement

Statistic 23

The demand for gender-neutral and unisex cosmetics increased by 15% in 2023, reflecting inclusive beauty trends

Statistic 24

The use of AI for personalized skincare recommendations gained widespread adoption, with over 50% of new skincare brands implementing AI tools in 2023

Statistic 25

The majority of cosmetic products are now formulated with sulfate-free surfactants, with industry adoption increasing by 25% in 2023

Statistic 26

The largest growth in cosmetic retail sales in 2023 occurred in the e-commerce channel, with online sales increasing by over 35% globally

Statistic 27

The use of microbiome-friendly skincare products increased by 15% in 2023, driven by rising awareness about skin health

Statistic 28

The popularity of acid-based exfoliants grew by 20% in 2023, especially among younger consumers seeking vibrant skin

Statistic 29

Product recalls in the cosmetics industry decreased by 10% in 2023, signifying improved safety and regulation compliance

Statistic 30

Digital advertising in the cosmetics industry surged by 40% in 2023, reflecting increased investment in social media and influencer marketing

Statistic 31

The total number of new product launches in the cosmetics sector was over 15,000 globally in 2023, indicating high innovation levels

Statistic 32

The cosmetics industry’s recycling initiatives increased by 20% in 2023, with more brands adopting refillable containers

Statistic 33

The use of biodegradable glitter in cosmetics increased by 50% in 2023, driven by eco-conscious consumers

Statistic 34

The number of brands certified by B Corp in the cosmetics sector doubled in 2023, emphasizing sustainability and social responsibility

Statistic 35

The proportion of cosmetic products with environmentally friendly certifications increased by 22% in 2023, reflecting consumer demand for transparency

Statistic 36

The number of green beauty brands certified by Ecocert increased by 30% in 2023, emphasizing clean and sustainable formulations

Statistic 37

The use of virtual influencer marketing in the cosmetics industry increased by 70% in 2023, shaping consumer perceptions and brand strategies

Statistic 38

The demand for hypoallergenic cosmetics increased by 18% in 2023, reflecting the need for skin-sensitive formulations

Statistic 39

The adoption of recyclable and biodegradable packaging in skincare products increased by 33% in 2023, reducing overall environmental footprint

Statistic 40

The use of AI in inventory management for cosmetics brands increased by 45% in 2023, leading to better supply chain efficiency

Statistic 41

The percentage of consumers using CBD-infused skincare products increased by 35% in 2023, reflecting a rise in hemp-based beauty formulations

Statistic 42

The beauty industry is increasingly adopting blockchain technology for supply chain transparency, with over 20% of brands exploring implementation in 2023

Statistic 43

The shift toward clean labels led to a 25% increase in products explicitly labeled “free from,” such as parabens, phthalates, and sulfates, in 2023

Statistic 44

The number of beauty clinics offering non-invasive treatments increased by 30% in 2023, indicating rising popularity of minimally invasive beauty procedures

Statistic 45

The industry’s revenue from online beauty consultations and virtual dermatology increased by 50% in 2023, reflecting digital health integration

Statistic 46

The number of women-owned small cosmetic brands registered increased by 18% in 2023, highlighting entrepreneurial growth in the industry

Statistic 47

The use of green tea extract in skincare products increased by 20% in 2023, owing to antioxidant benefits and consumer interest in natural ingredients

Statistic 48

The percentage of cosmetic products claiming to include probiotic ingredients increased by 14% in 2023, driven by skin microbiome research

Statistic 49

The shift toward minimalist skincare routines gained popularity, with 65% of consumers using 3 or fewer products daily in 2023, emphasizing simplified beauty

Statistic 50

The trend of reusable makeup remover pads increased by 40% in 2023, aligning with eco-friendly beauty movements

Statistic 51

The number of brands adopting blockchain for authenticity verification increased by 25% in 2023, combating counterfeit beauty products

Statistic 52

The global cosmetics industry was valued at approximately $380.2 billion in 2023

Statistic 53

The global hair care market was valued at approximately $87 billion in 2023

Statistic 54

In 2023, the men's grooming segment grew by approximately 6% annually

Statistic 55

Organic and natural cosmetics sales increased by 12% globally in 2023

Statistic 56

The vegan cosmetics market is projected to reach $21.4 billion by 2027, growing at a CAGR of 6.3% from 2020

