01 Industry overview
The banking industry at a glance
Global banking balances reached $406 trillion in 2025, while industry net income rose 7% to $1.3 trillion as banks benefited from resilient loan demand, stronger transaction activity and improved funding conditions.
- $406T[28]
- Banking balances, 2025
- $1.3T[28]
- Global net income, 2025
- 4,336[59]
- FDIC-insured institutions, 2025
- 79%[27]
- Adults with financial accounts, 2024
- Market size
- Global banking balances—defined by McKinsey as deposits, loans and assets under management—increased from $381 trillion in 2024 to $406 trillion in 2025. Global banking revenues before risk costs rose from $6.1 trillion to $6.4 trillion over the same period.[28]
- Forecast & CAGR
- McKinsey reported that global banking revenues grew at an average annual rate of 5% from 2021 to 2025, while fintech revenues grew 22% annually over the same period. These are historical growth rates rather than a forward market forecast.[28]
- Segmentation
- Transaction banking and distribution accounted for 47% of global banking revenues and 57% of profits in 2025, while balance-sheet activities accounted for 53% of revenues and 43% of profits. In the United States, FDIC-insured banks reported $13.478 trillion in loans and $18.438 trillion in domestic deposits at December 31, 2025.[28][59]
- Key players & concentration
- Corporate and investment banking remains concentrated: the 18 largest global banks represented approximately 65% to 70% of global CIB market share in 2024. The U.S. market remained broad in institution count, with 4,336 FDIC-insured institutions at year-end 2025.[8][59]
- Pricing
- U.S. FDIC-insured banks reported an average net interest margin of 3.39% in the fourth quarter of 2025, up from 3.27% a year earlier. Community-bank net interest margin was higher at 3.77% in the fourth quarter of 2025.[59]
- Trends, drivers & challenges
- Global banking net income reached $1.3 trillion in 2025, up 7% year over year, while global net interest margin declined slightly from 1.65% in 2024 to 1.63% in 2025. Key structural challenges include declining balance-sheet revenue intensity, cybersecurity exposure, credit-quality weakness in selected portfolios and pressure from digital and fintech competitors.[28][80]
- Consumer behavior & competition
- The World Bank reported that 79% of adults globally owned a financial account in 2024, up from 74% in 2021, while 42% made digital merchant payments. Fintech revenues reached $650 billion in 2025, versus $7.3 trillion for banking, and fintechs increased their share of combined banking-and-fintech revenue from 10% in 2021 to 17% in 2025.[27][28]
- M&A
- The Federal Reserve reviewed 942 banking applications in 2025, including 145 approved mergers and acquisitions applications, compared with 99 in 2024. M&A applications represented 16.4% of total approved applications in 2025.[77]
- Regulation
- As of September 30, 2026, three-quarters of Basel Committee member jurisdictions had published rules adopting the final Basel III standards. In the United States, the OCC issued a November 4, 2026 supervisory framework for banks’ use of super-intelligence and agentic systems.[1][80]
- Latest news
- The latest industry developments include continued earnings strength in 2025, faster adoption of artificial intelligence and renewed bank consolidation. In November 2026, the OCC published supervisory guidance for evaluating banks’ use of super-intelligence and associated controls.[28][80]
02 Ranking
Top 10 Companies in the Banking Industry
The leading companies in the banking industry, ranked on market impact, performance, momentum, innovation and brand popularity.
Updated November 11, 2026 · Next review December 11, 2026
Morgan Stanley stands out for investment banking and wealth and institutional securities because its focus sits on those markets, while JPMorgan Chase leads in consumer, commercial and investment banking since it reported $182.447 billion of 2025 total net revenue.
Ranked by Overall score · How we score ↓
Editor's top 3 picks
Where to start, by need.
#1 Overall · Leader in investment banking & institutional securities
Morgan Stanley
US
Ranked #1 · 9.1 · Investment banking & institutional securities
Why we picked it: Its investment banking and wealth and institutional securities focus aligns to both deal and client execution needs.
Leader in retail & commercial banking
JPMorgan Chase
US
Ranked #2 · 8.9 · Retail & commercial banking
Why we picked it: Its consumer, commercial, and investment banking base is reflected in $182.447 billion of 2025 total net revenue.
Leader in global corporate banking
HSBC
GB
Ranked #5 · 8.6 · Global corporate banking
Why we picked it: Its international commercial and retail and investment banking scale is reflected by a 209,000-person workforce.
Pick 1 is the #1 company overall. Picks 2 and 3 are the highest-ranked companies in the top 5 that add a new segment.
