GITNUXREPORT 2025

Beauty Industry Statistics

Global beauty market exceeds $511 billion driven by natural, personalized, and sustainable trends.

Jannik Linder

Co-Founder of Gitnux, specialized in content and tech since 2016.

First published: April 29, 2025

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Statistic 1

70% of consumers say they prefer natural or organic beauty products

Statistic 2

The use of social media influences 74% of beauty product purchases among millennials

Statistic 3

The average person applies around 16 beauty products daily

Statistic 4

Women make up approximately 70% of global beauty industry consumers

Statistic 5

45% of consumers prefer cruelty-free beauty products

Statistic 6

85% of consumers say they are willing to pay more for sustainable beauty products

Statistic 7

60% of consumers say they look for products with eco-friendly packaging

Statistic 8

65% of consumers research products online before purchasing

Statistic 9

The fastest-growing age group purchasing beauty products online is 55-64 years old, with a growth rate of 12% year-over-year

Statistic 10

More than 50% of beauty consumers prefer cruelty-free products when given the choice

Statistic 11

The top three ingredients consumers seek in skincare are hyaluronic acid, vitamin C, and retinol

Statistic 12

40% of consumers say they buy beauty products based on influencer recommendations

Statistic 13

Organic beauty product sales increased by 10% during the COVID-19 pandemic period, reflecting a shift in consumer preference

Statistic 14

55% of consumers are willing to try new beauty brands if recommended by friends or family

Statistic 15

50% of consumers use at least one anti-aging product daily

Statistic 16

The use of biodegradable packaging in beauty products grew by 25% in 2022, as brands seek sustainability

Statistic 17

62% of consumers prefer cruelty-free makeup products

Statistic 18

80% of beauty companies plan to increase investment in sustainable ingredients by 2025

Statistic 19

The online beauty tutorial watching rate increased by 35% during 2022, driven by social media influencers

Statistic 20

75% of consumers believe that a more personalized skincare routine enhances effectiveness

Statistic 21

58% of consumers prefer multi-purpose beauty products for convenience

Statistic 22

66% of beauty consumers prefer products with natural fragrances over synthetic ones

Statistic 23

The global beauty and personal care market was valued at approximately $511 billion in 2022

Statistic 24

The hair care market is projected to reach $211 billion by 2025

Statistic 25

The men's grooming market is expected to grow at a CAGR of 6.1% from 2021 to 2028

Statistic 26

eCommerce sales of beauty products accounted for 23.4% of total beauty sales in 2022

Statistic 27

Asia Pacific is the fastest-growing region in the beauty industry, with a CAGR of 6.2% from 2021 to 2028

Statistic 28

The global hair color market size was valued at $9.8 billion in 2020 and is projected to reach $12.6 billion by 2028

Statistic 29

The anti-aging skincare market is expected to reach $71.0 billion by 2025

Statistic 30

The global fragrance market was valued at $51.4 billion in 2021, with a projected CAGR of 3.4% through 2028

Statistic 31

The segment of beauty products bought through subscription services has increased by 30% over the last three years

Statistic 32

The global nail care market is projected to grow to $11.2 billion by 2027

Statistic 33

The average woman spends approximately $3,756 annually on beauty and personal care products

Statistic 34

The natural and organic beauty segment grew by 8.9% in 2022, significantly faster than overall industry growth

Statistic 35

The global cosmetic surgery market was valued at $50.7 billion in 2019 and is expected to grow to $66.0 billion by 2030

Statistic 36

The global brow products market is expected to reach $2.2 billion by 2027

Statistic 37

In 2022, sales of foundation increased by 12% year-over-year in the U.S.

Statistic 38

The number of beauty influencers on Instagram grew by 25% in 2023, reaching over 250,000

Statistic 39

The male grooming market's global revenue was approximately $56 billion in 2020, with projections to reach $78 billion by 2027

Statistic 40

The global men’s skincare market is expected to reach $32.4 billion by 2026, growing at a CAGR of 6%

Statistic 41

The global organic beauty market is projected to grow at a CAGR of 8.4% between 2022 and 2027

Statistic 42

The percentage of consumers purchasing vegan beauty products increased by 15% from 2019 to 2022

Statistic 43

The use of AI-powered personalized skincare diagnostics increased by 40% in 2022

Statistic 44

The average annual expenditure on anti-acne products in the US is around $250

Statistic 45

The global eyelash extension market size was valued at $1.2 billion in 2020 and is projected to reach $1.75 billion by 2027

Statistic 46

The cosmetics ingredient market is predicted to reach $19 billion globally by 2025, with key segments being preservatives and antioxidants