Statistic 57

The U.S. cosmetics market revenue was approximately $62 billion in 2023

Statistic 58

Online sales of cosmetics grew by 30% in 2023, surpassing traditional retail growth rates

Statistic 59

The global lipstick market was valued at $13.3 billion in 2023, with an expected CAGR of 5.2% through 2027

Statistic 60

The cosmetic packaging market is projected to reach $44 billion by 2027, growing at a CAGR of 4.7%

Statistic 61

The organic beauty segment is expected to grow at a CAGR of 8.4% from 2023 to 2030

Statistic 62

Men’s grooming products now account for 25% of the global cosmetics market

Statistic 63

The global deodorant market was valued at approximately $24 billion in 2023

Statistic 64

The global nail care market is expected to reach $15.5 billion by 2028, growing at a CAGR of 4.9%

Statistic 65

The organic personal care market is projected to reach $25 billion by 2025, with a CAGR of 9.4%

Statistic 66

The global exfoliants market is expected to grow at a CAGR of 6.1% from 2023 to 2028, reaching $7.8 billion

Statistic 67

The sustainable beauty market, emphasizing eco-friendly and zero-waste products, is projected to grow at a CAGR of 7.9% through 2027

Statistic 68

The global body lotion market was valued at approximately $7.2 billion in 2023, with an expected growth rate of 4.3% annually

Statistic 69

The global eyelash extension market is projected to reach $1.2 billion by 2028, growing at a CAGR of 6%

Statistic 70

The global fragrance market was valued at approximately $55 billion in 2023, with Asia-Pacific leading in growth

Statistic 71

The cosmetic surgery and non-invasive procedures market is estimated to be worth $46 billion globally in 2023, with minimally invasive techniques leading growth

Statistic 72

The global makeup brushes market is projected to reach $4.2 billion by 2026, with a CAGR of 4.8%

Statistic 73

The global sun care products market reached $12 billion in 2023, with an expected CAGR of 4.2% until 2028

Statistic 74

The global anti-pollution skincare market is projected to reach $14 billion by 2025, growing at a CAGR of 7.5%

Statistic 75

The cosmetics export value from France was approximately €7 billion in 2023, making it one of the leading global exporters

Statistic 76

The global market for cosmetic ingredients was valued at approximately $17 billion in 2023, with natural and plant-based ingredients accounting for a significant portion

Statistic 77

The global eyelash serum market is projected to grow at a CAGR of 7% to reach $850 million by 2028

Statistic 78

The global market for cosmetic brushes and tools is expected to reach $4.5 billion by 2025, growing at over 4% CAGR

Statistic 79

The global correction and concealer market share grew by 8% in 2023, driven by demand for blemish coverage

Statistic 80

The total value of the global spa and wellness industry was estimated at $4.75 trillion in 2023, with cosmetics playing a significant role

Statistic 81

The market share of mineral-based cosmetics increased by 12% in 2023, aligning with the rise in preference for natural mineral ingredients

Statistic 82

The global brow products market is projected to reach $2.1 billion by 2028, growing at a CAGR of 5.5%, indicating rising popularity of brow grooming

Statistic 83

The global market for eyelash extension Glue is projected to reach $300 million by 2027, with an increasing number of professionals adopting the service

Statistic 84

The global market for natural deodorants grew by 12% in 2023, as consumers look for chemical-free alternatives

Statistic 85

The overall male skincare market is expected to reach $13 billion globally by 2025, growing steadily due to increasing men's grooming awareness

Statistic 86

The global facial cleansing devices market is projected to reach $4 billion by 2028, driven by consumer demand for advanced skincare tools

Statistic 87

The global skincare device market is expected to grow at a CAGR of 7.8% through 2028, reaching $12.9 billion

Statistic 88

The global whitening and brightening skincare market was valued at $9 billion in 2023, expected to grow steadily

Statistic 89

The global cosmetic tattooing (permanent makeup) market is projected to reach $1.5 billion by 2028, growing at a CAGR of 6.4%

