Key Takeaways
- The global public cloud services market is projected to reach $678.8 billion in 2024
- Infrastructure-as-a-Service (IaaS) spending is expected to grow by 26.6% in 2024
- Platform-as-a-Service (PaaS) spending is forecast to reach $176.5 billion in 2024
- Amazon Web Services (AWS) held a 31% market share of global cloud infrastructure spend in Q3 2023
- Microsoft Azure and other cloud services revenue grew 30% in the most recent fiscal quarter
- Google Cloud's market share grew to 10% of total infrastructure spending in 2023
- 89% of organizations have a multi-cloud strategy
- 73% of enterprises indicate they are using a hybrid cloud approach
- On average, organizations use 2.9 public clouds and 2.5 private clouds
- Organizations estimate that 28% of their cloud spend is wasted
- Controlling cloud costs is the #1 challenge for 82% of enterprises
- Cloud spend exceeds budget by an average of 13% for mid-market companies
- Cloud security is the top concern for 79% of IT professionals
- 45% of data breaches are cloud-based
- Misconfiguration remains the #1 cause of cloud data breaches
The cloud computing market is rapidly growing across all service models and global regions.
Economics & Cost Management
- Organizations estimate that 28% of their cloud spend is wasted
- Controlling cloud costs is the #1 challenge for 82% of enterprises
- Cloud spend exceeds budget by an average of 13% for mid-market companies
- $17.6 billion in cloud spend will be wasted on idle resources in 2024
- Cloud hosting costs for generative AI models are 10x higher than traditional models
- Reserved instances and savings plans are used by 54% of AWS customers to save money
- Cloud bill complexity is cited as a major barrier by 37% of IT managers
- The average monthly cloud bill for a Series B startup is $25,000
- Organizations using FinOps tools reduced cloud waste by 15% on average
- 42% of cloud users find "unallocated costs" (shared services) difficult to manage
- Global spending on cloud-native security tools is set to grow 24% in 2024
- Egress cost waivers by major clouds could save independent vendors up to $500M annually
- 31% of companies are considering cloud repatriation to reduce long-term costs
- Public cloud storage is 20% cheaper than on-prem storage over a 5-year TCO
- Cloud computing can reduce enterprise IT energy costs by up to 87%
- The average hourly rate for a cloud architect is $120-$180 in the US
- Labor costs account for 50% of the total budget in cloud migration projects
- Enterprises using auto-scaling save an average of 22% on compute costs
- Managed MongoDB (Atlas) reduces OpEx by 40% compared to self-managed cloud VMs
- Multi-cloud networking solutions added 12% to the average cloud budget in 2023
- Data egress fees from AWS to the internet can cost up to $0.09 per GB
- 60% of IT leaders prioritize ROI over lower entry costs when choosing cloud vendors
- Training staff on cloud technologies costs enterprises $3,500 per head annually
- Government cloud spending is expected to grow 17% due to modernization mandates
- 25% of cloud budgets are lost to "Shadow IT" (unauthorized cloud usage)
- Companies using cloud-native monitoring save 30% in troubleshooting time
- Cloud migration can result in a 30-50% reduction in TCO for legacy app hosting
- Subscription price hikes for SaaS averaged 12% in 2023
- Investing in cloud automation has a payback period of less than 12 months for 65% of firms
- Data transfer between cloud availability zones costs $0.01 per GB on average
- 32% of companies spend $12 million or more annually on public cloud
Economics & Cost Management Interpretation
Market Size & Growth
- The global public cloud services market is projected to reach $678.8 billion in 2024
- Infrastructure-as-a-Service (IaaS) spending is expected to grow by 26.6% in 2024
- Platform-as-a-Service (PaaS) spending is forecast to reach $176.5 billion in 2024
- Software-as-a-Service (SaaS) remains the largest market segment with a projected $244 billion in spending for 2024
- Desktop-as-a-Service (DaaS) is expected to see $3.2 billion in spending in 2024
- Cloud Management and Security Services spending is forecasted at $42.6 billion for 2024
- By 2027, more than 70% of enterprises will use industry cloud platforms to accelerate business initiatives
- The global hybrid cloud market was valued at $129 billion in 2023
- The retail cloud market size is projected to grow from $53.2 billion in 2023 to $178.4 billion by 2028