Full ranking
| # | Company | Overall ↓ | Impact | Performance | Momentum | Innovation | Company snapshot |
|---|---|---|---|---|---|---|---|
| 1 | Morgan Stanley Investment banking & institutional securities · US | 9.1 | 8.2 | 9.7 | 9.7 | 8.5 | |
Company snapshot · Morgan Stanley · Data as of November 11, 2026
| |||||||
| 2 | JPMorgan Chase Retail & commercial banking · US | 8.9 | 9.9 | 7.3 | 7.7 | 9.9 | |
Company snapshot · JPMorgan Chase · Data as of November 11, 2026 JPMorgan Chase reported 2025 total net revenue of $182.447 billion.[58]
| |||||||
| 3 | Mitsubishi UFJ Financial Group Retail & commercial banking · JP | 8.9 | 8.2 | 9.9 | 9.9 | 8.5 | |
Company snapshot · Mitsubishi UFJ Financial Group · Data as of November 11, 2026
| |||||||
| 4 | Bank of America Retail & commercial banking · US | 8.8 | 9.7 | 7.8 | 8.0 | 8.5 | |
Company snapshot · Bank of America · Data as of November 11, 2026 Bank of America reported 2025 revenue of $113.097 billion, net of interest expense.[81]
| |||||||
| 5 | HSBC Global corporate banking · GB | 8.6 | 9.6 | 7.3 | 7.7 | 8.5 | |
Company snapshot · HSBC · Data as of November 11, 2026 HSBC reported 2025 revenue of $68.274 billion and a 209,000-person workforce.[82]
| |||||||
| 6 | Mizuho Financial Group Japanese corporate, retail and investment banking · JP | 8.4 | 7.0 | 9.3 | 9.5 | 8.5 | |
Company snapshot · Mizuho Financial Group · Data as of November 11, 2026
| |||||||
| 7 | BNP Paribas European retail, commercial and investment banking · FR | 8.4 | 9.5 | 7.6 | 7.9 | 7.0 | |
Company snapshot · BNP Paribas · Data as of November 11, 2026 BNP Paribas operates in 64 countries and has more than 180,000 employees.[83]
| |||||||
| 8 | Citigroup Global institutional, consumer and cross-border banking · US | 8.3 | 9.6 | 7.8 | 7.3 | 7.0 | |
Company snapshot · Citigroup · Data as of November 11, 2026 Citi reported $85.225 billion of 2025 net revenue across five major businesses.[84]
| |||||||
| 9 | Sumitomo Mitsui Financial Group Japanese retail, corporate and global banking · JP | 8.3 | 7.0 | 9.1 | 9.4 | 8.5 | |
Company snapshot · Sumitomo Mitsui Financial Group · Data as of November 11, 2026
| |||||||
| 10 | Santander Retail, commercial and consumer banking · ES | 8.2 | 8.2 | 7.0 | 8.1 | 8.5 | |
Company snapshot · Santander · Data as of November 11, 2026 Santander ranked among the world's largest banks by assets in S&P Global's 2026 ranking.[5]
| |||||||
How we score
- Impact (30%): scale and weight in the market (revenue, market share, employees, market position).
- Performance (20%): recent revenue growth and operating margin; an analyst assessment where a company does not publish them.
- Momentum (20%): growth trajectory and future potential.
- Innovation (15%): R&D intensity and how technologically advanced the company is.
Popularity (brand search demand, 15%) counts toward Overall but is not published as a column. Overall leaves out what is not known.
Scale Scores are shown on a 7–10 scale with one decimal; bars start at 7.0.
Cadence Recalculated when new figures are published; next review December 11, 2026.
Independence. Rankings are editorially independent. Scores, ranks, picks and the verdict follow the method above; no company can pay to change them.
Cite this ranking
APA
Alexander Schmidt. (2026, February 13). Top 10 companies in the banking industry. In Banking Industry Statistics. Gitnux. https://gitnux.org/banking-industry-statistics/#top-companies
Annual percent change in loans and leases in bank credit of commercial banks (United States)
Annual percent change in loans and leases in bank credit of commercial banks: 2.4% in 2021, 5.4% in 2025.
03 Trends & forecasts
Top 10 Banking Industry Trends & Forecasts 2027
What is changing in the banking industry, with the evidence behind each trend and a forecast for 2027.
Forecasts were generated by an AI model from the cited evidence. They are estimates, not guarantees.
01Banking balances continue expanding
High confidenceGlobal banking balances rose from $381 trillion in 2024 to $406 trillion in 2025, while global banking revenues before risk costs increased from $6.1 trillion to $6.4 trillion. McKinsey estimates balances grew approximately 8–9% in 2025.[28]
Forecast 2027: Balances should continue growing in 2027, but probably at a slower high-single-digit rate as economic growth, deposit competition and asset-management substitution moderate expansion. Growth is likely to remain strongest in transaction deposits, consumer credit and managed assets.
02Net interest margins remain structurally pressured
High confidenceThe global banking revenue margin declined from 0.97% in 2024 to 0.94% in 2025. In the United States, the average net interest margin improved year over year to 3.39% in the fourth quarter of 2025, but the longer-term pressure from competition for deposits and nonbank alternatives remains evident.[28][59]
Forecast 2027: In 2027, margins are likely to remain below the pre-2008 norm globally, even if U.S. margins stay relatively resilient. Banks will place greater emphasis on fee income, relationship pricing and deposit repricing to offset balance-sheet margin compression.
03Transaction banking gains share
High confidenceTransaction banking and distribution accounted for 47% of global banking revenues and 57% of profits in 2025. McKinsey also estimates that client-driven revenues increased approximately 6.5–7.5% in 2025.[28]
Forecast 2027: Transaction banking should remain one of the fastest-growing and most profitable banking segments in 2027. Payments, cash management, trade finance and securities services will attract investment because they generate recurring fees and deepen customer relationships without requiring equivalent balance-sheet growth.
04Digital account ownership keeps rising
High confidenceThe World Bank reports that 79% of adults globally owned a financial account in 2024, up from 74% in 2021. Mobile phones were owned by 86% of adults worldwide, supporting wider access to digital saving, payments and borrowing.[27]
Forecast 2027: Global account ownership should approach the low-80% range in 2027, with most incremental gains coming from mobile-money ecosystems and digital banks in emerging markets. Banks will increasingly compete through low-cost onboarding, embedded distribution and mobile-first products.
05Digital merchant payments accelerate
High confidenceDigital merchant payments were made by 42% of adults globally in 2024, according to the World Bank. In low- and middle-income countries, the share rose from 35% in 2021 to 42% in 2024.[27]
Forecast 2027: Digital merchant-payment usage should continue expanding in 2027 as instant-payment rails, wallets and QR-based acceptance spread. Banks will defend payment economics by bundling payments with deposits, lending, fraud tools and business software.