Statistic 47

The global sun care products market is expected to reach $12 billion by 2027, growing at a CAGR of 5.8%

Statistic 48

The global makeup brushes market is projected to reach $1.1 billion by 2026, growing at a CAGR of 4.8%

Statistic 49

The global sales of eyelash serum products are expected to grow at a CAGR of 8.2% between 2021 and 2028

Statistic 50

The facial mask segment market value was estimated at $8.9 billion in 2020 and is projected to reach $13.3 billion by 2028

Statistic 51

The global organic hair color market is projected to reach $2.3 billion by 2027, growing at a CAGR of 4.5%

Statistic 52

Hair styling tools market is expected to reach $7.4 billion by 2025, with a CAGR of 4.4%

Statistic 53

The global cosmetic procedure market is anticipated to grow to $64 billion by 2024, with a CAGR of 10.2%

Statistic 54

The collagen supplements market is predicted to grow at a CAGR of 7.2% from 2021 to 2028, reaching $7.6 billion by 2028

Statistic 55

The DIY beauty treatment segment saw a 20% increase in revenue during the pandemic period, reflecting sustainability and cost considerations

Statistic 56

The global whitening products market is projected to reach $13 billion by 2027, growing at a CAGR of 6.3%

Statistic 57

The skincare segment accounted for about 39% of the total beauty and personal care market in 2022

Statistic 58

Lipstick remains the top-selling cosmetic product globally, with a 15% market share in makeup

Statistic 59

The beauty blender sponge was the top-selling beauty tool in 2022, with a 20% share in the tools market

Statistic 60

Virtual try-on technology for beauty products has increased sales conversion rates by up to 30%

Statistic 61

The retail sales of fragrances increased by 12% in 2022 compared to the previous year

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Key Highlights

The global beauty and personal care market was valued at approximately $511 billion in 2022
The skincare segment accounted for about 39% of the total beauty and personal care market in 2022
The hair care market is projected to reach $211 billion by 2025
70% of consumers say they prefer natural or organic beauty products
The use of social media influences 74% of beauty product purchases among millennials
The average person applies around 16 beauty products daily
Women make up approximately 70% of global beauty industry consumers
The men's grooming market is expected to grow at a CAGR of 6.1% from 2021 to 2028
eCommerce sales of beauty products accounted for 23.4% of total beauty sales in 2022
Asia Pacific is the fastest-growing region in the beauty industry, with a CAGR of 6.2% from 2021 to 2028
The global hair color market size was valued at $9.8 billion in 2020 and is projected to reach $12.6 billion by 2028
45% of consumers prefer cruelty-free beauty products
The anti-aging skincare market is expected to reach $71.0 billion by 2025

The beauty industry is booming like never before, with a staggering $511 billion global market in 2022, driven by shifting consumer preferences for natural, sustainable, and personalized products, alongside rapid growth in e-commerce, social media influence, and innovative treatments.

Consumer Preferences and Trends

70% of consumers say they prefer natural or organic beauty products
The use of social media influences 74% of beauty product purchases among millennials
The average person applies around 16 beauty products daily
Women make up approximately 70% of global beauty industry consumers
45% of consumers prefer cruelty-free beauty products
85% of consumers say they are willing to pay more for sustainable beauty products
60% of consumers say they look for products with eco-friendly packaging
65% of consumers research products online before purchasing
The fastest-growing age group purchasing beauty products online is 55-64 years old, with a growth rate of 12% year-over-year
More than 50% of beauty consumers prefer cruelty-free products when given the choice
The top three ingredients consumers seek in skincare are hyaluronic acid, vitamin C, and retinol
40% of consumers say they buy beauty products based on influencer recommendations
Organic beauty product sales increased by 10% during the COVID-19 pandemic period, reflecting a shift in consumer preference
55% of consumers are willing to try new beauty brands if recommended by friends or family
50% of consumers use at least one anti-aging product daily
The use of biodegradable packaging in beauty products grew by 25% in 2022, as brands seek sustainability
62% of consumers prefer cruelty-free makeup products
80% of beauty companies plan to increase investment in sustainable ingredients by 2025
The online beauty tutorial watching rate increased by 35% during 2022, driven by social media influencers
75% of consumers believe that a more personalized skincare routine enhances effectiveness
58% of consumers prefer multi-purpose beauty products for convenience
66% of beauty consumers prefer products with natural fragrances over synthetic ones

Consumer Preferences and Trends Interpretation

With 70% of consumers craving natural beauty and 85% willing to pay more for sustainability, it's clear that the industry must embrace eco-friendly, cruelty-free practices—especially as social media, influencer hype, and personalized routines now dictate the contour of modern beauty choices, all while older demographics, like the 55-64 age group, increasingly drag the industry into digital beauty’s future.