- The annual growth rate (CAGR) of the retail cloud market is estimated at 27.4%
- The cloud computing market in APAC is expected to grow at a CAGR of 15.6% through 2028
- Healthcare cloud computing market is expected to reach $90.2 billion by 2027
- The edge computing market is projected to reach $155.9 billion by 2030
- North America held a revenue share of 43.1% in the edge computing market in 2023
- The cloud gaming market is expected to grow at a CAGR of 45.8% from 2023 to 2030
- Managed cloud services market size is estimated to be $106.7 billion in 2023
- The serverless architecture market is projected to grow from $12.4 billion in 2023 to $40.7 billion by 2028
- Multi-cloud management market is expected to grow from $9.2 billion in 2023 to $32.4 billion by 2028
- The government cloud market size is projected to reach $118.5 billion by 2032
- Cloud-based ERP market is expected to reach $130 billion by 2032
- Large enterprises segment accounted for over 65% of the total cloud revenue share in 2023
- The BFSI sector is the largest vertical adopter of cloud, representing 20.3% of market share
- Disaster Recovery-as-a-Service (DRaaS) market is projected to hit $25.4 billion by 2028
- SME cloud adoption is expected to grow at a CAGR of 18% through 2030
- Cloud storage market size is anticipated to grow by $108.5 billion from 2023 to 2027
- The cloud office recruitment market is growing at a rate of 12.5% annually
- Public cloud penetration in the UK has reached 89% among large businesses
- Global spending on cloud infrastructure services reached $73.5 billion in Q3 2023 alone
- The generative AI contribution to cloud market growth is projected to be 3% of total cloud spend in 2024
- China's cloud infrastructure market is growing at 12% YoY, reaching $9.2 billion in Q3 2023
Market Size & Growth Interpretation
Security & Compliance
- Cloud security is the top concern for 79% of IT professionals
- 45% of data breaches are cloud-based
- Misconfiguration remains the #1 cause of cloud data breaches
- 80% of organizations have experienced at least one cloud security incident in the last year
- Cloud-based malware increased by 68% in 2023
- 65% of organizations use Cloud Security Posture Management (CSPM) tools
- The average cost of a cloud-based data breach is $4.45 million
- 56% of IT leaders find it more difficult to manage security in the cloud than on-premises
- Only 35% of organizations have a "Zero Trust" strategy for their cloud environment
- 72% of companies believe the "Shared Responsibility Model" is confusing
- 95% of cloud security failures are predicted to be the customer's fault through 2025
- 38% of organizations list "Meeting Compliance Requirements" as a top cloud challenge
- Ransomware attacks on cloud-stored data rose by 40% year-over-year
- 51% of organizations lack the necessary skills to manage cloud security
- Cloud Access Security Brokers (CASB) are used by 42% of enterprises
- 27% of organizations have reported a security incident involving a serverless function
- API-based attacks in the cloud grew by 400% in 2023
- 1 in 10 cloud buckets (storage) are left open to the public internet
- Encryption is used for only 45% of sensitive data stored in the cloud
- Multi-factor authentication (MFA) adoption for cloud admins has reached 81%
- 59% of security professionals say "visibility into cloud data" is their biggest gap
- Supply chain attacks affecting cloud services increased by 300%
- 40% of SaaS applications are "unmanaged" by IT departments
- Cloud-native application protection platforms (CNAPP) saw a 42% rise in adoption
- 23% of companies are using confidential computing to protect data in use
- Identity and Access Management (IAM) misconfigurations are found in 75% of cloud audits
- The average time to detect a cloud breach is 207 days
- Sovereign cloud services are a priority for 60% of European government agencies
- 92% of cloud security specialists believe AI will be used for both attacking and defending clouds
- GDPR compliance remains the most expensive cloud regulatory requirement for US firms
Security & Compliance Interpretation
Usage & Infrastructure Trends
- 89% of organizations have a multi-cloud strategy
- 73% of enterprises indicate they are using a hybrid cloud approach
- On average, organizations use 2.9 public clouds and 2.5 private clouds
- 40% of organizations’ workloads are currently in a public cloud
