GITNUXREPORT 2025

Business Blogging Statistics

Business blogging boosts traffic, leads, trust, and brand visibility significantly.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

60% of marketers create at least one piece of content each day

Statistic 2

Businesses that publish 16+ blog posts per month get 3.5 times more traffic than those publishing less than 4 posts

Statistic 3

The average blog post length is 1,000 to 1,500 words

Statistic 4

Most successful blogs update content regularly—over 60% update weekly or more often

Statistic 5

The most successful blogs post on average 2-3 times per week

Statistic 6

70% of consumers prefer to learn about a company through articles rather than ads

Statistic 7

Blogs are rated as the 5th most trusted source for online information

Statistic 8

77% of internet users read blogs regularly

Statistic 9

Visual content is 40 times more likely to be shared on social media

Statistic 10

63% of consumers say they have bought a product after reading a blog post

Statistic 11

Blogs with images get 94% more views than those without

Statistic 12

61% of consumers have made a purchase based on a blog post

Statistic 13

40% of all global internet users access blogs regularly

Statistic 14

The average time spent on a page increases by 30 seconds with the addition of a relevant image

Statistic 15

47% of buyers viewed 3-5 pieces of content before engaging with a sales representative

Statistic 16

Mobile traffic accounts for 54.8% of global website traffic, emphasizing the need for mobile-optimized blog content

Statistic 17

Blog marketing can influence purchasing decisions in 70% of consumers

Statistic 18

81% of consumers trust advice and information from blogs more than from ads

Statistic 19

Blog headlines with numbers are 36% more likely to be clicked

Statistic 20

71% of consumers read blogs in the buying process

Statistic 21

57% of marketers say that content marketing generates more engagement than paid advertising

Statistic 22

Blog content is 2x more likely to be shared than other types of marketing content

Statistic 23

Blog posts with a conversational tone generate 13% more shares

Statistic 24

90% of consumers find custom content helpful during their buying journey

Statistic 25

55% of marketers say blogging is their top inbound marketing priority

Statistic 26

Content marketing generates 3 times as many leads as outbound marketing and costs 62% less

Statistic 27

80% of social media leads come from blog posts

Statistic 28

50% of companies say blogging is the most important content marketing tactic

Statistic 29

Businesses that blog produce 67% more leads than those that do not

Statistic 30

73% of marketers say their blog content has increased their organization's visibility online

Statistic 31

70% of visitors learn about a company from its blog

Statistic 32

Companies that prioritize blogging are 13 times more likely to achieve positive ROI

Statistic 33

The top three benefits of business blogging are increased website traffic, lead generation, and brand awareness

Statistic 34

51% of marketers see blogging as their top inbound marketing priority

Statistic 35

60% of consumers feel more positive about a brand after reading custom content

Statistic 36

Blog posts with a clear call-to-action convert 20% more visitors into leads

Statistic 37

92% of marketers consider content marketing an essential part of their strategy

Statistic 38

84% of B2B marketers use blog content as a key part of their content marketing strategy

Statistic 39

92% of companies that blog multiple times per week acquire customers via their blog

Statistic 40

45% of companies say that blog content helps nurture leads

Statistic 41

B2B companies that blog generate 67% more leads than those that don’t

Statistic 42

88% of businesses say they see a positive ROI from content marketing

Statistic 43

53% of marketers report that blogs are their main content marketing tactic

Statistic 44

45% of marketers use blogs to educate their audience about their products or services

Statistic 45

Businesses with blogs experience a 126% increase in leads compared to those without

Statistic 46

73% of marketers say blog content has increased their organization’s brand awareness

Statistic 47

64% of marketers say that blog content is their most effective tactic for inbound marketing

Statistic 48

Businesses that blog are 13 times more likely to see positive ROI

Statistic 49

41% of marketers say they have gained customers through their blogs

Statistic 50

Companies with active blogs see 55% more website visitors

Statistic 51

Businesses that publish blogs regularly are 16 times more likely to see website traffic growth

Statistic 52

59% of marketers report that content marketing costs are decreasing as their strategy matures

Statistic 53

72% of marketers who blog consistently see positive ROI

Statistic 54

Blogging is ranked as the second most common content marketing tactic

Statistic 55

72% of marketers say that content creation is their top priority

Statistic 56

85% of businesses say they plan to increase their blogging efforts in the next year

Statistic 57

Companies that blog have 434% more indexed pages

Statistic 58

Companies that blog get 97% more inbound links

Statistic 59

75% of users never scroll past the first page of search results

Statistic 60

63% of businesses say producing blog content is their primary SEO strategy

Statistic 61

Companies who blog acquire 97% more inbound links

Statistic 62

Long-form content (over 1,000 words) tends to rank higher in search engine results

Statistic 63

65% of companies say blogging boosts their SEO efforts

Statistic 64

Regular blogging can improve a website's ranking by up to 434%

Statistic 65

78% of content marketers say blogs are effectively boosting their search engine rankings

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Sources

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Key Highlights

55% of marketers say blogging is their top inbound marketing priority
Companies that blog have 434% more indexed pages
60% of marketers create at least one piece of content each day
Businesses that publish 16+ blog posts per month get 3.5 times more traffic than those publishing less than 4 posts
70% of consumers prefer to learn about a company through articles rather than ads
Content marketing generates 3 times as many leads as outbound marketing and costs 62% less
Blogs are rated as the 5th most trusted source for online information
77% of internet users read blogs regularly
Companies that blog get 97% more inbound links
80% of social media leads come from blog posts
Visual content is 40 times more likely to be shared on social media
The average blog post length is 1,000 to 1,500 words
Blogging is ranked as the second most common content marketing tactic

In today’s digital marketplace, why do 55% of marketers rank business blogging as their top inbound marketing priority and see a 126% increase in leads, making it a powerful tool for boosted traffic, lead generation, and brand awareness?