06Fintech competition keeps intensifying
High confidenceFintech revenues grew at an average annual rate of 22% from 2021 to 2025, compared with 5% for banking revenues. Fintechs increased their share of combined banking-and-fintech revenue from 10% in 2021 to 17% in 2025, reaching approximately $650 billion in revenue.[28]
Forecast 2027: Fintechs should continue taking share in payments, consumer credit, wealth and financial infrastructure in 2027, although banks will respond through partnerships, acquisitions and improved digital channels. Competitive pressure will be greatest in products with transparent pricing and limited switching costs.
07AI moves from pilots into operations
High confidenceThe European Banking Authority says banks are accelerating AI investment across operational efficiency, process automation, risk management, customer service, financial advice and fraud detection. The EBA also identifies substantive risks from AI adoption, including cyber, data and model risks.[3]
Forecast 2027: By 2027, most large banks should have production AI applications in customer service, fraud monitoring, underwriting support and employee productivity. The main differentiator will shift from experimentation to controlled deployment, with human oversight, model inventories and measurable cost or revenue benefits.
08Cybersecurity spending and controls rise
High confidenceThe OCC identifies cyberattacks, ransomware, phishing, DDoS attacks, legacy technology and third-party dependencies as continuing threats to bank resilience. FS-ISAC also reports increasing fraud and scams enabled by generative AI, supplier attacks and more sophisticated DDoS and ransomware activity.[80][85]
Forecast 2027: Cybersecurity and operational-resilience spending should rise faster than general technology budgets in 2027. Banks will prioritize identity controls, third-party monitoring, recovery testing, API security and defenses against AI-assisted fraud rather than relying mainly on perimeter security.
09Basel III implementation broadens
High confidenceAs of September 30, 2026, three-quarters of Basel Committee member jurisdictions had published rules adopting the final Basel III standards. The framework includes post-crisis reforms published in 2017–19, with phase-ins for some elements.[1]
Forecast 2027: By 2027, implementation should be materially broader, increasing pressure on banks to optimize risk-weighted assets, capital buffers and reporting systems. The effect will likely be strongest in large internationally active banks and portfolios with relatively high capital charges.
10Bank consolidation regains momentum
High confidenceThe Federal Reserve reviewed 942 banking applications in 2025, up from 807 in 2024, and approved 145 M&A applications, up from 99. M&A approvals represented 16.4% of total approved applications in 2025.[77]
Forecast 2027: Bank M&A activity should remain elevated in 2027, particularly among smaller institutions seeking scale in technology, compliance and cybersecurity. Regulatory review and community-impact concerns will continue to limit the speed and size of the largest transactions.
04 Statistics
Technology & Innovation
AI has moved into production, with a 2026 median of 22 AI systems in production at UK banks, while 26% of firms reported using agentic AI in 2026.
AI in the banking industry
- 75% of surveyed UK financial-services firms were using AI in 2024, compared with 53% in 2022; all responding large UK and international banks reported using it.[1]
- 22 AI systems was the median number in production at UK banks in 2026, compared with 43 at international banks and broker-dealers.[2]
- 86% of EU banks used AI in 2024, up from 60% in 2020, according to the EBA’s risk assessment questionnaire.[3]
- Approximately 75% of Indian banks and several non-bank financial companies had developed chatbots or virtual assistants by June 2023.[1]
Automation in the banking industry
Digital Transformation in the financial services sector (sector benchmark)
- 43% of financial services firms said they will need an entirely new technology stack to succeed in the age of AI.[4]
- 26% of financial services firms reported using agentic AI in 2026, according to a global digital-transformation study.[4]
- 80% of financial services firms reported active AI use in 2026, up from 31% in 2025.[4]
- 84% of financial services firms said integrating front-, middle- and back-office systems into one platform is important in 2026.[4]
- 27% of financial services firms reported financial benefits from AI in 2026, up from 14% in 2025.[4]
Technology Adoption in the financial services sector (sector benchmark)
- 54% of surveyed financial services companies had deployed AI initiatives by January 2025, up from 40% one year earlier.[5]
- About one-third of financial services companies reported using generative AI by January 2025, compared with 21% a year earlier.[5]
- 61% of financial institutions recently adopted AI or improved their AI capabilities, based on a 2024 survey across 11 markets.[6]
- 59% of finance leaders reported using AI in their finance function in 2025, according to Gartner’s survey of 183 senior finance leaders.[7]
- 35% of financial institutions adopted or improved generative-AI capabilities during the 12 months covered by the 2024 survey.[6]
Cloud Computing in the financial services sector (sector benchmark)
- 33% of financial services firms were highly satisfied with cloud-related reductions in operational costs in Capgemini’s 2024 survey.[8]
- 91% of financial organizations had at least one cloud platform in 2023, up from 37% in 2020.[8]
- 82% of financial services firms used a hybrid- or multi-cloud strategy in LSEG’s 2025 global survey.[9]
- 87% of financial services firms increased cloud investment during the two years preceding LSEG’s 2025 global survey.[9]
- 43% of banking and financial services organizations were moving toward a cloud-first analytics approach in the WNS-Forrester survey.[10]
Big Data in the financial services sector (sector benchmark)
- 11% of surveyed bank marketers were very confident in the accuracy of the data they regularly used in 2024.[11]
- 37% of surveyed bank marketers said their bank was on the way to using data and analytics to support strategic goals in 2024.[11]
- 41% of surveyed bank marketers said their bank was already using data analytics to make decisions and achieve goals in 2024.[11]
- 18% of finance firms adopted big-data analytics in the OECD’s cross-country comparison; the European data refer to 2019.[12]
- 43% of financial services firms had adopted customer-data platforms at least partially or were scaling them, based on Capgemini’s 2024 survey.[8]
Blockchain in the banking industry
- Roughly 55 million Americans held cryptocurrency in 2026, increasing customer demand for banks to provide digital-asset services.[13]
- 15% of EU banks used smart contracts in 2024, compared with 20% in 2020.[3]
- 28% of EU banks reported using distributed-ledger technology in 2024, down from 32% in each year from 2020 through 2022.[3]
05 Statistics
Data & Analytics
Banks are standardizing data governance and testing: 82.9% implemented governance policies for business intelligence and analytics in 2025, and 54% adopted a semantic layer in 2025.
