GITNUXREPORT 2025

Broadcast Industry Statistics

Broadcast industry rapidly shifts towards digital, streaming, and high-quality innovations.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

Over 58% of adults in the United States watch live TV every day

Statistic 2

The average age of a typical broadcast TV viewer in the US is approximately 50 years old

Statistic 3

65% of viewers consider quality and clarity as the most important factors when choosing a broadcast service

Statistic 4

Local TV stations reach approximately 90% of US households each week

Statistic 5

More than half of all digital video ad spends in 2023 were dedicated to connected TV (CTV)

Statistic 6

The average time spent watching streaming content globally increased by 20 minutes per day in 2023

Statistic 7

The average advertising spend per hour on live sports broadcasts is approximately $18,000

Statistic 8

Over 80% of broadcasters in 2023 utilized data analytics to personalize content and advertising

Statistic 9

The number of original scripted series on streaming platforms increased by 30% in 2023 compared to 2022

Statistic 10

The average cost of producing a high-quality TV commercial in the US is around $350,000

Statistic 11

Over 40% of consumers prefer watching short-form videos less than 10 minutes long

Statistic 12

The number of scripted TV shows produced worldwide increased by 15% between 2020 and 2023

Statistic 13

The average age of YouTube viewers is around 40 years old, making it one of the most diverse broadcast platforms

Statistic 14

70% of broadcast companies have adopted automated content scheduling systems by 2023, improving efficiency and output

Statistic 15

The usage of cloud broadcasting solutions increased by 45% in 2023, facilitating remote and flexible production workflows

Statistic 16

45% of media companies worldwide plan to increase their investment in AI-driven broadcasting technology within the next two years

Statistic 17

In 2023, approximately 80% of TV broadcasters worldwide adopted digital rights management (DRM) technologies to protect content

Statistic 18

The growth of virtual production technologies in broadcast has increased 50% since 2020, facilitating more realistic remote production workflows

Statistic 19

The number of digital TV households worldwide exceeded 1.7 billion in 2023

Statistic 20

In 2022, over 75% of households worldwide owned a television set

Statistic 21

Nearly 60% of consumers prefer watching TV content via streaming platforms rather than traditional TV

Statistic 22

The number of households with connected TVs is projected to reach 2.2 billion globally by 2024

Statistic 23

Over 70% of radio content consumption worldwide occurs via digital platforms

Statistic 24

The adoption rate of OTT (over-the-top) platforms reached 85% among US households by 2023

Statistic 25

The penetration of smart speakers capable of controlling broadcast audio content reached 60% in households globally in 2023

Statistic 26

More than 65% of new TV models sold globally in 2023 support 4K resolution, enhancing broadcast quality

Statistic 27

The average viewing session length for OTT platforms in North America was approximately 50 minutes in 2023

Statistic 28

The majority of younger viewers under 35 prefer consuming content via mobile devices while on the go

Statistic 29

Over 50% of TV viewers in developing countries access broadcast content through digital platforms as opposed to traditional methods

Statistic 30

The percentage of households with 4K TVs reached over 50% in North America and Europe by the end of 2023

Statistic 31

The number of internet-connected TV sets and devices outnumbered traditional broadcast TV sets globally in 2023

Statistic 32

The global television broadcasting market was valued at approximately $380 billion in 2022

Statistic 33

Streaming services accounted for nearly 28% of all TV viewing hours in North America in 2023

Statistic 34

The global radio broadcasting market was valued at around $30 billion in 2021

Statistic 35

Podcast listenership grew by over 20% in 2023 in the US alone

Statistic 36

Broadcast advertising revenue in the US was approximately $60 billion in 2022

Statistic 37

The rise of 5G technology is expected to boost mobile broadcast streaming traffic by over 40% by 2025

Statistic 38

The average revenue per user for streaming services in Europe was €15.50 in 2023

Statistic 39

The global media and entertainment industry by 2025 is expected to generate over $2.6 trillion in revenue

Statistic 40

Virtual reality (VR) broadcast events attracted over 3 million viewers worldwide in 2023

Statistic 41

Over 90% of radio broadcasters utilize online streaming to reach wider audiences

Statistic 42

By 2024, the global esports broadcasting market size is expected to surpass $1 billion

Statistic 43

The global live video streaming market is projected to reach $70 billion by 2026, growing annually by 20%

Statistic 44

The global radio advertising market is expected to grow at a CAGR of 4.2% from 2023 to 2030, reaching $40 billion by 2030