Market Size and Growth

The global beauty and personal care market was valued at approximately $511 billion in 2022
The hair care market is projected to reach $211 billion by 2025
The men's grooming market is expected to grow at a CAGR of 6.1% from 2021 to 2028
eCommerce sales of beauty products accounted for 23.4% of total beauty sales in 2022
Asia Pacific is the fastest-growing region in the beauty industry, with a CAGR of 6.2% from 2021 to 2028
The global hair color market size was valued at $9.8 billion in 2020 and is projected to reach $12.6 billion by 2028
The anti-aging skincare market is expected to reach $71.0 billion by 2025
The global fragrance market was valued at $51.4 billion in 2021, with a projected CAGR of 3.4% through 2028
The segment of beauty products bought through subscription services has increased by 30% over the last three years
The global nail care market is projected to grow to $11.2 billion by 2027
The average woman spends approximately $3,756 annually on beauty and personal care products
The natural and organic beauty segment grew by 8.9% in 2022, significantly faster than overall industry growth
The global cosmetic surgery market was valued at $50.7 billion in 2019 and is expected to grow to $66.0 billion by 2030
The global brow products market is expected to reach $2.2 billion by 2027
In 2022, sales of foundation increased by 12% year-over-year in the U.S.
The number of beauty influencers on Instagram grew by 25% in 2023, reaching over 250,000
The male grooming market's global revenue was approximately $56 billion in 2020, with projections to reach $78 billion by 2027
The global men’s skincare market is expected to reach $32.4 billion by 2026, growing at a CAGR of 6%
The global organic beauty market is projected to grow at a CAGR of 8.4% between 2022 and 2027
The percentage of consumers purchasing vegan beauty products increased by 15% from 2019 to 2022
The use of AI-powered personalized skincare diagnostics increased by 40% in 2022
The average annual expenditure on anti-acne products in the US is around $250
The global eyelash extension market size was valued at $1.2 billion in 2020 and is projected to reach $1.75 billion by 2027
The cosmetics ingredient market is predicted to reach $19 billion globally by 2025, with key segments being preservatives and antioxidants
The global sun care products market is expected to reach $12 billion by 2027, growing at a CAGR of 5.8%
The global makeup brushes market is projected to reach $1.1 billion by 2026, growing at a CAGR of 4.8%
The global sales of eyelash serum products are expected to grow at a CAGR of 8.2% between 2021 and 2028
The facial mask segment market value was estimated at $8.9 billion in 2020 and is projected to reach $13.3 billion by 2028
The global organic hair color market is projected to reach $2.3 billion by 2027, growing at a CAGR of 4.5%
Hair styling tools market is expected to reach $7.4 billion by 2025, with a CAGR of 4.4%
The global cosmetic procedure market is anticipated to grow to $64 billion by 2024, with a CAGR of 10.2%
The collagen supplements market is predicted to grow at a CAGR of 7.2% from 2021 to 2028, reaching $7.6 billion by 2028
The DIY beauty treatment segment saw a 20% increase in revenue during the pandemic period, reflecting sustainability and cost considerations
The global whitening products market is projected to reach $13 billion by 2027, growing at a CAGR of 6.3%

Market Size and Growth Interpretation

With the beauty industry booming to over half a trillion dollars globally—driven by rising eCommerce sales, a surge in organic and vegan products, and an army of influencers—a sign that looking good is both a billion-dollar business and a reflection that everyone’s investing in their mirror—and perhaps their market value.

Product Segments and Categories

The skincare segment accounted for about 39% of the total beauty and personal care market in 2022
Lipstick remains the top-selling cosmetic product globally, with a 15% market share in makeup
The beauty blender sponge was the top-selling beauty tool in 2022, with a 20% share in the tools market

Product Segments and Categories Interpretation

With nearly 40% of the beauty market devoted to skincare, lipstick reigning as the global top-seller, and the beauty blender solidifying its sponge supremacy, it's clear that while the industry is diversifying, a polished look still begins with a well-hydrated face and a flawless dab.

Retail and Sales Performance

Virtual try-on technology for beauty products has increased sales conversion rates by up to 30%
The retail sales of fragrances increased by 12% in 2022 compared to the previous year

Retail and Sales Performance Interpretation

Virtual try-on technology's boost in sales conversion rates, coupled with a 12% rise in fragrance retail sales in 2022, underscores how digital innovation is not just enhancing beauty experiences but also transforming them into compelling economic opportunities.