Business intelligence in the banking industry
- 43% of banks reported selective AI use within specific functions in a 2026 banking study.[14]
- 36% of banks reported broad use of AI across most teams in a 2026 banking study.[14]
- 83.9% of HSBC commercial-banking customers were digitally active as of May 2024.[15]
- 500+ AI solutions were reported in production at HSBC in the first half of 2024.[15]
Data analytics in the banking industry
- 10.0 million new credit-card accounts were opened by JPMorgan Chase in 2024.[16]
- 58% of financial-services organizations were reported as using AI in 2024, up from 37% in 2023.[17]
- 80% of HSBC international wealth-and-personal-banking accounts were opened through digital journeys in the first half of 2024.[15]
- 70.813 million active digital customers were reported by JPMorgan Chase in 2024.[16]
Data Quality in the financial services sector (sector benchmark)
- Across banks supervised by the European Central Bank, 28% reported that all data used by critical functions came from golden sources in 2023.[18]
- Across significant European banking institutions, 32% did not apply data-quality-management principles to end-user computing in 2023.[18]
- Across U.S. banking and capital markets, 94% of respondents named data accuracy and reliability as a priority in 2024.[19]
- Across U.S. banking and capital markets, 86% of respondents named data access and usability as a top concern in 2024.[19]
- Across global financial services, 34% of organizations rated their data excellent for accuracy and integrity in 2024.[20]
- Across global financial services, 36% of organizations rated their data excellent for quantity and completeness in 2024.[20]
Data Governance in the financial services sector (sector benchmark)
- Across financial-services organizations surveyed globally, 82.9% had implemented governance policies specifically applying to business intelligence and analytics in 2025.[21]
- Across 35 surveyed banks, insurers, and financial-services firms in 38 countries, 54% had adopted a semantic layer for organization-wide data governance in 2025.[22]
- Across financial-services organizations surveyed globally, 43.7% lacked a standardized certification process for analytics content in 2025.[21]
- Across global financial services, 54% of companies rated data governance at one of the two highest maturity levels in 2024.[23]
- Across financial-services organizations surveyed globally, 57.1% identified BI-content testing as the top future investment in analytics governance in 2025.[21]
KPIs in the banking industry
- 4% was Security Bank Corporation’s customer-problem incidence rate in the Philippines in 2024.[24]
- 1% was Security Bank Corporation’s complaint-error rate in the Philippines in 2024.[24]
- 99% was Security Bank Corporation’s complaint-completion rate in the Philippines in 2024.[24]
- 98% was Security Bank Corporation’s wholesale-banking customer-satisfaction rating in the Philippines in 2024.[24]
06 Statistics
Strategy & Growth
Customer behavior and deals connect: 79% of adults had a bank, similar financial institution or mobile-money account in 2024, and average U.S. commercial and retail deal value reached about $1.1 billion in 2025.
Growth in the banking industry
- 40% of bank or similar financial institution account owners in low- and middle-income economies used digital channels to check balances or receive account information in 2024.[25]
- 79% of adults worldwide had a bank, similar financial institution or mobile-money account in 2024, up from 74% in 2021.[26]
- 40% of adults in Sub-Saharan Africa had a mobile-money account in 2024, up from 27% in 2021.[27]
- 42% of adults in low- and middle-income economies made digital merchant payments in 2024, up from 35% in 2021.[27]
Differentiation in the banking industry
- 86% of adults in East Asia and the Pacific owned a smartphone in 2024, supporting differentiated digital-banking delivery.[27]
- 17% of adults in the Middle East and North Africa saved formally in 2024, up from 11% in 2021.[27]
- 70% of adults in Latin America and the Caribbean had an account in 2024, with more than half using it digitally.[27]
Mergers and acquisitions in the banking industry
- Commercial and retail banking deal value rose 129% in 2025 compared with 2024.[28]
- 100 U.S. bank deals announced in 2023 had an aggregate value of $4.18 billion.[29]
- The average commercial and retail banking deal value reached approximately $1.1 billion in 2025, up 96% from 2024.[28]
- 48 U.S. bank deals announced by May 20, 2024 had an aggregate value of $6.22 billion.[29]
- 179 commercial and retail banking deals globally totaled $190 billion in 2025.[28]
07 Statistics
People & Workforce
Work model shifts persist alongside hiring constraints, including 52.5% of workers in U.S. financial activities teleworking in June 2026 and 45% reporting resourcing issues for change agents in 2025.
