While streaming services dominate the headlines, the traditional broadcast industry remains a colossal economic and cultural force, as evidenced by a global market valued at over $250 billion, massive events like the Super Bowl drawing 115 million U.S. viewers, and a worldwide workforce of 2.5 million people.
Key Takeaways
- The global broadcast and cable TV market size was valued at USD 250.4 billion in 2023 and is expected to grow at a CAGR of 4.2% from 2024 to 2030.
- U.S. broadcast TV revenue reached $68.5 billion in 2022, with a projected CAGR of 2.1% through 2027.
- Global TV advertising revenue hit $184 billion in 2023.
- U.S. primetime TV viewership averaged 28.8 million viewers in 2023.
- Global linear TV households numbered 1.2 billion in 2023.
- U.S. adults 18-49 watched 2.5 hours of broadcast TV daily in 2023.
- Global TV ad spend was $184 billion in 2023, up 5% YoY.
- U.S. broadcast TV ad revenue reached $18.5 billion in 2023.
- Political ad spend on U.S. broadcast TV hit $10.2 billion in 2022 midterms.
- 85% of U.S. broadcasters adopted ATSC 3.0 NextGen TV by end of 2023.
- Global 4K TV adoption reached 45% of households in 2023.
- U.S. connected TV households hit 87% in 2023.
- U.S. broadcast industry employed 250,000 people in 2022.
- Global broadcast workforce totaled 2.5 million in 2023.
- UK TV sector jobs numbered 45,000 in 2023.
The broadcast industry remains a massive, resilient global industry adapting to new technologies.
Advertising Revenue
- Global TV ad spend was $184 billion in 2023, up 5% YoY.
- U.S. broadcast TV ad revenue reached $18.5 billion in 2023.
- Political ad spend on U.S. broadcast TV hit $10.2 billion in 2022 midterms.
- UK TV ad market revenue was £4.1 billion in 2023.
- India's TV ad revenue grew to INR 285 billion in FY2023.
- Super Bowl LVII ad revenue for CBS was $500 million+.
- China's TV ad spend totaled CNY 250 billion in 2022.
- Australia's TV ad revenue was AUD 2.8 billion in 2023.
- Brazil TV advertising market size $5.2 billion in 2022.
- Japan TV ad revenue JPY 1.8 trillion in 2022.
- South Korea TV ad spend KRW 3.5 trillion in 2022.
- Canada TV ad revenue CAD 2.9 billion in 2023.
- Mexico TV ad market MXN 25 billion in 2022.
- Germany TV ad revenue €4.5 billion in 2023.
- France TV ad spend €3.2 billion in 2022.
- Italy TV advertising €3.8 billion in 2023.
- Spain TV ad revenue €1.9 billion in 2022.
- Netherlands TV ad market €650 million in 2023.
- Sweden TV ad spend SEK 5.5 billion in 2022.
Advertising Revenue Interpretation
Despite the digital deluge, the world still collectively coughs up nearly two hundred billion dollars a year for the privilege of being told what to buy, even between football plays and political mudslinging.
Audience Metrics
- U.S. primetime TV viewership averaged 28.8 million viewers in 2023.
- Global linear TV households numbered 1.2 billion in 2023.
- U.S. adults 18-49 watched 2.5 hours of broadcast TV daily in 2023.
- UK live TV viewing reached 3.2 hours per day per person in 2023.
- India's TV viewership was 172 billion hours in 2022.
- Super Bowl LVII drew 115.1 million U.S. viewers in 2023.
- Oscars 2023 broadcast attracted 18.7 million viewers.
- World Cup final 2022 had 1.5 billion global viewers.
- Eurovision Song Contest 2023 reached 162 million viewers.
- U.S. evening news viewership averaged 20.4 million in 2023.
- China CCTV Spring Festival Gala had 1.1 billion viewers in 2023.
- Australia free-to-air TV reach was 85% of population weekly in 2023.
- Brazil Globo network averaged 25 million daily viewers in 2022.
- Japan NHK news viewership peaked at 15% share in 2023.
- South Korea KBS viewership share was 30% in primetime 2022.
- Canada English TV reach 78% adults weekly in 2023.
- Mexico Televisa daily reach 90 million in 2022.
- Germany ARD/ZDF combined 40% market share in 2023.
- France TF1 group 20% audience share in 2022.
- Italy RAI public TV 40% share in 2023.
- Spain RTVE audience share 12% in 2022.
- Netherlands NOS public broadcaster 25% share.
- Sweden SVT 35% viewing share in 2023.
Audience Metrics Interpretation
Despite the relentless digital siege, the old broadcast fortress still commands vast, occasionally staggering, armies of viewers, proving that when the world wants to watch something together, it still very much tunes in.