Statistic 90

The growth of the cosmetic appliance market, including LED masks and sonic cleansing devices, is expected to reach $5 billion by 2027, at a CAGR of 8%

Statistic 91

The global sales of CBD skincare products are projected to reach $2 billion by 2025, driven by increasing legalization and consumer acceptance

Statistic 92

Skincare products constitute the largest segment in the cosmetics industry, with a market share of about 40% in 2023

Statistic 93

Anti-aging products represented about 25% of the skincare market in 2023

Statistic 94

Sales of BB creams and CC creams increased by 18% globally in 2023, driven by their versatility

Statistic 95

The herbal and botanical cosmetic segment grew by 18% in 2023, driven by consumer preference for natural ingredients

Statistic 96

The demand for personalized serum products in skincare surged by 22% in 2023, as consumers seek tailored solutions

Statistic 97

The global market share of compact and pressed powders decreased slightly in favor of liquid foundations, though both remain popular

Statistic 98

The herbal skincare segment grew faster than synthetic formulations, with an increase of 18% in 2023, driven by consumer trends toward natural products

Statistic 99

The demand for luxury skincare products increased by 10% in 2023, with consumers investing more in high-end brands

Statistic 100

The artisanal and handcrafted cosmetics segment saw a growth of 15% globally in 2023, influenced by demand for exclusive, unique products

Statistic 101

The popularity of face masks increased by 25% in 2023, especially sheet masks, due to rising skin hydration concerns

Statistic 102

The growth of personalized makeup products, such as custom foundations and palettes, surged by 20% in 2023, driven by consumer preference for individual expression

Statistic 103

The vegan lipstick segment grew by 22% in 2023, driven by consumer demand for cruelty-free options

Statistic 104

The demand for waterproof and long-wear makeup products increased by 15% in 2023, due to the rise of outdoor and active lifestyles

Statistic 105

The Asia-Pacific region holds the largest share of the cosmetics market, accounting for over 40% in 2023

Statistic 106

The Asia-Pacific region accounts for about 65% of the global demand for herbal and natural cosmetics in 2023

Statistic 107

The Chinese cosmetics market experienced a growth rate of 8% in 2023, becoming the second-largest global market after the U.S.

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Key Highlights

The global cosmetics industry was valued at approximately $380.2 billion in 2023
The Asia-Pacific region holds the largest share of the cosmetics market, accounting for over 40% in 2023
Skincare products constitute the largest segment in the cosmetics industry, with a market share of about 40% in 2023
The global hair care market was valued at approximately $87 billion in 2023
In 2023, the men's grooming segment grew by approximately 6% annually
Organic and natural cosmetics sales increased by 12% globally in 2023
The vegan cosmetics market is projected to reach $21.4 billion by 2027, growing at a CAGR of 6.3% from 2020
The use of mobile apps for beauty and cosmetics shopping increased by 45% in 2023
Nearly 60% of consumers prefer brands with sustainable and eco-friendly practices
The U.S. cosmetics market revenue was approximately $62 billion in 2023
Over 70% of women worldwide use facial skincare products regularly
Anti-aging products represented about 25% of the skincare market in 2023
Online sales of cosmetics grew by 30% in 2023, surpassing traditional retail growth rates

The cosmetics industry is booming in 2023, worth over $380 billion globally, driven by innovations in clean, natural, and personalized beauty, rapid digital adoption, and a strong shift toward sustainability and ethical consumerism.