Hiring in the banking industry
- 48.6% of participating banks and credit unions planned to maintain current staffing levels in the 2024–2025 compensation survey.[30]
- 4% of banks surveyed in the 2024 ABA hiring-trends study relied on new graduates to fill entry-level positions.[31]
- 43% of community-bank respondents identified employee recruitment or retention as a significant issue in the 2024 State of the Banking Industry survey.[32]
- Commercial banking employment in the United States fell by 5,000 jobs in December 2024.[33]
Employee retention in the banking industry
- 6.5% was the reported turnover rate for officers at participating community banks in 2023.[34]
- 23.4% was the non-officer turnover rate reported in the 2022 Crowe Bank Compensation and Benefits Survey.[35]
- 20% was the reported turnover rate for non-officers at participating community banks in 2023.[34]
Remote Work in the financial services sector (sector benchmark)
- 87% of U.S. financial services employees said remote work helped them balance home and work responsibilities in 2025.[23]
- Across U.S. financial services, 82% of companies offered some form of work-location flexibility in 2025.[36]
- 52.5% of workers in U.S. financial activities teleworked in June 2026, according to the Bureau of Labor Statistics.[33]
- 68% of U.S. financial services workers said they would consider seeking new employment if remote and hybrid flexibility were reduced in 2023.[37]
Hybrid Work in the financial services sector (sector benchmark)
- 2.58 days was the average weekly in-office requirement among financial services companies using structured hybrid work in 2024.[38]
- 82% of U.S. financial services firms offered some form of work-location flexibility in July 2025.[36]
- 39% of financial services companies offered corporate employees full flexibility over work location in 2024.[38]
- 54% of U.S. employees with remote-capable jobs worked in a hybrid arrangement in 2025.[39]
- 52% of financial services companies used a structured hybrid model in 2024, up from 41% in 2023, according to a survey of 777 companies.[38]
Upskilling in the banking industry
- 49% of U.S. banking CEOs said their organizations were investing in reskilling and upskilling in the 2025 KPMG banking outlook.[23]
- 13,853 Indian financial-services workers were upskilled to retain their jobs between November 2021 and March 2024 through an industry-government program.[13]
- 60% of Lloyds Banking Group’s workforce was projected to need reskilling because of AI integration.[40]
Employee Engagement in the financial services sector (sector benchmark)
- 20% of employees worldwide were engaged at work in 2025, according to Gallup’s World Poll.[39]
- 16% of employees worldwide were actively disengaged at work in 2025.[39]
- 31% of employees in the United States and Canada were engaged at work in 2025.[39]
- 12% of employees in Europe were engaged at work in 2025.[39]
DEI in the banking industry
- 4% of financial-services C-suite executives were women of color in the cited North American analysis.[28]
- 10% was the average pay gap between male and female executive directors in EU banks in 2024.[3]
- 64% of financial-services C-suite executives were White men in the cited North American analysis.[28]
- 23% of financial-services C-suite executives were White women in the cited North American analysis.[28]
Change Management in the financial services sector (sector benchmark)
- 64% of financial services leaders acknowledged the need for complete organizational transformation in 2024.[41]
- 60% of financial services executives planned to invest in new technologies as a strategic business change over the next 12–18 months in 2024.[42]
- 45% of banks reported issues resourcing change agents and stream leads for transformation workstreams in 2025.[43]
08 Statistics
Customer & Sales
Channel friction shows up in switching behavior, including 9% of U.S. consumers switching due to poor customer service and 48% of U.S. retail customers certain to stay over the following year in 2024.
Customer experience in the banking industry
- 830 was the U.S. retail-bank branch satisfaction score when banks delivered core service basics, compared with 707 otherwise.[44]
- 23% of European and U.S. consumers said they would change financial providers if customer service did not meet their needs.[45]
- 88% of surveyed bank customers said customer experience was as important as or more important than products and services in 2024.[46]
- 11% of U.S. consumers had switched financial providers in the previous year because of poor customer service.[45]
Customer retention in the banking industry
- Up to 20% of commercial banking clients switched their primary banking partner for operational deposits each year in McKinsey’s 2025 survey.[28]
- 25% of banking customers switched providers in 2024 in Salesforce’s Connected Financial Services survey, down from 35% in 2023.[47]
- 46% of U.S. retail-bank customers said they were certain they would remain with their current bank over the following year in 2024.[44]
- 8% of U.S. retail-bank customers said they had changed their primary bank in 2024, up from 5% in 2018.[44]
Customer acquisition in the banking industry
- 48% of Gen Z and millennial consumers combined had opened a bank account online according to 2026 ProSight research.[48]
- 44% of new checking accounts were opened through online or mobile channels at community financial institutions in 2024.[49]
- 9% of prospective new-to-bank applicants successfully completed and funded an online checking account in ProSight’s 2026 analysis.[48]
- Nearly 9,600 additional checking accounts per institution could have been opened in 2024 if digital-account-opening abandonments had been eliminated.[50]
Customer loyalty in the banking industry
- 29% of U.S. retail-bank customers likely to switch cited excessive or high fees as a reason in 2024.[44]
- 13% of U.S. retail-bank customers said they probably or definitely would switch banks within the next 12 months in 2024.[44]
- 26% of U.S. retail-bank customers likely to switch cited a poor service experience as a reason in 2024.[44]
- 46% of consumers said they would remain with a financial provider that delivered excellent customer experience even after fees or rates increased.[47]
09 Statistics
Marketing & Brand
Marketing budget plans point toward performance channels, with 55.8% of U.S. bank marketers planning increased search-engine marketing and optimization spend in 2026.
