GITNUXREPORT 2025

Cbd Industry Statistics

CBD industry rapidly grows, driven by wellness trends, product innovation, and regulation.

Jannik Lindner

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Key Statistics

Statistic 1

Approximately 64 million Americans have tried CBD at least once

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The most common reason for using CBD is pain relief, cited by 55% of users

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About 40% of CBD consumers are aged between 25-44 years old

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The majority of CBD users (around 46%) use CBD daily

Statistic 5

Approximately 77% of CBD consumers use it for general wellness instead of medical conditions

Statistic 6

Baby boomers are the fastest-growing demographic among CBD users, increasing by 25% from 2020 to 2022

Statistic 7

The leading reason pet owners use CBD is for anxiety relief, cited by 65% of users

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In 2022, the majority of CBD users (around 68%) purchased products online, indicating the importance of e-commerce channels

Statistic 9

Consumers cite relaxation and stress relief as primary benefits of CBD, with 73% reporting improved mood

Statistic 10

The majority of CBD consumers (around 58%) have been using CBD for more than a year, suggesting product loyalty

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The majority of CBD users are also using other wellness products such as vitamins and supplements, with overlaps exceeding 65%

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The number of CBD product manufacturers increased by approximately 40% between 2019 and 2021

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The majority of CBD startups are based in California, accounting for over 35% of industry startups

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The total number of CBD patents filed globally increased by 50% from 2018 to 2022

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Most CBD products are tested and certified by third-party labs to ensure quality, with about 85% of companies providing COA reports

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The US FDA has approved one CBD-based drug, Epidiolex, for epilepsy treatment

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The number of CBD-related legal cases filed in the US increased by 15% in 2022, reflecting ongoing legal disputes

Statistic 18

The presence of THC in CBD products is legally restricted in many countries; only hemp-derived CBD with less than 0.3% THC is widely accepted in the US

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The most significant barrier to industry growth is the lack of consistent federal regulation, cited by 62% of industry professionals

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The legal status of CBD varies significantly across countries, with some nations banning it completely

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The global CBD market was valued at approximately $4.3 billion in 2020

Statistic 22

The CBD skincare segment is projected to reach $1.7 billion by 2025

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Sales of CBD products in the United States grew by over 40% in 2021

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The U.S. CBD market is expected to grow at a CAGR of around 22% from 2022 to 2028

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The number of CBD oil brands in the US has increased by over 50% since 2018

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The hemp-derived CBD market accounted for approximately 74% of the total CBD market share in 2021

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The popularity of CBD gummies increased by 26% in 2022

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Europe’s CBD market is expected to reach $3.4 billion by 2026

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The number of new CBD retail stores in the US increased by 15% in 2022

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Around 80% of CBD products sold in the US are derived from hemp

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CBD’s market penetration in the health and wellness sector reached 12% in 2022

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The global CBD pet product market is valued at over $600 million as of 2023

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The number of animals treated with CBD has increased by approximately 37% in veterinary settings from 2020 to 2023

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The CBD cosmetics industry is projected to grow at a CAGR of 24% from 2023 to 2030

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The global retail CBD market is projected to reach $22 billion by 2025

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The number of CBD PR campaigns and influencer collaborations increased by 42% in 2022, reflecting growing marketing efforts

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The annual global expenditure on CBD products is estimated to be over $7 billion

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The sector's employment rate in the US has increased by approximately 18% from 2019 to 2023, totaling over 25,000 jobs

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The CAGR for the global CBD oil market is estimated at 21% from 2022 to 2028, indicating rapid growth

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The US states with the highest CBD sales include California, Colorado, and Florida, representing significant market shares

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In 2021, the most common form of CBD consumed was oils and tinctures, used by 70% of users

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The majority of new CBD product launches were in the edible segment in 2022, accounting for 45%

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The most common route of administration for CBD is oral (including tinctures and edibles), followed by topical applications

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CBD flavorings and formulations for vaping increased by 30% in 2022 as consumers seek more diverse options

Statistic 45

In 2023, over 1,200 new CBD products were launched worldwide, demonstrating innovation in product development

Statistic 46

In 2022, organic CBD products gained a 20% market share over conventional CBD products, reflecting consumer preference for organic options

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Key Highlights

  • The global CBD market was valued at approximately $4.3 billion in 2020
  • The CBD skincare segment is projected to reach $1.7 billion by 2025
  • Sales of CBD products in the United States grew by over 40% in 2021
  • Approximately 64 million Americans have tried CBD at least once
  • The number of CBD product manufacturers increased by approximately 40% between 2019 and 2021
  • The most common reason for using CBD is pain relief, cited by 55% of users
  • The U.S. CBD market is expected to grow at a CAGR of around 22% from 2022 to 2028
  • The number of CBD oil brands in the US has increased by over 50% since 2018
  • The hemp-derived CBD market accounted for approximately 74% of the total CBD market share in 2021
  • About 40% of CBD consumers are aged between 25-44 years old
  • The majority of CBD users (around 46%) use CBD daily
  • The popularity of CBD gummies increased by 26% in 2022
  • Europe’s CBD market is expected to reach $3.4 billion by 2026

The booming CBD industry, worth over $4.3 billion globally in 2020 and projected to surpass $22 billion by 2025, is reshaping health, wellness, and beauty markets through rapid growth, increased product innovation, and shifting consumer preferences.