- 58% of organizations use Infrastructure-as-Code (IaC) tools to manage cloud resources
- Container adoption has reached 65% across enterprise cloud users
- Kubernetes is used by 54% of organizations running containers in the cloud
- 70% of organizations cite "optimizing existing use of cloud" as their top initiative
- Serverless computing usage grew by 20% year-over-year among enterprise developers
- Organizations are running 34% of their workloads on Microsoft Azure and 32% on AWS
- Over 50% of enterprise data is now stored in the cloud
- 80% of organizations are seeing a rise in cloud-native application development
- 44% of companies use cloud-managed database services for most of their data needs
- Public cloud usage for high-performance computing (HPC) increased by 15% in 2023
- SaaS usage averages 130 apps per company in large enterprises
- ARM-based instances are now used by 32% of cloud customers to reduce costs
- 27% of organizations use edge computing as part of their cloud strategy
- FinOps (cloud financial management) has been adopted by 61% of large organizations
- 48% of organizations use machine learning cloud services regularly
- The average number of cloud security tools used by a single company is 12
- 72% of companies say cloud-based collaboration tools are essential for remote work
- Use of AWS Lambda has reached a 70% adoption rate among AWS users
- Python remains the top language for cloud-native development (45% of projects)
- Low-code/No-code cloud platforms are used by 41% of companies for internal tools
- 39% of organizations use Google Cloud Platform for their primary or secondary cloud
- API traffic represents 83% of all web traffic hitting cloud infrastructures
- Microservices architecture is used in 79% of new cloud-native deployments
- Data egress fees account for an average of 6% of total cloud spend for large companies
- 55% of organizations use a "cloud-first" approach for new software projects
- The use of spot instances for non-critical workloads has increased by 18% YoY
Usage & Infrastructure Trends Interpretation
Vendor Performance & Competition
- Amazon Web Services (AWS) held a 31% market share of global cloud infrastructure spend in Q3 2023
- Microsoft Azure and other cloud services revenue grew 30% in the most recent fiscal quarter
- Google Cloud's market share grew to 10% of total infrastructure spending in 2023
- Alibaba Cloud remains the top provider in China with a 39% market share
- Oracle Cloud Infrastructure (OCI) reported a 52% revenue growth in Q2 FY24
- Huawei Cloud is the second-largest provider in China with a 19% share
- IBM Cloud revenue reached $23 billion over the last 12-month period
- Salesforce dominates the CRM SaaS market with over 23% market share
- Tencent Cloud holds a 15% share of the Chinese cloud infrastructure market
- AWS, Azure, and Google Cloud collectively account for 65% of global cloud spending
- ServiceNow's subscription revenue grew 27% year-over-year in 2023
- Adobe's Creative Cloud revenue grew 13% to reach $11.52 billion in fiscal 2023
- Snowflake reported a 34% product revenue growth for Q3 FY24
- SAP's cloud revenue grew 23% (at constant currencies) in FY2023
- Workday reported subscription revenue growth of 18.1% for its fiscal Q3 2024
- Zoom recorded a revenue of $1.137 billion in Q3 FY24, representing 3.2% growth
- Datadog's revenue grew 25% year-over-year in Q3 2023
- Akamai's cloud computing revenue increased 20% in Q3 2023
- Cloudflare revenue increased 32% year-over-year to $335.6 million in Q3 2023
- DigitalOcean reported revenue of $177 million for Q3 2023, up 16% year-over-year
- VMware's subscription and SaaS revenue made up 44% of total revenue in its final independent quarter
- Rackspace Technology reported $732 million in revenue for Q3 2023, with focus on "Private Cloud"
- Splunk's Cloud revenue grew 26% year-over-year in Q3 2023, reaching $469 million
- Dropbox reached 18.17 million paying users in Q3 2023
- NetApp's hybrid cloud segment revenue was $1.32 billion in Q2 FY24
- Nutanix revenue increased 18% year-over-year to $511 million in Q1 FY24
- Teradata's cloud revenue grew 52% year-over-year in Q3 2023
- Box revenue for Q3 FY24 was $262 million, a 5% increase year-over-year
- Confluent (managed Kafka) revenue grew 32% year-over-year in Q3 2023
- MongoDB's Atlas (cloud) revenue grew 36% year-over-year, representing 66% of total revenue
Vendor Performance & Competition Interpretation
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