Marketing in the banking industry
- 38.1% of U.S. bank marketers planned to increase spending on content marketing in 2026.[11]
- 55.8% of U.S. bank marketers planned to increase spending on search-engine marketing and optimization in 2026.[11]
- U.S. banks spent more than $22.5 billion on advertising and marketing in 2024, an 8% increase from 2023.[51]
- 45.1% of U.S. bank marketers planned to increase spending on social media in 2026.[11]
Digital marketing in the banking industry
- 82.1% of bank marketers expected to increase allocations to search-engine marketing and optimization in 2025.[35]
- 55.1% of Techcombank’s 1.9 million new customers in Vietnam were onboarded through digital channels in 2024.[52]
- 15.4 million customers used Techcombank’s digital banking platform in Vietnam at the end of 2024.[52]
- 82.1% of bank marketers expected to increase allocations to digital advertising in 2025.[35]
Branding in the banking industry
- The value of the UK bank brand highlighted by Brand Finance increased 39% to $27.8 billion in 2025.[53]
- The average banking brand in North America was worth $5.0 billion in 2025, compared with $2.4 billion in Europe.[53]
- The 500 most valuable banking brands worldwide were worth $1.6 trillion in 2025, up 13% year on year.[53]
- Deutsche Bank’s brand value increased 47% to $8.0 billion in 2025.[53]
Influencer Marketing in the financial services sector (sector benchmark)
- 60% of financial-services marketers reported dedicated and growing budgets for creator or influencer marketing in 2026.[54]
- 23% of financial-services marketers reported dedicated but flat budgets for creator or influencer marketing in 2026.[54]
- 7% of financial-services marketers reported folding creator or influencer marketing into other channels rather than maintaining a dedicated budget in 2026.[54]
- 37% of banking executives in a survey of 102 finance respondents recognized influencer marketing as a potent tool for authentic consumer connections in 2023.[55]
- 5% of financial-services marketers reported dedicated but shrinking budgets for creator or influencer marketing in 2026.[54]
10 Statistics
Operations & Execution
Operational efficiency is benchmarked with overhead and efficiency ratios, including JPMorgan Chase’s 51% overhead ratio in 2024 and Bank of America’s 65% overhead ratio in 2024.
Process optimization in the banking industry
- Huntington Bancshares improved its adjusted efficiency ratio by approximately 500 basis points, from 63.3% in 2023 to 58.4% in 2024.[56]
- Techcombank migrated its retail and small-business digital banking platforms to the cloud in 2024.[52]
- Santander reported a 41.2% efficiency ratio in 2025, an improvement of 0.6 percentage points year on year.[57]
- Techcombank’s operating expenses rose 16% to VND15.4 trillion in 2024 while it continued investing in data, digital and talent.[52]
Operational efficiency in the banking industry
- Wells Fargo reported a 65% overhead ratio in 2024, according to JPMorgan Chase’s large-peer comparison.[58]
- Bank of America reported a 65% overhead ratio in 2024, according to JPMorgan Chase’s large-peer comparison.[58]
- Citigroup reported a 66% overhead ratio in 2024, according to JPMorgan Chase’s large-peer comparison.[58]
- JPMorgan Chase reported a 51% overhead ratio in 2024.[58]
Quality management in the banking industry
- The FDIC Consumer Response Unit retained and investigated 10,860 written complaint cases in 2024.[59]
- The U.S. OCC recorded 54,621 consumer-assistance cases in 2024, including 33,730 complaints, 19,594 inquiries and 1,297 referrals.[60]
- The FDIC’s Consumer Response Unit closed 23,444 written complaints involving supervised institutions in 2024.[59]
- 42% of U.S. bank customers rated their primary bank’s online and mobile-app experience excellent in 2024.[61]
Outsourcing / Offshoring in the financial services sector (sector benchmark)
- Across surveyed finance organizations, 64% were implementing or evaluating offshoring or nearshoring for finance operations in 2026, while 36% planned to remain fully U.S.-based.[62]
- Among U.S. banks surveyed, 57% had considered outsourcing information technology departments in 2024, the highest share among listed departments.[32]
- Among significant European banks, outsourcing services accounted for 7.2% of administrative expenses at year-end 2023, up from 6.8%.[18]
- Among significant European banks, 27% of critical ICT contracts were outsourced to external providers located outside the European Union in the 2024 analysis.[18]
- Across surveyed finance organizations, 17% were evaluating nearshore locations for future operations in 2026, compared with 13% evaluating offshore locations.[62]
11 Statistics
Finance & Pricing
Pricing metrics tighten around yields and net interest margins, including FDIC-insured U.S. banks reporting a 3.42% net interest margin in Q4 2024.
Pricing strategy in the banking industry
- FDIC-insured U.S. banks reported a 5.58% yield on earning assets in the fourth quarter of 2024.[59]
- FDIC-insured U.S. banks reported a 2.16% cost of funding earning assets in the fourth quarter of 2024.[59]
- Techcombank generated VND3.461 trillion in investment-banking fees in 2024, up 88.2% year on year.[52]
- FDIC-insured U.S. banks reported a 3.42% net interest margin in the fourth quarter of 2024.[59]
Cost reduction in the banking industry
- Santander freed capital equivalent to more than €45 billion in risk-weighted assets through balance-sheet management in 2025.[57]
- Techcombank’s cost-to-income ratio was 32.7% in 2024, down from 33.1% in 2023.[52]
- Huntington Bancshares reduced its adjusted efficiency ratio from 63.3% in 2023 to 58.4% in 2024.[56]
Profitability in the banking industry
- JPMorgan Chase reported a 22% return on tangible common equity in 2024, or 20% excluding the Visa gain.[58]
- FDIC-insured U.S. banks reported a 1.12% aggregate return on assets for full-year 2024.[59]
- FDIC-insured U.S. banks reported a 3.28% net interest margin in the fourth quarter of 2024.[59]
- FDIC-insured U.S. banks generated $268.2 billion in net income in 2024, up 5.6% from 2023.[59]
12 Statistics
Product & Service
Product delivery and complaints are tracked with measurable outcomes, including 53% of consumer deposit-account openings through online channels in Q4 2025 and 94.9% of Citizens Bank complaints resolved same day in 2024.