Consumer Demographics and Usage Patterns

  • Approximately 64 million Americans have tried CBD at least once
  • The most common reason for using CBD is pain relief, cited by 55% of users
  • About 40% of CBD consumers are aged between 25-44 years old
  • The majority of CBD users (around 46%) use CBD daily
  • Approximately 77% of CBD consumers use it for general wellness instead of medical conditions
  • Baby boomers are the fastest-growing demographic among CBD users, increasing by 25% from 2020 to 2022
  • The leading reason pet owners use CBD is for anxiety relief, cited by 65% of users
  • In 2022, the majority of CBD users (around 68%) purchased products online, indicating the importance of e-commerce channels
  • Consumers cite relaxation and stress relief as primary benefits of CBD, with 73% reporting improved mood
  • The majority of CBD consumers (around 58%) have been using CBD for more than a year, suggesting product loyalty
  • The majority of CBD users are also using other wellness products such as vitamins and supplements, with overlaps exceeding 65%

Consumer Demographics and Usage Patterns Interpretation

With over 64 million Americans embracing CBD primarily for pain relief, wellness, and stress management—especially among baby boomers and pet owners—online sales and habitual use highlight a mature industry blending health priorities with a savvy digital savvy; it's clear that CBD has transitioned from niche remedy to mainstream wellness staple, now serving a diverse clientele that values relaxation, loyalty, and holistic health.

Industry Development and Innovation

  • The number of CBD product manufacturers increased by approximately 40% between 2019 and 2021
  • The majority of CBD startups are based in California, accounting for over 35% of industry startups
  • The total number of CBD patents filed globally increased by 50% from 2018 to 2022
  • Most CBD products are tested and certified by third-party labs to ensure quality, with about 85% of companies providing COA reports

Industry Development and Innovation Interpretation

With a 40% surge in manufacturers, a California-born dominance, a 50% jump in global patents, and 85% of products sporting third-party certification, it's clear the CBD industry is thriving—and trying to prove it's more than just a leaf of faith.

Legal and Regulatory Environment

  • The US FDA has approved one CBD-based drug, Epidiolex, for epilepsy treatment
  • The number of CBD-related legal cases filed in the US increased by 15% in 2022, reflecting ongoing legal disputes
  • The presence of THC in CBD products is legally restricted in many countries; only hemp-derived CBD with less than 0.3% THC is widely accepted in the US
  • The most significant barrier to industry growth is the lack of consistent federal regulation, cited by 62% of industry professionals
  • The legal status of CBD varies significantly across countries, with some nations banning it completely

Legal and Regulatory Environment Interpretation

While Epidiolex marks a rare federal nod of approval for CBD's medicinal potential in the US, the industry’s growth remains stymied by inconsistent regulations and legal disputes, as international disparities and THC restrictions turn an evolving botanical frontier into a legal labyrinth.

Market Size and Growth

  • The global CBD market was valued at approximately $4.3 billion in 2020
  • The CBD skincare segment is projected to reach $1.7 billion by 2025
  • Sales of CBD products in the United States grew by over 40% in 2021
  • The U.S. CBD market is expected to grow at a CAGR of around 22% from 2022 to 2028
  • The number of CBD oil brands in the US has increased by over 50% since 2018
  • The hemp-derived CBD market accounted for approximately 74% of the total CBD market share in 2021
  • The popularity of CBD gummies increased by 26% in 2022
  • Europe’s CBD market is expected to reach $3.4 billion by 2026
  • The number of new CBD retail stores in the US increased by 15% in 2022
  • Around 80% of CBD products sold in the US are derived from hemp
  • CBD’s market penetration in the health and wellness sector reached 12% in 2022
  • The global CBD pet product market is valued at over $600 million as of 2023
  • The number of animals treated with CBD has increased by approximately 37% in veterinary settings from 2020 to 2023
  • The CBD cosmetics industry is projected to grow at a CAGR of 24% from 2023 to 2030
  • The global retail CBD market is projected to reach $22 billion by 2025
  • The number of CBD PR campaigns and influencer collaborations increased by 42% in 2022, reflecting growing marketing efforts
  • The annual global expenditure on CBD products is estimated to be over $7 billion
  • The sector's employment rate in the US has increased by approximately 18% from 2019 to 2023, totaling over 25,000 jobs
  • The CAGR for the global CBD oil market is estimated at 21% from 2022 to 2028, indicating rapid growth
  • The US states with the highest CBD sales include California, Colorado, and Florida, representing significant market shares

Market Size and Growth Interpretation

With a global market valued at over $7 billion and projected to hit $22 billion by 2025, the CBD industry's rapid expansion—from skincare to pet care—reveals a pervasive shift where even the skeptics are reluctantly embracing the weed wonder, transforming a once niche supplement into a mainstream wellness empire.

Product Types and Market Segments

  • In 2021, the most common form of CBD consumed was oils and tinctures, used by 70% of users
  • The majority of new CBD product launches were in the edible segment in 2022, accounting for 45%
  • The most common route of administration for CBD is oral (including tinctures and edibles), followed by topical applications
  • CBD flavorings and formulations for vaping increased by 30% in 2022 as consumers seek more diverse options
  • In 2023, over 1,200 new CBD products were launched worldwide, demonstrating innovation in product development
  • In 2022, organic CBD products gained a 20% market share over conventional CBD products, reflecting consumer preference for organic options

Product Types and Market Segments Interpretation

The CBD industry's evolution—from oils and tinctures dominating consumption to a surge in edibles, innovative formulations, and a growing organic market—paints a picture of a sector steadily piecing together a more diverse and health-conscious portfolio, all while vaping flavors ramp up to satisfy consumers’ craving for variety.

Sources & References