Consumer Spending and Behavioral Insights

Nearly 60% of consumers prefer brands with sustainable and eco-friendly practices
Over 70% of women worldwide use facial skincare products regularly
In 2023, approximately 35% of consumers preferred cruelty-free cosmetics
The average consumer owns around 20 cosmetics products, with women owning more than men
Millennials represent a significant consumer base for luxury and premium cosmetics, comprising over 35% of the global luxury cosmetics market in 2023
The average consumer in North America spends about $50 per month on cosmetics and skincare products
The top three factors influencing cosmetics purchasing decisions are price, ingredient transparency, and brand reputation, according to 2023 surveys
The influence of social media beauty influencers impacted 68% of global cosmetics consumers’ purchasing decisions in 2023
Millennials and Gen Z consumers make up over 60% of the global cosmetics market’s purchasing power in 2023, due to digital influence and preference for innovative products
Around 80% of consumers are willing to pay a premium for products with ethically sourced ingredients, reflecting a shift toward ethical consumerism
More than 60% of consumers in 2023 sought out products with SPF due to heightened awareness of skin cancer prevention
The majority of consumers in 2023 preferred cruelty-free over traditional cosmetics, with 65% selecting cruelty-free options
The average spend per person on luxury cosmetics in developed countries increased by 12% in 2023, indicating rising consumer investment

Consumer Spending and Behavioral Insights Interpretation

As beauty consumers increasingly prioritize sustainability, transparency, and ethical sourcing—particularly among Millennials and Gen Z—while social media influencers sway nearly 70% of purchasing decisions, the cosmetics industry is clearly evolving into a high-stakes game where brand reputation, innovative ingredients, and a penchant for ethically made luxe products determine who wins or loses in the mirror of consumer trust.

Emerging Trends and Innovations

The use of mobile apps for beauty and cosmetics shopping increased by 45% in 2023
The demand for multi-purpose beauty products increased by 20% in 2023, driven by convenience and sustainability concerns
The idea of “clean beauty” is valued by about 78% of consumers in 2023, influencing product choices significantly
Natural hair color products are gaining popularity, with a market share increase of 10% in 2023
The use of augmented reality (AR) in beauty apps increased by 150% in 2023, enhancing virtual try-ons and customer engagement
The demand for cruelty-free and vegan cosmetics grew by 20% in 2023, reflecting rising ethical consumerism
The popularity of Korean beauty (K-beauty) products increased by 25% globally in 2023, driven by innovative ingredients and aesthetics
Eco-friendly packaging in the cosmetics industry increased by 35% in 2023, with many brands adopting biodegradable and reusable materials
The number of consumers using skincare apps increased by 60% in 2023, reflecting rising digital engagement
The demand for gender-neutral and unisex cosmetics increased by 15% in 2023, reflecting inclusive beauty trends
The use of AI for personalized skincare recommendations gained widespread adoption, with over 50% of new skincare brands implementing AI tools in 2023
The majority of cosmetic products are now formulated with sulfate-free surfactants, with industry adoption increasing by 25% in 2023
The largest growth in cosmetic retail sales in 2023 occurred in the e-commerce channel, with online sales increasing by over 35% globally
The use of microbiome-friendly skincare products increased by 15% in 2023, driven by rising awareness about skin health
The popularity of acid-based exfoliants grew by 20% in 2023, especially among younger consumers seeking vibrant skin
Product recalls in the cosmetics industry decreased by 10% in 2023, signifying improved safety and regulation compliance
Digital advertising in the cosmetics industry surged by 40% in 2023, reflecting increased investment in social media and influencer marketing
The total number of new product launches in the cosmetics sector was over 15,000 globally in 2023, indicating high innovation levels
The cosmetics industry’s recycling initiatives increased by 20% in 2023, with more brands adopting refillable containers
The use of biodegradable glitter in cosmetics increased by 50% in 2023, driven by eco-conscious consumers
The number of brands certified by B Corp in the cosmetics sector doubled in 2023, emphasizing sustainability and social responsibility
The proportion of cosmetic products with environmentally friendly certifications increased by 22% in 2023, reflecting consumer demand for transparency
The number of green beauty brands certified by Ecocert increased by 30% in 2023, emphasizing clean and sustainable formulations
The use of virtual influencer marketing in the cosmetics industry increased by 70% in 2023, shaping consumer perceptions and brand strategies
The demand for hypoallergenic cosmetics increased by 18% in 2023, reflecting the need for skin-sensitive formulations
The adoption of recyclable and biodegradable packaging in skincare products increased by 33% in 2023, reducing overall environmental footprint
The use of AI in inventory management for cosmetics brands increased by 45% in 2023, leading to better supply chain efficiency
The percentage of consumers using CBD-infused skincare products increased by 35% in 2023, reflecting a rise in hemp-based beauty formulations
The beauty industry is increasingly adopting blockchain technology for supply chain transparency, with over 20% of brands exploring implementation in 2023
The shift toward clean labels led to a 25% increase in products explicitly labeled “free from,” such as parabens, phthalates, and sulfates, in 2023
The number of beauty clinics offering non-invasive treatments increased by 30% in 2023, indicating rising popularity of minimally invasive beauty procedures
The industry’s revenue from online beauty consultations and virtual dermatology increased by 50% in 2023, reflecting digital health integration
The number of women-owned small cosmetic brands registered increased by 18% in 2023, highlighting entrepreneurial growth in the industry
The use of green tea extract in skincare products increased by 20% in 2023, owing to antioxidant benefits and consumer interest in natural ingredients
The percentage of cosmetic products claiming to include probiotic ingredients increased by 14% in 2023, driven by skin microbiome research
The shift toward minimalist skincare routines gained popularity, with 65% of consumers using 3 or fewer products daily in 2023, emphasizing simplified beauty
The trend of reusable makeup remover pads increased by 40% in 2023, aligning with eco-friendly beauty movements
The number of brands adopting blockchain for authenticity verification increased by 25% in 2023, combating counterfeit beauty products