Product development in the banking industry
- 120% was the increase in new customers acquired through digital channels by HDBank in Vietnam in 2024.[63]
- 6.6 million customers used HD SAISON account-opening and shopping-loan services in 2024, including 600,000 new customers.[63]
- 20% fewer products were offered by Santander year on year in the second quarter of 2024 as the bank simplified its product portfolio.[15]
- 500+ AI solutions were in production at HSBC by June 2024, supporting the development of banking services and operational capabilities globally.[15]
Product lifecycle in the banking industry
- 53% of consumer deposit-account openings at one U.S. bank came through online channels in the fourth quarter of 2025.[15]
- 66% of Tier 1 capabilities at Zions Bancorporation were modernized at the time of its 2025 investor presentation.[15]
- 82% of checking households engaged digitally during the month in the fourth quarter of 2025, up from 79% a year earlier.[15]
- 91% of Tier 1 capabilities at Zions Bancorporation were modernized in 2027 under its disclosed core-banking transformation timeline.[15]
After-sales in the banking industry
- 1,362,115 complaints were received by Citizens Bank in 2024, with 1,293,111 resolved on the same day.[64]
- 80% was Security Bank Corporation’s retail-banking customer-satisfaction rating in the Philippines in 2024.[24]
- 99% was Security Bank Corporation’s complaint-resolution rate in the Philippines in 2024.[24]
- 94.9% of Citizens Bank complaints were resolved on the same day in the United States in 2024.[64]
Value proposition in the banking industry
- 13% of U.S. retail-bank customers said they were likely to switch institutions within 12 months in 2024.[44]
- 85% of Americans with a bank account said they were satisfied or very satisfied with their primary bank in 2024.[61]
- 94% of surveyed Americans rated their bank’s customer service good, very good or excellent in 2024.[61]
- Customers interacted with their retail bank every three days on average across digital, phone and branch channels in the United States in 2024.[44]
13 Statistics
Sustainability & Ethics
Sustainable-finance reporting uses large deployed totals, including Bank of America mobilizing $741 billion by end of 2024 toward its sustainable-finance goal.
Sustainability in the banking industry
- $94 billion of Bank of America’s 2024 sustainable-finance activity supported community development.[65]
- $741 billion had been mobilized or deployed by Bank of America toward its sustainable-finance goal by the end of 2024.[65]
- $87 billion of Bank of America’s 2024 sustainable-finance activity supported climate and environmental transition.[65]
- $181 billion was mobilized or deployed by Bank of America in sustainable finance activity in 2024.[65]
ESG in the banking industry
- €277,546 million was CaixaBank’s exposure associated with reported financed emissions in 2024.[66]
- 7.5% was the reported year-on-year reduction in CaixaBank’s financed emissions in 2024.[66]
- 78,243 kilotonnes of CO2e were CaixaBank’s reported financed emissions in 2024.[66]
- 10.1% of Santander’s reported financed-emissions exposure in high-climate-impact sectors came from company-specific reporting in 2024.[16]
Ethics in the banking industry
- 100% of Security Bank Corporation’s customer feedback was reported as collected in the Philippines in 2024.[24]
- 100% of Security Bank Corporation’s customer complaints were reported as addressed in the Philippines in 2024.[24]
- 15 customer-privacy complaints were received by Security Bank Corporation in 2024, with none classified as valid.[24]
- 88 marketing-and-labeling complaints were received by Security Bank Corporation in 2024, of which 22 were classified as valid.[24]
CSR in the banking industry
- 20,145 complaints were managed by Citizens Bank’s Office of the Customer in 2024.[64]
- 21,363 complaints were resolved by Citizens Bank’s Office of the Customer in 2024.[64]
- $404 billion of Bank of America’s cumulative sustainable-finance activity supported environmental transition by the end of 2024.[65]
- $337 billion of Bank of America’s cumulative sustainable-finance activity supported community development by the end of 2024.[65]
Carbon footprint in the banking industry
- 639,300 tonnes of CO2e were Secure Trust Bank’s financed emissions in 2024 across its reported lending portfolios.[67]
- 88% of NatWest Group’s total emissions and emissions estimates were represented by financed emissions in its 2025 reporting.[15]
- 14.9 million tonnes of CO2e were NatWest Group’s revised estimated financed emissions for 2023 from lending and investments.[15]
- 223,763 tonnes of CO2e were Secure Trust Bank’s financed emissions in 2025 across vehicle, real-estate and commercial finance portfolios.[67]
14 Statistics
Risk, Compliance & Legal
Cyber and AI risk priorities concentrate in AI attack scenarios, with 68% planning to increase cyber investment in 2026 and 57% citing deepfake social engineering.