Blogging and Publishing Frequency

60% of marketers create at least one piece of content each day
Businesses that publish 16+ blog posts per month get 3.5 times more traffic than those publishing less than 4 posts
The average blog post length is 1,000 to 1,500 words
Most successful blogs update content regularly—over 60% update weekly or more often
The most successful blogs post on average 2-3 times per week

Blogging and Publishing Frequency Interpretation

In the competitive world of business blogging, consistency is king—and volume matters—proving that if you're aiming for three times a week with posts of a thousand words or more, you're likely to outrank and out-traffic your less diligent rivals.

Consumer Engagement and Preferences

70% of consumers prefer to learn about a company through articles rather than ads
Blogs are rated as the 5th most trusted source for online information
77% of internet users read blogs regularly
Visual content is 40 times more likely to be shared on social media
63% of consumers say they have bought a product after reading a blog post
Blogs with images get 94% more views than those without
61% of consumers have made a purchase based on a blog post
40% of all global internet users access blogs regularly
The average time spent on a page increases by 30 seconds with the addition of a relevant image
47% of buyers viewed 3-5 pieces of content before engaging with a sales representative
Mobile traffic accounts for 54.8% of global website traffic, emphasizing the need for mobile-optimized blog content
Blog marketing can influence purchasing decisions in 70% of consumers
81% of consumers trust advice and information from blogs more than from ads
Blog headlines with numbers are 36% more likely to be clicked
71% of consumers read blogs in the buying process
57% of marketers say that content marketing generates more engagement than paid advertising
Blog content is 2x more likely to be shared than other types of marketing content
Blog posts with a conversational tone generate 13% more shares
90% of consumers find custom content helpful during their buying journey

Consumer Engagement and Preferences Interpretation

In an era where 70% of consumers prefer insights over ads and trust blogs more than traditional advertising, it's clear that a well-crafted, visually engaging, and mobile-optimized blog isn't just a content strategy—it's the digital handshake that influences 70% of buying decisions and keeps consumers hooked, clicked, and converted.

Content Marketing Effectiveness

55% of marketers say blogging is their top inbound marketing priority
Content marketing generates 3 times as many leads as outbound marketing and costs 62% less
80% of social media leads come from blog posts
50% of companies say blogging is the most important content marketing tactic
Businesses that blog produce 67% more leads than those that do not
73% of marketers say their blog content has increased their organization's visibility online
70% of visitors learn about a company from its blog
Companies that prioritize blogging are 13 times more likely to achieve positive ROI
The top three benefits of business blogging are increased website traffic, lead generation, and brand awareness
51% of marketers see blogging as their top inbound marketing priority
60% of consumers feel more positive about a brand after reading custom content
Blog posts with a clear call-to-action convert 20% more visitors into leads
92% of marketers consider content marketing an essential part of their strategy
84% of B2B marketers use blog content as a key part of their content marketing strategy
92% of companies that blog multiple times per week acquire customers via their blog
45% of companies say that blog content helps nurture leads
B2B companies that blog generate 67% more leads than those that don’t
88% of businesses say they see a positive ROI from content marketing
53% of marketers report that blogs are their main content marketing tactic
45% of marketers use blogs to educate their audience about their products or services
Businesses with blogs experience a 126% increase in leads compared to those without
73% of marketers say blog content has increased their organization’s brand awareness
64% of marketers say that blog content is their most effective tactic for inbound marketing
Businesses that blog are 13 times more likely to see positive ROI
41% of marketers say they have gained customers through their blogs
Companies with active blogs see 55% more website visitors
Businesses that publish blogs regularly are 16 times more likely to see website traffic growth
59% of marketers report that content marketing costs are decreasing as their strategy matures
72% of marketers who blog consistently see positive ROI

Content Marketing Effectiveness Interpretation

Given that over half of marketers prioritize blogging as their top inbound strategy, with consistent blogging boosting leads by up to 126% and generating almost 13 times more positive ROI—highlighting that in the digital age, a well-timed blog with a clear call-to-action isn't just content; it's the key to turning clicks into customers and brands into household names.

Marketer Practices and Outcomes

Blogging is ranked as the second most common content marketing tactic
72% of marketers say that content creation is their top priority
85% of businesses say they plan to increase their blogging efforts in the next year

Marketer Practices and Outcomes Interpretation

With blogging cemented as the second most popular content marketing tactic, it's clear that 72% of marketers prioritize content creation—and with 85% planning to ramp up their efforts, the blogosphere is set to become even more crowded, proving that in the digital age, if you're not blogging, you're arguably not marketing.

Search Engine Optimization Benefits

Companies that blog have 434% more indexed pages
Companies that blog get 97% more inbound links
75% of users never scroll past the first page of search results
63% of businesses say producing blog content is their primary SEO strategy
Companies who blog acquire 97% more inbound links
Long-form content (over 1,000 words) tends to rank higher in search engine results
65% of companies say blogging boosts their SEO efforts
Regular blogging can improve a website's ranking by up to 434%
78% of content marketers say blogs are effectively boosting their search engine rankings

Search Engine Optimization Benefits Interpretation

In the digital race for visibility, blogging is the horsepower—boosting indexed pages by 434%, attracting nearly double the inbound links, and propelling companies toward higher rankings—yet, with 75% of users barely scrolling past the first search page, it’s clear that in content, as in racing, speed and consistency win the finish line.