Emerging Trends and Innovations Interpretation

In 2023, the cosmetics industry proved it's not just about beauty but also brains and ethics—with a 150% surge in AR try-ons, a 50% boom in virtual influencer strategies, and a doubling of B Corp-certified brands, consumers are now Beauty's biggest investors in innovation, sustainability, and transparency.

Market Size and Valuation

The global cosmetics industry was valued at approximately $380.2 billion in 2023
The global hair care market was valued at approximately $87 billion in 2023
In 2023, the men's grooming segment grew by approximately 6% annually
Organic and natural cosmetics sales increased by 12% globally in 2023
The vegan cosmetics market is projected to reach $21.4 billion by 2027, growing at a CAGR of 6.3% from 2020
The U.S. cosmetics market revenue was approximately $62 billion in 2023
Online sales of cosmetics grew by 30% in 2023, surpassing traditional retail growth rates
The global lipstick market was valued at $13.3 billion in 2023, with an expected CAGR of 5.2% through 2027
The cosmetic packaging market is projected to reach $44 billion by 2027, growing at a CAGR of 4.7%
The organic beauty segment is expected to grow at a CAGR of 8.4% from 2023 to 2030
Men’s grooming products now account for 25% of the global cosmetics market
The global deodorant market was valued at approximately $24 billion in 2023
The global nail care market is expected to reach $15.5 billion by 2028, growing at a CAGR of 4.9%
The organic personal care market is projected to reach $25 billion by 2025, with a CAGR of 9.4%
The global exfoliants market is expected to grow at a CAGR of 6.1% from 2023 to 2028, reaching $7.8 billion
The sustainable beauty market, emphasizing eco-friendly and zero-waste products, is projected to grow at a CAGR of 7.9% through 2027
The global body lotion market was valued at approximately $7.2 billion in 2023, with an expected growth rate of 4.3% annually
The global eyelash extension market is projected to reach $1.2 billion by 2028, growing at a CAGR of 6%
The global fragrance market was valued at approximately $55 billion in 2023, with Asia-Pacific leading in growth
The cosmetic surgery and non-invasive procedures market is estimated to be worth $46 billion globally in 2023, with minimally invasive techniques leading growth
The global makeup brushes market is projected to reach $4.2 billion by 2026, with a CAGR of 4.8%
The global sun care products market reached $12 billion in 2023, with an expected CAGR of 4.2% until 2028
The global anti-pollution skincare market is projected to reach $14 billion by 2025, growing at a CAGR of 7.5%
The cosmetics export value from France was approximately €7 billion in 2023, making it one of the leading global exporters
The global market for cosmetic ingredients was valued at approximately $17 billion in 2023, with natural and plant-based ingredients accounting for a significant portion
The global eyelash serum market is projected to grow at a CAGR of 7% to reach $850 million by 2028
The global market for cosmetic brushes and tools is expected to reach $4.5 billion by 2025, growing at over 4% CAGR
The global correction and concealer market share grew by 8% in 2023, driven by demand for blemish coverage
The total value of the global spa and wellness industry was estimated at $4.75 trillion in 2023, with cosmetics playing a significant role
The market share of mineral-based cosmetics increased by 12% in 2023, aligning with the rise in preference for natural mineral ingredients
The global brow products market is projected to reach $2.1 billion by 2028, growing at a CAGR of 5.5%, indicating rising popularity of brow grooming
The global market for eyelash extension Glue is projected to reach $300 million by 2027, with an increasing number of professionals adopting the service
The global market for natural deodorants grew by 12% in 2023, as consumers look for chemical-free alternatives
The overall male skincare market is expected to reach $13 billion globally by 2025, growing steadily due to increasing men's grooming awareness
The global facial cleansing devices market is projected to reach $4 billion by 2028, driven by consumer demand for advanced skincare tools
The global skincare device market is expected to grow at a CAGR of 7.8% through 2028, reaching $12.9 billion
The global whitening and brightening skincare market was valued at $9 billion in 2023, expected to grow steadily
The global cosmetic tattooing (permanent makeup) market is projected to reach $1.5 billion by 2028, growing at a CAGR of 6.4%
The growth of the cosmetic appliance market, including LED masks and sonic cleansing devices, is expected to reach $5 billion by 2027, at a CAGR of 8%
The global sales of CBD skincare products are projected to reach $2 billion by 2025, driven by increasing legalization and consumer acceptance