Statistic 45

The global digital radio market share is projected to grow at a CAGR of 6% between 2023 and 2030, reaching over $15 billion

Statistic 46

The number of active radio streaming stations worldwide exceeded 85,000 in 2023

Statistic 47

The projected global advertising expenditure for digital video will reach $190 billion by 2025

Statistic 48

The total number of hours of content streamed annually surpassed 1.2 billion in 2023, reflecting a significant growth in consumption

Statistic 49

The number of live sports events broadcasted globally increased by 10% in 2023, totaling over 50,000 events

Statistic 50

The global market share of digital satellite broadcasting was valued at $22 billion in 2022

Statistic 51

Broadcast automation solutions are expected to save broadcasters roughly $15 billion globally annually by 2025

Statistic 52

Over 85% of the top 100 global broadcasters have adopted HD broadcasting as standard by 2023

Statistic 53

55% of consumers will abandon a website or app if it takes longer than 3 seconds to load, impacting broadcast media streaming platforms

Statistic 54

Approximately 65% of broadcasters worldwide use high-efficiency compression codecs like HEVC for streaming

Statistic 55

Investment in broadcast infrastructure worldwide increased by 12% in 2023 to support 8K broadcasting and 4K HDR content

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Sources

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Key Highlights

The global television broadcasting market was valued at approximately $380 billion in 2022
Over 58% of adults in the United States watch live TV every day
The number of digital TV households worldwide exceeded 1.7 billion in 2023
Streaming services accounted for nearly 28% of all TV viewing hours in North America in 2023
The average age of a typical broadcast TV viewer in the US is approximately 50 years old
In 2022, over 75% of households worldwide owned a television set
The global radio broadcasting market was valued at around $30 billion in 2021
Podcast listenership grew by over 20% in 2023 in the US alone
Nearly 60% of consumers prefer watching TV content via streaming platforms rather than traditional TV
The number of original scripted series on streaming platforms increased by 30% in 2023 compared to 2022
Broadcast advertising revenue in the US was approximately $60 billion in 2022
The rise of 5G technology is expected to boost mobile broadcast streaming traffic by over 40% by 2025
Over 85% of the top 100 global broadcasters have adopted HD broadcasting as standard by 2023

The broadcast industry is experiencing a transformative revolution, with over 58% of U.S. adults watching live TV daily and digital platforms now dominating viewing habits, as the global market surges past $380 billion and technological innovations like 5G, 4K HDR, and AI reshape content delivery and consumption worldwide.

Advertising, Monetization, and Viewership Behavior

Over 58% of adults in the United States watch live TV every day
The average age of a typical broadcast TV viewer in the US is approximately 50 years old
65% of viewers consider quality and clarity as the most important factors when choosing a broadcast service
Local TV stations reach approximately 90% of US households each week
More than half of all digital video ad spends in 2023 were dedicated to connected TV (CTV)
The average time spent watching streaming content globally increased by 20 minutes per day in 2023
The average advertising spend per hour on live sports broadcasts is approximately $18,000
Over 80% of broadcasters in 2023 utilized data analytics to personalize content and advertising

Advertising, Monetization, and Viewership Behavior Interpretation

Despite the surge in streaming and personalized content, over half of U.S. adults still tune in daily to traditional broadcast TV, which reaches 90% of households and commands hefty ad spends—clearly proving that in television, age, quality, and data-driven strategies still rule the (digital) roost.

Content Production and Programming

The number of original scripted series on streaming platforms increased by 30% in 2023 compared to 2022
The average cost of producing a high-quality TV commercial in the US is around $350,000
Over 40% of consumers prefer watching short-form videos less than 10 minutes long
The number of scripted TV shows produced worldwide increased by 15% between 2020 and 2023
The average age of YouTube viewers is around 40 years old, making it one of the most diverse broadcast platforms
70% of broadcast companies have adopted automated content scheduling systems by 2023, improving efficiency and output
The usage of cloud broadcasting solutions increased by 45% in 2023, facilitating remote and flexible production workflows
45% of media companies worldwide plan to increase their investment in AI-driven broadcasting technology within the next two years
In 2023, approximately 80% of TV broadcasters worldwide adopted digital rights management (DRM) technologies to protect content
The growth of virtual production technologies in broadcast has increased 50% since 2020, facilitating more realistic remote production workflows

Content Production and Programming Interpretation

As streaming platforms boost original scripts by 30% and virtual production soars 50%, broadcasters, investing heavily in AI, cloud, and DRM to protect their content, are navigating a media landscape where shorter videos dominate audience preferences, production costs remain high, and automation ensures they stay ahead in a rapidly evolving digital universe.