Risk Management in the financial services sector (sector benchmark)
- Globally, 42% of banking and capital-markets firms ranked data localisation as their No. 2 regulatory barrier in 2026.[68]
- Globally, only 3% of banking and capital-markets firms ranked quantum risk among their top three cybersecurity budget priorities for the next 12 months in 2026.[68]
- Across surveyed U.S. financial institutions, 76% used an enterprise risk management program in 2025.[69]
- Globally, 47% of banking and capital-markets firms ranked third-party risk-management compliance as their greatest regulatory barrier in 2026.[68]
- The U.S. banking regulatory and risk-management concern index fell to 88 in 2025, from 99 in 2024 and 117 in 2023.[70]
Cybersecurity in the financial services sector (sector benchmark)
- Globally, 68% of banking and capital-markets firms identified AI-powered malware as a top AI attack scenario over the coming 12 months in 2026.[68]
- Globally, 55% of banking and capital-markets firms identified AI-powered supply-chain attacks as a top AI attack scenario over the coming 12 months in 2026.[68]
- Globally, 64% of banks planned to increase cyber investment in response to heightened global uncertainty and emerging threats in 2026.[68]
- Across financial-services respondents in 20 countries, 81% were investing in generative-AI-specific security tools in 2025.[71]
- Globally, 57% of banking and capital-markets firms identified deepfake social engineering as a top AI attack scenario over the coming 12 months in 2026.[68]
Data Privacy in the financial services sector (sector benchmark)
- Financial-services firms ranked first among 17 sectors on the Global Privacy Index, with a score of 64% in 2026.[72]
- Across financial-services respondents, 79% viewed privacy as a competitive differentiator in 2026.[72]
- Across financial-services respondents, 44% cited limited in-house privacy or artificial-intelligence expertise as a barrier in 2026.[72]
- Among EU- and UK-headquartered financial firms, the privacy-maturity score was 56% in 2026.[72]
- Across financial-services respondents, 82% reported board-level privacy review in 2026.[72]
Crisis Management in the financial services sector (sector benchmark)
- Among general counsels in financial services, banking and insurance, 68% reported active involvement in organisational crisis-management strategies in 2024.[73]
- Among general counsels in financial services, banking and insurance, 71% reported involvement in business-continuity or financial-contingency planning in 2024.[73]
- Among general counsels in financial services, banking and insurance, 61% reported involvement in monitoring and analysing crisis red flags beyond legal issues in 2024.[73]
- Among general counsels in financial services, banking and insurance, 60% reported involvement in framing internal and external crisis communications in 2024.[73]
Governance in the banking industry
- 67% of EU institutions had quantitative targets for gender representation in 2024.[3]
- 20% of EU credit institutions and investment firms had no diversity policy as of December 31, 2024.[3]
- Nearly 50% of EU institutions had no women among executive directors in 2024.[3]
- 12% of CEOs in EU banking institutions were women in 2024.[3]
15 Statistics
Globalization & Expansion
Accounts and payments scale globally, with 79% of adults worldwide having a bank, similar financial institution or mobile-money account in 2024.
Globalization in the banking industry
- 83% of adults in East Asia and the Pacific had a financial account in 2024.[27]
- About 60 digital-only banks operated in the euro area at year-end 2024.[74]
- 90% of financial-services deals in 2024 were domestic rather than cross-border, up from 60% in 2021.[28]
- 28% of total financial-services industry deal value came from bank acquisitions in 2024, down from 44% in 2020.[28]
Cultural adaptation in the banking industry
- 60% of women account holders in low- and middle-income economies opened their first account to receive a payment in 2024.[26]
- 58% of women in low- and middle-income economies made or received a digital payment in 2024.[26]
- 38% of women in low- and middle-income economies made digital merchant payments in 2024.[26]
- 73% of women in low- and middle-income economies had a financial account in 2024.[26]
Stakeholder management in the banking industry
- 75% of adults receiving government payments in low- and middle-income economies received them into an account in 2024.[27]
- 40% of adults in low- and middle-income economies saved using a financial account in 2024.[26]
- 50% of wage earners in low- and middle-income economies received wages into an account in 2024.[27]
Distribution channels in the banking industry
- 22% of U.S. bank customers used online banking through a laptop or PC most often in 2024.[61]
- 4% of U.S. Gen Z and Millennial bank customers preferred branches as their primary channel in 2024.[61]
- 13% of U.S. Baby Boomer bank customers preferred branches as their primary channel in 2024.[61]
- 55% of U.S. bank customers used mobile apps as their primary account-management channel in 2024.[61]
- 13.7 commercial bank branches per 100,000 adults existed worldwide in 2023, down from 15.1 in 2015.[75]
16 Statistics
Regional markets
The banking industry in Switzerland
- 110,000 people were employed by Switzerland’s banking sector on a consolidated basis in 2023.[76]
- CHF 3,400 billion was the approximate total asset value of Switzerland’s banking sector at the end of 2023, equivalent to around 430% of Swiss GDP.[76]
- 51% of total assets were represented by loans across all Swiss banks at the end of 2024, with mortgage loans accounting for 71% of total loans.[76]
- 85% of bank loans in Switzerland were mortgage loans at the end of 2024, while total mortgage lending was 2.6% higher than a year earlier.[76]
The banking industry in United States
- $268.2 billion was the full-year 2024 net income reported by FDIC-insured commercial banks and savings institutions, up 5.6% from 2023.[59]
- 3,592 banks affiliated with bank holding companies operated in the United States at December 31, 2024.[77]
- 4,143 banks were operating in the United States at December 31, 2024, comprising 3,934 commercial banks and 209 savings banks.[77]
- 69,959 banking branches and additional offices operated in the United States at December 31, 2024, including 67,945 commercial-bank locations.[77]
The banking industry in New York
- 40 federally chartered commercial banks and trusts operated in New York State in 2024, holding $395.9 billion in assets.[78]
- 114 commercial banks and trusts operated in New York State in 2024, including 44 in New York City and 70 elsewhere in the state.[78]
- 99 foreign branches operated in New York State in 2024, all located in New York City, with $2.473 trillion in assets.[78]
- 200,000 employees and more than $10 trillion in aggregate assets were represented by New York’s banking industry according to the New York Bankers Association.[79]
- $1.681 trillion in assets was held by commercial banks and trusts in New York State in 2024, including $1.047 trillion in New York City.[78]
Key questions about the Banking Industry
What is the current size of global banking balances?
How fast did banking revenues grow in recent years?
Which companies lead the banking industry?
What technology shifts are showing up in bank operations?
How concentrated is corporate and investment banking?
What pricing pressure is visible in bank margins?
Cite This Report
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Alexander Schmidt. (2026, February 13). Banking Industry Statistics. Gitnux. https://gitnux.org/banking-industry-statistics
Alexander Schmidt. "Banking Industry Statistics." Gitnux, 13 Feb 2026, https://gitnux.org/banking-industry-statistics.
Alexander Schmidt. 2026. "Banking Industry Statistics." Gitnux. https://gitnux.org/banking-industry-statistics.
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Social media in the banking industry