Employment Statistics
- U.S. broadcast industry employed 250,000 people in 2022.
- Global broadcast workforce totaled 2.5 million in 2023.
- UK TV sector jobs numbered 45,000 in 2023.
- India's broadcast industry employed 1.2 million in FY2023.
- Australia free-to-air TV staff at 12,000 in 2023.
- Brazil broadcasters employed 80,000 in 2022.
- Japan TV stations had 55,000 employees in 2022.
- South Korea broadcasting workforce 50,000 in 2022.
- Canada TV employment 25,000 full-time in 2023.
- Mexico TV industry jobs 120,000 in 2022.
- Germany public broadcasters staff 50,000 in 2023.
- France TV group employees 10,000 in 2022.
- Italy RAI employed 13,000 in 2023.
- Spain RTVE staff 6,500 in 2022.
- Netherlands public broadcasters 5,000 jobs in 2023.
- Sweden SVT employees 2,200 in 2023.
Employment Statistics Interpretation
While the United States provides a respectable home-team cheer of 250,000 broadcast jobs, the global stats tell a sobering tale of industrial scale, where India alone fields an audience of 1.2 million employees, proving that the business of broadcasting is still a massive employer, just not necessarily in your living room.
Market Revenue
- The global broadcast and cable TV market size was valued at USD 250.4 billion in 2023 and is expected to grow at a CAGR of 4.2% from 2024 to 2030.
- U.S. broadcast TV revenue reached $68.5 billion in 2022, with a projected CAGR of 2.1% through 2027.
- Global TV advertising revenue hit $184 billion in 2023.
- The U.S. over-the-air broadcast market generated $22.7 billion in revenue in 2022.
- European broadcast market revenue was €92 billion in 2022.
- India's broadcast industry revenue stood at INR 987 billion in FY2023.
- UK commercial TV sector revenue reached £4.5 billion in 2023.
- China's TV broadcasting revenue was CNY 350 billion in 2022.
- Australian broadcast TV revenue totaled AUD 3.2 billion in 2023.
- Brazil's broadcast TV market revenue was BRL 18.5 billion in 2022.
- Japan TV broadcasting revenue amounted to JPY 2.1 trillion in FY2022.
- South Korea's terrestrial broadcasting revenue was KRW 4.2 trillion in 2022.
- Canada's broadcast TV revenue hit CAD 3.8 billion in 2022.
- Mexico broadcast industry revenue reached MXN 45 billion in 2022.
- Germany's public broadcasters revenue was €8.7 billion in 2022.
- France TV group revenue stood at €2.8 billion in 2022.
- Italy's broadcast market revenue was €9.5 billion in 2023.
- Spain broadcast TV revenue totaled €3.2 billion in 2022.
- Netherlands public broadcasting budget was €950 million in 2023.
- Sweden's TV market revenue reached SEK 12 billion in 2022.
Market Revenue Interpretation
While everyone was busy writing its obituary, the global broadcast industry quietly continued its work as a quarter-trillion-dollar behemoth, proving reports of its death were not just exaggerated but financially illiterate.
Technological Trends
- 85% of U.S. broadcasters adopted ATSC 3.0 NextGen TV by end of 2023.
- Global 4K TV adoption reached 45% of households in 2023.
- U.S. connected TV households hit 87% in 2023.
- 60% of UK broadcasters using IP delivery for contribution in 2023.
- India's DTH subscribers reached 72 million in 2023.
- HDR content availability on 40% of U.S. broadcast channels in 2023.
- Cloud-based playout adopted by 55% of global broadcasters in 2023.
- 5G trials for broadcast by 70% European public broadcasters in 2023.
- Australia rolled out 4K UHD on free-to-air TV to 50% coverage in 2023.
- Brazil broadcasters investing $200 million in IP infrastructure 2022-2023.
- Japan ISDB-T standard used by 95% of TV receivers in 2023.
- South Korea 8K broadcasting launched commercially in 2023.
- Canada 70% of stations transitioned to virtualized production in 2023.
- Mexico digital TV penetration 98% by 2023.
- Germany DVB-T2 HEVC deployed nationwide in 2023.
- France TNT HD coverage 100% in 2023.
- Italy broadcasters 80% using AI for content recommendation 2023.
- Spain ATSC 3.0 pilots in 5 markets in 2023.
- Netherlands 90% IP-based distribution in public broadcasting 2023.
- Sweden remote production used in 65% live events 2023.
Technological Trends Interpretation
While the world's broadcasters are frantically building a high-tech, IP-delivered, AI-curated, and cloud-based future, it's comforting to know that somewhere, someone is still just trying to get a clear picture on their free-to-air TV.
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