Market Size and Valuation Interpretation

As the $380.2 billion global cosmetics industry diversifies into organic, vegan, and male-centric markets while embracing digital sales growth of 30%, it’s clear that beauty is becoming more personalized, sustainable, and tech-savvy—proving that in today’s industry, looking good is as much about conscience and convenience as it is about cosmetics.

Product Segments and Categories

Skincare products constitute the largest segment in the cosmetics industry, with a market share of about 40% in 2023
Anti-aging products represented about 25% of the skincare market in 2023
Sales of BB creams and CC creams increased by 18% globally in 2023, driven by their versatility
The herbal and botanical cosmetic segment grew by 18% in 2023, driven by consumer preference for natural ingredients
The demand for personalized serum products in skincare surged by 22% in 2023, as consumers seek tailored solutions
The global market share of compact and pressed powders decreased slightly in favor of liquid foundations, though both remain popular
The herbal skincare segment grew faster than synthetic formulations, with an increase of 18% in 2023, driven by consumer trends toward natural products
The demand for luxury skincare products increased by 10% in 2023, with consumers investing more in high-end brands
The artisanal and handcrafted cosmetics segment saw a growth of 15% globally in 2023, influenced by demand for exclusive, unique products
The popularity of face masks increased by 25% in 2023, especially sheet masks, due to rising skin hydration concerns
The growth of personalized makeup products, such as custom foundations and palettes, surged by 20% in 2023, driven by consumer preference for individual expression
The vegan lipstick segment grew by 22% in 2023, driven by consumer demand for cruelty-free options
The demand for waterproof and long-wear makeup products increased by 15% in 2023, due to the rise of outdoor and active lifestyles

Product Segments and Categories Interpretation

In 2023, the cosmetics industry revealed that skincare dominates with a 40% share—fueling a natural, personalized, and luxury-driven revolution where consumers increasingly embrace herbal, artisanal, and long-wear formulations in their pursuit of both beauty and authenticity.

Regional and Market Share Dynamics

The Asia-Pacific region holds the largest share of the cosmetics market, accounting for over 40% in 2023
The Asia-Pacific region accounts for about 65% of the global demand for herbal and natural cosmetics in 2023
The Chinese cosmetics market experienced a growth rate of 8% in 2023, becoming the second-largest global market after the U.S.

Regional and Market Share Dynamics Interpretation

With Asia-Pacific commanding over 40% of the cosmetics market and leading the charge in herbal and natural products at 65%, China's 8% growth solidifies the region's status as both a powerhouse and a trendsetter in beauty, proving that skincare is truly a global and culturally diverse affair.