Device Penetration and Consumer Adoption

The number of digital TV households worldwide exceeded 1.7 billion in 2023
In 2022, over 75% of households worldwide owned a television set
Nearly 60% of consumers prefer watching TV content via streaming platforms rather than traditional TV
The number of households with connected TVs is projected to reach 2.2 billion globally by 2024
Over 70% of radio content consumption worldwide occurs via digital platforms
The adoption rate of OTT (over-the-top) platforms reached 85% among US households by 2023
The penetration of smart speakers capable of controlling broadcast audio content reached 60% in households globally in 2023
More than 65% of new TV models sold globally in 2023 support 4K resolution, enhancing broadcast quality
The average viewing session length for OTT platforms in North America was approximately 50 minutes in 2023
The majority of younger viewers under 35 prefer consuming content via mobile devices while on the go
Over 50% of TV viewers in developing countries access broadcast content through digital platforms as opposed to traditional methods
The percentage of households with 4K TVs reached over 50% in North America and Europe by the end of 2023
The number of internet-connected TV sets and devices outnumbered traditional broadcast TV sets globally in 2023

Device Penetration and Consumer Adoption Interpretation

As the digital revolution in broadcasting surges past 1.7 billion connected households—making traditional television increasingly resemble a vintage relic—industry stats reveal that streaming, 4K, and smart devices now dominate the global media landscape, with nearly 60% of consumers choosing convenience over conventional broadcast methods, and younger viewers on the go redefining what it means to watch TV.

Market Size and Revenue Trends

The global television broadcasting market was valued at approximately $380 billion in 2022
Streaming services accounted for nearly 28% of all TV viewing hours in North America in 2023
The global radio broadcasting market was valued at around $30 billion in 2021
Podcast listenership grew by over 20% in 2023 in the US alone
Broadcast advertising revenue in the US was approximately $60 billion in 2022
The rise of 5G technology is expected to boost mobile broadcast streaming traffic by over 40% by 2025
The average revenue per user for streaming services in Europe was €15.50 in 2023
The global media and entertainment industry by 2025 is expected to generate over $2.6 trillion in revenue
Virtual reality (VR) broadcast events attracted over 3 million viewers worldwide in 2023
Over 90% of radio broadcasters utilize online streaming to reach wider audiences
By 2024, the global esports broadcasting market size is expected to surpass $1 billion
The global live video streaming market is projected to reach $70 billion by 2026, growing annually by 20%
The global radio advertising market is expected to grow at a CAGR of 4.2% from 2023 to 2030, reaching $40 billion by 2030
The global digital radio market share is projected to grow at a CAGR of 6% between 2023 and 2030, reaching over $15 billion
The number of active radio streaming stations worldwide exceeded 85,000 in 2023
The projected global advertising expenditure for digital video will reach $190 billion by 2025
The total number of hours of content streamed annually surpassed 1.2 billion in 2023, reflecting a significant growth in consumption
The number of live sports events broadcasted globally increased by 10% in 2023, totaling over 50,000 events
The global market share of digital satellite broadcasting was valued at $22 billion in 2022
Broadcast automation solutions are expected to save broadcasters roughly $15 billion globally annually by 2025

Market Size and Revenue Trends Interpretation

As the broadcast industry morphs into a vast, $2.6 trillion multimedia universe fueled by innovative tech like 5G, VR, and automation, it's clear that whether via traditional radio, streaming, or esports, content delivery is evolving faster than ever—making tomorrow's broadcasters both storytellers and tech navigators in an increasingly hyper-connected world.

Technological Advancements and Infrastructure

Over 85% of the top 100 global broadcasters have adopted HD broadcasting as standard by 2023
55% of consumers will abandon a website or app if it takes longer than 3 seconds to load, impacting broadcast media streaming platforms
Approximately 65% of broadcasters worldwide use high-efficiency compression codecs like HEVC for streaming
Investment in broadcast infrastructure worldwide increased by 12% in 2023 to support 8K broadcasting and 4K HDR content

Technological Advancements and Infrastructure Interpretation

As the broadcast industry races to deliver ever-higher quality and speed, with over 85% embracing HD, 65% deploying HEVC codecs, and infrastructure investments soaring by 12%, it's clear that streaming viewers' patience—and our commitment to innovation—are both running thinner than ever.